Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

Founder

I spent the last 90 days testing every LinkedIn hack. 

Here's what actually works in 2026 (for any niche):

Everyone is talking about the "new" LinkedIn algorithm.
But I just see it as more of the same, but 10x more specific.

I've grown brands from 0-100,000 followers here.
Grown my own to 300,000+ in the same time.

Mastered every format here, and helped others too.

And there are 3 core elements you need to implement:

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Jake Ward mastered this for "boring" SEO.
Built kleo.so to $60kmrr  as a result of exactly that 

Alex Vacca mastered this for GTM.
Scaled his business to $6M ARR too

Their content is hyper-specific but simple.

Clients want to work with them because they get it.
Users want to engage with them because they simplify it.

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

PS: Who is your favorite "expert-led" creator right now? I want to follow more people! Tag them below! 

PPS: Jan 22nd, I'm walking you through the best way to master these 3 elements in 2026!

join us for free LIVE on the 22nd of January here: https://lnkd.in/eC5sm4cP

We're already at 4,000 sign ups! Come join us! 

See you thursday, love - Lara x

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people grow their personal brand and scale their businesses.

To all women fighting for a seat at the table. 
To all the women battling self-doubt. 
To all the women working twice as hard to be seen.

I celebrate you today. I see you.

I celebrate your ambition. Your discipline.

To the women, learning as they go.
To the mother juggling 100 things.
To the women starting before they feel ready.
To the daughters carrying their families’ hopes.
To the women doing it quietly, without applause.
To the students with a dream and exams to pass.

Today, tomorrow and every day I'm rooting for you. 

Keep showing up, because even if you don't realise.
There's probably a little girl aspiring to be like you. 

I know this because I was one of them. 

Thank you to all the women who've inspired me. 
Knowingly or unknowingly, "big" or "small". 

You have.

PS: Tag your favorite female creator/founder in the comments and celebrate them with me!

Age 18: Couldn't speak in public. Had a stutter.
Age 21: Couldn't pitch myself. Felt insecure. 
Age 23: Couldn't increase my prices. Felt expensive.
Age 25: Built my first 6-figure business. Felt late. 

At 28: I run 3x multi-six and 7-figure businesses.

I speak in front of 1000s weekly (without stuttering.)

I never felt ready to do the things I did to get here.
I didn't wait until I had all the right skills to start.

Instead I: 

Found a hard skill I could learn fast (writing).
Relentlessly studied it and mastered it. 

My self-confidence grew, and so did I in the process. 

You don't lack confidence; you lack repetition. 

To every professional and entrepreneur who relates:

If you can't find a seat at the table. Build your own.

The company is better anyway. Build yourself. 
Don't let confidence and self-doubt stop you. 

Repost ♻️ to inspire others today. 

PS: I'm documenting everything step-by-step here from business to confidence https://lnkd.in/ePmtkSa8! see you there!

Yes, it's true. The "LinkedIn Algo" has changed... but landing high-ticket clients was never about impressions.

It's about what I call "content-offer" fit.

I learnt this after I grew to 20k followers.
And had no clear monetisation path. 

Viral content. An 'optimized' profile... Few closed deals.

This hurt - I didn't want to be a 'content creator'. 
I wanted to run my content into consistent revenue.

So my content and overall brand had to match my offer.

Here's what I did to land high-ticket clients from posts:

1. My content went from "broad" to "1 person 1 problem" - I spoke about their needs and wants not just me.
   
2. My engagement went from "adding everyone" to "10-15 hyper-personalised connection requests to my ICP.
   
3. My comments and dm's always focused on solving a problem or giving value not just "hey good post". 
   
   ^ this was a life-changer, I still get leads from just that. 
   
4. My "engagement" time went from just commenting on every post to looking at profile views and targeting them. 

Look today, your content is either converting clients or wasting your effort and time pursuing impressions.

The difference between both is content-offer fit.
Not the algorithm, or your "low impressions".

