I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 40 brands and $25M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Currently paying some of my creative strategists $10,000+ per month.

Looking for more strategists to join my agency 🚨👇 

Only apply if:

- You worked for/with 8-9 figure DTC brands
- You've made ads that spent $100k+ and you have proof to show
- You're serious about growing with a lean team

If you want to apply, send me a DM with your portfolio.

Or drop a comment below and I'll send you more info 👇

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

Winning angles don't last forever.

You should always have multiple big ideas (angles) selling your product.

Ideally 2-3 at the same time.

Let’s say that you’ve been scaling hard with “Cortisol imbalance”.

As you iterate on that angle, you also need to expand. 

For example introducing stuff like “Menopause” or “PCOS”.

The more the better.

Creatives die out fast and you should always be exploring new messaging.

-- 

Follow for more.

My whatsapp right now is:

- 10% family
- 20% friends
- 70% biz opportunities

Q1 in Dubai was amazing for networking.

Hope this whole thing calms down so I can move there.

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If you’ve been running a lot of cold traffic ads, you have a huge pool of warm traffic ready to convert.

Here are 2 ad frameworks we ran on product aware audiences that printed for us:

--

1) 1st Person Customer Experience

Relate

“Ugh… I got suckered into buying this from Instagram”

Outcome

“If I ever meet the owner of this product I’ll give them a hug”

Benefit

“Who knew this product was the key to…”

Address skepticism

“And what made me finally try it was…”

Objection handling

“But secondly, this has been clinically proven…”

CTA

“If you’re also going through something similar… you have to try this”

--

2) 3rd Person Authority Figure

Hook (Myth Bust)

“Is this dental powder a scam? Vet review”

Authority

“My name is ___ and I’ve been a vet for 15 years”

Build hype

“My clients are raving about this product…”

Reveal / Research

“So I had to do a deep dive into their formula and research"

Benefits

- Benefit 1
- Benefit 2
- Benefit 3

How to use

“It’s super easy to use…”

CTA

--

Follow for more.

Copying other brands is fun until you realize they run at 0.7 ROAS.

Just because a $50M brand is doing it doesn't mean it works for you at $400k/month.

For the past 2 years I’ve worked closely with a ton of 8-9 figs brands.

I’d NEVER start a brand if it didn’t tick all these boxes:

1. Huge TAM
2. Product that actually impacts people lives
3. Subscription model

Huge TAM = Sell to basically anyone.

Subscription model = High LTV, high spending power. 

Great product = Makes everything easier.

--

Follow for more.

We delivered a new creative batch to a client

One ad has already scaled to $8k/day 🤷🏽‍♂️

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The Battle

Lais Karvelis

Salif S.

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The Battle

Lais Karvelis

Salif S.

Followers

Posts

Engagements

Likes

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