Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

After 3 years of consulting I'm about to start running the SEO strategy for my own business.
And I'm about to do something I’ve never seen done before.

Build interactive demos directly in my product-led content. 

Here’s my plan…

There are two sides to my business:
Software
Education 

When I create product-led content for the software side of course the first content pieces will be search terms like:

- Jasper alternatives
- Writesonic alternatives 

But I'm going to take these to the next level by adding product demos directly in the content.

And I'm going to do it using Guideflow.  

My exact flow:
- Download the chrome extension 
- Navigate through BOFU 
- Personalize it for my audience with dynamic segmentation 
- Track the buyer-intent 

While most other tools just do free trials ( I do now too).

I'm using interactive demos to take the experience potential customers have with me to another level. 

Letting them really experience BOFU before they decide to use it. 

Cause y’know, we do things differently over here at BOFU. 

I’ll share the first article when it goes live and give feedback on how well it's working. 


#guideflowpartner #productledcontent

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content Systems for Growth-Stage B2B SaaS | The BOFU Queen

If you're a marketer in charge of competitor research, you might want to watch this.

I've heard from a number of content marketers competitor research was one of those things that took them a lot of time. 

I've been able to cut down on that process significantly. 

Watch me walk you through how i used to do competitor research vs how I do it now with BOFU.ai

I had a lot of plans in January and almost none of them got done. 

Website launch - Delayed 
New lead magnets - Delayed 
My 2nd cohort - Delayed 
New visuals - Delayed 

All these delays? 

Perfect opportunity to beat myself up for it. 

Except I didn’t this time. 

I let it be. 

For two reasons:

1. I’ve had an intense amount of coaching on this (thanks Sarah Stadler) 

2. I’m doing the most building I’ve done in years and Im genuinely happy about it (and tired)

But what I did get done?

- New website (launches tomorrow)
- Two new lead magnets for marketers 
- 54 users to our SaaS product 
- Back-end funnels built 
- Launched the BOFU bootcamp (starts Tuesday)
- Developed new frameworks 
- 2 workshops booked with companies for Feb

And all I can think about is how much all of this was worth the wait. 

How im going through the biggest business shift since I started in 2023. 

How I’m actually building a business around the thing that I love to do the most…..build. 

And last, but most importantly, not least…

How all of you have supported me and held me down throughout the process 

Despite my inconsistent posting, I’ve gotten more traction than I have in months. 

And I can’t thank you enough. 

Excited to launch this next chapter of my business with all of you.

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We've ran into a dilemma with BOFU.ai Our strongest differentiator is also our biggest friction point. 

Biggest differentiator: BOFU using the product and extracting features and capabilities 

But with that comes questions like:
- What about securituy?
- Is it safe to run the product through my tool?
- What about SOC2?

My CTO and I have been figuring out how we can make BOFU more accessible. And we've come up with an idea.

Giving BOFU the ability to extract product information without actually being in your product. 

Does it still do the job? 

Let's see.

I’m running a 3-week intensive called The BOFU Bootcamp. 

Here’s what we’re going to cover:
- Customer and product research 
- Competitor research 
- Keyword research 
- Content production 

My entire productized process around product-led content. 

By the end of the bootcamp:
- We’ll have 3-5 LLM optimized blogs 
- You’ll have my full Claude process to scale 
- You’ll have all the prompt templates for content production and customer research 

And most importantly….

You have the knowledge to continue this process without your girl. 

My goal when I work with marketers? 

Get them in and out as soon as possible. 

Especially because 95% of my students are marketers on small content teams. 

Educating and and empowering them is my top priority. 

Most of the seats have sold through email but I wanted to give marketers who follow me here a change to get in if they’d like. 

You can also bring a team member for free. 

There are a few seats left. 

If you think this would be helpful for your team send me a DM and I’ll send you more details. 

Enrollment closes Monday night.

BOFU.ai has a new feature that’s kinda cool. 

As we were taking demo calls we kept getting the question:

“Okay, BOFU pulls my product images but what if I have sent over info in there I don’t want to share publically?” 

So because BOFU is a company that actually listens to our users…

We’ve built in a feature that solves this problem. 

An AI image editing feature.

You can now edit your product images directly in your article just by telling AI what you want added to the image. 

