NGINE Media Group

As Co-Founder and VP of Sales & Operations, I help shape the vision, strategy, and growth of NGINE Media Group—a creative and media agency dedicated to helping businesses tap into their unique “SuperPower.” I lead revenue generation efforts, overseeing the full sales cycle from prospecting to long-term client partnerships, while building and executing scalable strategies that drive measurable results. On the operations side, I ensure our teams, processes, and resources work in harmony to deliver exceptional campaigns and client experiences. As both a founder and operator, I’m committed to fostering a culture of trust, collaboration, and creativity that empowers our clients and our team to consistently exceed expectations.

Co-Founder & Vice President of Sales & Operations

Lakrisha Davis Enterprises Inc.

As a strategic partner, I help small businesses launch, grow, and scale by guiding them through every phase of marketing, branding, and sales. I focus on providing tailored solutions that drive business growth, enhance brand visibility, and foster long-term sustainability. My work spans across mentorship, strategy development, and hands-on execution to ensure my clients meet their business goals and thrive in competitive markets.

Key Contributions:

- Launch and scale small businesses, overseeing all phases of branding, marketing, and sales to drive growth.

- Develop and implement strategic messaging frameworks and marketing initiatives for measurable revenue increases.

- Empower businesses in the professional services sector to scale operations through targeted marketing and sales systems.

- Mentor over 65 private clients in business planning, branding, product development, and customer experience.

- Lead group classes of 20 to 50 students, covering marketing, sales, and content creation to accelerate growth.

- Cultivate long-term client relationships with tailored strategic guidance.

- Direct teams to ensure alignment of marketing strategies with business objectives.

- Collaborate with clients to develop sales processes and marketing strategies that improve profitability.

- Optimize sales processes, increasing conversion rates by 30%, reducing cycle time by 25%, and boosting lead generation by 40%.

-Implement data-driven strategies to enhance lead qualification and follow-up.

-Conduct pre-sales discussions, securing key accounts and generating revenue.

-Foster client loyalty and satisfaction through ongoing support.

Client Strategy & Growth Consulting

Partnering with clients to develop comprehensive content and brand strategies aligned with their business objectives. By deeply understanding target audiences' psychographics and behaviors, I craft messaging and campaigns that resonate, drive engagement, and achieve measurable results. My expertise spans content creation, social media strategy, email marketing, and project leadership, ensuring impactful and cohesive brand communication.

Key Contributions:

- Collaborated with clients to develop content strategies tailored to their business goals, ensuring alignment with audience needs and values.

- Cultivated long-term client relationships by clarifying messaging pillars and brand identity, offering strategic guidance to exceed objectives.

- Brainstormed, developed, and optimized content ideas, leveraging storytelling and copywriting to create high-performing digital campaigns.

- Designed and executed social media strategies that increased audience growth and engagement across multiple platforms.

- Developed and managed promotional and content calendars to maintain consistent, strategic brand communication.

- Delivered impactful email marketing strategies, including segmentation, lead nurturing, and newsletter planning, achieving high engagement.

- Supported business executives in establishing thought leadership on LinkedIn, increasing their authority and industry recognition.

- Analyzed audience behavior and campaign performance metrics to continuously optimize strategies for lead generation and sales growth.

- Led complex projects from concept to execution, managing multiple stakeholders and delivering high-quality results on time.

Content Strategist | Brand Consultant | Fractional CMO

- Create, enhance, and optimize curriculum for eight business-related courses, overseeing all phases from conception to delivery, including analysis, design, implementation, and evaluation, while aligning with learning outcomes to advance business skills and objectives.

- Craft and integrate educational content that combines theoretical knowledge with real-world business practices, addressing current market trends and challenges.

- Design and produce digital courses and learning experiences, including lessons, content, scripts, lesson plans, assessments, and support materials.

- Utilize digital learning tools to improve course outcomes and increase student engagement.

- Educate small businesses in successfully launching, building, and scaling operations in the professional services industry.

- Mentor and instruct over 65 private clients; lead group classes of 20 to 50 students on topics such as business planning, branding, product development, customer experience, messaging, content creation, marketing, and sales.

- Wrote and delivered 100+ keynote//speeches to audiences of up 300+ attendees.

- Created and delivered 30+ custom training curriculums for corporate clients on employee and personal development topics.

 - Develop immersive learning experiences to ensure positive student outcomes, integrating experiential learning and incorporating feedback for continuous improvement.

