Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

If you want to create content that surfaces in LLM's...
Don't start with a keyword. Use these 3 steps.

I used to create content how most writers are taught.

- Look around the company's website
- Get a sense of what they really do
- Find keywords for their audience
- Check the volume
- Start creating

But doing research this way is backwards.

Keywords are less relevant with LLM's.

Queries aren't formed the same way there...

As they are in Google.

- They are longer.
- More contextual.
- More conversational.

So where do we start now?

How do we get content to show up in LLMs?

> Persona research <

Here's how it works (3 steps).

STEP #1. Dig into the pain points

Since LLM searches are more pain driven than keyword driven...

We need to dig into what pains our persona is having.

Then we reverse engineer those pains back into a potential query they could be searching.

And you find that pain through customer research.

Supporting inputs.

STEP #2. Gather internal documents:

- ICP documents
- Sales call transcripts (GOLD)
- Closed/won data
- Analysis step

STEP #3. Query Specifics

I then take that internal info and query certain specifics I want from it like:

- Basic profile
- Responsibilities
- Pain points
- Goals and objectives
- Decision making profile

This helps me get crystal clear on:

- Who I'm talking to
- What they're struggling with
- What their day to day looks like
- Their goals

So when I'm creating content...

All of these factors are taken into account.

Content isn't written in a vacuum.

Different personas will care about different features and outcomes of your product.

This is how you make sure they're all captured.

Why does this work for LLMs?

The words and phrases they're using to describe their pain on sales calls...

Are probably similar to the ones they're searching in LLM's.

Use that info to guide your strategy.

P.S. I built a really big playbook all about how I use AI to run my bottom-of-funnel process. Everything from customer research, to how I do framework based prompting. Its the same one I teach in my live workshop. 

Link in the comments if you'd like to grab it.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content Systems for Growth-Stage B2B SaaS | The BOFU Queen

What if you could attend an hour long workshop.
And have a step by step process on ranking in AI search? 

Im partnering with the team at TripleDart to give you:
Creating a 3-Phase BOFU content system that ranks in AI search.

Im covering my entire productized process I've been running for my clients.

Nobody does BOFU the way I do so if you come you'll learn something new.

I haven't shown any of this outside of my paid workshop. 

Its happening tomorrow! 

Thursday, March 5, 2026 at 9:30 am EST.

Here's the link to register: https://lnkd.in/egXwJyYj

I hope you'll join us!

opsfx

Founder

HiBob

Community Developer

Vasculearn Network

Leading VLN’s transformation into a scalable, data-driven platform that enhances patient care, empowers healthcare professionals, and drives financial sustainability.

Technology & Automation – Optimizing infrastructure, AI integration, and workflow automation.
Sponsorship Development – Enhancing sponsorship models, partner engagement, and financial strategy.
Operational Efficiency – Streamlining processes, reducing costs, and aligning technology with business goals.
Partnerships & Grants – Expanding industry collaborations and funding opportunities.
Go-to-Network Strategy – Scaling VLN’s platform and engagement ecosystem for long-term growth through a community-led model.

Chief Technology Officer

Web Application Developer

Laura Nguyen Coaching

Product Developer

AEON Point

- Operations & Process Support/Implementation
- Business & Client Operational Efficiency
- SOP & Training Materials Identification
- Airtable Systems Development
- Business/RevOps Strategy

Operations & Systems Development

Infinite Skies

Business Operations Consultant

RevUp Advisory

ASK Consulting Solutions

- Operations & Process Support/Implementation
- Business & Client Operational Efficiency
- SOP & Training Materials Identification
- Productization of Core Offering
- Business/RevOps Strategy

Operations Advisor

Delphinium Solutions

Authority Plug

- Operations & Process Support/Implementation
- Business & Client Operational Efficiency
- SOP & Training Materials Identification
- Business Administration Automation
- Productization of Core Offering
- Business/RevOps Strategy
- Business Expansion

Fractional COO

Subscribe to superoperator - I help founders scale operations 10x faster with no-code & automation.

You're struggling to meet your goals & scale.

thinking “I paid $3k for an expert & got copy/paste guidance”

Then you see all the “experts” preach:

* Build a “system” 
↳without ever showing you how to do it

* Use automation 
↳but only what worked for their business

* You have to “do the work” 
↳and never have someone guiding you

And make sure to subscribe to their newsletter & 
keep getting sold new “tactics.”

[behind the scenes hasn't changed]

If you keep working with people that tell you what to do...

→ you’ll never get to the how & struggle with what actually happens behind the scenes.

IF

What goes on behind the scenes “flows”, 
you can take on more.

WHEN

You feel efficient with a process for you/your team, 
you confidently take on more.

→ Without adding more headcount and/or work.


How do I know this? 2 reasons:

1 → For 15 years, I’ve helped internal teams at Enterprise level & bootstrapped startups operate.

→ Using product + team + customer-centric processes that lay the foundation

I also led 125 businesses & thousands of leaders to deliver top AND bottom-line results

→ And helped dozens get out of their heads to scale their operations

Internal teams. 
High-growth consultants. 
Agency leaders.

[I’m at their side]

2 → I’ve proven this in more than “scaling my business”

Operations Director with a high-growth business

* $35 Million in bottom-line revenue earned back from ops efficiency

— Putting a strategy to maximizing controllable spending w/o adding headcount
— Systems, Tools, and Standards ingrained into every person's mentality to scale
— 14 leaders from my team earning multiple 6-figure incomes from the process

In 3-short months of helping internal teams & agency leaders

- Helping a fractional head of content build an engine and add $15k monthly
- Helping a high-growth consultancy build an operating system and $40k MRR
- Helping a digital & paid ads consultancy build & add 3 new clients the first week together

So now you’re probably thinking..

“My coach doesn’t do this for me! 

How can I get started building this in my business, now?

Just DM me “Ops System” and we’ll start the conversation.


PS - this isn’t a magical cure-all pill for building a minimum viable process.

It’s more expensive than a $200 “steal my systems” playbook & takes.

taplio

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The Battle

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Adam Judeh 🛠️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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