SettleMint

Global Portfolio Marketing Owner: Products, Solutions, Partners

Product Marketing Manager

Growth Lead

Champions of Blockchain

Founding committee team member alongside colleagues from the University of Leeds and King's College London. Champions of Blockchain was the largest student led Blockchain conference ever in the UK receiving 682 registrations with 380 attendees from 66 countries attending across both days on the Virtual Hopin platform.

-Secured 23 speakers from organisations such as IBM, R3, Coinbase, World Economic Forum, and more.

-Secured £800 of sponsorship funding from Encode Club, Provence Intelligence, and Extropy.io.

-Hosted the panel discussion titled 'Transforming Global Supply Chains with Blockchain Technology' alongside CEOs and executives of Everledger, Origin Trail, Agriledger, Aditya Birla Group, Minespider, and Settlemint.

-Alongside the CEO of Provence Intelligence, moderated the panel discussion titled 'Policy, Governance, and Regulation: Can Global Systems Keep up with Blockchain?' with Blockchain experts to the UN, EU Blockchain Observatory and Forum, Government Ministry of Slovenia, and Linklaters. 

-Oversaw daily operations of event logistics, marketing, and central planning.

-Coordinated with 8 student organisations from within Leeds and across the UK higher education sector from York to Uni of Oxford to form event partnerships.

-Secured Beincrypto as official media partners of the conference and liased directly with their marketing team.

Co-Founder

Leeds University Union Cryptocurrency and Blockchain Society

President

PwC Myanmar

Mergers and Acquisitions Operations 

AYA Bank

-Contributed in marketing the bank's import financing solutions and outlined its flexible tender loan structure to a startup, leading to a successful loan agreement deal.

-Observed the treasury's strategy in sustaining a net open position of 20% through its approach towards money markets, forex dealings, and treasury bill/treasury bond auctions.

-Attained a broad understanding of Trade Finance services and the SWIFT ecosystem

-Presented a flowchart illustrating the links between Corporate Domestic/International, Credit&Loan, and Treasury departments.

Corporate Domestic Intern

ananda livemore

-Supervised the operations of a job recruitment fair under limited time which successfully attracted 200+ applicants, while reducing the total cost by 20% through negotiating with vendors/suppliers.

-Collaborated constructing Ananda's products and services leading to the startup's official launch which successfully attained 100,000+ subscribers in the first month.

Telecommunications Marketing and Human Resources Intern

-Observed technical details of radio and satellite equipment to gain insight into tower installations of telecoms.

-Analysed the overall roll-out process of a data provider startup through examining the coordination between power suppliers, vendors, headquarters, and the tower company.

Telecommunications Roll Out Intern

Cambridge Tradition Summer Program

-Took Finance (A-) as major and Computer Science (B+) as minor
-Experienced working with an Arduino kit and programmed a basic game with a team of 3

Student

DLT Product Marketing | Partnerships with System Integrators and L1s/L2s | Web3 Community Building & Ecosystem Expansion |

An aspiring entrepreneur with deep interests in international trade, global supply chains and financial markets. Constantly seeking knowledge about the integration of emerging technology such as blockchain with diverse industries.

La Pyae Thit

Essity

- Transforming data into clear insights that drive business growth and strengthen brand positioning. 
- Leveraging digital behavioral data to identify market opportunities and refine marketing strategies, ensuring that their efforts are aligned with the dynamic needs of global markets. 
- Collaborating with cross-functional teams to turn insights into data-driven strategies across all business segments, enhancing the company’s competitive edge and market presence.

Global Digital Analyst / Consumer Goods

hubblr

Brand Building
- Analyse target markets, marketing, industry trends, the competitive landscape and in-depth interviews to gain insights and a deeper understanding of the ICP (ideal customer profile) , information needs, pain points. (tools: empathy maps, personas).
- Responsible for researching and defining brand positioning and shaping the brand identity and personality
- Use compelling storytelling and future visioning to drive consensus, alignment, and implementation of visions.

Marketing Strategy
- Responsible for developing and implementing a growth marketing strategy, from analytical tasks e.g customer segmentation, customer journey, SEO, website performance to creative tasks e.g content and web messaging. 
- Optimising marketing activities through managing content creation and data-driven analysis (google analytics, looker studio)

Marketing Lead

Digital Product School by UnternehmerTUM

Developed a digital communication strategy for the BMW Group to increase the awareness and engagement about how they’re using SAP technology to become a sustainable car manufacturer.

