Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

BOFU.ai is officially open and taking users. 

Below I’ve done a quick demo walkthrough that I said in the beginning would be 2 min. 

Spoiler: It’s not 2 min because even in 2026 I can’t get any video under 2 minutes apparently. 

Some capabilities include:

Feature capability extraction
Documentation upload
Image editing

There are only two prerequisites to signing up:
1. You must be a SaaS company so BOFU can run through your product.

2. You must have some sort of account for BOFU to use (like a demo or dummy account) 

This has been a long time coming with lots of lessons learned. 

We’re excited to welcome you in and are ready for feedback to make this the best product we can.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content for Growth-Stage B2B SaaS | The BOFU Queen

Freelance Content Writer—Spending half my time writing for B2B SaaS and B2C eCommerce brands and the other half convincing my parents I have a job ➡️ Totally into Product-led Content | Strategic Storyteller

👋🏽 Hey, I’m Inks — a content writer helping B2B SaaS and eCommerce companies tell their stories and drive results. 

Long story short: I live, breathe, and love great content, and would love to work with you if we’re a good fit.

I spent over 12 months obsessing over “product-led content” and how to do it right for SaaS and eCommerce brands. 

Did I hack it? 
You’re about to find out.

Long story😊: 
Unlike what most people think, product-led content can be top, middle, or bottom-of-funnel (BoFu) content.

What then is product-led content and why should YOU care about it? 

Simple. 
Product-led content helps to create awareness for your product and drive demand for it.

You weave a narrative about your product at the point where your target audience wants to consume content that relates to your solution — prompting them to consider YOU. 

You “should” know by now. 
MARKETING and CONTENT can’t be separated.

I know how important content is to every brand’s growth, that’s why I’m using product-led content marketing to drive demand for your brand. 

If you’re looking to: 

📍Create a positive perception of your brand at every contact with your audience
📍Establish a strong brand identity and authority in your industry 
📍Engage, build and retain your target customers through content tailored to their needs
📍Increase your conversions and revenue leading to overall growth for your brand 

You are at the right place😊

▶️ I create content helping SaaS and eCommerce brands be the BEST to their customers and users alike.

You need content that is:  
• Authentic and Story-driven 
• Audience-focused 
• Product Centric 
• Data Informed 

I’ve got you covered. 

Why should you work with me?
📌 If you want a freelancer who communicates with you and pays close attention to details and feedback, I am your person.

📌 I know content is a long-term game, so I create evergreen content for your users and potential customers. 

📌 I love simple and actionable content, with me you’ll get unique POVs, expert insights and relevant resources in your content. 

I’m not just a freelancer, I’m your brand’s content partner and I’m happy when you (we) win. 

Now you know what you’ll get if we partner together. 

Ready to onboard me for your next project?😊

Click the link in my featured section for my portfolio or send an email to: inioluwaademuwagun@gmail.com 

You’re not here to hire me but to collaborate? 
Shoot me a DM. 
I’ll be glad to hear from you.

taplio

The Battle

Lashay Lewis

Inioluwa Ademuwagun

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taplio

The Battle

Lashay Lewis

Inioluwa Ademuwagun

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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Performance ScoreLashay Lewis's LinkedIn Performance