Protis Global

Lead in the operational management and implementation of activities related to the conception, design, creation, development, and production of media—video, audio, graphics, multimedia, and other forms of digital media—for diverse audiences, including internal and external stakeholders. This includes the strategic and operational management and implementation of activities related to media distribution, including broadcast, online, and any other platforms or events used to support or distribute digital media.

The Sr. Media Manager also leads the management and maintenance of facilities and equipment that support the production and distribution of media and media-related activities.

Responsibilities 
Conceptualizing, developing, designing, producing, editing, and directing media projects
Operating, maintaining, and/ overseeing media facilities, production, and distribution-related activities
Intermediate planning, organizing, directing, and facilitating skills
Define work objectives, plans, priorities, and deadlines and delegate routine tasks appropriately
Reviewing and approving the completed work of others (internal/external) to verify technical soundness and adherence to deadlines
Identifying and implementing changes/improvements to quality improvement processes, procedures, policies, and plans
Supervisng vendors and coordinating activities to ensure the successful completion of tasks

Senior Social Media Manager

For over 25 years, Protis Global has been recognized as a leading global search firm in the Consumer Goods industry. Our years spent understanding the professional, personal, and financial motivators for candidates allows us to deliver against the needs of Fortune 500’s and start-ups alike.

Key Industries Served:
Consumer Package Goods (CPG), Banking, Global Food & Beverage, Food Tech, Fast Moving Consumer Goods, Adult Beverage, Cannabis, Hospitality, Media, and Beauty

My current responsibilities include: 
*  Develop comprehensive content strategies that help pull consumers in, earn organic attention, and align with the overall branding strategy.
* Write social captions, schedule, & post content daily across Protis Global’s organic social media channels, including but not limited to Instagram, Facebook, Twitter, Pinterest, and Tiktok
* Maintain the social media calendar, updating frequently based on campaign needs, brand goals and KPIs, and timely opportunities for audience engagement
* Brainstorm & pitch monthly content ideas to support ongoing brand goals and marketing campaigns
* Stay current with digital, social, consumer, and industry trends; make timely recommendations and improvements to evolve brand presence
* Collaborate in the development and implementation of marketing content that accurately reflects the brand voice and reaches target audiences for a variety of channels, with a focus on social media, blog, website, organic outreach, and events
* Ensure grammatical excellence on written content and provide input on videography and photography, always keeping the voice of the customer in mind.
* Assist with photo and video shoots from concept to shipping samples to shoot location

Content Marketing  Manager

Protis values high performance versus the spotlight. We are about one’s accomplishments not years of experience or age. We are about talent and fit- not credentials and potential. We are about discipline and detail to ensure consistency and sustaining winning results. We are about winning!!

As the Talent Acquisition Manager it is my job to ensure that we are bringing in the right talent to continue to grow and find people who's own goals & values align with Protis's. 

If you're an AMAZING sales person and looking for the above....reach out to me: Lmiller@protisglobal.com

Manager of Talent Acquisition

Lars Miller Media

Welcome to Lars Miller Media, where each frame, post, and pixel is infused with creativity and strategic insight. As the driving force behind this venture, I bring over five years of rich experience in media, branding, and marketing to the table, specializing in podcast production, videography, photography, content creation, social media management, and ghostwriting.

My journey has been fueled by a passion for connecting with diverse audiences through compelling, visually stunning content. Whether it’s capturing the essence of an event, creating impactful video narratives, or managing a dynamic social media campaign, my focus is always on delivering results that resonate.

With a keen eye for detail and a flair for storytelling, I specialize in bringing brands to life in the Food, Beverage, Cannabis, and broader CPG industries. My approach combines creativity with a deep understanding of what makes each industry unique, ensuring your message not only reaches its audience but also makes a lasting impact.

Lars Miller Media is more than a service; it's a partnership where your vision meets my expertise. Let's collaborate to create content that not only tells your story but also elevates your brand to new heights.

Ready to transform your digital presence? Let's make it happen together!