If you want to see me explain this in FULL depth and show you the step-by-step I've just opened my next programme to monetise your LinkedIn as a business owners (starts march 12th) https://lnkd.in/enAsWMSy

PS: Comment "dm" below if you want me to drop a full DM to close masterclass to convert 'lurkers' on Linkedin!

pov: you're building viral businesses in london with friends in your 20s documenting everything.

look, you can't compete with people having fun. 

Tycho turned his b2b business into a multi-million view marketing play - doing what no one was doing.

have fun. the creatives that win this game do this.

a few years ago we all had 0 followers.
we didn't have businesses or teams. 

but we kept going, we kept posting. 

today we travel the world, visiting offices, and get to have fun while building our businesses. 

have fun. meet cool people. do cool things.

so a reminder to you my friends, have fun.
this journey is lonely, make sure you're not. 

ps: full video with Tycho Luijten Steven van Marle Henry Hayes out now! link in the comments (i got arrested for talking about b2b saas and ai too much)

I just re-built an entrepreneur's LinkedIn strategy...

And turned Timothy's content into a $1M asset in less than 33 minutes LIVE so you can steal it.

Documented the step by step behind building an algorithm-proof brand that doesn't rely on "trends".

And focuses all on 2 things: attention and conversion.

In 2026 the game isn't how to get more impressions.
The game is how to convert them and grow faster. 

All without changing strategy whenever the algo shifts.

I showed him my LinkedIn system including

1. The Category of 1 Play (to own a market)
2. My Broad-Narrow-Niche Content Framework
3. Turning "ideas" into highly educational content 
4. Engineering viral stories that build engagement
5. How to turn that attention into revenue 

The playbook is there for you to steal.
Now the question is... will you implement it?

Watch the full video here: https://lnkd.in/evRTk2Qp

Probably my favorite strategy video so far.

Enjoy...and don't forget me at the top ;) 

PS: Next week I'm dropping our next session with one of the biggest entrepreneurs in our space... any guesses?

By 27 I built a $1M online business with 89% profit margins using LinkedIn a distribution channel.

Here’s how I’d do it all over again in 2026:

(If you’re not getting leads, this workflow will help you)

I call it the 3-Step AI Lead Gen System.

1. Content that builds trust fast
3. Tools like Apollo to scale outreach
3. Comment + DM strategy to capture intent

The lead-gen game isn’t about inbound vs outbound.

It’s about doing both, well at the same time.

• Build content that creates trust over time.
• Outreach to people who show interest using Apollo.
• Build a sales sequence with it to maximise lead gen.

My agency clients showed me how they are making $100k/mo without 100k followers using those 3 steps.

1. Post weekly educational content to nurture.
2. Use Apollo’s AI Assistant to find warm leads...
3. Build ready-to-message lists in minutes.

Land clients faster, instead of waiting for them.

You don’t need to play the lead gen game on hard mode.
Content builds attention but the right system converts it.

Apollo’s new AI Assistant is in beta and if you want to get access to it before everyone else you can try it out here: https://lnkd.in/eh7icQgH

#ApolloPartner 

PS: I recorded a 20-minute FREE masterclass for this.

Want it? Comment LEADS and i'll send it over now!

pov: our ai startup just hit its first $190k month.

26 days. 1 webinar. 1 huge email campaign + linkedin.

our approach has been dead from day 1 simple:

1. build distribution first (organic linkedin content)
2. turn that into owned traffic (waitlist to email list)
3. build the product in with our users ( early access)
4. fix, test and iterate the product every week
5. pick a launch date (randomly) and promote 
6. send weekly emails pre-launch to warm list up 
7. build a promotion sequence for launch week
8. wrap up with a webinar and make a 1-time offer

this is exactly how we've done it. 

not paid a single penny on ads, marketing or influencers. 
we became our own "influencers" instead. 

crossed $100k 24hrs in. 
grew to $190k weeks later.

and our bets? we can cross $200k before february ends. 

and it's just the beginning... thank you for your support.

ps: we're hiring! if you want to join the Kleo team drop a comment and tell us why you'd like to join us. 

try Kleo here → https://lnkd.in/emEV_GhM

I'm scared. In less than 6 hours I'm exposing every single "new" LinkedIn algorithm claim LIVE. 