Business Instructor & Coach

Specializing in crafting high-impact LinkedIn strategies that drive audience growth, boost engagement, and accelerate revenue for clients. By leveraging psychographic insights, storytelling, and data-driven optimization, I deliver tailored content solutions that elevate brand visibility and establish thought leadership.

Core Contributions:

- Designed and executed LinkedIn growth strategies that increased clients’ audience reach, engagement, and revenue.

- Brainstormed, developed, and optimized content ideas using a blend of copywriting, storytelling, and content testing, ensuring authenticity and high engagement across platforms.

- Developed strategic frameworks to position clients as thought leaders, creating impactful content that resonated with target audiences and built trust.

Key Achievements:

- Client Growth: Increased client audience size by up to 50x within 9-12 months through customized content and engagement strategies.

- Revenue Acceleration: Scaled client monthly revenue from <$1,000 to $30,000+ in just eight months by implementing optimized content and lead generation systems.

- Thought Leadership: Positioned 25+ business executives as recognized industry leaders through strategic LinkedIn campaigns and digital presence enhancements.

LinkedIn Trainer for Marketers & Thought Leaders

Diosa Ara

As a Fractional CMO, I collaborate with businesses to craft and execute comprehensive marketing strategies that accelerate growth and boost market presence. I specialize in blending traditional and digital marketing to create impactful campaigns that resonate with target audiences and deliver measurable results.

I provide strategic leadership across the entire marketing spectrum—overseeing creative direction, managing cross-functional teams, and ensuring seamless project execution from start to finish. By driving both short- and long-term initiatives, I ensure alignment with organizational goals while fostering a culture of collaboration, innovation, and continuous improvement.

Key Contributions:

-Develop and execute targeted marketing strategies, driving growth and brand visibility for the company.

-Lead and mentor teams to successfully implement marketing initiatives that generate impactful business results.

-Foster collaborative relationships with key stakeholders, ensuring alignment across departments to achieve strategic marketing goals.

-Utilize data-driven insights to refine and optimize campaigns, driving measurable improvements in engagement, conversion, and customer retention.

-Manage complex projects, from concept to execution, ensuring timely delivery and adherence to brand standards.

Chief Marketing Officer (fractional)

2023 Top 10 LinkedIn Influencer, Biz & Brand Strategist increasing the awareness, audience and income of personal & business brands | Coach, Consultant, Trainer & Speaker → Free LinkedIn training↓

Lakrisha Davis, MBA

I’m on my way, LinkedIn! 🎉
I’ve been officially invited to interview for my top-choice doctorate program — and the interview is this Thursday.

This opportunity means so much to me, and I’m walking into it with gratitude, confidence, and prayer.

Wish me the best of luck! 🙏🏽✨
I’m ready for this next chapter.

Some ‘silly’ investments I’ve made:

- Make-up lessons  
- New launch coaching 
- Headline writing 
- Sales training 
- DISC reading 
- Speaker development
- Dubsado & ClickUp set-ups

Turns out… none of it was silly.
All of it prepared me for the work I do now.

Your natural talent is someone else’s paid lesson.

Someone out there is ready to pay you for the thing that comes naturally to you. Stop overlooking it.

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Get Well

Worked with several organizations to improve patient engagement + experience by focusing on their healthcare goals to drive tangible results in patient outcomes, satisfaction, and operational efficiency.

Key accomplishments and responsibilities in my role include:
Client Relationship Management: Serve as the primary point of contact for clients such as Sharp, Stanford, USC, Intermountain Health, and OHSU ensuring successful implementation, onboarding, project management and continuous support of Get Well’s suite of digital tools and patient engagement platforms.

Strategic Consultation: Partner with healthcare leaders and clinical teams to identify opportunities for improvement in patient communication and engagement. Provide actionable insights and data-driven recommendations based on client-specific needs and goals.

Data-Driven Optimization: Utilize patient feedback, data analytics, and platform usage metrics to deliver actionable insights. Drive improvement initiatives aimed at boosting patient satisfaction, reducing readmission rates, and improving overall patient outcomes.

Client Retention & Growth: Develop strong, long-lasting client relationships, ensuring high levels of satisfaction and maximizing client retention. Proactively identify opportunities to expand platform usage and upgrade services, contributing to both client success and business growth.

