I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 40 brands and $25M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

I battled chronic social anxiety 6 years ago.

I was so afraid of talking to people fearing judgements and hate. It made me super lonely.

I spend my day overthinking and beating myself up over my relationship problems.

It exhausted me completely and I was barely functioning.

Because of that, I sabotaged career and relationship opportunities.

I worried that I would be stuck feeling lonely and miserable all my life.

Everything changed one morning...

I was so tired of fixing and fighting my mind over the previous months and years.

I spontaneously gave in and accepted my intrusive thoughts, instead of fighting them.

To my surprise, it brought some relief from my anxiety.

My healing journey started from that day onwards.

The last few years have been nothing short of magical.

- I went from a super introvert to an extrovert who can connect with strangers within 10 mins.
- I can take on potential work and relationship opportunities without hesitation.
- I experimented and aligned with a fulfilling guidance biz.

And the most important thing of all is I have a quiet, peaceful mind.

All of this shift happened not because of any coping strategies like:

- Talk therapy.
- Anxiety pills.
- Breathwork.
- Positive thinking.
- Affirmations, etc.

But by healing the root subconscious traumas that fed my social anxiety with deep inner work.

That experience of healing and transformation is what I wanted to share with you.

So you heal your social anxiety, cultivate inner peace and fulfillment, and become a social magnet.

For diving deep into my rabbit hole of healing and transformation, check out the links in bio & featured section.

Namaste 🙏

Yay Pranav

Your fear of what people think kills your career potential more than anything.

It stops you from:

- Taking on those big opportunities.
- Making an important strategic decision.
- Being a charismatic leader who is worth listening to.
.
You skip challenges that take your career to a new level.
To avoid triggering your social anxiety.

While running my freelance biz,
I feared what my clients thought about my work.

So I overworked to get their approval. To prove my capability.

Eventually I burnt out from overworking.

Only when I healed my fear of what they thought,
I created healthy boundaries with my clients.

You fear what others think because,
You want to control their perception.

You don't want to get judged, rejected, or look stupid.

The truth is you can't control how others perceive you.

There will be haters even when you are perfect.
So try staying true to yourself.

Stop making others perceptions of you mean something about you.

You might be making meanings(beliefs) like:

"I'm stupid."
"I'm unworthy of love." etc.

That's what's hurting and stopping you.

When you let go of those beliefs with subconscious inner work:

You become mentally free.
You stay true to yourself in all situations.
Challenges become much easier to handle.

Your next level of growth is on the other side of the fears you avoid facing.

Healed my chronic social anxiety with subconscious inner work ❖ Helping leaders and professionals do the same to find inner peace, core confidence & connection

Your workload exhausts you way less,
Compared to your overthinking mind.

Here's how to get energized by work:

You overthink about 1000 things, like:

"Getting judged by your team."
"A heated argument with your partner."
"Rethinking strategy 100 times for your tasks."

These mental processes deplete all your life force.
And what's left is distraction and exhaustion.

Things get barely done.

When I battled social anxiety,
I was barely functioning.

All my energy was spent on fighting my thoughts.

I saved a ton of wasted energy,
By learning to quiet my racing mind.

Here's how to quiet your mind:

When your mind thinks about 1000 things,
Don't get lost in them and deplete energy.

Take 10 mins to observe your thoughts before work.
Let the thoughts come and go on their own.

Don't involve and feed into anxiety.

Almost all your thoughts are fearful and limiting,
When you are anxious and stressed.

They are of no creative use for your work.

When you observe those thoughts, they lose power.

You relax, and your mind naturally settles.

Your parasympathetic state gets activated.

That's when you enter flow state.

You will tap into the best ideas and plans.
You will get more energy by working.

A racing mind only sees limitations and fears.
A relaxed mind maps opportunities and ideas.

How do you handle a heavy workload with less energy?

🔁 Repost to help someone feel refreshed from work

Most successful people are lonely at the top.

Not because they are unlovable.

But because they are afraid to be vulnerable.

I worked with a guy who made 8-figures.
But still feeling super lonely and anxious.

Because he used success to mask how he felt.

