Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

Founder

pov: you woke up on january 1st and decided to change

this photo is a daily reminder of what is possible.

look, today at any point, you can change who you are.

you can become more productive.
you can change your appearance.
you can become sucessful.

who you are is not set in stone.

i lost 20kg, built a $2M business and found my purpose.

all because i decided to rewire my brain and grow faster.

you don't need a vision board.
you need to break old habits and patterns.

you're not broken.
you just need to change how you think. 

believe in yourself enough, i believe in you.

this 2026 give yourself the chance to go all in. 

you'd be surprised how much you can change in 1 year.

ps: drop your goals in the comments, i'll tell you how to actually achieve them

repost ♻️ this to motivate others!

Last year, I made the most revenue in my life. 

But the biggest payout wasn't money. 
It was the connections I built along the way.

I went from zoom calls from my small room in Mexico
To standing on stage next fo top 1% entrepreneurs.

And every week I see at least one of them in London.

Oh and I still do small zoom calls even after having 300k!

Last year alone, I met:

Iman Gadhzi
Shan Hanif
Simon Squibb
Dan Priestley

People who had changed my life online, I got to thank them offline and even get to be part of their world.

Your network IS your net worth.

And you can build both, on LinkedIn. (I did).

They say “Your network is your net worth”. 100% true.

(Repost this if you’d like to meet me in 2026)

PS: Who is 1 person you want to meet in 2026? (Don't say Jasmin Alic please! I KNOW).

Btw, I'm hosting a free LIVE LinkedIn Class on the 22nd! (for free!) Join here: https://lnkd.in/eC5sm4cP

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people grow their personal brand and scale their businesses.

This is a very special moment for me.

To my female and immigrant followers, this is for you too.

I just spoke at one of the biggest events in the UK.
Next to legendary and legacy names, everyone knows.

And for some reason, I made it into the list too.

Even with a stutter and an accent.
Even with crazy imposter syndrome.
Even without being a Forbes 30u30...

When I started this journey, I felt like all odds were stacked against me. 

I got rejected 100s of times because of my grades.
I didn't get taken seriously enough because I was a girl.
I had to work twice as hard to get seen and heard too.

But I never let that stop me. I ignored it instead.

This moment right here is proof that ANYONE can win. 

All you need to do is to stop waiting to be chosen.

Choose yourself. The right people will choose you too.

And open doors you never thought you'd get to open.

Repost ♻️ this to inspire others so we can win together!

Catch the LIVE replay here: https://lnkd.in/eGBM3Puw

PS: This was all because I built a personal brand, and I just put together the exact blueprint I followed.

Grab it for free here: https://lnkd.in/eKqAcXZB

I spent the last 90 days testing every LinkedIn hack. 

Here's what actually works in 2026 (for any niche):

Everyone is talking about the "new" LinkedIn algorithm.
But I just see it as more of the same, but 10x more specific.

I've grown brands from 0-100,000 followers here.
Grown my own to 300,000+ in the same time.

Mastered every format here, and helped others too.

And there are 3 core elements you need to implement:

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Jake Ward mastered this for "boring" SEO.
Built kleo.so to $60kmrr  as a result of exactly that 

Alex Vacca mastered this for GTM.
Scaled his business to $6M ARR too

Their content is hyper-specific but simple.

Clients want to work with them because they get it.
Users want to engage with them because they simplify it.

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

PS: Who is your favorite "expert-led" creator right now? I want to follow more people! Tag them below! 

PPS: Jan 22nd, I'm walking you through the best way to master these 3 elements in 2026!

join us for free LIVE on the 22nd of January here: https://lnkd.in/eC5sm4cP

We're already at 4,000 sign ups! Come join us! 

See you thursday, love - Lara x

You don't need algorithm hacks to grow on LinkedIn.

I spent the last 90 days testing every growth hack I could find. Here's what actually works:

(Based on analyzing content in different niches)

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Adam Robinson has mastered this for B2B. 
Nausheen I. Chen is killing it for B2C. 

Address their problems directly. 

i.e "Stop losing credibility with your body language."

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

I've just recorded a private video on how to dominate "storytelling" on LinkedIn like an expert. 

If you want it ♻️ repost this post and I'll send it to you (20 people max). 

PS: Which step do you struggle with the most? 

--
PS: Got a surprise for you today, get 50% off my programmes until the end of November here: https://lnkd.in/e4RKsGx9

In November, my small business hit 200k/mo. 
If I had to start all over again from 0, here's what I'd do:

For content I'd focus on:

1. Educational content that is highly applicable 
2. Storytelling content that is highly relatable 

Too many people here just do one, but it isn't enough. 

