Protis Global

Lead in the operational management and implementation of activities related to the conception, design, creation, development, and production of media—video, audio, graphics, multimedia, and other forms of digital media—for diverse audiences, including internal and external stakeholders. This includes the strategic and operational management and implementation of activities related to media distribution, including broadcast, online, and any other platforms or events used to support or distribute digital media.

The Sr. Media Manager also leads the management and maintenance of facilities and equipment that support the production and distribution of media and media-related activities.

Responsibilities 
Conceptualizing, developing, designing, producing, editing, and directing media projects
Operating, maintaining, and/ overseeing media facilities, production, and distribution-related activities
Intermediate planning, organizing, directing, and facilitating skills
Define work objectives, plans, priorities, and deadlines and delegate routine tasks appropriately
Reviewing and approving the completed work of others (internal/external) to verify technical soundness and adherence to deadlines
Identifying and implementing changes/improvements to quality improvement processes, procedures, policies, and plans
Supervisng vendors and coordinating activities to ensure the successful completion of tasks

Senior Social Media Manager

For over 25 years, Protis Global has been recognized as a leading global search firm in the Consumer Goods industry. Our years spent understanding the professional, personal, and financial motivators for candidates allows us to deliver against the needs of Fortune 500’s and start-ups alike.

Key Industries Served:
Consumer Package Goods (CPG), Banking, Global Food & Beverage, Food Tech, Fast Moving Consumer Goods, Adult Beverage, Cannabis, Hospitality, Media, and Beauty

My current responsibilities include: 
*  Develop comprehensive content strategies that help pull consumers in, earn organic attention, and align with the overall branding strategy.
* Write social captions, schedule, & post content daily across Protis Global’s organic social media channels, including but not limited to Instagram, Facebook, Twitter, Pinterest, and Tiktok
* Maintain the social media calendar, updating frequently based on campaign needs, brand goals and KPIs, and timely opportunities for audience engagement
* Brainstorm & pitch monthly content ideas to support ongoing brand goals and marketing campaigns
* Stay current with digital, social, consumer, and industry trends; make timely recommendations and improvements to evolve brand presence
* Collaborate in the development and implementation of marketing content that accurately reflects the brand voice and reaches target audiences for a variety of channels, with a focus on social media, blog, website, organic outreach, and events
* Ensure grammatical excellence on written content and provide input on videography and photography, always keeping the voice of the customer in mind.
* Assist with photo and video shoots from concept to shipping samples to shoot location

Content Marketing  Manager

Protis values high performance versus the spotlight. We are about one’s accomplishments not years of experience or age. We are about talent and fit- not credentials and potential. We are about discipline and detail to ensure consistency and sustaining winning results. We are about winning!!

As the Talent Acquisition Manager it is my job to ensure that we are bringing in the right talent to continue to grow and find people who's own goals & values align with Protis's. 

If you're an AMAZING sales person and looking for the above....reach out to me: Lmiller@protisglobal.com

Manager of Talent Acquisition

Lars Miller Media

Welcome to Lars Miller Media, where each frame, post, and pixel is infused with creativity and strategic insight. As the driving force behind this venture, I bring over five years of rich experience in media, branding, and marketing to the table, specializing in podcast production, videography, photography, content creation, social media management, and ghostwriting.

My journey has been fueled by a passion for connecting with diverse audiences through compelling, visually stunning content. Whether it’s capturing the essence of an event, creating impactful video narratives, or managing a dynamic social media campaign, my focus is always on delivering results that resonate.

With a keen eye for detail and a flair for storytelling, I specialize in bringing brands to life in the Food, Beverage, Cannabis, and broader CPG industries. My approach combines creativity with a deep understanding of what makes each industry unique, ensuring your message not only reaches its audience but also makes a lasting impact.

Lars Miller Media is more than a service; it's a partnership where your vision meets my expertise. Let's collaborate to create content that not only tells your story but also elevates your brand to new heights.

Ready to transform your digital presence? Let's make it happen together!

Owner

ace Talent Curators

Senior Media Manager

Indiana Coffees Co.

Built the website and handled all aspects of the business from inventory management, delivery, shipping, customer service, marketing, sales, etc. 

Generated over $20,000 in revenue in year one organically with no paid advertising

Averaged 40 subscribers for first year

Marketing Executive

Indy in a Box LLC

Responsibilities
•Built and maintain website
•Network and build relationships with local vendors 
•Handle inventory and supply chain
•Manage all social media channels 
•Analyze social and site analytics to understand how to continue growth
•Manage Ad campaigns - Facebook and Adwords
Accomplishments 
•Adwords campaign converted at 2.9%
•Turned a profit in first 55 days
•Negotiated three commercial accounts to generate over $4,000 in revenue
•Have generated over $5,000 in inbound sales through social media marketing
•Instagram posts have an average 3.4% engagement from followers
•Facebook Ads have an average result rate (results/impressions) of 4.4%
•46.3% of total web traffic has been acquired through social media efforts
•Have increased partner vendors from 8 to 14

