Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

If you want to create content that surfaces in LLM's...
Don't start with a keyword. Use these 3 steps.

I used to create content how most writers are taught.

- Look around the company's website
- Get a sense of what they really do
- Find keywords for their audience
- Check the volume
- Start creating

But doing research this way is backwards.

Keywords are less relevant with LLM's.

Queries aren't formed the same way there...

As they are in Google.

- They are longer.
- More contextual.
- More conversational.

So where do we start now?

How do we get content to show up in LLMs?

> Persona research <

Here's how it works (3 steps).

STEP #1. Dig into the pain points

Since LLM searches are more pain driven than keyword driven...

We need to dig into what pains our persona is having.

Then we reverse engineer those pains back into a potential query they could be searching.

And you find that pain through customer research.

Supporting inputs.

STEP #2. Gather internal documents:

- ICP documents
- Sales call transcripts (GOLD)
- Closed/won data
- Analysis step

STEP #3. Query Specifics

I then take that internal info and query certain specifics I want from it like:

- Basic profile
- Responsibilities
- Pain points
- Goals and objectives
- Decision making profile

This helps me get crystal clear on:

- Who I'm talking to
- What they're struggling with
- What their day to day looks like
- Their goals

So when I'm creating content...

All of these factors are taken into account.

Content isn't written in a vacuum.

Different personas will care about different features and outcomes of your product.

This is how you make sure they're all captured.

Why does this work for LLMs?

The words and phrases they're using to describe their pain on sales calls...

Are probably similar to the ones they're searching in LLM's.

Use that info to guide your strategy.

P.S. I built a really big playbook all about how I use AI to run my bottom-of-funnel process. Everything from customer research, to how I do framework based prompting. Its the same one I teach in my live workshop. 

Link in the comments if you'd like to grab it.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content Systems for Growth-Stage B2B SaaS | The BOFU Queen

What if you could attend an hour long workshop.
And have a step by step process on ranking in AI search? 

Im partnering with the team at TripleDart to give you:
Creating a 3-Phase BOFU content system that ranks in AI search.

Im covering my entire productized process I've been running for my clients.

Nobody does BOFU the way I do so if you come you'll learn something new.

I haven't shown any of this outside of my paid workshop. 

Its happening tomorrow! 

Thursday, March 5, 2026 at 9:30 am EST.

Here's the link to register: https://lnkd.in/egXwJyYj

I hope you'll join us!

Danny DelVecchio ✌️

Stress-free video content for founders | 200+ companies served | $20M+ in pipeline generated

3.5 years ago, I quit my corporate job to build an online business. Since then, I've landed 250+ clients and made over 7-figures from my organic content, without any paid ads.

The most important "content hack" that I've realized is that the best content doesn't come from brainstorming. It comes from the conversations you're already having: sales calls, client meetings, podcasts, workshops.

So I built Content on Easy Mode, the only content consultancy that builds a complete program around the conversations already happening in your business. We combine social selling, content, and video creation into one stress-free system.

"People I've never met turn into leads and show up to calls feeling like they already know me."
— Mel Fox Dhar, Career Coach, earning $15K/month

"The impact goes far beyond just the videos. I repurpose the transcripts into written posts, blogs, and more."
— Katrina Nacci, Cross-Border Accountant

The old way of doing content is broken:

❌ Spending hours researching and brainstorming ideas
❌ Outsourcing your content to agencies and ghostwriters
❌ Posting consistently but attracting followers instead of clients

You need visibility that drives revenue.

That's what I help founders build using what they're already doing every day.

250+ clients have used this system to become the go-to name in their niche.

Phil Risher used it to generate $400K+ in revenue and land a keynote alongside Gary Vee and Cody Sanchez... all with under 4,000 followers! 🤯

If you want to be the obvious expert in your space and have the leads to show for it, you're in the right place.

If you'd like to work with me, let's talk here. https://calendly.com/coachdcreates/video

Coach and Content Strategist

LinkedIn is the #1 platform in the world for coaches to attract and convert new clients.

I help coaches get clients on LinkedIn without spending hours a day or sending spammy cold outreach.

My best hook from 2025... 

Joe Rogan was 43 when he filmed his first podcast.
But yesterday, my 8-year-old son filmed HIS first podcast.

I break down my framework for really strong storytelling hooks.

Save it for your next story! 

___

If you want to make better content in less time, my Content Systems Masterclass is coming up on 3/17. 🍀

Enroll for free. → https://lnkd.in/eTppXG3H

Simple and stress-free content systems for ambitious founders who want visibility that drives revenue | 250+ companies served | $20M+ in pipeline generated

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The Battle

Lashay Lewis

Danny DelVecchio ✌️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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Performance ScoreLashay Lewis's LinkedIn Performance