You need to get attention by storytelling.
You need to get trust via specific breakdowns. 

Two hooks you can steal for each.

"9-Step SEO Content Strategy (Steal my 1M strategy)"
"pov: i just quit my 9-5 tech job to build a business"

For conversion, i'd focus on:

1. Building an email list as fast as possible
2. Sending weekly emails to my readers. 

Having attention is not enough if you don't convert it.

Post 4x a week. 1 lead magnet to move people to email.

This simple strategy is worth $1M. But no one does it.
It's boring, I know... but it works. 

Look, my friends... 

"Giving value" is no longer enough to grow your business or personal brand. 

The millionaires on this platform are shifting to email.
But getting traffic from LinkedIn. 

Build your brand, sell out your business.

Masterclass, over 🫳🏼🎤... wait not really. 

Jan 22nd, we're revealing exactly how you can do it too.

From content to lead magnets to conversion, I'll show you everything I've ever done live so you can use it this year.

join us for free LIVE on the 22nd of January here: https://lnkd.in/eNRvSRR7

the first 1,000 people get 4 playbooks to use for content and business!

pov: you're about to launch a tech startup in London with friends in your 20s (bts of a $1M biz).

there's something so surreal about this business. 

it wouldn't even be a reality without linkedin.

jake and i met on linkedin.
broke into the top 0.1% in less than a year.

we built businesses all through organic content.
made millions of dollars along the way. 

today we're running the same playbook for our startup. 

getting leads without spending a single dollar on ads. 
converting customers through our personal brands.
getting insane opportunities because we do it publicly. 

most people overcomplicate growth - we didn’t.

to build a profitable business you need 3 things:

1. a single platform (linkedin)
2. a skill you're good at
3. writing outstanding content daily (with kleo).

we're revealing exactly how we do it step by step in 2 weeks. 

the entire content to lead gen strategy we've used for our 3 businesses over the last 2 years to hit $1M+.

join us for free LIVE on the 22nd of January here: https://lnkd.in/eNRvSRR7

the first 1,000 people get 4 playbooks to use for content and business!

This is my no.1 tip to fix your low engagement (fast)

I've been using it for 3 years now!

Around 40% of LinkedIn posts fail to gain traction and engagement not because they're bad or poorly written.

They're missing a visual hook. Let me explain:

A text-hook is necessary. 8 words. Specific. Direct.

But a hack for it to work every time? A good visual.

• Your audience doesn't "read" they "scan". 
• Your visual increases the likelihood of them staying.

This is the psychological reason why infographics work.

It has nothing to do with "the algorithm" and everything to do with people and how our brains work today. 

So in reality, this would look like:

1. Hook→ "We just closed our biggest client yet"
2. Visual → A photo of you outside their offices

Instant context = better reach (+ more engagement)

I'll drop some good/bad examples in the comments!

PS: Do you think this visual hook was good? ;) 

Repost ♻️ so everyone posts better content! 

I'm running a small private call on the 31st on exactly this (for free), sign up here: https://lnkd.in/ePwVNTJk

3 lessons you need to hear to win this year.

1. If you never quit, you'll never fail (keep going)
2. Nothing happens, then everything happens 
3. You already have what it takes (so start)

Stop doubting yourself.

Don't spend 2026 doing the same things.

pov: you're in your 20s, building a business people love

(people traveled across the world to tell us this!)

today, Kleo has helped people gain over 1,233,394 views. 

• landed our exec clients 5/6 fig deals through linkedin. 
• helped many get new sponsors for their businesses.
• got them dms filled with speaking opps! 

i've always said that linkedin changed my life.
but it feels 10x better seeing it happen for others. 

this is your reminder that perfection is overrated. 

messy, consistent and public action is better.

and honestly you never know... your next post could change your entire career. it happens every day here. 

we're in the golden era of linkedin.

who's in? 

to celebrate, come to my free live class on the 22nd: https://lnkd.in/eC5sm4cP

we're giving away FREE access to Literally Academy to people who join kleo during launch week too...

(don't tell my team please)

PS: repost ♻️ this to get a FREE gift from me, with love.

I went on my dream podcast, but nearly canceled it.

Felt like an imposter the entire day; I was nervous.
Self-doubt was loud in my head, and I was scared. 

Almost as though I hadn't built anything ever. 

But going on a podcast with 754k subscribers is something I've never done before. What if I failed?

Imposter syndrome doesn't pick favorites, I guess.
But you can always decide how much it affects you.

And I didn't let it. I showed up (nervous, but showed up).

No matter how many followers I have or businesses I build, sometimes all I see are failures and rejections. 

If you relate, let me leave you with my favorite lesson:

You're not bad at things, just new at them. 

