Lalit Mangal

Co-Founder and CEO

Airmeet's mission is to enable every organisation in powering the collective progress of their customers and employees through impactful conferences and events.

Chargebee

Manager - Event Marketing

Manager - Customer Marketing

- Leading customer advocacy initiatives to improve engagement across the customer base
- Successfully launched Beelieve - Chargebee's in-person annual customer conference hosted in USA and UK
- Introduced and manage a customer awards program to recognize and celebrate customer successes
- Manage customer review generation programs. Generated 230+ new reviews in one year, maintaining category leadership positions on platforms like G2, Trustpilot, and App Marketplace.

Lead - Customer Marketing

- Spearhead Chargebee’s global event strategy
- Work with key regional stakeholders to align on business goals and an event strategy that supports those objectives
- Outline internal playbooks for pre, post and during-event logistics and processes
- Execution of large and small-scale field events
- Analyze, track, and report on event ROI and outcomes

Lead - Event Marketing

Ranju (NGO)

Upholding the spirit of giving, Ranju was established in March 2020 to empower and enrich the lives of socially and educationally backward class of citizens. Through our work, we aim at lifting families of blue-collared workers. As education is the biggest leveler, we help provide children from marginalized communities access to quality education and ensure health and hygiene facilities for them and their families. 

Ranju is a govt recognized, 12A and 80G certified NGO

Co-founder/Managing Trustee

Airmeet

- Created a scalable virtual event strategy, hosting 40+ events annually, from monthly webinar series to multi-day summits, with the goal of capturing mindshare and building brand and community.
- Grew Airmeet’s Slack community of event marketers to over 500 members through monthly webinars and thought leadership events. 
- End-to-end event management, from conceptualization, speaker management, and content creation to distribution and execution.
- Developed pre-event, at-event, and post-event marketing plans in conjunction with demand generation and sales to drive attendance.

Events Marketing Manager

Cvent

Senior Associate, Events Operations

- Executed and supported 150+ Tradeshow campaigns annually
- Curated a global vendor database (600+) for a potential partnership with Cvent’s Virtual Attendee Hub platform
-  Prepared post-event evaluation reports, including monthly budgets and quarterly ROI reports, and used these insights to make recommendations for the next year's event calendar.
- Coordinated cross-functionally to ensure follow-ups on leads generated
- Analyzed our new emerging competitors each quarter, and studied their market, customer base, financials, and upcoming projects through secondary research.  
- Researched and updated Prospect and Customer information to maintain marketing database

Market Research Associate - Meetings and Events

- Managed Google Ads and Analytics for North American business accounts ($0-$1M ARR) and helped implement the appropriate strategies to maximize account profitability.
- Worked on campaign optimization, reporting, keyword analysis and research.

Google-certified Ads Specialist

DU BEAT

- Researched and sourced clients for the company as part of revenue generation and helped them market their brand via DU Beat’s various channels of advertisement including social media and print 
- Generated revenue worth 2.75 L in the duration of 8 months through student run college campaigns and advertisements on social channels for clients such as  – Wooplr, Stanza Living, Deep Sound Ent. Etc

Marketing Executive

Urban Company 

-Worked within a team to optimize supply processes and build supply base. 
-Sourced, organized and updated accurate provider information. 
-Used creative and original ideas to present information and enhance the quality of the existing profiles of professionals.

Business Development Intern

Event Marketing Lead at Chargebee | Ex-Airmeet, Cvent

I’m a marketer with 7+ years of experience in B2B SaaS, working across events, customer advocacy, and community. I’ve led programs that bring customers closer to the brand, across flagship conferences, review generation, customer storytelling, and everything in between.

At Chargebee, I currently lead event strategy, partnering with teams across the org to create experiences that are intentional and built for impact, not just attendance.

I’m also pursuing the PGPpro at the Indian School of Business, an exciting (and intense!) step toward expanding how I think, lead, and contribute on a larger scale.

Proud co-founder of Ranju, an NGO supporting families below the poverty line by helping children access education and essential support. One of the most grounding and meaningful things I’ve had the chance to build.

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The Battle

Lalit Mangal

Tanvi Manchanda

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