Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

After 3 years of consulting I'm about to start running the SEO strategy for my own business.
And I'm about to do something I’ve never seen done before.

Build interactive demos directly in my product-led content. 

Here’s my plan…

There are two sides to my business:
Software
Education 

When I create product-led content for the software side of course the first content pieces will be search terms like:

- Jasper alternatives
- Writesonic alternatives 

But I'm going to take these to the next level by adding product demos directly in the content.

And I'm going to do it using Guideflow.  

My exact flow:
- Download the chrome extension 
- Navigate through BOFU 
- Personalize it for my audience with dynamic segmentation 
- Track the buyer-intent 

While most other tools just do free trials ( I do now too).

I'm using interactive demos to take the experience potential customers have with me to another level. 

Letting them really experience BOFU before they decide to use it. 

Cause y’know, we do things differently over here at BOFU. 

I’ll share the first article when it goes live and give feedback on how well it's working. 


#guideflowpartner #productledcontent

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content Systems for Growth-Stage B2B SaaS | The BOFU Queen

I had a lot of plans in January and almost none of them got done. 

Website launch - Delayed 
New lead magnets - Delayed 
My 2nd cohort - Delayed 
New visuals - Delayed 

All these delays? 

Perfect opportunity to beat myself up for it. 

Except I didn’t this time. 

I let it be. 

For two reasons:

1. I’ve had an intense amount of coaching on this (thanks Sarah Stadler) 

2. I’m doing the most building I’ve done in years and Im genuinely happy about it (and tired)

But what I did get done?

- New website (launches tomorrow)
- Two new lead magnets for marketers 
- 54 users to our SaaS product 
- Back-end funnels built 
- Launched the BOFU bootcamp (starts Tuesday)
- Developed new frameworks 
- 2 workshops booked with companies for Feb

And all I can think about is how much all of this was worth the wait. 

How im going through the biggest business shift since I started in 2023. 

How I’m actually building a business around the thing that I love to do the most…..build. 

And last, but most importantly, not least…

How all of you have supported me and held me down throughout the process 

Despite my inconsistent posting, I’ve gotten more traction than I have in months. 

And I can’t thank you enough. 

Excited to launch this next chapter of my business with all of you.

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If you're a marketer in charge of competitor research, you might want to watch this.

I've heard from a number of content marketers competitor research was one of those things that took them a lot of time. 

I've been able to cut down on that process significantly. 

Watch me walk you through how i used to do competitor research vs how I do it now with BOFU.ai

We've ran into a dilemma with BOFU.ai Our strongest differentiator is also our biggest friction point. 

Biggest differentiator: BOFU using the product and extracting features and capabilities 

But with that comes questions like:
- What about securituy?
- Is it safe to run the product through my tool?
- What about SOC2?

My CTO and I have been figuring out how we can make BOFU more accessible. And we've come up with an idea.

Giving BOFU the ability to extract product information without actually being in your product. 

Does it still do the job? 

Let's see.

I’m running a 3-week intensive called The BOFU Bootcamp. 

Here’s what we’re going to cover:
- Customer and product research 
- Competitor research 
- Keyword research 
- Content production 

My entire productized process around product-led content. 

By the end of the bootcamp:
- We’ll have 3-5 LLM optimized blogs 
- You’ll have my full Claude process to scale 
- You’ll have all the prompt templates for content production and customer research 

And most importantly….

You have the knowledge to continue this process without your girl. 

My goal when I work with marketers? 

Get them in and out as soon as possible. 

Especially because 95% of my students are marketers on small content teams. 

Educating and and empowering them is my top priority. 

Most of the seats have sold through email but I wanted to give marketers who follow me here a change to get in if they’d like. 

You can also bring a team member for free. 

There are a few seats left. 

If you think this would be helpful for your team send me a DM and I’ll send you more details. 

Enrollment closes Monday night.

BOFU.ai has a new feature that’s kinda cool. 

As we were taking demo calls we kept getting the question:

“Okay, BOFU pulls my product images but what if I have sent over info in there I don’t want to share publically?” 

So because BOFU is a company that actually listens to our users…

We’ve built in a feature that solves this problem. 

An AI image editing feature.

You can now edit your product images directly in your article just by telling AI what you want added to the image. 

P.S. I officially got a video under 2 min!

VP, Marketing at Teal | Using brand strategy, social media, and content marketing to empower others in their careers

Hi, there. 👋 

I'm Lia—a marketing leader with 15+ years of experience driving brand awareness, content strategy, social media, and community engagement at hyper-growth, early-stage startups like WeWork and Teal. 

With proven success in leveraging organic social media, influencer marketing, and executive thought leadership to scale audience reach and revenue, I'm passionate about storytelling and human-first team management while driving brand affinity, engagement, and growth across the education, entertainment, and future of work verticals.

Throughout my career, I've grown social audiences by over 1MM+, increased ARR from $0 to $3MM in two years, and built high-impact brand strategies that resulted in a 500%+ engagement increase across platforms. 

I'm also a writer—a title I'm just learning to embrace in 2025, though it's always been who I am at my core. I'm currently working on a young adult (YA) novel about theater camp and building out a Substack called "the recharge." (Link in my bio to learn more.) 

Thanks for stopping by my little corner of LinkedIn. Looking forward to connecting!

Lia Zneimer

In a crowded career advice space, it's tempting to listen to the loudest voices—but often it's the quieter ones that are most impactful. 

Enter Mary Jantsch, someone whose insights and frameworks I've admired since my time at Teal. 

I've been fortunate to get to know Mary better over the past few months, both through Substack and IRL, and am constantly in awe of how she thinks about career growth as a living ecosystem that can evolve seasonally. 

In this week's edition of the recharge, Mary reflects on: 

🌱 Why she left her $165k/year job for a $15/hour job
🌱 What surprised her about burnout (and what she wishes others knew)
🌱 Being brave enough to change course
🌱 5 questions to ask yourself before quitting your job
🌱 What to do if you’re piecing together a life that doesn’t fit in a job title
🌱 How to build a “contrary” career

… and so much more. 

I hope you get as much out of this conversation as I did. (I wanted to highlight every other sentence.)

Writer | Author | Marketer | Using brand strategy, social media, and content marketing to empower others in their careers

Open article: 🔌 For anyone quietly reconsidering their work by open.substack.com

🔌 For anyone quietly reconsidering their work

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The Battle

Lashay Lewis

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Engagements

Likes

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