And I need your help. 

I know you've read the algorithm reports.
I know you've seen the posts around it too. 

I know that you're even trying to follow the "new" strategies pushed by big creators 

So I have 4 questions for you:

1. What question do you STILL have about the algo
2. What is ACTUALLY working for you right now?
3. Have those reports/articles actually helped?
4. Knowing what you know, what do you still not know?

Let's make this the best live class I've ever done. 

Here's the free link if you want to join https://lnkd.in/e3SHsCjw

Drop your questions below.

I'm rooting for you.

I am committed to building the LinkedIn growth and lead gen programme in the world. 60+ people already joined, and I want you to be in it too (Closing enrollment 14/03)

You'll get direct access to me for 4-weeks.
5x calls every single week (2 hours each).
Breakdown on positioning, content, funnels + launches
Weekly accountability calls designed for your success.
Instant access to a high-level network.
Behind the scenes of million-dollar personal brands.

I'm revealing it all. Giving you the exact plug and play systems I'd use for your business and niche. 

This isn't another course. It isn't a community. 
It's my version of a training camp for entrepreneurs. 

Some members are already signing high-ticket deals.
Most got answers in 30 minutes they waited years for. 
All of them are already winning by having a network. 

So... are you in? 

Join here today: https://lnkd.in/enAsWMSy

Book a call with us: https://lnkd.in/eBRqe9mS

PS: I'll be giving 'scholarship' access to 1 lucky person who reposts this and comments why they should win.

Connor Gillivan

Scaling my 4 B2B companies w/ SEO. Daily posts about the process. 7x Founder (Exit in 2019).

Hey hey! Thanks for stopping by my profile. Here's a quick tl;dr: 

I've been an entrepreneur since 2009. I've scaled multiple businesses to 6, 7, & 8 figures in ARR and I exited one, FreeUp, in 2019. Today, I run a portfolio of companies, teach SEO, and scale B2B and SaaS businesses with SEO.

A little bit more about me:

Over the last decade, I've built 5 businesses to 6, 7, & 8 figures in yearly revenue. 

In 2019, I exited one of them, FreeUp, to The HOTH after 4 years of growth to 40+ team members and $12M+ in ARR.

Today, I'm building a portfolio of 10+ B2B companies. 

→ TrioSEO: SEO growth services for B2B and SaaS businesses. 
→ Outsource School: Teaching business owners how to build affordable teams in the Philippines.
→ EcomBalance: Monthly bookkeeping for eCommerce companies.
→ AccountsBalance: Bookkeeping for agencies, SAAS, and service providers. 
→ ConnorGillivan.com: Teaching SEO & marketing strategies, processes, & know-how. 
→ HG Media: Social media growth agency for LinkedIn, Twitter/X, Youtube, and more.

My business partner is Nathan Hirsch. We met in college and have been working together ever since.

Our mission is to build businesses in areas where we struggled while growing our first companies and we wished there had been better solutions...hiring, outsourcing, bookkeeping, accounting, billing, legal, SEO, growth, etc. 

If you need help growing your business, I'd love to help. Here's how...

TRIOSEO

I'll work with you on keyword research, building an SEO content plan, writing SEO content, and publishing it on your website to drive more organic traffic, leads, and revenue. 

→ Get an SEO Audit here: https://trioseo.com/audit

THE SEO SYSTEM

In this 4 hour video course, I'll teach you the 4 Pillars of SEO and give you my exact SOPs that I've used to scale multiple companies to millions in ARR with SEO. Packed with value and loved by hundreds. 

→ Purchase Access: https://connorgillivan.com/seo

BOOKKEEPING & OUTSOURCING

Need help with your bookkeeping? Or hiring a virtual assistant? I've got you covered. Get a Pricing Quote for our monthly bookkeeping services. And check out the exact Hiring System we've used to build remote teams for our companies.  

→ Go here: https://ecombalance.com and here: https://outsourceschool.com

If you've made it this far, thanks for reading. 

I'm committed every day to making SEO & marketing simpler for millions. 

See you out there!