As a high achiever:

You always talk about your career.
Your visions and goals.
Your achievements.

It keeps people's focus on your work, not you.

Because you feel anxious when you talk about yourself.
You fear vulnerability and being exposed.

This protective behaviour might get you approval,
but not connection.

Because people never get to know the real you.
They only know about what you do.

Even if some people like you,
It's for what you do, not who you are.

You can make real intimate connections only if:

You are okay with being vulnerable.
You are okay expressing how you really feel.

And you can't express your feelings,
If you feel shame or fear around them.

You have to feel and let go of the shame and fear.

That's when you feel safe to express yourself.

As a result:

You will feel more comfortable in your own skin.
You will find being vulnerable much easier.
You will be much more fun to hang out with.

The right people will find you more magnetic.
You form much deeper connections.

A true connection is only possible if you are connected to your true self.

🔁 Repost to help someone find real connections.
➕ Follow Yay Pranav for insights on social anxiety.

I believed people in my life were responsible for my anxiety.

Just because I always felt anxious in their presence.

That victim mentality made me stuck with anxiety for 3+ years.

I started healing my anxiety:

When I finally took responsibility for it.
When I cleaned up my mental mess with meditation.

I also realized relationships are a mirror.
They bring the biggest opportunity for growth.

Relationships trigger what you are trying to escape.

If you feel fear, your relationships trigger your fear.
If you feel insecure, relationships trigger your insecurities.

Not to punish you.
But to help you let go and heal.

When relationships trigger dense feelings inside you,
start taking responsibility for it.

Do the inner work to release those feelings and heal.

That makes you a more authentic, peaceful person.

You are born in relationships. Hurt in relationships. Heal in relationships.

Healed my chronic social anxiety with Subconscious trauma work ❖ Helping you do the same to find inner peace, core confidence & connection

I tried so hard to change my negative thoughts into positive.

Hoping that it will bring me inner peace.

But I just got more anxious and exhausted.
Because the negative thoughts never stopped coming.

I got more lost in my mind. Trying to change my thoughts.

I finally found inner peace after I started practicing meditation.
Taking an inner journey to heal my anxious self.

This realization will bring you closer to inner peace than anything else:

Your anxious mind is a result of an excited nervous system.

Your nervous system carries all the shame and fear.

Especially picked from the childhood relationship with your parents.

These unprocessed dense feelings activate your mind.

That's why you have all these non-stop intrusive thoughts.

That's why trying to think positive never works.

Learn to connect with your body.
Relax your nervous system.
Process and heal the subconscious wounds it carry.

When your nervous system feels safe finally,
Your mind naturally quiets down.

Inner peace is your natural state of being.
Your traumas keep you locked away from it.

🔁 Repost to help someone get out of their mental maze.
➕ Follow Yay Pranav for insights on social anxiety.

Positive thinking don't work to heal your anxiety

You can achieve a lot but still feel dissatisfied with life.

Here's how you can tap into real inner fulfillment:

I worked with an 8-figure entrepreneur.
With access to all the success symbols.

But still he felt lonely and anxious inside.
That's why he came to me.

Achievements won't bring true happiness and fulfillment.

Most high achievers are unfulfilled with their lives.

It's because their achievements come from trauma.

In childhood, they got approval from their parents,
Only if they achieved or performed well.

It creates the belief, "I'm only worthy if I perform/achieve."

So they never stop grinding to prove their worth.

They feel empty and dissatisfied because,
no matter how much they achieve,
They don't receive the love they crave.

If you feel the same, your way out is not chasing more achievements.

But to heal your unworthiness wound with trauma work.

That's when you finally relax and realize:

You can receive love for who you are.
You don't have to chase love by proving yourself.

You start to create deep, meaningful relationships.
You build out of inspiration, not desperation.

True achievement for a human is presence and connection.

🔁 Repost to root for deep meaningful existence.

P.S.

If you are looking for 1-1 help to heal your social anxiety to build true connections and experience inner fulfillment within 12 weeks, DM me "I'm in".