Cross-Functional Collaboration: Work closely with internal teams—product, marketing, and customer support—to ensure the needs of clients are met promptly. Collaborate with client teams to implement tailored workflows, resulting in improved efficiency and seamless patient experiences.

Through my work, I’ve helped clients achieve measurable improvements in patient experience, operational workflows, and clinical outcomes, such as reducing falls, increasing patient engagement, enhancing patient-provider communication and improving operational efficiencies.

Client Success

The Valley Health System

In my role I managed and direct Patient Experience initiatives at the Valley Health System, I handled several Patient Experience programs that supported various hospital departments. I analyzed data, implemented action plans, and recommended improvement initiatives to improve CAHPS scores and Hospital Ratings. I also oversaw the management of SaaS programs while leading teams and implementing projects that focused on service excellence, such as:

Managed the Patient Experience program that supports Critical Care, Medical Surgical, Women’s Services, Pediatrics, Ambulatory Surgery and the Emergency Department for a 485-bed hospital.

Administrator for SaaS programs such as Rounds Plus, Press Ganey, Hill-Rom, and Connect Discharge calls. 
Strategically utilizes data from SaaS platforms to drive change and hold teams accountable. 

Worked with senior leadership, physicians, nursing leaders and ancillary teams to improve CAHPS scores hospital wide. Successfully improved scores for Rate the Hospital, Nursing Communication, Doctor Communication and Responsiveness year over year when comparing 2019, 2020 and current data for 2021. 

Served as an internal consultant for unit/department performance improvement initiatives. Responsible for data analysis, reporting and action planning. Meets with supervisors, managers, directors and senior leadership to discuss wins and opportunities. Coach and educates key stakeholders on data, feedback and observations.

Presented Patient Experience data and initiatives at New Hire Orientation, Nursing Orientation, Power Hour, Service Excellence, Nursing Leadership, Hospitalist, Clinical PI, and ED Leadership meetings to foster a culture of excellence for new hires and existing teams. 

Lead multidisciplinary teams & projects focused on service excellence. Data analytics, report/dashboard creation and distribution, coaching/validations, nurse-physician rounding, employee engagement, service recovery, reward & recognition, etc.

Patient Experience

Women's Care Florida

In my capacity as an Administrator (Interim Director of Operations), I oversaw 75+ employees and managed the overall operations, including maintaining office systems and supporting front desk & back-office processes. I also assisted in several company processes, including overseeing programs and process initiatives.

Some of my most notable contributions include:
Managed operations and clinical functions of a multi-location, multi-provider OB/GYN practice. Operational management and oversight of 75 employees to include setting up and maintaining systems ranging from:  invoicing, supplies, payroll, recruiting, staffing ratios, scheduling, triage, billing, provider templates, hospital call calendars, credentialing, front desk and back-office processes.

Responsible for final approval for all practice expenditures to contain cost and increase profits for revenues exceeding $10 million a year with 54,000 in annual patient volume from our four office locations.

Patient Experience: Implemented evidenced based practices for each office location based on data trends. Track, trend, report and train stakeholders on key behaviors and processes that improve patient experience metrics.

Employee Engagement: Facilitate all meetings including but not limited to Staff, Provider, Employee Engagement, Hospitalist and Training & Development Workshops. 

Process Improvement: Access, Quality Metric Improvements, Throughput studies, Employee Engagement, Culture Transformation, AIDET, Marketing (office brochures, TV streaming, pamphlets/handouts, open house, community events), AIUM accreditation, Wayfinding/ Signage, and so on.

Administrator (Interim Director of Operations)

HCA Healthcare

During my service at HCA Healthcare, I systemized various functions in implementing best practices and improving the patient experience perception. I systematized functions in managing the Patient Experience program that supports Medical-Surgical, Women's Services, and the Emergency Department. I also managed corporate dashboards, identified trends and reported Patient Experience data to senior leadership. I led multifunctional teams and provided training and orientation to new staff, leveraging my project management and leadership skills by doing the following:

Managed the Patient Experience program that supports Medical Surgical, Women’s Services, and the Emergency Department for a 392-bed hospital.

Responsible for managing corporate dashboards, analyzing data, identifying trends and reporting Patient Experience data to senior leadership, physicians and nursing staff/leaders.

Identifies opportunities for processes improvement; Implements best practices to improve patient experience perception. Provides Customer Service trainings. Orient and Supervise valet, greeters & security personnel. 

Leads multidisciplinary teams & projects focused on Patient Experience: Patient Satisfaction Committee, EAG, and Bed Side Shift Report.