Best,
Connor

Email: Connor@ConnorGillivan.com

Founder and Owner

ConnorGillivan.com is the home to my personal brand where I make SEO simpler for millions. It hosts my weekly newsletter, The Savvy SEO, and my SEO course, The SEO System. Come learn SEO from my 10+ years of experience scaling my own companies to 6, 7, and 8 figures with an exit in 2019.

My ChatGPT Ranking Cheat Sheet:

(How I rank my business on ChatGPT for traffic & leads)

Founder: "How do I rank on ChatGPT?" 
Me: "It boils down to AUTHORITY & PRESENCE. Let me explain:"

ChatGPT and LLMs rely on the Internet to make "inferences" to your questions. 

If you ask it, "What's the best B2B SEO service online?", it's going to scour the Internet for data specific to that topic. 

Then it compiles that data, parses it, and spits out their best judgement. 

Here's a WINNING Strategy to Follow: 

#1: Prompt Research

- Brainstorm a list of prompts your ICP is asking ChatGPT. 
- Ask ChatGPT to come up with similar prompts. 
- Search them and see what's provided. 

#2: Results Analysis 

- Analyze the answers and who's being mentioned. 
- Search similar queries on Google & see what's ranking. 
- Find content ideas & "best of lists" to get added to. 

#3: Create Content

- Create new Service pages & blog content. 
- "Steal" from competitors ranking top of ChatGPT & Google.
- Replicate content they have, but make it your own & better. 
- Publish the content on social media & tag your brand. 

#4: Build Authority 

- Reach out to "best of lists" & pitch to get yourself included. 
- Write your own "best of lists" to get them ranking on Google.
- Build high DR backlinks to create "authority" for your brand. 

#5: Track Results

- Every 2-4 weeks, search the prompts on ChatGPT again. 
- Take note of changes to the results & look for your brand. 
- Repeat for 3-6 months until you're ranking on ChatGPT.

Ranking on LLMs & ChatGPT comes back to SEO. 

You won't "magically" rank on ChatGPT w/out content & authority. 

I dare you to try. 

---

What you think? 

♻️ REPOST if you found this useful. 

P.S. I talk about AI's impact on SEO & marketing every week. Follow me for more.

Connor  Gillivan

I scale companies w/ SEO & content. Book a call & let's talk SEO. 7x Founder (Exit in 2019).

My ChatGPT Cheat Sheet for SEO Backlinks:

(How I use ChatGPT to help in building backlinks.) 

I've found that ChatGPT is best for ideation. 

When you're stuck, it helps you through. 

- Ideas for better HARO answers
- Processes to analyze competition
- Backlink strategies I didn't know
- Email templates for outreach
- Local backlink ideas to build
- Digital PR story inspiration

Building backlinks isn't easy. 

ChatGPT doesn't do it for you. 

But man is it a great sparring partner. 

Don't underestimate it. 

& find ways to incorporate it. 

It'll feel weird at first, but then you'll love it. 

---

You agree with me? 

Repost ♻️ if you think it will help others.

P.S. I drop a weekly newsletter every Sunday. Tomorrow, I'm sharing insights on building an SEO strategy. Grab a copy: https://lnkd.in/gs3iPKMA

My Proven SEO Keyword Research Cheat Sheet:

(7 steps to DOMINATE keyword research in 2026)

1/ Brainstorm like your ICP
2/ Analyze KD & Volume
3/ Look at "Suggested" Keywords 
4/ Steal from your competitors
5/ Shortlist 100+ Keywords
6/ Label Intent & Prioritize
7/ Repeat Quarterly

---

Keyword research is the backbone of your SEO. 

It will make or break whether you rank top of Google. 

AND whether you'll rank in ChatGPT and LLMs.

Don't overlook it bc you don't know how. 

Follow my proven SOP & start dominating.

---

Find this helpful? 

♻️ REPOST so others can learn too. 

P.S. My company, TrioSEO, will take keyword research off your plate. And form an unbreakable SEO strategy. Download my SEO eBook to learn more: https://lnkd.in/gJ8pJ7dz

My Technical SEO Checklist to Rank on Google & LLMs (no tech skills needed):  

Technical SEO is just “making it easy for bots to crawl, understand, and trust your site.”