From LinkedIn, to work, to a stage... keep going. 

Watch the full interview here: https://lnkd.in/e_Er4XCq

PS: What podcast would YOU love to be on?

I'm putting together a FREE class showing you exactly how we built an organic content engine that brings us opportunities like these! 

If you're ready to make 2026 your best year ever...

RSVP your spot on January 22nd at 7PM GMT. 

Comment "CLASS" and we'll send you the link. 

or just click here: https://lnkd.in/eC5sm4cP

This is the exact lead gen strategy I'm using in 2026.

It made me over $1M in 2025, so I'm using it again:

Ready? (Like + repost ♻️ to help others)

The 10-Step Strategy (copy me):

 1. Storytelling content to reach new audiences fast
 2. Highly tactical content to nurture them weekly
 3. Using tactical CTA's at the end of EVERY post
 4. Posting 1-2 lead magnets weekly to grow email
 5. Sending 1 weekly email to that same list to nurture
 6. Launching 1 NEW offer every quarter to my audience
 7. Selling it primarily via daily emails for around 10 days
 8. Funnel warm buyers to a webinar to 3x conversions
 9. Build a 10/10 product/offer and overdeliver for them
10. Use steps 1-9 to create new offer and more content

The entire lead generation playbook is right there. 

Want me to implement it with you? Let's do it.

On January 22nd I'll be going LIVE for 2 hours breaking down exactly how you can use this for your business. 

Grab your spot here: https://lnkd.in/eC5sm4cP

I'll be covering every step in excruciating detail. 
My team and I have been working on this for 1 month.

No old stuff, no old tactics, no algo hacks.

Actual real strategies that are proven to work even if your business is "boring". 

PS: Which 1 out the 10 is the HARDEST for you?

I just built my co-founder's LinkedIn Strategy LIVE.

Results so far? 213,833 impressions in 30 days.
392 sign-ups for our software in under 10 days.

This is the copy-paste strategy every founder can use. 

I included 3 key elements no one talks about. 

1. How to stand out from day 1
2. The 4-3-2-1 Content Framework I built
3. How to use AI to write better content, faster 
4. Turning ideas into highly educational content
5. Turning stories into engaging viral pieces 

If you've been looking for a high-level strategy. This is it. 

Most people pay me $2k/hr for this.
Today you get it for FREE. 

Watch the full video here: https://lnkd.in/eTX2Qtrk

But whatever you do, don't share this.
I might get in trouble for giving so much away for free..

Shoutout Cam Trew for locking in so hard... 

PS: I want to do more of these LIVE, if you're a founder/creator in London, comment below and maybe you can be next! Repost ♻️ so we find you faster:)

The best entrepreneurs I know don't believe in work-life balance. This advice is flawed in many ways. 

Most spent YEARS in seasons of imbalance.

Which is what helps them have balance today. 

Personally, I don't have work-life balance. 
It's not that I don't believe in balance. It’s just unrealistic.

What I DO believe in is knowing that it is a privilege to be tired in the pursuit of challenge of your own choosing.

Pressure is a privilege, which I remind myself of daily.

Shoutout to the tired entrepreneurs building right now, I see you and root for you ♥️.

If I had to build my personal brand from 0 in 2026... 

I'd follow this exact playbook (It's FREE)

This is exclusive content I give my clients only.
So I'm deleting it in 42hrs, forever. 

See, content creation is a non-negotiable right now.

Business owners are making millions because of it. 
And honestly, I'm tired of seeing people sleep on this. 

I filmed a 30min breaking how to create content.

Even if you're a founder or CEO THIS is for you.

I covered:

1. The 3 Strategies you need to position yourself FAST.
2. How to build a brand without having anything to sell
3. How to build a brand while you have a service to sell
4. How to create content that ACTUALLY works in 2026 
5. 3 Examples of content that gets LEADS everytime
6. How to build a cult-like audience not just followers

And honestly, a behind-the-scenes look at how I view content in 2026 (after maintaining growth for 3 years).

So my friend, if you want 2026 to be THE year...

Let's get started, shall we?

Repost ♻️ this so it reaches EVERYONE. 

PPS: What is everyone doing for NYE???!!!

Connor Gillivan

Scaling my 4 B2B companies w/ SEO. Daily posts about the process. 7x Founder (Exit in 2019).

Hey hey! Thanks for stopping by my profile. Here's a quick tl;dr: 

I've been an entrepreneur since 2009. I've scaled multiple businesses to 6, 7, & 8 figures in ARR and I exited one, FreeUp, in 2019. Today, I run a portfolio of companies, teach SEO, and scale B2B and SaaS businesses with SEO.

