Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

After 3 years of consulting I'm about to start running the SEO strategy for my own business.
And I'm about to do something I’ve never seen done before.

Build interactive demos directly in my product-led content. 

Here’s my plan…

There are two sides to my business:
Software
Education 

When I create product-led content for the software side of course the first content pieces will be search terms like:

- Jasper alternatives
- Writesonic alternatives 

But I'm going to take these to the next level by adding product demos directly in the content.

And I'm going to do it using Guideflow.  

My exact flow:
- Download the chrome extension 
- Navigate through BOFU 
- Personalize it for my audience with dynamic segmentation 
- Track the buyer-intent 

While most other tools just do free trials ( I do now too).

I'm using interactive demos to take the experience potential customers have with me to another level. 

Letting them really experience BOFU before they decide to use it. 

Cause y’know, we do things differently over here at BOFU. 

I’ll share the first article when it goes live and give feedback on how well it's working. 


#guideflowpartner #productledcontent

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content Systems for Growth-Stage B2B SaaS | The BOFU Queen

I had a lot of plans in January and almost none of them got done. 

Website launch - Delayed 
New lead magnets - Delayed 
My 2nd cohort - Delayed 
New visuals - Delayed 

All these delays? 

Perfect opportunity to beat myself up for it. 

Except I didn’t this time. 

I let it be. 

For two reasons:

1. I’ve had an intense amount of coaching on this (thanks Sarah Stadler) 

2. I’m doing the most building I’ve done in years and Im genuinely happy about it (and tired)

But what I did get done?

- New website (launches tomorrow)
- Two new lead magnets for marketers 
- 54 users to our SaaS product 
- Back-end funnels built 
- Launched the BOFU bootcamp (starts Tuesday)
- Developed new frameworks 
- 2 workshops booked with companies for Feb

And all I can think about is how much all of this was worth the wait. 

How im going through the biggest business shift since I started in 2023. 

How I’m actually building a business around the thing that I love to do the most…..build. 

And last, but most importantly, not least…

How all of you have supported me and held me down throughout the process 

Despite my inconsistent posting, I’ve gotten more traction than I have in months. 

And I can’t thank you enough. 

Excited to launch this next chapter of my business with all of you.

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If you're a marketer in charge of competitor research, you might want to watch this.

I've heard from a number of content marketers competitor research was one of those things that took them a lot of time. 

I've been able to cut down on that process significantly. 

Watch me walk you through how i used to do competitor research vs how I do it now with BOFU.ai

Optimizing for Google search is one thing.
Optimizing for AI search is another. 
Here's how show up in LLMs.

If you're trying to optimize for AI search the same way you did the big G...you're doing it wrong.

There’s another level of complexity when optimizing for AI search.

Traditionally, optimizing for Google has looked like:

→ Including keywords you wanted to rank for
→ Trying to obtain a certain “SEO score” in some tool
→ Doing outreach to other sites for backlinks

But AI search has completely shifted how we need to create content.

It has also taken a significant interest in bottom-of-funnel content.

I’ve been seeing some success with students and clients doing these things to surface in GPT more often:

→ Comparing to competitors
→ Indexing your URL in Bing
→ Addressing your audience’s pain points
→ Logically connecting pains and capabilities
→ Leading H2s with capabilities (not keywords)
→ Going in-depth on product (not 3 bullet points)
→ Adding capability images throughout your article

Now don’t get me wrong.

Foundational SEO should still be strong.
But that shouldn’t be the only thing you’re doing.

I love what’s happening with LLMs

It’s forcing marketers to prioritize what we should have been prioritizing all along:

The customer… 
...not the algorithm.

The paradox is that if you optimize for the customer, you ARE optimizing for the algorithm.

P.S. If you want a productized system your team can use to ensure you're optimizing BOFU articles for AI search the right way, I’ve just launched BOFU OS Lite. It’s the productized system I use for BOFU content execution. 

Link in the comments

We've ran into a dilemma with BOFU.ai Our strongest differentiator is also our biggest friction point. 

Biggest differentiator: BOFU using the product and extracting features and capabilities 

But with that comes questions like:
- What about securituy?
- Is it safe to run the product through my tool?
- What about SOC2?

My CTO and I have been figuring out how we can make BOFU more accessible. And we've come up with an idea.

Giving BOFU the ability to extract product information without actually being in your product. 

Does it still do the job? 

Let's see.

I’m running a 3-week intensive called The BOFU Bootcamp. 

Here’s what we’re going to cover:
- Customer and product research 
- Competitor research 
- Keyword research 
- Content production 

My entire productized process around product-led content. 

By the end of the bootcamp:
- We’ll have 3-5 LLM optimized blogs 
- You’ll have my full Claude process to scale 
- You’ll have all the prompt templates for content production and customer research 

And most importantly….

You have the knowledge to continue this process without your girl. 

My goal when I work with marketers? 

Get them in and out as soon as possible. 

Especially because 95% of my students are marketers on small content teams. 

Educating and and empowering them is my top priority. 

Most of the seats have sold through email but I wanted to give marketers who follow me here a change to get in if they’d like. 