Healed my chronic social anxiety with subconscious inner work ❖ Helping professionals and entrepreneurs do the same to find inner peace, core confidence & connection

Want to have healthy reciprocal relationships?

Where you don't chase or get chased by people.

This realization will change everything for you:

When I battled anxiety, I mostly attracted narcissists.

They took advantage of my situation.
They disrespected and treated me poorly.
Even when I tried to please and help them.

I was so confused and anxious because of that.

After taking an inner journey to find peace,
I started attracting only happy refreshing people.

From my experience, here's how attraction works:

I didn't only attract narcissists,
I was also attracted to them.

Because they carried qualities I lacked.
Like being assertive, dominant, and confident.

I felt anxious in their presence,
Because they triggered my suppressed fears and insecurities.

It felt like a nightmare.

Because I was blaming them, 
And was not ready to heal my wounds.

My anxiety became so unbearable.
I had no option but to isolate and heal myself.

They fell away from my life,
When I started healing my fears and insecurities.

Making space for more authentic relationships.

Your relationships are a mirror.

They reveal to you the feelings you suppressed.

If people make you feel angry,
you have suppressed anger.

If people make you feel lonely,
you fear abandonment.

So on and so forth.

You break the pattern not by escaping those feelings.
But by fully feeling and releasing them.

The more you let go of those feelings,
the more you connect with your authentic self.

Then life mirrors back your new authentic energy.
You attract real intimate connections.

Crazy how this works.

Stop blaming and start taking responsibility for how you feel is your doorway to a new fulfilled life.

From your POV, what makes a person more charismatic and attractive?

🔁 Share with others to make relationships healthy again.

How I went from socially awkward to confident:

When I battled social anxiety,
Communication felt so draining.

I only answered when somebody asked a question.

I edited my words out of fear of judgment.

At one point, my social anxiety became so unbearable,
I avoided social situations at all costs.

I tried different methods to break free from anxiety.
Nothing worked.

Finally accepting my anxious self,
brought the initial relief from anxiety.

I started loving myself even when I felt bad.

It slowly turned me into an extrovert.
Because I got more connected to myself.

From there, social interactions became effortless.

If you feel socially awkward, stop fighting your awkwardness.

Fighting it will only make you more awkward.
Because you get more lost in your mind.

Embrace your awkwardness.
Start accepting yourself more.
That's when others accept you.

Become more compassionate and gentle with yourself.
Even on your bad days.

Treat how you will treat an anxious kid.
Gentle. Kind. Caring.

That's when the real shift happens.
You naturally connect with your authenticity.

You become awkward when you reject and judge yourself.

You tap into core confidence when you accept and love yourself.

🔁 Repost to help someone feel less awkward
➕ Follow Yay Pranav for insights on social anxiety

You replay conversations in your head before you enter a meeting.

It's not to prepare yourself.

It's a desperate attempt to avoid feeling anxious.

To look calm and composed in uncertain situations.

In my 9-5 days, I always overprepared before a meeting.

I would overthink things going bad.

I predicted every question and prepared answers.

But you know what happens next.

A simple change in my boss's attitude would throw me off.

I get stifled and forget most of what I prepared.

Later with inner work, I realized I was trying not to look stupid.

I feared judgments.

But it made me end up looking stupid.

So if you overprepare for a meeting or a speech,
Stop doing that a few hours before the event.

Focus on entering a calm relaxed state.

Practice relaxed deep breathing.

You will do much better. It's the temporary fix.

For long term, you need to let go of core fears that bring performance anxiety.

Then you don't need any strategy or overpreparation.

You can flow even without having a script.

Presence will give you access to all the info you need.

And you will handle unpredictable challenges better.

Your energy moves the room before words do.

Make sure to set your energy right before you speak.

Ever had a speech or presentation that you thought you could have done better?

🔁 Repost to help people clearly express their talent.
➕ Follow Yay Pranav for insights on social anxiety.

Dealing with social anxiety doing a speech

Your relational problems make you anxious and distracted more than anything else.

You worry about:

- A recent argument with your friend.
- A judgment made by your partner.
- Your boss hating your presentation.

and a 1000 other situations that happen with humans.