If you can click around in WordPress, Wix, Webflow, or Shopify, you can do 80% of it.

1/ Make sure Google can index you

- Google “site:yourdomain.com” and see pages show up
- In Google Search Console, check Indexing → Pages for errors
- If pages aren’t showing, they may be “noindexed” accidentally

2/ Submit your sitemap

- In your SEO plugin, find your sitemap URL (usually /sitemap.xml)
- Add it in Search Console → Sitemaps
- This helps Google find new pages faster

3/ Fix broken pages and redirects

- Install a broken link checker plugin or use a free crawler tool
- Redirect old URLs to the closest matching new page
- Don’t leave 404s for money pages or top traffic posts

4/ Get your titles + meta descriptions under control

- Every important page needs a unique title tag
- Include the main keyword, keep it readable
- Write a meta description that matches search intent

5/ Make your site fast enough

- Run PageSpeed Insights on your homepage + a blog post
- Compress images (biggest easy win)
- Use caching and remove bloated plugins/apps

6/ Make your site mobile-friendly

- Check your pages on your phone
- Fix text that’s too small and buttons too close
- Make sure menus and forms work cleanly

7/ Clean up your URL structure

- Use short, clear URLs: /service-name/ not /p=123/
- Avoid dates unless news-based content
- Keep one “canonical” version (no duplicates)

8/ Add internal links like a librarian

- Link from related posts → your main money pages
- Add 3–5 internal links on every new post
- Use descriptive anchor text, not “click here”

9/ Add basic schema (no coding)

- Turn on FAQ schema for FAQs (only if visible on page)
- Use Organization/Website schema via your SEO plugin
- This helps search engines + LLMs understand entities

10/ Make your pages easy for LLMs to extract

- Use clear headings (H2s that match questions people ask)
- Add a quick TL;DR and definitions near the top
- Use bullet lists, steps, and short sections

---

Most people overthink technical SEO.

You don’t need perfection, you need clean basics.

Speed, indexability, and clarity beat fancy tricks.

Do this once, then maintain monthly.

Technical SEO is reputation insurance for your site.

---

Whatcha think?

Repost ♻️ to help others learn too.

P.S. Do you want more LEADS from your SEO? I have the solution. Read the entire SOP here: https://lnkd.in/gJ8pJ7dz

Top 21 SEO Creators Helping You Rank on ChatGPT & LLMs:

1. Aleyda Solís
2. Jake Ward 
3. Anna York 
4. Louis Smith 
5. Lily Ray 
6. Sarvesh Shrivastava 
7. Artur Perrella Glukhovskyy
8. Steven Schneider 
9. Connor  Gillivan 
10. Ume Laila 
11. Britney Muller
12. Tom Winter 
13. Amanpreet Singh 
14. Liam Quirk 
15. Nick Zviadadze 
16. Jairo Guerrero 
17. Fery Kaszoni 
18. Nick Eubanks 
19. Brodie Clark
20. Neil Patel
21. Rob Hoffman 

---

You learning from this squad yet?

♻️ REPOST if you're interested in what GEO is becoming. 

P.S. GEO is rapidly evolving. SEO is becoming more about LEADS than traffic. Read my "SEO Lead Magnet Project" ebook here: https://lnkd.in/gJ8pJ7dz

P.P.S. Want to chat about your GEO w/ me? Book a call: https://lnkd.in/gYccSVY8

SEO teams don’t have a data problem.

They have a decision-speed problem.

Most teams sit on incredible data.

They just can’t access it fast enough when it matters.

Board asks:
“Why did traffic drop?”

CMO asks:
“Where are competitors gaining ground?”

Content team asks:
“What should we build next?”

And someone has to go:
“Give me 30 minutes.”

That’s the old workflow.

Semrush MCP inside Semrush One quietly changes this.

Instead of navigating dashboards,
you prompt the question directly.

Here’s how I think about it.