Co-Founder

Angie's List

Responsibilities
•Prospect my region for qualified companies
•Build value in Angie’s List
•Qualify the company to be passed off to the Senior Solutions Consultant
Accomplishments
•Leads sent over have generated over $85,000 in revenue

Sales Specialist

Responsibilities
•Consult with eligible service providers about becoming a featured company on Angie's List
•Build customized advertising campaigns for service providers based on company needs and future goals
•Help advise service providers on how to reach more of the Angie's List premium member base

Accomplishments
•Reached new hire sales threshold in under half the allotted time
•Left the new hire bullpen with the highest sales volume out of 130 people
•Stephan's Club winner for Q3 2014 (top 20% in my department)

Advertising Sales Representative

Protis Executive Innovations

Responsibilities:
•	Maintain and manage the companies Social Media presence
•	Research and determine a target market and how to influence them
•	Assist recruiters in candidate searches

Social Media Intern

Responsibilities 
•	Manage office by meeting with vendors and maintaining office
•	Assigning tasks to the interns
•	Sending out contracts to clients for Job Orders
•	Helping with previous responsibilities as Technical Assistant as well
Accomplishments
•	Maintained office efficiency through a transition period

Interim Manager of Business Operations

Responsibilities
•	Research Social Media strategies 
•	Assists recruiters with candidate searches
•	Build spreadsheets for recruiters
Accomplishments
•	Started as Technical Assistant intern and took over as Director of Operations
•	Redesigned the company YouTube page
•	Assisted in over 50 candidate searches for recruiters

Technical Assistant Intern

Content Creator | Photographer | Ghost Writer | Podcast Producer

In my role as a Senior Media Manager I thrive on cultivating rich narratives and impactful marketing strategies. I'm seeking to blend my expertise with that of like-minded collaborators, stirring the pot of innovation in the Consumer Packaged Goods industry.

🌟 What I've Achieved:

- Transformed our corporate brand presence, skyrocketing impressions by 1,386% and engagements by 1,932% from 2022 to 2023, while also growing our audience by 114%.
- Produce an award winning podcast that has over 250,000 downloads lifetime. 
- Cultivated a dedicated following for my newsletter on cannabis and beverage trends, nurturing growth to over 1,200 subscribers and counting.

🌱 Continued Growth:
My commitment is to continuous innovation and growth — not just for the brands I've had the privilege to work with but also within the communities I engage with. Elevating brand narratives to new heights and turning them into measurable results is at the core of my professional ethos.

🔗 Let's Connect:
Are you stirring up fresh ideas in the CPG sector? Let's mix our expertise. 

Subscribe to my newsletter for a fresh take on cannabis and beverage insights, or reach out directly at Lars@larsamiller.com to initiate a dialogue that could lead to our next breakthrough.

Lars Miller

Built the marketing and communications function to strategically align with the long-term business goals.

Key Achievements

Marketing Transformation: Spearheaded a comprehensive brand refresh, launching a new integrated HubSpot website/CMS linked to HubSpot CRM and new ATS systems, enabling digital marketing efficiency.

Brand-Driven Talent Strategy: Aligned the hiring brand with the brand, creating a cohesive HR hiring and retention strategy that improved talent attraction, retention, boosting our reputation as a top employer with a 4.3 Glassdoor rating.

Unified Brand Narrative: Developed a compelling brand story that enhanced engagement across diverse audiences, achieving a 287% increase in social channel engagement and a 36% boost in website engagement.

Culture & Internal Communications: Introduced a robust internal communications strategy to strengthen company culture, raising employee engagement scores and reinforcing alignment with core values.

Organic Marketing & SEO Success: Delivered a 26.5% YoY increase in organic Protis Global website traffic and a 187% YoY increase for ace Talent Curators, driving higher-quality leads. Boosted CRM contacts by 255% with qualified leads from legacy systems.

Innovative Content Production: Established an in-house media studio, producing 50+ videos in six months, amplifying brand storytelling and enhancing the digital presence.

Podcast Excellence: Produced two globally ranked podcasts, with both hosts winning Silver Awards for Best Podcast Hosts. Beyond the Bottom Line delivered a 1,354% ROI, featuring C-level guests from Coca-Cola, Hostess, Bacardi, and more, expanding brand awareness and audience reach.

Social Media Growth: Implemented a strategic organic social plan, yielding a 287% increase in engagement, 187% in impressions, and 18% audience growth YoY.

Event Marketing: Maximized lead generation through strategic trade show and event planning. A flagship event exceeded attendance by 120% and delivered a 300% ROI.

Vice President, Marketing

Game 7 Business Consulting

Oversee clients’ marketing and communications strategies, partnering with startups, small businesses, large corporations, and nonprofits. Lead campaign development and creative development for all clients. Provide leadership for internal marketing teams and senior-level counsel for the executive team. Implement marketing and testing best practices for all clients.