A little bit more about me:

Over the last decade, I've built 5 businesses to 6, 7, & 8 figures in yearly revenue. 

In 2019, I exited one of them, FreeUp, to The HOTH after 4 years of growth to 40+ team members and $12M+ in ARR.

Today, I'm building a portfolio of 10+ B2B companies. 

→ TrioSEO: SEO growth services for B2B and SaaS businesses. 
→ Outsource School: Teaching business owners how to build affordable teams in the Philippines.
→ EcomBalance: Monthly bookkeeping for eCommerce companies.
→ AccountsBalance: Bookkeeping for agencies, SAAS, and service providers. 
→ ConnorGillivan.com: Teaching SEO & marketing strategies, processes, & know-how. 
→ HG Media: Social media growth agency for LinkedIn, Twitter/X, Youtube, and more.

My business partner is Nathan Hirsch. We met in college and have been working together ever since.

Our mission is to build businesses in areas where we struggled while growing our first companies and we wished there had been better solutions...hiring, outsourcing, bookkeeping, accounting, billing, legal, SEO, growth, etc. 

If you need help growing your business, I'd love to help. Here's how...

TRIOSEO

I'll work with you on keyword research, building an SEO content plan, writing SEO content, and publishing it on your website to drive more organic traffic, leads, and revenue. 

→ Get an SEO Audit here: https://trioseo.com/audit

THE SEO SYSTEM

In this 4 hour video course, I'll teach you the 4 Pillars of SEO and give you my exact SOPs that I've used to scale multiple companies to millions in ARR with SEO. Packed with value and loved by hundreds. 

→ Purchase Access: https://connorgillivan.com/seo

BOOKKEEPING & OUTSOURCING

Need help with your bookkeeping? Or hiring a virtual assistant? I've got you covered. Get a Pricing Quote for our monthly bookkeeping services. And check out the exact Hiring System we've used to build remote teams for our companies.  

→ Go here: https://ecombalance.com and here: https://outsourceschool.com

If you've made it this far, thanks for reading. 

I'm committed every day to making SEO & marketing simpler for millions. 

See you out there!

Best,
Connor

Email: Connor@ConnorGillivan.com

Founder and Owner

ConnorGillivan.com is the home to my personal brand where I make SEO simpler for millions. It hosts my weekly newsletter, The Savvy SEO, and my SEO course, The SEO System. Come learn SEO from my 10+ years of experience scaling my own companies to 6, 7, and 8 figures with an exit in 2019.

My 10 Favorite SEO Tools for 2026:

After running SEO for 50+ B2B and SaaS companies, I’ve tested everything.

Here are the 10 tools I keep coming back to 👇

1. Semrush & Ahrefs – For keyword research, backlink tracking, and competitive analysis.
→ Best for: SEOs who want the full data picture in one dashboard.

2. Google Search Console – Your direct line to how Google sees your site.
→ Best for: Tracking rankings, clicks, and crawl errors.

3. Surfer – For on-page optimization and content scoring.
→ Best for: Writers and editors creating SEO-optimized blogs.

4. KeywordInsights AI – For clustering and intent mapping.
→ Best for: Building topic clusters and planning content calendars.

5. ChatGPT – For brainstorming titles, outlines, and keyword variations.
→ Best for: Speeding up ideation without sacrificing quality.

6. SEOwind – For building detailed SEO outlines.
→ Best for: Teams producing a lot of content at scale.

7. Screaming Frog – For technical audits and site crawls.
→ Best for: Finding broken links, redirects, and on-site issues.

8. ClearScope AI – For content quality and keyword density.
→ Best for: Ensuring your content matches top-ranking competitors.

9. Google Analytics 4 (GA4) – For tracking conversions from organic traffic.
→ Best for: Marketers who care about results, not vanity metrics.

10. Notion or Airtable – For managing SEO systems and team workflows.
→ Best for: Agencies and teams scaling content and backlink operations.

---

Tools don’t make you great at SEO...systems do.

But the right tools make those systems 10x more efficient.

And if you want to win in SEO, you need both. 

How do I know? Bc I've been IN it for 10+ years. 

Trust me, you need both. 

---

Find this useful?

Repost ♻️ to help others build their SEO tech stack.

P.S. Steal my 50+ SEO & Marketing Processes: https://lnkd.in/gETbvXjq

Connor  Gillivan

I scale companies w/ SEO & content. Book a call & let's talk SEO. 7x Founder (Exit in 2019).

My SEO + AI Tools Cheat Sheet:

When you look at the landscape of SEO, AI tools are already available and embedded.

I'm constantly studying the AI tools out there so you can save time and simply use the best ones.