You can also bring a team member for free. 

There are a few seats left. 

If you think this would be helpful for your team send me a DM and I’ll send you more details. 

Enrollment closes Monday night.

BOFU.ai has a new feature that’s kinda cool. 

As we were taking demo calls we kept getting the question:

“Okay, BOFU pulls my product images but what if I have sent over info in there I don’t want to share publically?” 

So because BOFU is a company that actually listens to our users…

We’ve built in a feature that solves this problem. 

An AI image editing feature.

You can now edit your product images directly in your article just by telling AI what you want added to the image. 

P.S. I officially got a video under 2 min!

Tarkenton Companies

I'm passionate about creating a strong, collaborative company culture while driving operational excellence. As a member of the Executive Team, I work closely with our Leadership Teams across the company aligning sales, marketing, client success, creative, paid media, content, finance, technology, HR, and operations to ensure that our long-term vision translates into clear, actionable plans that help us (and our clients) grow and succeed.

5 Key Responsibilities:

1. Team & Culture Building: Lead and mentor high-performing teams across the company. Foster a results-driven, inclusive culture. Implement performance management programs to enhance talent development.

2. Strategic Growth: Built and implemented a scalable framework for the Liger brand that led to its growth and acquisition by Tarkenton Companies. Then, applied the framework to continue to scale the new company. Develop risk management strategies to ensure operational resilience.

3. Operational Leadership: Develop and implement operational strategies to optimize workflows, resource allocation, and delivery timelines. Oversee daily business operations to ensure alignment with strategic goals.

4. Financial Management: Collaborate with the CFO to manage budgets, forecasts, and financial planning. Identify opportunities for cost optimization while maintaining quality standards. Track and analyze KPIs to ensure financial and operational health.

5. Stakeholder Engagement: Maintain high standards for project delivery and client service excellence. Build and strengthen relationships with partners, vendors, and key stakeholders to drive business success.

Chief Operating Officer

Liger

I shaped and told the story of our company internally and externally to drive business growth. Through strategic planning and execution, I ensured our Leadership Team was aligned, engaged, and empowered to act on the company’s priorities. I value teamwork and respectfully navigated fast-paced environments, simultaneously directing multiple projects through collaboration with various stakeholders.

I advanced from a part-time earned media contractor in 2017 to the managing partner of this super fun, not-boring, full-service marketing firm in 2021. 

The results? 
 - 76% key account growth in one year (2024)
 - 2 MarCom awards (2022) 
 - Best Places to Work (2021, 2022, 2023) 
 - Inc 5000 Fastest Growing Companies (2022, 2023)
 - Launched sustainable DEI initiative

Managing Partner

Strategically managed and grew client accounts as well as a team of savvy account managers and project managers.

Partner & Director of Client Success

Ensuring clients and their brands are represented with excellence across all forms of media.

Communications and Project Wrangler

Self Employed

As a self-starter, I provided successful communications and marketing strategy and execution for a variety of clients.

Highlight: 100% of business came from satisfied client referrals

Marketing Communications Professional

Walnut Hill Community Church

As the lead communications officer, I created and executed strategic, complex communications and marketing plans for a multi-site organization. As part of my engagement, I led the organization through a full rebrand as well as a leadership transition.

Highlight: 94% affirmative vote for new structure and leadership team

Communications Director

Comfort Zone Camp

Wrote and tracked grant proposals for non-profit bereavement camp for children. Wrote press releases, made media calls, and promoted multiple locations across the nation. Provided detailed donor tracking support during annual silent auction fundraiser.

Communications Consultant and Grant Writer

Getloaded.com

Provided strategic direction for corporate marketing, public relations, advertising and sales functions resulting in 40% revenue growth in one year. Responsible for all corporate communications: press releases, media packets, website content, direct mail pieces, trade show exhibits, print, radio interviews and ads, billboards, and presentations. Promoted corporate participation in community volunteer work with non-profit organizations.

Marketing Manager

Out Box Communications, Inc.

Developed and implemented full-service marketing and public relations strategies for companies and non-profits as partner of communications firm. Provided creative graphic design services including logos, websites, and print materials.

Vice President, Creative Services

Olver, Inc.

Provided comprehensive public relations, target marketing, on-site promotions, and sales support.

Marketing Coordinator

National Institute for Personal Finance Employee Education

Oversaw all marketing and public relations activities to host and promote six national conferences while serving as development liaison between not-for-profit research institute and executive level donor committee.

Public Relations Coordinator

I’m passionate about creating a strong, collaborative company culture while driving operational excellence. As a member of the Executive Team, I work closely with our Leadership Teams across the company aligning sales, marketing, client success, creative, paid media, content, finance, and operations to ensure that our long-term vision translates into clear, actionable plans that help us (and our clients) grow and succeed.

The results? 
 - 76% keystone account revenue growth in one year 
 - 2 MarCom awards showcasing client work
 - Voted Best Places to Work (3 consecutive years) 
 - Inc 5000 Fastest Growing Companies (3 consecutive years)

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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