- Created a refreshed brand positioning and product marketing assets, and led a press event for a facility move for LendingOne, a direct lender for real estate investors.
- Served as the acting VP of Marketing and Communications for American Thrift Stores, relaunching the southeastern stores after the COVID shutdown, driving the opening of the new northeast location, and launching, writing, and designing an integrated marketing campaign.
- Established an integrated marketing campaign with a new email, direct mail, organic and paid social content, and PPC campaigns for Pickups for Breast Cancer, leading to a 200% increase in pickups.

ARW Home Services

Developed and implemented the annual strategic marketing and real estate channel plans. Lead the launch of marketing communications and lead generation programs, brand campaigns, web pages, and collateral focused on growing the new real estate channel. Built, implemented, and analyzed customer engagement and review initiatives, utilizing customer journey maps, content strategy, and performance measurement.

- Launched and developed the marketing, communications, PPC, social, email, and content strategy for ARW Home's new B2B real estate channel, resulting in $2m in incremental revenue.
- Collaborated with the head of UX, the development team, finance, operations, and sales to develop and launch the new B2B customer portal, producing 1,500 new orders within 6 months.
- Created the product strategy, positioning, and messaging for the new B2B channel.
- Led the creative development and copywriting for the initial B2B printed and digital assets, including the new B2B customer portal.

Marketing Director

Cinch Home Services, Inc. (formerly Cross Country Home Services, Inc.)

Led the development and execution of an enterprise-wide re-brand, driving strategic decisions and overseeing all cross-functional teams for the largest, privately-held home warranty company in the U.S. Enhanced and built brand awareness for the Cinch brand through social media campaigns, sales activities, trade shows, public relations programs, associate engagement events, and charitable endeavors. Managed a budget of $2.6 million.

- Collaborated with cross-functional groups (operations, media planning, social, PR, performance, analytics, finance) to drive strategic marketing planning and execution of launch.
- Developed a range of creative assets, collateral materials, and digital communications with clear calls to action and consistent branding.
- Increased social media engagement through LinkedIn (26%), Facebook (550%), Instagram, and YouTube.
- Generated record attendance, booth leads, campaign sign-ups, client meetings, and media pick up in multiple trade publications at the public unveiling of the new brand to audiences of 50,000+ at a top industry trade shows.

Marketing & Communications Consultant, Branding

Trividia Health, Inc. 

Partnered with the top 10 managed care, distributors, and retailers to market co-brands and private labels. Executed marketing campaigns, communications programs, and brand management for all medical device and CPG product lines. Managed a marketing budget of $1.1 million.

- Collaborated with the internal and external teams to develop and launch the Trividia Health name, logo, corporate identity, and narrative, re-positioning the organization as a global health and wellness company within an accelerated timeline of four months.
- Developed the positioning, creative, and content development for re-branding of the acquired OEM to Trividia Manufacturing Solutions across all printed and digital assets, including a new website.
- Introduced 11 new SKUs in three new categories, generating several million dollars in incremental revenue.
- Reduced the retail packaging re-design project cycle time by two months (to align with the operations team's new production line initiative), saving $250,000.
- Increased the company's largest pharmacy marketing program usage by 21% by re-branding point-of-sale assets and enhancing customer offers.

Assistant Marketing Manager, Product Marketing

- Reduced print costs by 38% by moving the organization from a traditional publishing model to a more cost-effective print-on-demand model.
- Increased company’s largest pharmacy program usage by 21% by re-branding point-of-sale assets and enhancing customer offers.
- Collaborated with the product marketing team to launch the company’s first no-code blood glucose monitoring system portfolio, including the Medical Design Excellence Award-winning TRUE2go® blood glucose monitor.

Marketing Traffic Coordinator

Citrix

Prepared and distributed education department’s direct-to-consumer communications and advertisements for this industry-leading $2.97 billion cloud software company.

- Gathered the marketing material for email correspondence, tracked and reported database anomalies affecting customer access to education materials.
- Served as the department liaison and coordinated all cross-vendor communications.

Marketing Assistant

Chain Drug Consortium, LLC (now Pharmacy Value Alliance, LLC)

The Chain Drug Consortium, LLC utilized members’ volume and buying power to compete effectively with national pharmacy organizations under the Premier Value private label.

- Managed the logistics, hotel reservations, catering, and event accommodations for national trade shows.

Assistant Event Planner

I am a brand marketing leader with over 15 years of experience driving go-to-market strategies that boost brand equity and growth. I've worked across multiple industries, delivering results by blending creative vision with business goals. My experience includes marketing, brand development, advertising, customer acquisition, digital strategy, and global communications, as well as leading brand change through mergers and acquisitions.

I excel at cross-functional collaboration, turning strategic vision into compelling content that resonates with target audiences, driving engagement and measurable success.

Core Competencies:
Storytelling | Consumer Insights | Integrated Marketing | B2B/B2C Marketing | Reputation Management | Marketing Strategy | Advertising Strategy | Public Relations/Media Relations | Social Media Marketing | Social Media Campaigns | Cross-Functional Team Management | Agency Relationship Management | Project Management | Campaign Management 

 📧: cristina.sacco5@gmail.com

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Lars Miller

Cristina Sacco

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