P.S. I officially got a video under 2 min!

Danny DelVecchio ✌️

Stress-free video content for founders | 200+ companies served | $20M+ in pipeline generated

You didn’t start a business to become a content creator. 

But you also understand that having a strong online presence is critical to staying relevant and building trust with your potential clients.

You also know video is the fastest and most effective way to gain that trust and convert casual viewers to paying clients.

But you’re not trying to be the next big influencer. 

Good news is I’ve helped 100s of founders and companies drive millions in revenue without millions of views and giant audiences. 

Bonus! We also have fun making the content. 

If you want put your video on easy mode, holler at your boy. 👇

https://calendly.com/coachdcreates/video

Here's what some of my clients are saying...

———

"Your true genius is in bringing topics to life. For me, there's a big gap between my great ideas and a great piece of content. Your service bridges that gap." 

- Chris Schwargel, Performance Psychology

———

"But being so visible online and wanting to deepen the relationship with my audience, I know that video is something I want and need to do more of. Text content is my jam, but video is actually my favourite way to consume content as a consumer. So I tried out Danny's service - unreal."

- Matt Barker,  Ghostwriter

———

"Before, I spent countless hours each week thinking up ideas, recording, and trying to edit videos on my own. It was exhausting, and I eventually stopped making videos altogether from frustration and burn out. But now, thanks to Danny and his team, making short video clips is a breeze."

- Deb Curtis, Business Broker

———

"I've recommended his video service to SO MANY people already and will continue to do so to anyone who will listen. He makes creating video content accessible to even the busiest of people."

- Lea Turner, Founder of The HoLT

Coach and Content Strategist

LinkedIn is the #1 platform in the world for coaches to attract and convert new clients.

I help coaches get clients on LinkedIn without spending hours a day or sending spammy cold outreach.

I've been doubting myself a lot lately and questioning my decisions. 

But a good friend noticed it and called me out.

After a long conversation last night, he gave me a completely new perspective. 

He said it's a sign of growth. 

That I'm not the same person I was. And I expect more from myself. 

I was worried that I was taking on too much. That I was spreading my focus too thin. 

But I've reached a point of maturity as a business owner where I can tackle multiple projects.

So I thought I was a little bit lost.

But all I needed was a little help from my friends. 

Thanks Adam! 3-4-5

PS. Do you have a friend who's always there right when you need them?
____

𝘐'𝘮 𝘋𝘢𝘯𝘯𝘺. 𝘐 𝘱𝘰𝘴𝘵 𝘥𝘢𝘪𝘭𝘺 𝘢𝘣𝘰𝘶𝘵 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘺𝘴𝘵𝘦𝘮𝘴, 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯, 𝘢𝘯𝘥 𝘴𝘰𝘭𝘰𝘱𝘳𝘦𝘯𝘦𝘶𝘳 𝘭𝘪𝘧𝘦. 𝘏𝘪𝘵 𝘓𝘪𝘬𝘦 𝘢𝘯𝘥 𝘧𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳 𝘣𝘰𝘺. ✌️

Simple and stress-free content systems for founders | 250+ companies served | $20M+ in pipeline generated

Yesterday, I made my first-ever homemade pizza. 

That may not seem like a significant life event, but there's a lot of pressure on me to deliver.

Because the recipe comes from my grandmother.

It was a staple of my childhood. Same for my dad, my uncle, my brother, and all my cousins. 

Grandma's pizza was a HUGE deal.

But nobody has made this recipe since she passed away almost 30 years ago.

My mom had made a ton of her other recipes. But she was always intimidated by the pizza. Something about making her own dough gave her imposter syndrome.

So I was kinda intimidated by it too.

Until yesterday, when I decided, "Screw it. What's the worst that can happen?"

And my pizza came out okay. (6 out of 10)

Didn't get the right texture. It was too thin. Not enough sauce or cheese. 

But it was a good first attempt. 

And I'll do it again. And again. Until I get it to be just as good as my grandma's.

And that, homey, is how you win in life.

Happy Sunday! 🍕

———

𝘐'𝘮 𝘋𝘢𝘯𝘯𝘺. 𝘐 𝘱𝘰𝘴𝘵 𝘥𝘢𝘪𝘭𝘺 𝘢𝘵 8 𝘈𝘔 𝘌𝘚𝘛. 

