I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 40 brands and $25M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

It's clear that without learning, it's difficult to achieve results.

After taking some courses, I began working in the field and received the following reviews from my clients:

* Nice to work with you.
* I've never found a media buyer like you.
* Good job!
* Proactive Man

These testimonials are from my work in e-commerce and lead generation projects, where I helped increase their revenue and contribute to their success through effective paid advertising.

My skills include:

- Defining target audiences
- Developing personas
- Creating compelling angles
- Writing engaging hooks
- Building funnels
- Crafting scripts
- Utilizing social proof

In short, I have a complete ecosystem for creative strategy (Meta Ads) that delivers results.

If you want to scale your DTC e-commerce or lead generation business, DM me with "Start" to schedule a one-on-one call.

Saood Zafar

Posting this a bit late…
But here’s something people keep ignoring.

An agency selling digital marketing services
SEO
Paid ads
Email

…can pull serious numbers if the offer is tight.

I ran a campaign for one of the digital marketing agency

59 leads total.
Spend: roughly 3K PKR was 10.70$
Return: around 300 dollars.
That’s basically $1000+ MRR potential from a tiny test.

And this was just for paid ad services.

Quick question for you…
Have you ever run ads for a marketing agency before?

♻️ Ask your question below.

Facebook Ads Specialist | Growth For 6/7/8 Fig For DTC E-commerce Brands | Services-Based Biz | Creatives Strategy & Performance Marketing

When you’re writing headlines for static images or video ads, you can’t wing it.

Here’s the thing: half the ads you see online read as if someone wrote them while ordering fries.

The bar is low, which is great news for you.

Here’s the simple structure I use to write Meta headlines that actually land:

→ One clear promise
If someone can’t get it in three seconds, it’s not doing its job.

→ One tension point
Say the thing they’re already annoyed about. It builds instant trust.

→ One reason to stop scrolling
Just a tiny spark of curiosity. Think candle flame, not fireworks.

→ One word choice rule
Talk like a real person who isn’t trying to impress a corporate panel.

→ One final filter
Would you pause on this line? If not, rewrite. It pays off.

If this made things clearer,
♻️ Give it a repost and pass the clarity on.

Easy Mode: Talking about scaling ads, offers, and winning ad creatives is easy.

Hard Mode: Sitting in the fire all day to set goals for the brand, do customer research, competitor research, product research, market research, and angle, hook, and concept research is hard.

What’s even harder is when the ads still suck after all that, and then you have to go back to brand goal setting, revise the plan, and test again.

Testing again is hard. Watching Google Docs and Sheets all the time to check ad data is hard.

The 7 Cs Framework That Changed How I Write Copy

I used to think great copywriting was about being clever with words.
Turns out, it's about following principles that consistently work.

The 7 Cs of Copywriting became my go-to framework. Here's how I apply them:
Clear → One message. One purpose. Zero confusion.

If I have to read it twice to understand it, I rewrite it.
Concise → Every word needs to earn its place.

Your reader is busy. Get to the point. Cut the fluff.
Concrete → Specifics build trust. Vagueness kills it.

Boost engagement becomes Increase click-through rates by 23%.
Correct → One typo can cost you credibility.

Grammar, spelling, facts: double-check everything before you hit publish.
Coherent → Structure guides the reader.

I use frameworks like AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitate, Solve) to create logical flow.

Complete → Don't leave them wondering what's next?

Answer their questions. Include a clear CTA. Make the action obvious.

Courteous → Write for them, not about you.
You'll save 5 hours per week beats Our tool offers time-saving features.
The real shift? Understanding that copywriting isn't about impressing people.

It's about guiding them to take action.

My quick checklist before publishing:
→ Does this address my audience's real pain point?
→ Can I cut any unnecessary words?
→ Are there specific examples or numbers?
→ Does it flow toward a clear next step?
→ Am I focused on you instead of I or we?

Effective copy doesn't need to be fancy. It just needs to work.

Here are some Masterclasses 👇

♻️ Repost it to help others.

Copy that 🌶️

Great ads don’t start with visuals. They start with words.

Here’s the thing
Every winning creative I’ve studied…
It all comes down to how you write.
I went back to fundamentals today.

After bouncing between messy accounts and shaky results, I asked myself a simple question:

Why do some ads fall flat?
What this really means is that copywriting is the real driver.

Not fancy colors.
Not transitions.
Not the template you bought last night.
It’s the message.

Here’s the quick breakdown I use before I touch a single headline:

→ Know the person you’re talking to
Dig into their world. Not demographics. Their reality.

→ Build a messaging strategy
What do they want? What are they scared of? What tense moment pushes them to act?

→ Write ads that hit fast
Hooks
Headlines
Short lines that move people

Words that explain value without trying too hard
Your copy either carries the ad or kills it.

Simple as that.

Follow Saood Zafar if you want cleaner thinking around ads and messaging.

Mark my words. In 2025, more UGC-style content will win on Meta. 

Why?

Humans connect with humans. AI powered ads will keep evolving, but if people can’t relate to the creator in front of the camera, nothing moves.

And here’s the thing… Facebook ads are about to get even wilder.

AI tools are getting sharper. They help you produce better creatives, faster, and turn campaigns into real revenue. As AI becomes the backbone of advertising, our job is simple: squeeze the maximum performance out of it.

Here are 7 AI tools worth testing for ad creation:

- Atria AI
- Omenky
- SORA (GPT)
- Google G3
- Pencil
- InVideo AI
- The Brief

If you want the 35 ad creatives I generated, drop a comment. I’ll post them.

Which tools are your using for the ad creation as a media buyer or brand owner?

taplio

The Battle

Lais Karvelis

Saood Zafar

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taplio

The Battle

Lais Karvelis

Saood Zafar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Saood Zafar's LinkedIn Performance

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Performance ScoreSaood Zafar's LinkedIn Performance