I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 40 brands and $25M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

eCommerce Growth Expert 🤓 | Helping eCommerce DTC Brands Scale with the Unique Combination of Facebook & Google Ads 🚀

At Brandboosters.io I lead performance marketing efforts as Head of Performance, focusing on growth hacking, customer acquisition, and data-driven strategies to empower e-commerce brands. With over 8 years of experience in performance DTC marketing, I’ve honed expertise in crafting high-impact campaigns leveraging Meta and Google Ads to enhance revenue and customer lifetime value. Collaborating with cross-functional teams, I ensure our clients achieve measurable growth through tailored, multi-channel marketing approaches.  

My passion lies in optimizing performance through analytical insights, enabling brands to stand out in competitive markets. By developing innovative marketing strategies and enhancing brand positioning, I contribute to tangible results that drive client success. Combining a strong foundation in global e-commerce and a commitment to continuous improvement, I aim to help businesses thrive in a rapidly evolving digital landscape.

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Lais Karvelis

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