1. Stop navigating and start asking
→ “Show me keywords competitors rank for that we don’t”
→ “Find pages that lost positions in the last 30 days”

2. MCP pulls structured Semrush data
→ Live keyword datasets
→ Position changes
→ Competitive domain gaps

3. Get analysis-ready outputs
→ Tables, rankings, clear comparisons
→ Turn answers into action immediately
→ Adjust content briefs, update internal pages

The shift is subtle but important.

SEO used to be:
Pull data → Analyze → Decide.

Now it’s:
Ask → Decide.

That compression matters at scale.

Especially for agencies.
Especially for in-house teams reporting up.
Especially when time-to-decision is a competitive advantage.

Semrush didn’t just add another feature.

They reduced friction between question and insight.
And in SEO, speed compounds.

Start with Semrush MCP with Semrush One here: https://bit.ly/4kr4jlM

♻️ Repost if you think SEO tools should help you think faster, not click more.

P.S. I'm Connor Gillivan. Follow me for daily SEO tips & SOPs.

(Thanks to Semrush for teaming up w/ me on this post)

How to win the modern SEO game

My ChatGPT Cheat Sheet for Digital Marketing (40 Free Prompts):

Prompts to apply TODAY for your marketing:

1/ Content Marketing Strategy
2/ Social Media Marketing
3/ SEO & Web Traffic
4/ Email Marketing
5/ PPC Advertising
6/ Analytics & Reporting
7/ Marketing Automation
8/ Content Personalization

---

Digital marketing isn’t a guessing game...it’s a system.

Smart marketers don’t work harder, they work smarter.

This cheat sheet is your shortcut to great results.

Master these prompts, dominate your strategy.

Start marketing like it's 2026. 

---

What would you add? 

Repost ♻️ to help others work smarter too. 

P.S. I am Connor Gillivan. Follow me for SEO, Marketing, & AI advice.

The Anatomy of a Winning SEO Campaign: 

No, it's not just "blogging". 

In 2026, it's comprehensive. 

1/ Technical SEO

First, you set a foundation for success.

- Optimize speed
- Robots.txt
- Mobile optimized
- Modern UX + design
- URL structure
- Use of CDN
- HTTPS set up
- Schema markup
- Redirect rules

2/ Link Building

Second, you build trust w/ Google. 

- Partnerships
- Custom outreach
- HARO + Featured
- Podcasts
- Guest articles
- Digital PR
- 30+ DR
- 1,000+ traffic
- 10+ backlinks/mo
- Linkable assets
- Directories
- Expert Quotes
- Anchor text

3/ SEO Content

Third, you write content to attract your ICP. 

- Keyword research
- BoFu vs MoFu vs ToFu
- 90 Day Content Plans
- Specialized Writers
- SERP Research
- Competitor Analysis
- In-depth Outlines
- Editing + Optimization
- Internal linking
- CTAs in content
- Images + Videos
- Infographics
- Monthly analytics
- Keyword tracking
- Content upgrades
- Measuring RoT
- Calculators + Tools
- Easy to read + nav

---

Are you winning in SEO? 

♻️ REPOST if this made you think.

👋  Speak with me about your SEO: https://lnkd.in/gYccSVY8

Your competitors are ranking on ChatGPT.

You're not and you don't even know why.

Most founders have zero clue who's winning in AI search results.

No visibility into which prompts matter. 

No idea what content is getting cited.

Semrush One is built for this shift.

It unifies traditional SEO + AI search visibility in one place.

And the AI Visibility Toolkit shows where AI platforms mention your competitors, but not you.

Here’s my competitor gap workflow for AI search:

1/ Start in Competitor Research
→ Benchmark visibility vs your actual AI competitors
→ Filter by platform (ChatGPT, Gemini, Google AI Overviews, Google AI Mode)

2/ Find topic gaps first
→ Use the Topics & Prompts section
→ Apply the Missing filter to see where competitors appear and you don’t

3/ Drop to prompt-level gaps
→ Switch to Prompt view
→ Pull the exact questions users ask where you’re absent

4/ Identify citation gaps
→ Open the Sources tab
→ Use Missing to find domains cited for competitors but not you

5/ Track the fixes
→ Add the highest-value prompts to Prompt Tracking
→ Watch daily movement after updates

This is the shift.