Owner

ace Talent Curators

Senior Media Manager

Indiana Coffees Co.

Built the website and handled all aspects of the business from inventory management, delivery, shipping, customer service, marketing, sales, etc. 

Generated over $20,000 in revenue in year one organically with no paid advertising

Averaged 40 subscribers for first year

Marketing Executive

Indy in a Box LLC

Responsibilities
•Built and maintain website
•Network and build relationships with local vendors 
•Handle inventory and supply chain
•Manage all social media channels 
•Analyze social and site analytics to understand how to continue growth
•Manage Ad campaigns - Facebook and Adwords
Accomplishments 
•Adwords campaign converted at 2.9%
•Turned a profit in first 55 days
•Negotiated three commercial accounts to generate over $4,000 in revenue
•Have generated over $5,000 in inbound sales through social media marketing
•Instagram posts have an average 3.4% engagement from followers
•Facebook Ads have an average result rate (results/impressions) of 4.4%
•46.3% of total web traffic has been acquired through social media efforts
•Have increased partner vendors from 8 to 14

Co-Founder

Angie's List

Responsibilities
•Prospect my region for qualified companies
•Build value in Angie’s List
•Qualify the company to be passed off to the Senior Solutions Consultant
Accomplishments
•Leads sent over have generated over $85,000 in revenue

Sales Specialist

Responsibilities
•Consult with eligible service providers about becoming a featured company on Angie's List
•Build customized advertising campaigns for service providers based on company needs and future goals
•Help advise service providers on how to reach more of the Angie's List premium member base

Accomplishments
•Reached new hire sales threshold in under half the allotted time
•Left the new hire bullpen with the highest sales volume out of 130 people
•Stephan's Club winner for Q3 2014 (top 20% in my department)

Advertising Sales Representative

Protis Executive Innovations

Responsibilities:
•	Maintain and manage the companies Social Media presence
•	Research and determine a target market and how to influence them
•	Assist recruiters in candidate searches

Social Media Intern

Responsibilities 
•	Manage office by meeting with vendors and maintaining office
•	Assigning tasks to the interns
•	Sending out contracts to clients for Job Orders
•	Helping with previous responsibilities as Technical Assistant as well
Accomplishments
•	Maintained office efficiency through a transition period

Interim Manager of Business Operations

Responsibilities
•	Research Social Media strategies 
•	Assists recruiters with candidate searches
•	Build spreadsheets for recruiters
Accomplishments
•	Started as Technical Assistant intern and took over as Director of Operations
•	Redesigned the company YouTube page
•	Assisted in over 50 candidate searches for recruiters

Technical Assistant Intern

Content Creator | Photographer | Ghost Writer | Podcast Producer

In my role as a Senior Media Manager I thrive on cultivating rich narratives and impactful marketing strategies. I'm seeking to blend my expertise with that of like-minded collaborators, stirring the pot of innovation in the Consumer Packaged Goods industry.

🌟 What I've Achieved:

- Transformed our corporate brand presence, skyrocketing impressions by 1,386% and engagements by 1,932% from 2022 to 2023, while also growing our audience by 114%.
- Produce an award winning podcast that has over 250,000 downloads lifetime. 
- Cultivated a dedicated following for my newsletter on cannabis and beverage trends, nurturing growth to over 1,200 subscribers and counting.

🌱 Continued Growth:
My commitment is to continuous innovation and growth — not just for the brands I've had the privilege to work with but also within the communities I engage with. Elevating brand narratives to new heights and turning them into measurable results is at the core of my professional ethos.

🔗 Let's Connect:
Are you stirring up fresh ideas in the CPG sector? Let's mix our expertise. 

Subscribe to my newsletter for a fresh take on cannabis and beverage insights, or reach out directly at Lars@larsamiller.com to initiate a dialogue that could lead to our next breakthrough.

Lars Miller

Upstate Elevator Supply Co.

Upstate Elevator Supply Co - Clean-crafted organic CBD made in Vermont.

