Tupperware Direct

Joined TupperwareDirect with the purpose of helping this household name brand to finally enter the digital revolution. 

My goal was to build their new eCommerce branch, completely bootstrapping, with no initial company’s HQ financial support. 

In 2022 we did 0 to $1.4M in the first year of starting. 
And now, in 2023, we’re on track to hit 8-figures in revenue.

Head of Growth

ATTN Labs

Growing eCommerce businesses using whitelisting ads, attribution and analytics.

In the current paid acquisition world, there is an extra layer of knowledge that not all eCommerce brands are aware of. Utilising our exclusive list of influencers to run whitelisted ads, combining it with superb attribution knowledge and creative analytics, we’re able to acquire new customers with, on average, 30-50% cheaper CPA for every eComm brand we work with in 1-2 months.

Media Buyer / Performance Creative Strategist

Botanic Tonics

Helped the Botanic Tonics team scale their paid media strategy. Before I joined, we were at the $50k/month revenue mark for more than half a year. In the next 5 months, we hit the $900k/month mark. And by the time I left, we were hitting consistently ~$900k revenue months.

The biggest contributor to the +1,700% growth in 5 months, was our influencer's whitelisting strategy with the biggest well-known US influencers.

Senior Media Buyer

Tier 11

Helping eCommerce & lead gen brands to manage their growth processes (Facebook, Google, Pinterest Ads, CRO). Working with accounts ranging between $200k to $1M of monthly Facebook ad spend. 

Lawn care company scaled from $100k/month to $700k/month on FB spend in 5 months. 
Garden service company grew from $150k/month to $600k/month on FB spend in 4 months. 
Helped supplement brand to go from $800k/month to $1.8M/month in revenue in Q4 with the right retention and acquisition strategies.

Media Buying Team Lead 

AdKings Agency

Premium eCommerce Marketing Agency for $3M to $150M Revenue Brands.

They say: early in your career, go to find mentors who know about the thing you’re interested in and learn from them. This is exactly what’ve done at this stage of my life. Joined AdKings as a “green” marketer with a goal and fire in my eyes. And over a couple of years, I’ve had a chance to work closely with two of the most knowledgeable e-commerce founders I’ve known up to date - Darius & Justin. Learned a ton, scaled more than a dozen brands, and made a lot of cash for our clients. 

Hey Bud Skincare - from AU$40k/month to AU$290k/month
RhinoUSA - from $30k/month to $400k/month
FamilyGiftsCo - from $0.5M to $26M yearly revenue. 

Swissklip, Complement, CrossBeats and many others.

Senior eCommerce Growth Expert

Alma Master - Lyderių meistriškumo klasės

Alma Master is Lithuania based startup founded together with Nextury Ventures capital fund.

It is an e-learning brand that creates Online Courses taught by the greatest Leaders in Lithuania. 

Our Mission is to provide convenient online education for busy professionals to learn in their own free time.

Digital Marketing Manager

ISM University of Management and Economics

Ambassador

I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 20 brands and $17M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

Neo box solutions

Search Engine Optimization Specialist

eSkills

1. SEO Accomplishments 

• Alhamdulillah! Generated ONLINE SALES of US $112675.20 with Content SEO strategies 
• Google First Page Rankings in United States (USA) and Worldwide
• 7.59 MILLION Impressions from Google Search Results
• Overall 85% Traffic via Organic Search from Google Search Results
• 90% Monthly Traffic from Organic Search with Content SEO strategies
• Improved Website Authority Score to 48 along with 357.8K Backlinks
• Increased MONTHLY SEO TRAFFIC COST to $1300 with Content SEO strategies 
• 831 THOUSAND Impressions from Google Search Results for FAQ Rich Results (Schema Data)

2. SEO Keyword Research

• Keyword research for web pages, blog posts, courses and marketing content
• Implement Keyword Clustering approach for SEO optimization of websites and blog posts 
• Keyword Research with Google Search Results, Monthly Searches (USA & Global) & Competition
• Find & use Google LSI Keywords in published & produced content 
• R&D, identify & find Core, Primary & Secondary SEO Keywords 
• Perform ongoing keyword research including discovery and expansion of keyword opportunities 

3. Action Plans & SEO Strategies

• Content SEO action plan for blog posts and web pages optimization
• Image SEO optimization action plan for images, thumbnails & infographics
• FAQs (Schema Data) action plan for blog posts optimization 
• YouTube SEO action plan for channel and videos optimization 

4. SEO Process Flows 

• SEO process flow for optimizing blog posts and web pages
• SEO process flow for press release optimization
• SEO process flow for optimizing social media content
• SEO process flow for training of new recruits in marketing team 

5. SEO Checklists 

• Created step-wise checklists for all process flows as shared above
• Implemented all of these process flows checklists in Microsoft Sharepoint.

Search Engine Optimization Executive

I am Muhamad Faseeh Niaz, an accomplished eCommerce SEO Specialist and Local SEO Expert with over 4 years of hands-on experience in developing and executing effective SEO strategies. My expertise in eCommerce SEO, local SEO, on-page SEO, off-page SEO, and technical SEO has enabled me to drive significant organic traffic and improve search engine rankings for various clients.

𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:

Comprehensive SEO Strategies: Proficient in on-page, off-page, and technical SEO.
Advanced Keyword Research: Skilled in utilizing tools like AHREFs, SEMRush, and Google Analytics to perform advanced keyword research, competitive analysis, and performance tracking.
Local SEO: Expert in optimizing websites for local search, ensuring businesses appear in local search results.

𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐄𝐎: Specialized in optimizing product detail pages, titles, descriptions, and content to boost eCommerce site visibility and conversions.
𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴:Leading link-building efforts and developing successful off-page SEO strategies.
𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 𝗔𝘂𝗱𝗶𝘁𝘀: Conducting routine site audits to identify and fix technical SEO issues.
Content Optimization: Enhancing copy and landing pages to maximize their impact on search engine rankings.
𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Monitoring key performance metrics using tools like Google Search Console and Google Analytics.
Experience:
𝗦𝗘𝗢 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻:Supported and executed partner SEO strategies, ensuring alignment with client goals and objectives.
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Provided recommendations and managed strategies for content development in coordination with SEO goals.
𝗦𝗘𝗢 𝗧𝗼𝗼𝗹𝘀 𝗣𝗿𝗼𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Expert in using AHREFs, SEMRush, Screaming Frog, Google Analytics, and more.
𝗖𝗹𝗶𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:Created detailed performance reports, conducted client presentations, and delivered actionable insights to enhance digital marketing strategies.
𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Worked closely with conte nt marketing teams and web developers to ensure seamless execution of digital marketing campaigns.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
1. Successfully improved search visibility and user experience for high-volume consumer websites.
Maintained an expert understanding of Google's latest updates and search trends to stay ahead in the SEO field.

2. Demonstrated ability to manage multiple projects and deliver exceptional service, driving account growth and client satisfaction.

Feel Free To Contact

taplio

The Battle

Lais Karvelis

Muhammad Faseeh Niaz

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?