1/ Keyword Research

- Semrush
- MarketMuse
- Ahrefs

2/ SERP Analysis

- Frase
- SEO(.)ai
- Surfer SEO

3/ Content Outlines

- Surfer SEO
- Koala AI
- Frase(.)io

4/ Editing and Optimizing

- Germi
- SEMrush SEO Writing Assistant
- HubSpot’s AI Tools

5/ Backlinks

- Ahrefs
- Outranking
- Indexly

6/ Analytics

- Google Analytics 4 + AI
- SEMrush Position Tracking
- HubSpot AI Analytics

7/ Technical

- AllinAI
- SE Ranking
- Screaming Frog AI

As you can see, AI tools follow the SEO journey.

And it's only going to grow from here.

Jump on the train and get used to it.

Tools evolve faster than your comfort zone.

Start today or lose rankings forever.

---

Which tools are you already using?

What tool will you test today?

♻️ REPOST and help out others.

P.S. I run SEO w/ AI for 30+ clients at TrioSEO. Check us out!

My Monthly SEO Analytics Strategy:

Every month, I run a full SEO analytics review for my companies and clients.

Here’s the exact system I use — and the 7 metrics that matter most.

1/ Organic Traffic Growth

- Check total sessions and users from Google.
- Segment by page type (blog, service, homepage).
- WHY: It’s your top-level indicator that SEO is actually driving results.

2/ Keyword Rankings

- Track top 50–100 target keywords in Ahrefs or GA4 Search Console.
- Look for upward movement month-to-month.
- WHY: Rankings reflect visibility growth before traffic follows.

3/ Click-Through Rate (CTR)

- Pull from Google Search Console.
- Improve titles & meta descriptions for low CTR pages.
- WHY: A small CTR lift = huge traffic gain without new content.

4/ Backlinks & Referring Domains

- Review new links via Ahrefs.
- Filter by authority and relevance.
- WHY: High-quality links = authority, which fuels long-term rankings.

5/ Top Landing Pages

- Identify which pages bring in the most organic users.
- Double down on the content type and topics that win.
- WHY: This tells you what the market values most from your site.

6/ Conversion Rate from Organic

- Track leads, calls, or purchases coming from organic traffic.
- WHY: SEO isn’t just visibility—it’s sales and customer growth.

7/ Technical SEO Health

- Audit page speed, mobile usability, and crawl errors.
- WHY: Technical issues quietly destroy ranking potential.

---

SEO analytics aren’t about vanity metrics.

They’re about direction, consistency, and compounding results.

I’ve scaled multiple businesses by obsessing over these numbers.

When you know the story behind your data, SEO becomes predictable.

---

Find this useful?

Repost ♻️ to help others master SEO reporting.

P.S. Steal my 50+ SEO & Marketing Processes: https://lnkd.in/gETbvXjq

Steal my SEO Keyword Research + ChatGPT Cheat Sheet:

How I target 10+ keywords w/ 1 piece of SEO content: 

(Bonus: This can help you rank for 10+ GEO prompts too)

Most people write one article per keyword. That's old school. 

Today, the smartest SEOs rank for 10+ keywords and multiple ChatGPT prompts with a single, well-structured article.

Here’s the exact process I use: 

1/ Find your primary keyword.

- Use Semrush, Ahrefs, or Keyword Planner
- Pick one w/ Volume 100+, clear intent, & low KD < 40. 
- A keyword that you'll be pumped to rank Top 10 on.

2/ Research complementary keywords.

- Search your primary keyword in Semrush or Ahrefs.
- Find 5–10 long-tail or related terms that share the same search intent.
- Ex: "seo strategy" -> "seo and content strategy", "seo keyword strategy", etc.

3/ Build a keyword cluster.

- Group those keywords & place into your content outline.
- Note their search volume, difficulty, and intent.
- Make it easy to tap into them while writing. 

4/ Create one comprehensive article.

- Use the main keyword for your title, H1, and intro.
- Put 2ndary keywords into H2s, FAQs, & sections.
- Don't force it. Make it natural within the content. 

5/ Optimize for GEO (ChatGPT/LLMs).

- Research on ChatGPT what people are searching. 
- Add concise definitions, frameworks, and examples.
- AI tools love structured, expert-style content. Do that.

---

Keyword clustering saves time, boosts rankings, and builds authority faster.

One strategic piece of content can dominate an entire topic.

Think of ranking for 50+ keywords with 1 piece of content. 

It's 100% possible and it happens every day. 

Wrap your SEO head around that 😎 

---

Do you agree with me? 

Repost ♻️+ Follow me to make SEO simpler for millions.