Upstate Elevator Operators - Cannabis for whatever your destination may be, we have the vehicle to get you there.

Green State Dispensary - We are Vermont cannabis experts who are dedicated to providing you with premium THC products, including our Upstate Elevator Operator Living Soil cannabis.
Focusing on growing the brand’s omni-channel business through various categories in the cannabis industry. 

Before transitioning to the hemp and cannabis industry, I have acquired decades of experience in marketing, market development, and management in craft beer and beverage distribution industries. Happy to now use my experience in consumer behavior and customer relationship management, as well as brand and community development for the hemp and cannabis industry.

Director of Business Development

Upstate Elevator Supply Co - Clean-crafted organic CBD made in Vermont.

Upstate Elevator Operators - Cannabis for whatever your destination may be, we have the vehicle to get you there.

Green State Dispensary - We are Vermont cannabis experts who are dedicated to providing you with premium THC products, including our Upstate Elevator Operator Living Soil cannabis.

Director of Operations

14th Star Brewing Co.

Top to bottom oversight and decision making to better our people, brewery, business, partners, marketing strategy, operations, community support, brand and culture and content creation. Proud to lead this organization built on valor and heritage.

General Manager

Farrell Distributing

Director of Marketing Brand and Portfolio | Business Development Strategist | Digital Marketer and Content Creator | Project Manager | Partnership Curator | Community Alignments | Opportunity Identifier! 

Core member of the senior management team for wholesale operations, sales, marketing, merchandising and go to market strategy.
Develop and deliver relevant content for company and portfolio of brands through all media channels, including all digital marketing management.
Supervise marketing team & training programs, (sales team experience in previous role for 10+ years.)
Community, non-proﬁt and legislative outreach lead.
Business association and chamber liaison statewide. 
Brand management support with heavy dose of creative development for supplier partners.
Budget management and discipline within projects, oversight of all sales and marketing spending. 
Creating and directing strategic priorities internally, and with supplier partners. 
Classical brand marketing and direct to consumer initiatives as conduit for all the portfolio.   
Key inﬂuencer management for internal partner strategies, and retailer/consumer facing alignments. 
Generator of sales leads and identiﬁer of market gaps for internal purposes, and portfolio partners. 
Implementer of business plans and reviews with sales team, and retailers. 
Integrator of culture, optics and PR.
Chief communicator on company initiatives, and updates.
Promotional activity creator to generate market buzz.
Beer, wine, Non-Alc and CBD beverage experience. 
Experience working with national, imported, regional and local brands on any given day. 

Decades of work within these areas;

Brand Management
Media Planning
Sales Strategy
Marketing
Team Management 
Brand Strategy
Marketing Campaigns
P&L Management
Retail Marketing
Hospitality
Million+ Budget Management Lead
Legislative Advocacy Affairs

Director of Marketing & Business Development

Long Trail Brewing

Decade of leadership roles for the brands, business, and partner brands. 
Long Trail Brewing
Otter Creek Brewing
Shed Brewery
Wolavers Organics

Vermont State Manager / Sales, Marketing and Business Management

Breakwater's Cafe and Grill

Restaurant Manager

Threads of Zion

Retail Manager

Magic Hat Brewing Company

Packaging Specialist

Director of Business Development @ Upstate Elevator Supply Co | Green State Dispensary | Upstate Elevator Operators

At Upstate Elevator Supply Co my role involves not only expanding market presence but also engaging with various stakeholders to bolster our position as industry leaders in the hemp and cannabis space. 

Prior to this, my tenure as General Manager at 14th Star Brewing Co. and Director of Marketing at Farrell Distributing honed my abilities in operational leadership, multi brand marketing strategies, and brand development. This experience, coupled with my commitment to excellence and community, has shaped my approach to navigating the complex regulatory landscape of cannabis and alcohol with innovative strategies and a keen eye for sustainable growth.

taplio

The Battle

Lars Miller

Ryan Chaffin

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?