Not “rank higher.”

Get mentioned where AI is answering.

The brands winning in AI search aren't doing anything magical. 

They have structured content, clear answers, and authority. 

The brands losing don't even know what prompts to track.

I use Semrush One to run this process. 

It tracks AI visibility, prompt mentions, competitor gaps, and sentiment across LLMs. 

All in one dashboard alongside traditional SEO. 

It's become essential for how I do competitive analysis in 2026.

Try Semrush one for Free here: https://bit.ly/473eyr0

---

What you think? 

♻️ Repost if you think this can help someone stay ahead of AI search.

P.S. I talk about AI's impact on SEO & marketing every week. Follow me for more.  

#Semrushpartner

What is EEAT? Is it still important for SEO in 2026? 

Yes, more important than ever. Let me explain: 

E = Expertise
• Google wants subject-matter experts, not surface-level summaries.
• LLMs reference creators with deep topical footprints.
• If you can’t prove expertise, search engines will sniff it out.

E = Experience
• First-hand stories, real examples, behind-the-scenes details.
• AI can’t fake lived experience (yet). Humans still win.
• Google and ChatGPT both trust content tied to real operators.

A = Authoritativeness
• Backlinks, mentions, citations, and recognition in your niche.
• The more others reference you, the more LLMs surface you.
• Authority compounds. It's a MUST in today's search.

T = Trustworthiness
• Clean design, transparent authorship, sources, accuracy.
• Google penalizes low-trust pages. It's just a fact.
• LLMs reduce hallucinations by leaning on trusted publishers.

Why It Matters More in 2026:
• AI writing flooded the internet with low-quality noise.
• Google shifts ranking weight to real expertise signals.
• ChatGPT & other LLMs cite brands & creators they trust most.
• Your E-E-A-T becomes your competitive moat.

---

AI didn’t kill SEO...it raised the bar.

Real operators stand out more than ever.

E-E-A-T is your brand identity online.

Invest in it now. It's KEY to search success.

---

Agree or disagree?

Repost ♻️+ Follow me for daily takes on SEO & GEO

P.S. I drive SEO traffic and leads for fast-growing brands. Steal my SOP on how I do it: https://lnkd.in/gJ8pJ7dz

AI won't replace SEO. But you MUST learn how to use it. Here's 5 AI + SEO examples: 

1/ AI for Keyword Research

- Use AI to expand seed keywords into 100+ variations.
- Identify high, medium, and low intent faster.
- Validate with tools like Ahrefs and Google Keyword Planner.
- Resource: https://lnkd.in/gJGyj_2g

2/ AI for Content Outlines

- Analyze top ranking pages in seconds.
- Generate H1s, H2s, FAQs, and “People Also Ask” ideas.
- Build drafts that align with search intent.
- Resource: https://lnkd.in/gKdQx2Bc

3/ AI for Keyword Clustering

- Group related keywords into topic clusters fast.
- Identify pillar pages and supporting blog content.
- Build stronger internal linking structures.
- Resource: https://lnkd.in/guYp-aDT

4/ AI for Optimization

- Refresh posts ranking 5–20.
- Add missing entities, FAQs, and internal links.
- Improve CTR with better titles and meta descriptions.
- Resource: https://lnkd.in/gkFJKdzb

5/ AI for Repurposing

- Turn blogs into LinkedIn posts, threads, emails.
- Extract snippets for short form content.
- Multiply distribution without rewriting from scratch.
- Resource: https://lnkd.in/gyT5-ui6

---

I still don't recommend using AI to write your content. 

But I absolutely encourage you to use it for other areas of SEO. 

AI tooling is becoming too smart to ignore. 

If you're not using AI somewhere in SEO, you're showing your age. 

Adjust to the times and level up with AI. 

---

Find this useful?

Repost ♻️ to help others learn too.

P.S. Want my guide on using AI to create SEO Lead Magnets? Download it here: https://lnkd.in/gJ8pJ7dz

My SEO Internal Linking Strategy:

Most websites treat internal linking like an afterthought.