𝘍𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳 𝘣𝘰𝘺 𝘧𝘰𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘰𝘯 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘺𝘴𝘵𝘦𝘮𝘴, 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯, 𝘢𝘯𝘥 𝘴𝘰𝘭𝘰𝘱𝘳𝘦𝘯𝘦𝘶𝘳 𝘭𝘪𝘧𝘦.

In 3 years on LinkedIn, I've landed 276 clients who have paid as low as $997 and as high as $57k.

Here's the exact system I use:

→ Content extracted from my daily conversations
→ A profile that answers 3 critical questions
→ A connection strategy that finds the right people 
→ DMs that are personalized but repeatable

My clients generate $10K to $50K+ per month with this.

One client broke $200k in revenue last year. (he had 0 inbound leads in all of 2024) 

Another earns $15K/month in the most saturated niche on LinkedIn. (career coach)

It's simple, stress-free, and doesn't take hours a day.

I put the whole system in a free guide for you.

Grab it here → https://lnkd.in/e3Wi8UCr

Sneak preview below! 

PS. It's not your average BS free guide.  I've got 20+ pages with strategies, templates, and frameworks that have all helped me grow and land clients on LinkedIn.

Stress-free content systems for founders | 200+ companies served | $20M+ in pipeline generated

Last year, I did 363 LinkedIn posts, 87 emails, and 222 YT videos. But I didn't create any from scratch.

Because I use a simple 3-step system:

1- I record every sales call, podcast, client conversation, workshop, etc.

2- I use AI to help me identify the best parts and write the first draft.

3- I edit and the Coach D flavor to it. 😎

Because I've fed AI so many hours of my speaking, it knows my voice. And gets me 90% of the way there before I even start editing.

So I know there's a lot of crap AI content, especially on LinkedIn.

But if you really know how to use it well, the time you save is insane. 🤪

——

And if you want a sneak peek at my exact same system, I put all the details in this FREE guide...

https://lnkd.in/e3Wi8UCr

In the last 7 days, 122 people from LinkedIn subscribed to my email list. Here's how I did it...

This is mind-blowing stuff! 🤯

I created a legit free guide. (not the typical BS) 

Really detailed info about how I landed over 200 high-ticket clients from LinkedIn without ads.

Get it here: https://lnkd.in/e3Wi8UCr
(you know you want a peek)

I did a few posts about why people should get it. 

And here's the amazing part... 

I PUT THE LINK IN THE POST to make it as easy as possible to get the guide. 

WOW! 😱

My biggest client paid me $44k in 2025. But you can work with me for $197.

The Content on Easy Mode Crew is open!

𝗪𝗵𝗼 𝗶𝘁'𝘀 𝗳𝗼𝗿: 
Service providers (coaches, consultants, agencies) who want to land premium clients on LinkedIn. 

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼:
Build content systems, engagement routines, and targeted messaging to attract premium clients.

Give each other fearless feedback and support. 

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:
The exact system that my clients use to generate $10K to $50K+ per month. 

(One made $450K last year with 3,000 followers.)

Plus all this stuff...
- Monthly workshops and office hours
- Guest workshops with top LinkedIn experts
- Access to a library of resources and templates
- Content on Easy Mode software to make it EASY

We've only been going 2 weeks, and we're already racking up the wins! (see below)

So look, it's $200. It's no commitment. If it's not for you, you can leave at any time. 

But seriously, what have you got to lose?

 If you've been posting every day, wondering why you're not attracting clients and second-guessing everything you do, then let's go.

 I've been on LinkedIn for over 3 years. 99% of my clients come from here. I don't go viral, I don't have a massive audience. I just have good systems, and I enjoy teaching them. And I enjoy watching people win. 

 If you want to become part of the crew, DM me EASY or just sign up right here: https://lnkd.in/eeciBRya

taplio

The Battle

Lashay Lewis

Danny DelVecchio ✌️

Followers

Posts

Engagements

Likes

Performance ScoreLashay Lewis's LinkedIn Performance

Performance ScoreDanny DelVecchio ✌️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lashay Lewis

Danny DelVecchio ✌️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

Performance ScoreDanny DelVecchio ✌️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLashay Lewis's LinkedIn Performance