This constant looping of thoughts makes you ineffective.
Because you can't focus and bring results.

When I battled social anxiety,
It was super hard for me to even find a job.

I worried that I would be homeless because of my anxiety.

My mind became quiet,
When I started healing my relational traumas.

That's when I was finally able to focus.

To sharpen your focus, here's what you have to do:

When someone triggers painful emotions inside you,
Instead of looping on them mentally for months,
Feel the emotions immediately.

When you allow yourself to feel,
Even the densest emotions,
Your emotions stop having power over you.

That's when you can resolve the problem.

As a result, your mind goes quiet.

Because your mind was just trying to make sense of your emotions.

With a quiet mind, focus becomes effortless.

Happy relationships support your career growth.
Hurtful relationships make your career stuck.

🔁 Repost to help someone reclaim their focus.

If your work doesn't bring you energy and fulfillment, do this:

While running my freelance biz,
I got anxious just looking at my to-do list.

I felt exhausted and sleepy most of the time.

I even hired a productivity coach.
Still, I was super distracted.

There were too many should's and must's from my clients.
And very little love for what I did.

I stuck with it because I had so many fears:

Fear of the unknown.
Fear of not having a safe paycheck.
Fear of getting judged for being jobless.

I decided to quit anyway. I felt lost.

To find clarity on my path, I joined a men's circle.

And I did after healing my fears and low self-worth.

I had an insight to start a new biz. It's super fulfilling.

I love my work, and I don't need to force.
I easily enter flow state.

So if you feel anxious and exhausted with your career,
There are only two possible reasons.

Reason 1:

You don't enjoy your career.
But your fears stop you from choosing a different path.

Reason 2:

You love what you do.

But you have too many limiting beliefs, like:

- "I don't deserve success."
- "I'll be lonely if I succeed."
- "Success is hard."

That makes you procrastinate and feel drained.

In both cases, your way out is "Subconscious trauma work."

Process and let go of your fears and limiting beliefs.

For example:

If your fear is not having a safe paycheck,
You have to feel and process it fully.

On the otherside, you become okay with volatility.

A new world of possibilities opens up.
You get showered with new insights.

Following that, your career will be a downhill journey.
Success becomes more effortless.
You enjoy work, and work brings you energy.

Your identity decides your career choice.
Transform your identity to perceive new potential.

🔁 Repost if you feel ready to change.

If your team doesn't value your decisions,
Here's how to earn massive trust and respect:

Your team doesn't trust you:

If you don't trust yourself.
If you get anxious about your decisions.
If you seek validation from your team.

This was the huge mistake I made,
When I battled social anxiety.

I sought validation from my boss to express my POV.

I was afraid that he would judge or dislike it.

This made me unsure of what I had to say.

Making him not take me seriously.
Even when I had huge value to share.

Everything changed for me with inner work.
People started respecting me more.

These 3 shifts make you a valued and respected leader:

1. Be okay with judgments

If you fear judgments, you won't express yourself.

Realize people's judgments come from their own insecurities.

Stop taking responsibility for how they feel.

This will help you express yourself more freely.
And distinguish between judgments and signal.

2. Validate yourself from within

Stop seeking validation from others.

Validate yourself to express your perspectives.

You are the only permission slip you need.

When you validate yourself,
Others start to validate you.

3. Own your mistakes

You hesitate if you are afraid of making mistakes.

Mistakes are how you learn and grow.

Once you have enough data,
make the decision.

Take responsibility for any results that come out of that.

With practice, these mindset shifts will make you a more effective leader.

But it takes a ton of inner work to embody true leadership.

A true leader is a master of self-expression and ownership.

What helps you make the best decisions?

Share below 👇 

🔁 Repost to help leaders receive the respect they deserve
➕ Follow Yay Pranav for insights on social anxiety

This habit made me overthink 24/7 and miss out on life:

"Judging my thoughts as good/bad."

When I battled anxiety,
95% of my thoughts were negative.

When I judged them as bad,
I created more self-hate and judgment.

Which further made me stuck in thought loops.

