BOFU.ai

We help B2B SaaS companies create AI workflows that take customer insights and creates BOFU content and sales enablement.

Founder

Oomnitza

AI Content Strategy Advisor 

Authority Plug

WorkProud

Online Rewards

SoundThinking (formerly ShotSpotter)

Fractional Head of Content

Content Strategy Advisor

Anvilogic

Content Strategy Advisor 

Conveyor

Optilogic Inc.

CourseStorm

Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

Most teams try and solve the bottom-of-funnel gap by creating content. 
If you’re doing this, you’re working backwards.

Most marketers are starting surface level 

“Let me create this blog post” 

But it doesn’t start with the blog itself. 

It starts with the information used to create said blog. 

So think about this as a layered actions. 

Layer 1: Cross functional communication 

The trickiest thing about bottom-of-funnel content is it requires input from each team, when most teams don’t talk to each other. If possible, carve out some time to talk to one person from each team, sales, product, CS. Creating a slack channel with one person from each team can be helpful.

Layer 2: Consistent documentation 

Those internal docs that are sitting in G workspace or spread across teams? Gather those and create a centralized knowledge base of information that you use to train AI on your product, and persona(s).

Layer 3: Bottom-of-funnel content 

Once AI is trained on your company, products and persona(s), then use that information to start creating BOFU content, knowing it’s aligned because you got input from other teams and pulling from a single source of truth.

This exact problem is why BOFU.ai was created. 

To serve as the nucleus for teams to extract product knowledge from and use that to create high-intent content. 

These steps won't be done in one day. 

But taking them will put you on the right path and you'll be doing a lot more than what most agencies are charging you $8k/m for.

Lashay  Lewis

taplio