That's not the way to gain likeness w/ Google & ChatGPT. 

1/ Map Your Topical Hubs
• Create 3–5 core hubs around your main offers.
• Each hub gets 10–20 supporting articles.
• Google sees topical authority. ChatGPT sees depth.

2/ Use 1 Clear Primary Link Per Post
• Every article should push authority to ONE key page.
• No guessing. No clutter. Decide and link.
• Helps Google and LLMs understand hierarchy.

3/ Add 3–5 Contextual Links Naturally
• Place them inside the content, not just at the bottom.
• Anchor text should match search intent, not exact-match spam.
• LLMs use these connections to learn how concepts relate.

4/ Link “Up, Down, and Across”
• Up = link to your hub page.
• Down = link to deep, niche articles.
• Across = link between related articles.
• Google crawls deeper. ChatGPT builds a knowledge graph.

5/ Refresh Links Every 6 Months
• Update old posts with new internal links to fresh content.
• Keeps your whole site “alive” in Google’s eyes.
• LLMs benefit from a fully connected content ecosystem.

6/ Prioritize High-Intent Pages
• Link aggressively to service pages, comparison posts, and category pages.
• Drives conversions and strengthens the pages you actually want ranking.
• ChatGPT tends to surface pages that have clear depth and strong relationships.

---

Internal links are your quietest SEO power move.

Few people do them consistently.

They compound over years, not weeks.

The more connected your site is, the harder it is to beat.

---

What did I miss?

Repost ♻️ to help others master internal linking as well. 

P.S. Want to turn more SEO traffic into real leads? Download my SEO Lead Magnet SOP ebook: https://lnkd.in/gJ8pJ7dz

Which is best? SEO vs Ads vs Email:

Let's break each down...

SEO:

- Cost effective long term
- Drives organic traffic
- Depends on Google
- Higher conversions
- Long term investment
- Helps rank on ChatGPT
- In a phase of transformation

Ads:

- Costs for every click
- Paid traffic in search 
- Paid traffic from social
- Pay until you stop
- High CRO potential
- Targeting is unique
- Works then doesn't

Email Marketing:

- Low cost, high ROI
- Turns traffic to leads
- Turns leads to revenue
- Full control over it
- Fast acting (if done right)
- Takes time to build list
- Fighting w/ lots of noise

---

I'd rank them:

1) SEO
2) Ads
3) Email

SEO still takes the crown. 

When done right, it drives leads for years. 

I used to be an ads "hater", but that's changed. 

I now get 100s of leads from it every month. 

It's a great complement to SEO for instant leads. 

Then email nurtures & warms leads up. 

It's very much a symbiotic relationship..

....when you execute it properly. 

---

What's your favorite? Post it below. 

♻️ REPOST to encourage this conversation. 

P.S. Follow me + slap my 🔔 for daily Marketing tips & advice.

This cold email is satisfying on multiple levels.

Not because of the copy.

Because of the proof.

Here is the context:

Warmy sent me this email.

It landed in my primary inbox.

Not promotions. Not spam. Primary.

That is their entire product in action.

Think about that for a second.

The email itself is the case study.

No PDF needed. No testimonial screenshot.

Just open your inbox and see it working.

Here is what makes this smart:
1/ The value prop is proven before you read it.
2/ The messaging is simple and direct.
3/ It reframes what cold email can be.

Cold email has a bad reputation for a reason.

Most of it is noise that never gets seen.

Warmy makes sure yours actually arrives.

This is one of the smartest product demos I have seen. No call needed.

♻️ Repost if this made you rethink your cold email setup.

P.S. Check out Warmy
here: https://lnkd.in/gheuYKEc

taplio

The Battle

Lara Acosta

Connor Gillivan

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Performance ScoreLara Acosta's LinkedIn Performance

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taplio

The Battle

Lara Acosta

Connor Gillivan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lara Acosta's LinkedIn Performance

Performance ScoreConnor Gillivan's LinkedIn Performance

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Performance ScoreLara Acosta's LinkedIn Performance