You’re the engine behind your company’s growth.
You build, decide, lead, and carry the risk.

But when it comes to visibility?
You’re still flying under the radar.

I work with founders and CEOs who want their expertise to translate into authority, the kind that puts them in front of serious buyers, partners, and decision-makers without relying on luck, referrals, or sporadic visibility spikes.

Through my Podcast Authority Sprint, my team and I build and run your authority pipeline end-to-end. We refine your positioning and angles, identify top-tier podcasts where your buyers already pay attention, and manage all outreach and follow-up. You show up for high-value conversations. We handle everything else.

I’ve spent over 30 years in public relations securing thousands of media and podcast appearances, placing experts in top-tier outlets, and engineering visibility that compounds instead of disappearing in a social feed.

Here’s the reality most founders miss:
You don’t need more content.
You need the right people hearing the right message in the right rooms.

Selected results:
• Generated $2.02M+ in AVE for SaaS company SudShare in under 60 days
• Secured over 1 million lines of newspaper coverage for a major film production
• Sold out multiple concerts for Alberta Ballet and The Arden Theatre through earned media
• Increased a fitness brand’s website traffic by 357% using PR, not ads
• One strategic podcast interview drove a five-figure launch within two weeks
• Accredited Publicist with the Canadian Public Relations Society
• Led Y2K Crisis Communications for the City of St. Albert
• Columnist for SEE and Vue Magazines for four years
• Published in Canadian Press, En Route Magazine, and Destination Weddings & Honeymoons
• Author of the best-selling Costa Rica – The Bradt Guide
• Built a seven-figure travel and wedding agency using PR alone — no social media, no paid ads

My work sits at the intersection of journalism, marketing, and public relations. We don’t chase vanity metrics or buy attention. We build long-game authority and visibility that moves the business.

If you’re done being the best-kept secret in your industry, email me at larissa@elbeepr.com
and let’s talk visibility.

Larissa APR

Liz Leonard Franchise Advisor

I work one-on-one with people who are serious about exploring business ownership. The process I follow is direct, considerate, effective, and even fun. The best part is that I do not even charge a fee for my services. 

★ My Approach is…

Consultative to ensure the franchise businesses we mutually evaluate fit your lifestyle, investment levels, skill set, geographic area, and all the factors that make you YOU.  

→1 We’ll review your ambitions, business background, and financial position

→2 I’ll answer all your questions about franchising and provide an overview of models 

→3 We’ll follow the steps to a successful franchise search and evaluation

★ Contact Me if…

1. You’re worried you may be laid off in the near future and you’re looking for alternatives
2. Your business has been dramatically affected by the drastic shifts in the economy over the past several years and you want to diversify your portfolio of assets
3. You have already been laid off and you’re looking for your next opportunity to take control of your financial future

📅 https://calendly.com/liz-leonard/franchise-intro
🌐 www.lizleonardfranchiseadvisor.com

Business Owner

Kitchen Tune-Up Franchise System

Remodel Your Expectations Kitchen Tune-Up is the nation’s leading kitchen & bath remodeling franchise. We are proud to be ranked #1 in our category of Building & Remodeling in Entrepreneur Magazines 2014 Franchise 500® list!  It is the 20th year that our franchise system has received the #1 in category ranking. Kitchen Tune-Up franchise owners take pride in our brand and it shows.  It takes teamwork to become the industry leader.

Franchise Owner Portland, ME

A-1 Safe Storage

Owner

The Northbridge Companies

Director of Sales and Marketing

Strategic Solutions Group Advisors

Early Education Consultant

Kindred Healthcare

Regional Director of Sales and Marketing

Parkside Children's Learning Center

The Parkside CLC concept was created in 2004 and launched January 2007 with the vision for an accredited early education center licensed for 140 children; ages 12 weeks to age 5 with 18 staff members.  We sold the operating company in June 2010 and managed the real estate until a few years ago and purchased a 132 unit self storage business.  The child care business is still thriving and treasured by many families & children in the greater Bangor area.

Founder & President

Apria Healthcare

Sales Executive

EMHS

Director of Marketing for start up continuing care retirement community.

Director of Marketing

Community Relations Coordinator

Marketing Coordinator

If you've ever wondered "Should I start my own business or a franchise?" or "Do I have to be a millionaire to own a franchise?" or even "Are there franchises besides fast food?" you’re in the right place. 

I know choosing from hundreds of franchises can be daunting (been there!). May I recommend 6 critical steps (distilled down from helping dozens of entrepreneurs and 20+ years in business) to make the process easier and more likely to end in success? 

1. Education and Resources. It’s critical to understand the franchise industry, including regulations, costs, relationships, and opportunities. A good franchise advisor saves you time and hassle with resources to get you up to speed quickly. 

2. Assessments and Tools. Matching with the right franchise is critical to success, so you must consider your background, skill sets, interests, and financial capabilities. A good advisor will provide assessments and listen closely to help determine which type of business would suit you best. 

3. Guidance and Expertise. With a solid foundation in place, it’s time to consider all the options! A franchise advisor will narrow down the choices based on your assessments, investment level, and market, only introducing you to proven franchise opportunities that are a good match—significantly reducing the overwhelm! 

4. Due Diligence and Awareness. If this is your first time through the process it can be hard to know what to look for during your due diligence, making a franchise advisor invaluable. You’ll get to know a franchisor’s executives and franchisees so you can ask important questions. 

5. Facts and Validation. This is the stage where you’ll have the opportunity to speak directly with franchise owners, get a good look inside their business model, and ultimately meet face-to-face with the franchisor’s leadership team. A good franchise advisor will help you make the most of these opportunities with insight into the questions to ask and what to look for. 

6. Funding Strategies. This critical piece pulls it all together, and a franchise advisor will walk you through available funding options. You can get prequalified with lending partners, and your advisor will help you determine the ideal funding strategies to maximize your investment.

I work 1-on-1 with people who are serious about exploring business ownership. My process is direct, considerate, effective, and even fun! The best part is I do not charge a fee for my services—so you can get the help you need without spending a dime!

Schedule a free consultation:
https://calendly.com/liz-leonard/franchise-intro

taplio

The Battle

Larissa APR

Liz Leonard

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