Tupperware Direct

Joined TupperwareDirect with the purpose of helping this household name brand to finally enter the digital revolution. 

My goal was to build their new eCommerce branch, completely bootstrapping, with no initial company’s HQ financial support. 

In 2022 we did 0 to $1.4M in the first year of starting. 
And now, in 2023, we’re on track to hit 8-figures in revenue.

Head of Growth

ATTN Labs

Growing eCommerce businesses using whitelisting ads, attribution and analytics.

In the current paid acquisition world, there is an extra layer of knowledge that not all eCommerce brands are aware of. Utilising our exclusive list of influencers to run whitelisted ads, combining it with superb attribution knowledge and creative analytics, we’re able to acquire new customers with, on average, 30-50% cheaper CPA for every eComm brand we work with in 1-2 months.

Media Buyer / Performance Creative Strategist

Botanic Tonics

Helped the Botanic Tonics team scale their paid media strategy. Before I joined, we were at the $50k/month revenue mark for more than half a year. In the next 5 months, we hit the $900k/month mark. And by the time I left, we were hitting consistently ~$900k revenue months.

The biggest contributor to the +1,700% growth in 5 months, was our influencer's whitelisting strategy with the biggest well-known US influencers.

Senior Media Buyer

Tier 11

Helping eCommerce & lead gen brands to manage their growth processes (Facebook, Google, Pinterest Ads, CRO). Working with accounts ranging between $200k to $1M of monthly Facebook ad spend. 

Lawn care company scaled from $100k/month to $700k/month on FB spend in 5 months. 
Garden service company grew from $150k/month to $600k/month on FB spend in 4 months. 
Helped supplement brand to go from $800k/month to $1.8M/month in revenue in Q4 with the right retention and acquisition strategies.

Media Buying Team Lead 

AdKings Agency

Premium eCommerce Marketing Agency for $3M to $150M Revenue Brands.

They say: early in your career, go to find mentors who know about the thing you’re interested in and learn from them. This is exactly what’ve done at this stage of my life. Joined AdKings as a “green” marketer with a goal and fire in my eyes. And over a couple of years, I’ve had a chance to work closely with two of the most knowledgeable e-commerce founders I’ve known up to date - Darius & Justin. Learned a ton, scaled more than a dozen brands, and made a lot of cash for our clients. 

Hey Bud Skincare - from AU$40k/month to AU$290k/month
RhinoUSA - from $30k/month to $400k/month
FamilyGiftsCo - from $0.5M to $26M yearly revenue. 

Swissklip, Complement, CrossBeats and many others.

Senior eCommerce Growth Expert

Alma Master - Lyderių meistriškumo klasės

Alma Master is Lithuania based startup founded together with Nextury Ventures capital fund.

It is an e-learning brand that creates Online Courses taught by the greatest Leaders in Lithuania. 

Our Mission is to provide convenient online education for busy professionals to learn in their own free time.

Digital Marketing Manager

ISM University of Management and Economics

Ambassador

I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 20 brands and $17M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

Brayden Cruz

Northbeam

Senior Media Strategist

StreamYard

All things growth marketing.

- Managing media spend across Facebook, Google, Tiktok, LinkedIn and Microsoft Ads.

- Using programming languages like Python (Pandas), SQL, Google App Script and tools such as Funnel.io, Google Sheets, Google Tag Manager & Segment to create meaningful actionable reports.

- Fully own the creative ideation and storyboarding process for new ad concepts.

- Advising key stakeholders on retention strategies, predictive LTV and overall growth

- Managing external agencies, creatives, contributors and other vendors to support various initiatives within the marketing team

- Record, edit and publish UGC ad creatives

MarketerHire

Growth Marketer & Paid Social Media Marketer

GrowthMentor

Growth Marketing Mentor

Genesist Labs

Clients: Nanit.com, myvel.com, aguamagica.com, mdbiowellness.com, switchsupplements.com, sinlesssnacks.com, firecreeksnacks.com, ximenarosejewelry.com, integralusa.net, Cliosnacks.com, poponveneers.com, activistskincare.com, lovedirty.com.

Growth Marketer & Founder

Thesis

Promoted in June 2022.

Clients: SiriusXM.com, Condé Nast (Allure Beauty Box & GQ Box), The MIRROR by Lululemon, Forhims.com, Musicbed.com, Filmsupply.com, wineaccess.com, Tryminded.com, mycubesafe.com, lumineuxhealth.com, eatyourgrummies.com, charitybuzz.com, pajamagram.com

Growth Team Lead

Senior Growth Manager

Growth Manager

Growth Foundry

Clients included: shop.mysolluna.com, sovereignty.co.

Digital Marketing Specialist

Private Consultant

Clients included: inspiritcollections.com, evolveagility.com, loveandbikinis.com.

Digital Marketer

White Oak Music Hall

Digital Marketing Coordinator

Chair King Backyard Store

Seasoned Growth Marketer | $400M+ in Managed Ad Spend | Co-host of Zero to Marketer 🚀 (coming soon) | Fueling Growth @ StreamYard 🦆| Growth Marketing Mentor | Proud Cat Dad 🐈

Hi there! I'm an experienced Growth Marketer specializing in DTC e-commerce brands. I've managed ad spend totaling over $500M on various platforms like Facebook, Google, TikTok, Pinterest, Snap, Quora, Reddit, and more. 

Some of my past and current notable clients include:

SiriusXM.com
The MIRROR by Lululemon
Condé Nast (Allure Beauty Box & GQ Box)
AG1
Forhims.com
Nanit.com
Rootine.co
Myvel.com
Musicbed.com
Filmsupply.com
Mdbiowellness.com
Aguamagica.com
Wineaccess.com
tryminded.com
lumineuxhealth.com
ximenarosejewelry.com
Sinlesssnacks.com
Firecreeksnacks.com
Switchsupplements.com
Integralusa.net
Poponveneers.com
parkenjewelry.com

What I love most about growth marketing is solving complex problems around developing long-term customer retention strategies that result in increased CLTVs for my clients. 

When it comes to leadership, I believe in empowering my team members to take ownership of their work and drive results through collaboration. My peers describe me as a coach that leads by example to those around me. I have managed paid media teams in multiple settings such as agency side, brand side as well as teams of contracted third-parties for my clients.

taplio

The Battle

Lais Karvelis

Brayden Cruz

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