Project Management: Communication Boards, Goal Setting, Signage, ER Main Lobby Renovations, Reward & Recognition, Patient Experience, Employee Engagement, AIDET, Quarterly Newsletter, Throughput, etc.

Patient Experience Manager

Broward Health

As a Patient Experience Specialist for Broward Health, I was responsible for designing and executing priorities and strategies that fostered a high-performance culture. I efficiently supported the hospital's Patient Experience program, ensuring patient satisfaction and high HCAHPS scores. My broad responsibilities included:

Supporting the Patient Experience program of a 716-bed hospital.  Assists Medical Surgical unit managers with roll-out of best practices directly correlated with unit specific patient satisfaction data trends. Assist with RN interviews to ensure assigned units are hiring for fit. 

Reporting HCAPHS data to Nurse Managers and clinical staff. Oversee hourly rounding and department huddles to provide real time data & produce higher HCAHPS scores. 

Educates staff on service recovery techniques. Assists with patient issues and concerns to ensure problems are resolved real time, as needed.  

Facilitates new hire customer service training, presents on Accountability and Ownership.

Patient Experience Specialist

VITAS Healthcare

My role entailed responding to inquiries, assisting with requests, and maintaining records & databases. I also oversaw other functions in supporting the hiring process by sourcing candidates, performing background checks, assisting in shortlisting, and issuing employment contracts.

Responded to internal and external HR related inquiries or requests and provide assistance.

Maintained records of personnel-related data in both paper and the database and ensure all employment requirements are met.

Supported the recruitment/hiring process by sourcing candidates, performing background checks, assisting in shortlisting, issuing employment contracts etc.

Human Resources Coordinator

Life Line Screening

I was mainly responsible for providing daily ultrasound scans and performing diagnostic exams on Cholesterol testing, Bone Density Screening, Carotid Artery, Abdominal Aorta, and Peripheral Arterial Disease. I implemented process improvement techniques to ensure patient experience and inspire better flow/throughout.

Responsible for providing preventative ultrasound scans, up to 90 patients a day. 

Performs diagnostic exams such as Carotid Artery, Abdominal Aorta and Peripheral Arterial Disease testing’s by applying effective ultrasound practice while ensuring a pleasant patient experience.

Implement process improvement techniques to allow better flow/throughput.

Assists with bone density screening exams and cholesterol testing (blood work).

Sonographer

Hi, I’m Hazel!

As a healthcare leader who is a passionate advocate for service excellence, I believe in empowering individuals and organizations to achieve their highest potential. Whether I'm guiding organizations to improve patient care through strategic leadership and data-driven insights, or recording a podcast episode- my mission is simple: to make a meaningful impact in the lives of others.

For over 20 years, I’ve had the privilege of experiencing the healthcare journey from many perspectives – as a patient, a family member, frontline staff, and healthcare leader. These experiences fuel my passion for transforming healthcare through purpose-driven leadership, innovative solutions, and authentic connections.

I do it because I've seen firsthand the profound impact when healthcare organizations prioritize people – both patients and the teams who serve them. By focusing on building strong client relationships and leveraging data and digital health solutions, I’ve been able to drive meaningful, sustainable improvements in patient care and healthcare delivery. My goal is to continue empowering healthcare organizations to achieve their patient engagement and clinical performance objectives, and, in doing so, create healthier communities and stronger teams.

My journey in healthcare leadership has been built on two key pillars:
Transforming Healthcare Delivery: I've led organizations to achieve impressive results, including improving PG Top-Box rankings from the 25th to the 75th percentile, using a combination of data analysis, process improvement, and a deep understanding of patient and staff voices. This work has not only driven measurable improvement in patient care but also helped organizations foster a culture of service excellence that thrives on collaboration and innovation.

Empowering Individuals: I firmly believe that when people work in roles that align with their passion, values, and strengths, it leads to greater purpose-driven work, better outcomes, and a more fulfilling life journey. 

If you're a healthcare organization looking for someone who gets it, and cares, I’m here to help you succeed.

Expertise: Healthcare Leadership | Client Success | Service Excellence | Digital Health Solutions | Patient Experience | Strategic Planning | Data-Driven Insights | Process Improvement | Project Management | Training & Development| Staff Trainings| Leadership | Employee Engagement | Growth Mindset | Self- Improvement 

Let’s connect and make a lasting impact!

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