P.S. Join 7,000+ SEOs, Marketers, & Founders on my Savvy SEO newsletter: https://lnkd.in/gs3iPKMA

My SEO Keyword Optimization Strategy (BOFU --> MOFU --> TOFU):

SEO is a funnel...

- Top of funnel (TOFU)
- Middle of funnel (MOFU)
- Bottom of funnel (BOFU)

Each type serves its own purpose:

- TOFU drives awareness.
- MOFU helps research.
- BOFU guides decisions. 

---

When strategizing your SEO content,

Go from the bottom up ⬆️

Hit BOFU first & capture paying customers. 

Then MOFU for customers in the research phase. 

Finally, TOFU to build subject matter expertise.

This will drive customer first (which is most important). 

Then you can focus on adding more people to the funnel.

I've been doing it for 10+ yrs and it truly works. 

---

What's your take? 

♻️ REPOST if you agree with me. 

P.S. Want to turn your website into an SEO traffic machine? Hire me and my team at TrioSEO. Book a discovery call here: https://lnkd.in/gYccSVY8

Most people treat SEO like one thing.

It isn’t.

E-commerce SEO and local SEO play by different rules.

Using the same strategy for both is why growth stalls.

Here’s the real split.

E-commerce SEO is about scale.

Local SEO is about immediacy.

One wins by showing up everywhere.

The other wins by being trusted right now.

That difference changes everything.

Links.
Pages.
Content.

E-commerce SEO needs authority signals.

Industry mentions.
Topical relevance.
Context at scale.

Local SEO needs trust signals.

Regional sites.
Community publishers.
Places people recognize.

This is where link strategy usually breaks.

It’s also why I’ve been paying more attention to how links are sourced.

Platforms like Collaborator.pro — PR Distribution Marketplace make this distinction easier to execute.

You can choose placements by niche or geography.

Not guess.
Not spray links.

Two SEO strategies.
Two very different outcomes.

If you’re clear on which game you’re playing, execution gets simpler.

♻️ Repost this and help others understand SEO better.

Thanks to Collaborator(.)pro for partnering on this post.

P.S. Follow me for more practical tips on SEO and Marketing.

My Ultimate ChatGPT Guide for SEO Content Upgrades:

1/ Finding content upgrade opportunities
2/ Analyzing content for upgrades
3/ Content upgrade strategy
4/ Making the strategy
5/ Improving CRO & UX
6/ Measuring upgrade effectiveness

---

I don't believe in using AI to write content. 
I just don't think the quality is there yet. 

But I DO believe in using it to improve processes. 
It's an amazing sparring partner for ideas. 

Content upgrades are on area I love tapping into it. 
For ideas, to get the ball rolling, and to speed me up. 

It's Humans + AI where the real MAGIC is. 

---

What do you think?

Repost ♻️ + Slap my 🔔 for daily SEO & content marketing posts. 

P.S. Want these prompts in a PDF? Repost and Comment “Prompts”

AI articles need structure.

Not more prompts.
Not better phrasing.

Most teams rush to generate drafts.

Then fix SEO later.
Then adjust tone.
Then rewrite metadata.

That’s output.

Not a system.

The shift that makes AI content usable is simple:

Build the article inside constraints.

From the first click.

Here’s the exact step by step process to create and refine 
An article using the AI Article Generator inside Semrush:

Step 1: Launch AI Article Generator
→ Open it directly from the Content Toolkit
→ Start with a topic or select one from Topic Finder

Step 2: Fill out article setup
→ Choose location, title, keywords, word count, voice, and tone
→ Enable SEO Boost to guide structure using SERP-level data

Step 3: Review the first draft
→ Let the tool generate a complete article
→ Decide whether to edit, regenerate, or move forward

Step 4: Refine the article
→ Edit content, meta title, and meta description
→ Use built-in AI chat, images, and optimization tools

Step 5: Publish or export
→ Publish directly to WordPress or export to Google Docs
→ Share or reuse the article wherever needed

This is what AI content looks like when it’s operational.

Less patching.
More flow.

If AI is part of your content stack, the workflow matters more than the output.

Semrush's AI Article Generator keeps everything in one system.

Start today: https://bit.ly/4sMv2Np

Repost ♻️+ Follow me to make SEO simpler for millions.

#SemrushPartner

AI Article Generator inside Semrush.

THE 5 P'S OF MARKETING:

(Full credit to Chase Dimond on this one. Saw it and had to share!)

PRODUCT 
This is the core offering of your business.

PRICE 
Setting the right price is crucial for profitability and market positioning.

PROMOTION 
This encompasses all the strategies you use to communicate and market your product.

PLACE
This refers to the distribution channels through which customers access your product.

PEOPLE 
Your employees and customer service play a crucial role in the success of your marketing efforts.


