Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

BOFU has its first official paid user 🥹



I’ve closed a lot of deals in 2 and a half years. But this $100 means so much to me. 

Because it’s not just $100. 

It’s proof. 

Proof that when something is set on your heart it’s there for a reason. 

I first had this idea in 2023. 

I was too ambitious and built it too quick and it failed the first time. 

Then I pivoted, started over and it failed again. 

It didn’t even make sense to start:
- I was making good money consulting 
- This was me stepping into uncharted waters
- It took away from the main income stream 
- I had people telling me not to do it 

But almost 3 years later here we are. 

Brainstorming with Mohammad Abdin for hours
Hours of demo calls 
Hours of development 

And a dream. 

One of the reasons I wanted to start this was seeing the lack of black female software founders.

(I also thought I had a really good idea) 

And to show we can do it too. 

But how do you do something when you feel like you have no roadmap?

Sometimes doing the hard things means, you BECOME the roadmap to help others follow the same. 

And this is just the start. 

Starting off 2026 unstoppable.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content for Growth-Stage B2B SaaS | The BOFU Queen

BOFU.ai is officially open and taking users. 

Below I’ve done a quick demo walkthrough that I said in the beginning would be 2 min. 

Spoiler: It’s not 2 min because even in 2026 I can’t get any video under 2 minutes apparently. 

Some capabilities include:

Feature capability extraction
Documentation upload
Image editing

There are only two prerequisites to signing up:
1. You must be a SaaS company so BOFU can run through your product.

2. You must have some sort of account for BOFU to use (like a demo or dummy account) 

This has been a long time coming with lots of lessons learned. 

We’re excited to welcome you in and are ready for feedback to make this the best product we can.

ASK Consulting Solutions

Created inbound content strategy that generated 700% organic traffic improvement and over 200 high-quality leads, leading to $2.5M+ in new business from new clients. 

ADDITIONAL CLIENT RESULTS:

🔹COST SAVINGS TO IMPROVE PROFITABILITY
Challenge: A major automotive OEM needed to generate cost savings to invest in capital for a new vehicle launch.
Solution: Recommended system and heat exchanger design changes to reduce component packaging envelope by 50%, increasing efficiency by 45% in the process.
Results: Cost reduction recommendations secured over $4M cost savings that paid for a significant portion of capital equipment.

🔹BUSINESS DEVELOPMENT FOR MARKET PENETRATION
Challenge: An industrial manufacturer wanted to penetrate a market dominated by two major, established competitors.
Solution: Based on company growth goals, average annual customer value and sales close rate, identified two new market segments and key customers ideal for client partnership to enter the market.
Results: New market segments and customer opportunities led to pipeline growth over $45M, and secured first-year new sales at 20% over target.

🔹CONTENT STRATEGY BUILD AUTHORITY
Challenge: An automotive software company wanted to generate inbound leads and grow their innovative product in support of automotive OEM design reviews.
Solution: Using the client’s content pillars, developed a content strategy for a series of thought leadership articles to drive inbound traffic.
Results: An early article ranked #1 for the target keyword within weeks, generating 20+ clicks, 5600+ impressions, and performance gains over 300%. Inbound leads started flowing in around month 3 of the campaign.

Founder & Managing Principal

engineering.com

Subject matter expert and engineering content strategist. Use dual chemical and mechanical engineering research and product design experience to write about simulation, automotive, and engineering-related topics.

Engineering Marketing Consultant

PreScouter, Inc.

•	Create content for technical journal with 50,000 readers in areas of expertise: transportation, high tech, and consumer goods. Content includes blog posts, case studies and white papers, and has been among most shared, discussed, and acted on during respective months of publication

•	Provide research and develop content strategy as an external consultant. Research topics align with areas of expertise

•	Collaborate with key decision-makers and editor to define research journal brand voice and content style to meet target audience

Technical Content Consultant

I speak fluent engineer | Engineering SME + Content & Strategy Consultant | Fractional Head of Content

As a leader in an engineering company, are you faced with seemingly impossible growth goals, struggling to win in the market, or a new product initiative without confidence that the team can execute?

For over 20 years, I've helped Apple, Tesla, Ford, Mouser Electronics, SC Johnson, and others to grow at 150% and above, secure new customer conversations, and analyze market research to guide product development using my proven processes.

CLIENT RESULTS:

🔹COST SAVINGS TO IMPROVE PROFITABILITY
Challenge: A major automotive OEM needed to generate cost savings to invest in capital for a new vehicle launch.
Solution: Recommended system and heat exchanger design changes to reduce component packaging envelope by 50%, increasing efficiency by 45% in the process.
Results: Cost reduction recommendations secured over $4M cost savings that paid for a significant portion of capital equipment.

🔹BUSINESS DEVELOPMENT FOR MARKET PENETRATION
Challenge: An industrial manufacturer wanted to penetrate a market dominated by two major, established competitors.
Solution: Based on company growth goals, average annual customer value and sales close rate, identified two new market segments and key customers ideal for client partnership to enter the market.
Results: New market segments and customer opportunities led to pipeline growth over $45M, and secured first-year new sales at 20% over target.

🔹CONTENT STRATEGY BUILD AUTHORITY
Challenge: An automotive software company wanted to generate inbound leads and grow their innovative product in support of automotive OEM design reviews.
Solution: Using the client’s content pillars, developed a content strategy for a series of thought leadership articles to drive inbound traffic.
Results: An early article ranked #1 for the target keyword within weeks, generating 20+ clicks, 5600+ impressions, and performance gains over 300%. Inbound leads started flowing in around month 3 of the campaign.

How I can help:

I speak fluent engineer and translate that technical expertise into substantial business results. My engineering, marketing, and business development background allows me to help clients to hit their most aggressive goals.

Want to talk through your situation? Let's connect.
✉️ akimmel@askconsutingsolutions.com

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The Battle

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Engagements

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