Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

BOFU.ai is officially open and taking users. 

Below I’ve done a quick demo walkthrough that I said in the beginning would be 2 min. 

Spoiler: It’s not 2 min because even in 2026 I can’t get any video under 2 minutes apparently. 

Some capabilities include:

Feature capability extraction
Documentation upload
Image editing

There are only two prerequisites to signing up:
1. You must be a SaaS company so BOFU can run through your product.

2. You must have some sort of account for BOFU to use (like a demo or dummy account) 

This has been a long time coming with lots of lessons learned. 

We’re excited to welcome you in and are ready for feedback to make this the best product we can.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content for Growth-Stage B2B SaaS | The BOFU Queen

Freelance content marketer for B2B SaaS companies like Shopify, Vimeo, and Calendly

Hii, I’m Masooma 👋

I’m a product-led content strategist, helping B2B SaaS teams build content libraries that improve LLM visibility and drive conversions.

Back in 2019, I was just another freelance writer — munching on handed-down briefs, churning out content left and right.

People paid me for it. Even loved the work I turned in (hey, it ranked!).

But something didn’t feel right.

Like the content I was turning in was just existing, just ranking, just driving traffic — but not turning readers into users, not making any tangible impact.

I was unintentionally helping brands build an army of passive readers 😬

Until one day, I found myself in the reader’s seat, searching for a project management tool for my business — and ended up deep in Trello’s blog.

Their content didn’t just answer my questions, it anticipated them. It didn’t just tell me what Trello could do; it showed me how it’d fit into my workflow, addressed objections I didn’t even realize I had, and made the buying decision feel like a no-brainer.

And before I knew it, I was sold — more than ready to buy their software.

You see that? This is where traditional content marketing programs lack. 

More content, less resonance. 
More output, less impact. 
Built for rankings, not for readers.

But more volume and more time spent optimizing content isn’t the answer ❌

It’s building a library of product-led content: one that educates, not hard-sells. One that creates the experience I had with Trello — the kind that makes the right-fit users see your product as the obvious choice ✅

I help Series A+ SaaS marketing teams build such product-led content libraries. So content doesn’t just rank, it drives real adoption. 

Sounds like content you need? Let’s talk — DM me PLC and we'll take it from there.

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The Battle

Lashay Lewis

Masooma Memon ✍️

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taplio

The Battle

Lashay Lewis

Masooma Memon ✍️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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Performance ScoreLashay Lewis's LinkedIn Performance