HOW TO USE THEM:

PRODUCT
Know your audience's needs and preferences.
Keep innovating to stay ahead.
Deliver quality and reliability to earn trust.

PRICE
Research the market to find the best pricing.
Balance perceived value with competitive rates.
Adjust prices based on demand and market shifts.

PROMOTION
Create a marketing plan with ads, PR, and social media.
Customize promotions to connect with your audience.
Track campaign results and refine as needed.

PLACE
Choose the right distribution channels.
Streamline your supply chain for efficiency and satisfaction.
Make your product accessible when and where customers need it.

PEOPLE
Train employees to embody your brand.
Deliver exceptional customer service to foster loyalty.
Gather and act on feedback for continuous improvement.

My Idea to Post Workflow That Got Me to 120K followers on LinkedIn

The main goal of this workflow is to not break the cycle.

Content breaks before posting.

Not during writing.

Before it even becomes a post.

Ideas sit everywhere.

Docs. Notes. DMs.

Ownership gets fuzzy.

Momentum dies quietly.

The shift that fixes this is simple:

Ideas need a system before content.

Not after drafting.

Before execution.

Here’s the exact way I’d manage content ideas using the Ideas feature inside Publer.

Step 1: Capture ideas in one place
→ Add ideas to a dedicated Ideas tab
→ Stop letting ideas live across random tools

Step 2: Move ideas through clear stages
→ Use a Kanban-style board with columns
→ Customize stages like To do, In progress, Review, Done

Step 3: Assign ownership early
→ Assign ideas or posts to team members
→ Make responsibility visible from the start

Step 4: Build the idea properly
→ Add text, images, titles, and structure
→ Treat each idea like a lightweight workspace

Step 5: Turn ideas into posts
→ Open Publer AI from the finalized idea
→ Refine the post before publishing

This is what content systems look like when they work.

Less chasing.

More flow.

If content matters, ideas shouldn’t live in chaos.

Publer’s Ideas feature gives ideas a home before they become posts.

♻️ Repost this and help others build content consistency.

#PublerPartner

How I Manage Ideas and Turn them into Posts

Search visibility used to mean ranking.

Now it means being referenced inside AI answers.

That shift is already happening.

Semrush just released the AI Visibility Awards.

Not based on opinions.
Not based on panels.

Based on how AI systems actually respond to real prompts.

Thousands of real prompts.

Across AI models like ChatGPT and Google AI experiences.

Here’s what stood out:

Some brands consistently show up as answers.

Category leaders include:

Google (Business and Professional Services)
→ Embedded across everyday workflows (Ads, Workspace, Maps).
→ Treated by AI as core infrastructure, not just a brand.

Samsung (Consumer Electronics)
→ Leads through massive, multi-product category coverage.
→ Wins high-intent review and comparison searches.

Microsoft (Digital Technology and Software)
→ Owns AI visibility via deep enterprise product breadth.
→ Appears alongside Google in most AI prompts.

Patagonia (Fashion and Apparel)
→ Default AI answer for ethical fashion brands.
→ Wins by fully owning a subcategory.

They reflect how AI systems interpret authority, relevance, and trust.

Then there are growth engines.

Brands increasing AI visibility faster than others.

Intuit.
Logitech.
Freshworks.
UNIQLO.

And challengers.

Newer or less obvious brands breaking through AI discovery.

Rippling.
Nothing Technology.
Anthropic.
Nuuly.

What this signals is simple.

AI visibility is now a measurable performance metric.

It’s not about ranking alone.

It’s about being cited when AI answers questions.

That’s what the AI Visibility Index from Semrush is measuring.

If discovery is moving into AI answers,
brands need to understand how they show up there.

Because the brands shaping answers
are shaping decisions.

Check out the full Awards list and AI Visibility Index Report here: https://bit.ly/4sQL1dm

♻️ Repost this if your favorite brand made the list.

P.S. Thanks to Semrush for partnering on this post.

Building a mobile app used to be a career choice.

Now it’s a decision you make with just a prompt.

That’s not hype.

That’s the shift that actually matters.

For years, mobile apps came with invisible gates:

Frameworks you had to learn.
Build pipelines you had to manage.
Submission processes you were afraid to touch.

Most good ideas died before they even became prototypes.

Here’s the reframe that finally clicked for me:

The hard part of mobile apps was never the idea.

It was everything around the idea.

Replit’s mobile app flow removes that friction.

You describe the app in plain language.
Replit builds it.

You preview it on your actual phone.
And when it’s ready, you publish it.

No mobile dev background required.
No native tooling maze.
No “I’ll figure this out later” energy.