- Developed a robust and effective digital communication strategy that drove favorability and positive awareness and reputation.
 - Synthesised complex topics into simple, engaging brand stories and marketing messages.
- Applied customer-centric design methods and tools to develop and validate a marketing communication campaign for millennials. (Empathy maps, Personas, Future state customer journeys)
- Worked closely with C-level stakeholders to identify new value pools and maximize business value for the BMW Group, SAP, and customers.
- Applied and customized various strategic frameworks to identify opportunities for new experiences, propositions, and services then helped converge thinking around feasible, viable, and desirable messages for a digital marketing campaign.

Product Marketing & Communications Manager

E-learning

- Content Strategist, LinkedIn Learning
 - Digital Marketing Specialist, LinkedIn Learning
 - Prototyping, Human-Centred Design, Acumen Academy
 - Lean Start-up, Acumen Academy
 - Google Analytics Advanced, Google Academy
 - UX Foundations, LinkedIn Learning

Upskilling / COVID Job Gap

Bioprocol

- Further developed the product positioning and messaging, informed by user research, market insights, and product understanding.
- Analysed industry data across regions to find market gaps and trends for future growth opportunities.
- Developed the market launch plan for existing and new products.
- Set up the communication strategy across channels.

LEXIA Insights & Solutions

-	Market and Customer insights: Leveraged customer research to develop the customer profile, frame future growth opportunities, innovate go-to-market strategies, product portfolio optimization.
-	Brand Strategy: Developed the brand promise, the customer benefit ladder, brand character and identified the brand message at each stage of the customer journey funnel.
-	Planning Creative: Wrote creative briefs to execute the brand strategy in liaison with the copywriter and creative team.

Senior Insights Consultant - Beauty and luxury brands

Grupo Axo®

- Drove the development, ideation and strategic thinking of creative marketing solutions in terms of brand collaborations (e.g Johnny Walker), promotions, seasonal campaigns, brand activation and influencer marketing.
 - Worked closely with CRM, Shop Management, Merchandising, Performance Marketing, Public Relations, Social and IT  to identify new opportunities and perception gaps to drive brand equity and increase e-traffic.
 - Maximised PPC, display, and retargeting campaigns in conjunction with external agencies.

Marketing Manager - USA, UK Fashion Brands (Coach & Thomas Pink)

University of Warwick - Warwick Business School

Master's thesis:
The impact of social media in building brand equity: Applying netnography to explore brand engagement, brand loyalty and brand advocacy through Facebook and Twitter.

• Data: 31, 496 Facebook posts (text and images), and 23,829 Tweets were analysed through NVivo  (a qualitative data analysis software).

Postgraduate Student, MSc in Marketing and Strategy

Natura

- Brand Communication: Led the brand communication strategy and event management to introduce and elevate brand identity, ensuring global alignment while catering to local market nuances.
 - Innovative PR and Media Strategies: Implemented groundbreaking PR tactics that significantly increased media coverage by 140%, crucial for driving brand visibility and engagement in a new geographic market.
 - Led daily operations and budget management for a diverse marketing team, including digital, product, graphic designers, and demand planning.

Advertising and Corporate Marketing Manager 

LVMH Fragrance Brands

- Developed and led local BTL marketing strategy, significantly increasing market share, revenues, and profitability .
 - Enhanced brand visibility and reach through ATL campaigns leveraging magazines, newspapers, TV, and PR efforts.
 - Optimised product portfolio and distribution strategies based on CRM and sales data.
- Managed an extensive fragrances product portfolio, designed product strategy, and developed national retailer events in collaboration with Sales and Trade Marketing.
-Track, analyze and report product performance per retailer.

Product Marketing Manager - Parfums Givenchy

-Coach and develop sales team on how to deliver an elevated, unique, and memorable shopping experience (client focus, brand storytelling, product benefits)
- Closely follow and monitor Mystery Shopping program to meet brand objectives and measurable targets.
- Conduct retail KPIs data analyses and implement L&D plan based on areas of opportunity.

Training Manager Skincare & Fragrances - Kenzo Parfums

Experienced marketing professional skilled at blending strategy, brand marketing and analytics.

I hold a master's in Marketing and Strategy and thrive on using data-driven approaches. My mission? Making brand experiences better for everyone 

taplio

The Battle

La Pyae Thit

Keiko Hikichi

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