BOFU.ai

We help B2B SaaS companies create AI workflows that take customer insights and creates BOFU content and sales enablement.

Founder

Oomnitza

AI Content Strategy Advisor 

Authority Plug

WorkProud

Online Rewards

SoundThinking (formerly ShotSpotter)

Fractional Head of Content

Content Strategy Advisor

Anvilogic

Content Strategy Advisor 

Conveyor

Optilogic Inc.

CourseStorm

Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

Most teams try and solve the bottom-of-funnel gap by creating content. 
If you’re doing this, you’re working backwards.

Most marketers are starting surface level 

“Let me create this blog post” 

But it doesn’t start with the blog itself. 

It starts with the information used to create said blog. 

So think about this as a layered actions. 

Layer 1: Cross functional communication 

The trickiest thing about bottom-of-funnel content is it requires input from each team, when most teams don’t talk to each other. If possible, carve out some time to talk to one person from each team, sales, product, CS. Creating a slack channel with one person from each team can be helpful.

Layer 2: Consistent documentation 

Those internal docs that are sitting in G workspace or spread across teams? Gather those and create a centralized knowledge base of information that you use to train AI on your product, and persona(s).

Layer 3: Bottom-of-funnel content 

Once AI is trained on your company, products and persona(s), then use that information to start creating BOFU content, knowing it’s aligned because you got input from other teams and pulling from a single source of truth.

This exact problem is why BOFU.ai was created. 

To serve as the nucleus for teams to extract product knowledge from and use that to create high-intent content. 

These steps won't be done in one day. 

But taking them will put you on the right path and you'll be doing a lot more than what most agencies are charging you $8k/m for.

Lashay  Lewis

Senior Marketing Manager - Content Strategy

Apptio, an IBM Company

- Collaborated with product marketing to write messaging frameworks for five campaigns
- Short & long-form writing and editing: blogs, eBooks, podcasts, paid media, web, social, etc.
- Executive comms: blogs, social, newsletter

Senior Marketing Manager - Content Strategy (Acquired by IBM) 

River Platform Company

- Positioning and messaging
- Personas and jobs to be done
- Competitive landscape

Product Marketing Consultant

Anaplan

Worked across functional teams in marketing to promote the Sales Performance Management solution, including the support of demand-gen, digital, events, ABM, content marketing, and customer marketing. Also, help with the creation of product marketing collateral.

Senior Sales & Marketing Solutions Marketer

- Write/edit messaging and copy
- Sales decks - designing/editing
- Video editing
- Cross-functional work with digital, content, demand gen, etc.

Solutions Marketing Manager

Corporate Marketing Manager, Planning AI

Mintigo

• Digital Advertising: Google AdWords, Twitter, LinkedIn
• Website optimization - Wordpress CMS
• Collateral design & creation: case studies, one pagers
• Social Media
• Webinars
• Blogging
• Sales enablement
• Product marketing decks

Marketing Manager

Sr. Marketing Specialist

Adventure Associates, Inc.

• Reduced AdWords cost-per-conversion ten fold by switching to a landing page strategy with A/B testing. Built landing pages in Unbounce.
• Assisted with internal and external marketing communications and brand support
• Developed new leads -- Channels included Adwords, Facebook advertising, & blogging
• Managed external communications -- email newsletters through GetResponse (8k person list) , blogs, videos, social media, and direct email campaigns
• Oversaw 8 to 20+% growth in website traffic
• Managed SEO and SEM strategies for the website
• Updated and managed WordPress website (HTML/CSS) - optimizing for conversion, installation and setup of plugins, theme file CSS updates
• Designed company graphics for both Web and print (Photoshop, Illustrator, & InDesign) 
• Managed outsourcing of web content through oDesk
• Email marketing (newsletter/blog digest, promos) using GetResponse

Marketing Specialist

Self-Employed

Marketing consulting, including strategy, copy writing, graphic design, video work, etc.

Marketing Consultant

vflyer.com

vFlyer is an online marketing suite for realtors and those in the real estate industry.

Worked directly with CEO on product management and marketing strategies, landing page optimization, and goal tracking through analytics. Produced marketing collateral for print and web.

Produced Photoshop mockups and detailed functional specification write-ups for product development projects including new features, product updates, and user interface improvements.

Developed landing pages for PPC campaigns, using developer created pages and Unbounce. 

Coordinated offshore development teams in multiple countries throughout biweekly product release cycles for two web based products. Tracked software bugs and tested updates as developers added them to their build branches. Deployed separate builds through Jenkins (continuous integration server) for testing purposes.

Product & Marketing Manager

Customer Success Rep at a growing start-up in a variety of roles. Provided technical and sales support to customers for two web-based services. 

Extensive design work in Photoshop, creating marketing graphics, landing pages, and designing templates for the vFlyer website builder product. Additionally created custom, one-off web designs for individual clients. 

Produced and conducted various webinars on topics ranging from web design and product education to SEO. Composed and produced a number of marketing and demo videos for marketing campaigns and product help center. 

Provided employee-side technical support for complex trouble-shooting. Wrote articles for online help center and blog posts.

Customer Success Rep

Product Marketing & Content Marketing | Copywriting | Digital Advertising | Graphic Design | Video Editing | Social Media | Formerly @ Anaplan and Mintigo (start-up acquired by Anaplan) | Lover of Wine & Paddle Boarding

With a strong background in solutions and product marketing, content production, and digital marketing, I am a dynamic professional who excels at supporting strategic initiatives and engaging audiences. Throughout my career, I have developed a diverse skill set that allows me to create impactful marketing campaigns, produce compelling content, and optimize digital strategies for maximum results.

In my most recent role as a Senior Sales & Marketing Solutions Marketer at Anaplan, a leading connected planning SaaS platform, I played a key role in supporting marketing efforts for Anaplan's Sales Performance Management solutions. I collaborated with cross-functional teams to develop and execute go-to-market strategies, ensuring effective messaging and positioning. I produced a wide range of content, including solution briefs, sales decks, customer stories, and videos, to guide buyers throughout their purchasing journey. My comprehensive support, encompassing writing, editing, design, and video editing, enhanced the overall impact of marketing materials.

Before Anaplan, I worked at Mintigo, an AI-driven account segmentation tool, where I served as a Marketing Manager and Senior Marketing Specialist. In these roles, I managed digital marketing efforts across multiple channels, including Google Ads, Twitter, and LinkedIn ads. I crafted engaging ad copy, designed display ads, and managed social media channels to maximize brand visibility. Additionally, I managed website optimization and collaborated with a web design agency for significant website changes, ensuring a seamless user experience. I also contributed to developing persuasive sales decks and various content formats, like blogs, one-pagers, and solution briefs.

Prior to joining Mintigo, I worked as a Marketing Specialist at Adventure Associates, a boutique team-building and corporate training service provider. In this role, I implemented effective landing page strategies, spearheaded successful SEO initiatives, and developed a digital marketing strategy to maximize brand visibility. I optimized WordPress websites for lead generation, created engaging email newsletters, and utilized my design skills to produce visually compelling marketing collateral.

With my diverse experience in marketing, content production, and digital strategies, I bring a unique blend of skills and a proven track record of success. I am passionate about driving growth, creating compelling content, and delivering exceptional results. I am eager to bring my expertise and contribute to the success of your organization.

taplio

The Battle

Lashay Lewis

Doug Ramsay

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taplio

The Battle

Lashay Lewis

Doug Ramsay

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLashay Lewis's LinkedIn Performance