I finally found inner peace when I stopped judging my thoughts.
And started accepting them.

When you accept your negative thoughts,
You let them go.

You become more mentally free over time.

The truth is, all your thoughts are neutral.
Even the darkest of thoughts are just thoughts.

Your judgment gives them power.

If you accept your negative thoughts,
They are no more powerful than a leaf blowing in the wind.

So when you get stuck in anxious thought loops,
Try accepting them.

Over time, it will change your life.

When you stop giving meaning to thoughts,
Thoughts stop having power over you.

Burnout is not exhaustion from work.
It is emotional neglect.

I burnt out twice in my career.
Both came from not expressing how I felt.

I gave away my power to make a choice.

I said YES to tasks I hated.
To please my clients. To avoid tension.

It opened the floodgates for more unaligned work.
I said YES to all of them.

Eventually, I got so anxious and exhausted.
From pushing through and going against myself.

I had no option but to quit my work and startover.

I never burnt out after that.
My work energizes and fulfills me.
Because I broke free from the pattern.

Here's how you can break yours too:

Analyze where you are compromising in your career.

It might be:

- Doing tasks you hate to avoid conflict.
- Attending work-related calls even on weekends.
- Multitasking on random tasks out of demand/fear.

See where you can say NO politely.
To realign with your authenticity.

Your mind will create a ton of worst-case scenarios.
And your anxiety will skyrocket.

Still do it anyway for your well-being.

You will feel much more aligned with your work.

To avoid burnout altogether long-term:

Heal subconscious wounds that make you anxious with trauma work.
Especially stuff that makes you not express how you feel.

So you don't give away your personal power to fit in.
So you don't light yourself on fire to please others.

Your work brings you energy when it makes space for your true self.

What makes you feel energetic at work?

Share below 👇 

🔁 Repost to help someone not give up on their career
➕ Follow Yay Pranav for insights on social anxiety

To fully explore your career potential,
You have to make peace with your social anxiety.

Anxiety makes small nuisances feel like big roadblocks:

- You shy away from making that decision.
- You won't take on that good opportunity.
- You put off having an important conversation.

I know this from my own battle with social anxiety.

I even avoided interviews that I had the skills for.
Just to avoid feeling anxious.

This self-imposed limit makes you stuck.
Repeating the same limiting patterns in your career.

You break free and explore your potential,
By learning to process the dense feelings that come up,
When you are in that anxiety-triggering situation.

That's when facing challenges becomes effortless.
That's when your anxiety becomes non-existent.

As a result:

- You step up to meet the demand.
- You make clear decisions under pressure.

And most importantly, you connect with your authentic self.

Your only obstacle to growth is your anxious mind.
Befriend your mind to create an effortless lifestyle.

Had any internal shifts that brought your biggest career breakthrough?

Share in comments!

🔁 Repost to help professionals reach their full career potential.

A company can sustain growth.
Only if its leader stops pleasing employees.

When you are too "nice" as a leader:

You tolerate bad employees.
You hesitate to make growth decisions.
You let employees decide what they do.

I had a client who lost all control over his company.
Because he couldn't get over his people-pleasing.

He made bad decisions to please his employees.

Making him stuck in perpetual cycles of anxiety.
While creating negative output for the business.

Being nice is not kind.

Being nice comes out of fear:

Fear of looking bad.
Fear of judgments.
Fear of being dismissed.

So you avoid expressing yourself to escape the fear.

And play small to get the approval of employees/teammates.

Once you heal those subconscious fears,
You can speak your truth.

You start to stand by your values and standards.

You will have uncomfortable much-needed conversations.

You will bring order back into your business operations.

While understanding your team members deeply,
and show real empathy if the situation demands.

Your business scales without becoming a headache.

When leaders step up, the company culture shifts into the greatest good.

🔁 Repost to create more conscious leaders.

➕ Follow Yay Pranav for insights on social anxiety

Leadership needs you to heal your social anxiety.

Most are anxious and frustrated at work.
Because they keep pushing through tasks.

Here's how to make work feel effortless and fun:

2 years ago, I worked 10 to 12 hours every day.