This is what shipping a mobile app looks like now:

1. Start from a prompt
→ Open Replit and describe the app you want
→ Focus on behavior, not technical details
    
2. Watch it build live
→ See the UI and logic come together in real time
→ Iterate by sending another message
    
3. Preview on your phone
→ Scan the QR code with Expo Go
→ Use the app on a real device instantly
    
4. Refine by conversation
→ Adjust layout, flows, or features in chat
→ Keep momentum without switching contexts
    
5. Publish when ready
→ Connect Expo and your Apple account
→ Replit handles the entire submission flow
    

This used to take months.

Now it takes clarity and follow-through.

If you’ve ever said “I wish this app existed,”

you’re closer than you think.

Build your dream app with Replit today!

♻️ Repost this to help others create mobile apps.

#ReplitPartner

How I build and ship mobile apps in mins

Big news!!

Nathan and I are incredibly excited to announce that Hirsch Gillivan LLC has acquired minority ownership in Ecommerce Accounting LLC, an income tax filing and planning firm.

This is something we’ve wanted to do for a long time.

Our bookkeeping and CFO clients have been asking for tax support.
And we didn’t want to bolt something on just to check a box.

So partnering with CPA Cindy Smith and her son Jimmy Smith feels like the perfect fit. We could not be more excited to welcome them to the Hirsch Gillivan LLC family.

Here’s what’s happening next:

Everything will be operating under the EcomBalance and AccountsBalance brands in the near future.

Which means this is now official:

EcomBalance and AccountsBalance offer:

• Monthly bookkeeping
• Income tax filing
• Income tax planning

All under one roof.

If you’re a current EcomBalance client:

• You’ll receive a discount on tax services
• Nothing changes with your monthly bookkeeping
• Adding tax services is completely optional

If you’re a current Ecommerce Accounting LLC client:

• We’ll be reaching out directly
• Outside of a brand name update, very little will change
• Cindy remains your awesome CPA and continues to lead the tax business
• The team is staying put and is a huge part of what we’re building

If you’re a bookkeeping client, you might see a few new EcomBalance faces around, but your service stays exactly the same!

We worked hard to get this deal done before tax season.

And since tax season is officially here, we want to do what we always do after a new deal and take care of early clients.

• First 10 new US tax clients get 20% off 2025 income tax services
• EcomBalance clients get 25% off

Reach out to me or your EcomBalance bookkeeper for more info.

If you’ve followed Nathan and me for a while, you know this is our playbook.
When we expand, we make it better for the people who supported us early.

More updates coming soon on the transition and our new partners.

But for now, we’re pumped to officially bring income tax services into the EcomBalance and AccountsBalance ecosystem!

I've scaled TrioSEO from $0 to $1M+ Sales/Yr in 2 Years. Here's how: 

When we started TrioSEO in 2023, it was just three founders, a few clients, and a belief that we could build a better SEO agency.

Fast forward two years, and we’ve crossed $1M+ in yearly revenue.
No big funding rounds. No shortcuts. Just smart, consistent execution.
As we like to say "grow smart, not fast."

Here’s what made it possible:

1. Finding a Top-Notch CEO.
- Someone who could lead, make decisions, and drive day-to-day results.
- It freed me to focus on strategy, relationships, and growth.
- That CEO...Steven Schneider. An SEO w/ 10+ yrs experience.

2. Hiring Rock Star SEOs.
- We built a team obsessed with data, quality, and performance.
- Every strategist thinks like a founder, not a freelancer.
- And the team continues to grow every year. 

3. Building Systems & Processes.
- Every deliverable has an SOP. And they continually evolve.
- No chaos. Just repeatable, predictable results for every client.

4. Iterating Sales & Marketing.
- Tested offers, messaging, & lead sources until we found what converted.
- Now it’s a steady engine, not a guessing game.

5. Being Frugal.
- We reinvested profits into people and systems...not vanity metrics.
- We cut costs regularly and try to stay as lean as possible.
- Lean teams move faster and think smarter.

6. Growing Slow & Smart.
- We didn’t chase every client blindly.
- We focused on the right ones who value long-term SEO success.

---

TrioSEO isn’t just an agency...

It’s a business built by operators who’ve scaled before.

SEOs that have scaled to 8 figures with SEO. 

SEOs that have run 40+ sites & published 400+ articles/mo.

That’s how we differentiate ourselves & attract top talent & clients.

In 2026, we plan to do the same..."Grow smart, not fast."

---

Find this inspiring?

Repost ♻️ to help more founders build smarter, not faster.

P.S. My company, TrioSEO, is taking new B2B & SaaS clients this month. Book a call: https://lnkd.in/gYccSVY8

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