Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

BOFU has its first official paid user 🥹



I’ve closed a lot of deals in 2 and a half years. But this $100 means so much to me. 

Because it’s not just $100. 

It’s proof. 

Proof that when something is set on your heart it’s there for a reason. 

I first had this idea in 2023. 

I was too ambitious and built it too quick and it failed the first time. 

Then I pivoted, started over and it failed again. 

It didn’t even make sense to start:
- I was making good money consulting 
- This was me stepping into uncharted waters
- It took away from the main income stream 
- I had people telling me not to do it 

But almost 3 years later here we are. 

Brainstorming with Mohammad Abdin for hours
Hours of demo calls 
Hours of development 

And a dream. 

One of the reasons I wanted to start this was seeing the lack of black female software founders.

(I also thought I had a really good idea) 

And to show we can do it too. 

But how do you do something when you feel like you have no roadmap?

Sometimes doing the hard things means, you BECOME the roadmap to help others follow the same. 

And this is just the start. 

Starting off 2026 unstoppable.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content for Growth-Stage B2B SaaS | The BOFU Queen

BOFU.ai is officially open and taking users. 

Below I’ve done a quick demo walkthrough that I said in the beginning would be 2 min. 

Spoiler: It’s not 2 min because even in 2026 I can’t get any video under 2 minutes apparently. 

Some capabilities include:

Feature capability extraction
Documentation upload
Image editing

There are only two prerequisites to signing up:
1. You must be a SaaS company so BOFU can run through your product.

2. You must have some sort of account for BOFU to use (like a demo or dummy account) 

This has been a long time coming with lots of lessons learned. 

We’re excited to welcome you in and are ready for feedback to make this the best product we can.

WebEngage

Freelance B2B SaaS Content Writer

Kas Andz Marketing Group

Content Writer

Videowise

CORKBRICK EUROPE

Freelance Content Writer—Spending half my time writing for B2B SaaS and B2C eCommerce brands and the other half convincing my parents I have a job ➡️ Totally into Product-led Content | Strategic Storyteller

👋🏽 Hey, I’m Inks — a content writer helping B2B SaaS and eCommerce companies tell their stories and drive results. 

Long story short: I live, breathe, and love great content, and would love to work with you if we’re a good fit.

I spent over 12 months obsessing over “product-led content” and how to do it right for SaaS and eCommerce brands. 

Did I hack it? 
You’re about to find out.

Long story😊: 
Unlike what most people think, product-led content can be top, middle, or bottom-of-funnel (BoFu) content.

What then is product-led content and why should YOU care about it? 

Simple. 
Product-led content helps to create awareness for your product and drive demand for it.

You weave a narrative about your product at the point where your target audience wants to consume content that relates to your solution — prompting them to consider YOU. 

You “should” know by now. 
MARKETING and CONTENT can’t be separated.

I know how important content is to every brand’s growth, that’s why I’m using product-led content marketing to drive demand for your brand. 

If you’re looking to: 

📍Create a positive perception of your brand at every contact with your audience
📍Establish a strong brand identity and authority in your industry 
📍Engage, build and retain your target customers through content tailored to their needs
📍Increase your conversions and revenue leading to overall growth for your brand 

You are at the right place😊

▶️ I create content helping SaaS and eCommerce brands be the BEST to their customers and users alike.

You need content that is:  
• Authentic and Story-driven 
• Audience-focused 
• Product Centric 
• Data Informed 

I’ve got you covered. 

Why should you work with me?
📌 If you want a freelancer who communicates with you and pays close attention to details and feedback, I am your person.

📌 I know content is a long-term game, so I create evergreen content for your users and potential customers. 

📌 I love simple and actionable content, with me you’ll get unique POVs, expert insights and relevant resources in your content. 

I’m not just a freelancer, I’m your brand’s content partner and I’m happy when you (we) win. 

Now you know what you’ll get if we partner together. 

Ready to onboard me for your next project?😊

Click the link in my featured section for my portfolio or send an email to: inioluwaademuwagun@gmail.com 

You’re not here to hire me but to collaborate? 
Shoot me a DM. 
I’ll be glad to hear from you.

taplio

The Battle

Lashay Lewis

Inioluwa Ademuwagun

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The Battle

Lashay Lewis

Inioluwa Ademuwagun

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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