I pushed myself so hard.
But I barely got any results.

When results tanked, I did what I knew.
I pushed myself even harder.

Eventually I burnt out.

I got into inner work, joining a men's circle.

That's when I started getting real results.

Pushing through never works.

Because it is run by many subconscious beliefs like:

"I need to work hard to succeed."
 "Only weak people rest."
 "If I slow down, I will fail."

That you learned from your early relationships.

So you force hard work to stay true to your beliefs.

You never rest and have fun.
Anxiety becomes your norm.

To break free from this pattern,

Slow down when you feel like pushing through.
Feel the feelings it brings, even for 5 mins.

And most importantly,
Question and let go of your limiting beliefs about success.

That's when your anxiety drops.
Your creative mind takes over.
Your work becomes enjoyable and effective.

Hustle makes you run around in circles with no direction.

Rest aligns you with the path of the biggest impact.

🔁 Repost to root for wellbeing aligned work.
➕ Follow Yay Pranav for social anxiety insights.

You are busy not because it's effective.

You are busy because you fear slowing down.

I worked 10 to 12 hours every day.
Running my freelance biz.

Believing it was the only way to bring results.

But the reality was that:

I constantly felt exhausted.
My social life was nonexistent.
I was not getting the results I wanted.

I knew I was missing something.

To break free from my limiting pattern,
I joined a men's circle.

With deep shadow work, I realized a truth that freed me:

"I was busy because I felt unworthy when I rested."

When I healed my unworthiness,
I finally was able to rest and enjoy life.

I aligned with a new fulfilling biz almost immediately.

Busyness is nothing but a coping mechanism.

It helps you escape your subconscious fears and insecurities.

That's why you are constantly anxious and restless.

And have very little time for relationships and fun.

Your breakthrough comes when you finally slow down.
And face your anxiety.

It will trigger your deeper subconscious blocks.

The blocks might be:

Feeling unworthy.
Fear of failure.
Fear of rejection.

or anything else.

When you feel and process those dense feelings,
Your life will completely change.

You will find joy in your everyday life.
You will only do the highest ROI tasks.
You will relax and activate your creative mind.

Being busy keeps you stuck in a rut.
Rest and aligned action help you break free.

How impactful do you think being busy is?

Share in comments!

🔁 Repost to spread the value of proper rest.
➕ Follow Yay Pranav for insights on social anxiety.

You overwork not to bring the best results.

You overwork to avoid tension.

I even attended work calls on Sunday.
Inside my previous freelance biz.

Not because I was super passionate.
I feared losing my client if I said NO.

I was escaping my anxiety,
that came with expressing myself.

I started having strong boundaries,
Only when I started doing inner work.

It freed me so much to have a healthy work life.

The common patterns behind overworking are:

- Guilt of saying NO.
- Fear of getting fired.
- Fear of creating conflicts.

For leaders, they don't want to bother employees.

Because they fear judgment and criticism.
So they take the work overload.

All these inner blocks make you a YES person.

You compromise for a super-anxious work life.
You get exhausted doing meaningless stuff.

To reclaim your work-life balance and inner peace:

Learn to express how you feel.

Not in a way that points fingers.

For example:

You might want to delegate the task.

So you express,

"I already have so many tasks on my plate.
Will you take charge of this?"

Most of the time, people respect your authenticity.

Nothing will go bad like you think.

The clear expression comes with healing your deeper fears.
With subconscious inner work.

Like fear of getting fired, creating conflicts, etc.

Then you become unstoppable.

You start to enjoy your career.
With the power of authenticity.

When you express yourself you give power to others to express themselves.

Have you experienced people crossing your boundaries at work?

🔁 Repost to support healthy work-life balance.
➕ Follow Yay Pranav for social anxiety insights.

taplio

The Battle

Lais Karvelis

Yay Pranav

Followers

Posts

Engagements

Likes

Performance ScoreYay Pranav's LinkedIn Performance

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taplio

The Battle

Lais Karvelis

Yay Pranav

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yay Pranav's LinkedIn Performance

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Performance ScoreYay Pranav's LinkedIn Performance