Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

After 3 years of consulting I'm about to start running the SEO strategy for my own business.
And I'm about to do something I’ve never seen done before.

Build interactive demos directly in my product-led content. 

Here’s my plan…

There are two sides to my business:
Software
Education 

When I create product-led content for the software side of course the first content pieces will be search terms like:

- Jasper alternatives
- Writesonic alternatives 

But I'm going to take these to the next level by adding product demos directly in the content.

And I'm going to do it using Guideflow.  

My exact flow:
- Download the chrome extension 
- Navigate through BOFU 
- Personalize it for my audience with dynamic segmentation 
- Track the buyer-intent 

While most other tools just do free trials ( I do now too).

I'm using interactive demos to take the experience potential customers have with me to another level. 

Letting them really experience BOFU before they decide to use it. 

Cause y’know, we do things differently over here at BOFU. 

I’ll share the first article when it goes live and give feedback on how well it's working. 


#guideflowpartner #productledcontent

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content Systems for Growth-Stage B2B SaaS | The BOFU Queen

I had a lot of plans in January and almost none of them got done. 

Website launch - Delayed 
New lead magnets - Delayed 
My 2nd cohort - Delayed 
New visuals - Delayed 

All these delays? 

Perfect opportunity to beat myself up for it. 

Except I didn’t this time. 

I let it be. 

For two reasons:

1. I’ve had an intense amount of coaching on this (thanks Sarah Stadler) 

2. I’m doing the most building I’ve done in years and Im genuinely happy about it (and tired)

But what I did get done?

- New website (launches tomorrow)
- Two new lead magnets for marketers 
- 54 users to our SaaS product 
- Back-end funnels built 
- Launched the BOFU bootcamp (starts Tuesday)
- Developed new frameworks 
- 2 workshops booked with companies for Feb

And all I can think about is how much all of this was worth the wait. 

How im going through the biggest business shift since I started in 2023. 

How I’m actually building a business around the thing that I love to do the most…..build. 

And last, but most importantly, not least…

How all of you have supported me and held me down throughout the process 

Despite my inconsistent posting, I’ve gotten more traction than I have in months. 

And I can’t thank you enough. 

Excited to launch this next chapter of my business with all of you.

No alternative text description for this image

If you're a marketer in charge of competitor research, you might want to watch this.

I've heard from a number of content marketers competitor research was one of those things that took them a lot of time. 

I've been able to cut down on that process significantly. 

Watch me walk you through how i used to do competitor research vs how I do it now with BOFU.ai

Optimizing for Google search is one thing.
Optimizing for AI search is another. 
Here's how show up in LLMs.

If you're trying to optimize for AI search the same way you did the big G...you're doing it wrong.

There’s another level of complexity when optimizing for AI search.

Traditionally, optimizing for Google has looked like:

→ Including keywords you wanted to rank for
→ Trying to obtain a certain “SEO score” in some tool
→ Doing outreach to other sites for backlinks

But AI search has completely shifted how we need to create content.

It has also taken a significant interest in bottom-of-funnel content.

I’ve been seeing some success with students and clients doing these things to surface in GPT more often:

→ Comparing to competitors
→ Indexing your URL in Bing
→ Addressing your audience’s pain points
→ Logically connecting pains and capabilities
→ Leading H2s with capabilities (not keywords)
→ Going in-depth on product (not 3 bullet points)
→ Adding capability images throughout your article

Now don’t get me wrong.

Foundational SEO should still be strong.
But that shouldn’t be the only thing you’re doing.

I love what’s happening with LLMs

It’s forcing marketers to prioritize what we should have been prioritizing all along:

The customer… 
...not the algorithm.

The paradox is that if you optimize for the customer, you ARE optimizing for the algorithm.

P.S. If you want a productized system your team can use to ensure you're optimizing BOFU articles for AI search the right way, I’ve just launched BOFU OS Lite. It’s the productized system I use for BOFU content execution. 

Link in the comments

We've ran into a dilemma with BOFU.ai Our strongest differentiator is also our biggest friction point. 

Biggest differentiator: BOFU using the product and extracting features and capabilities 

But with that comes questions like:
- What about securituy?
- Is it safe to run the product through my tool?
- What about SOC2?

My CTO and I have been figuring out how we can make BOFU more accessible. And we've come up with an idea.

Giving BOFU the ability to extract product information without actually being in your product. 

Does it still do the job? 

Let's see.

I’m running a 3-week intensive called The BOFU Bootcamp. 

Here’s what we’re going to cover:
- Customer and product research 
- Competitor research 
- Keyword research 
- Content production 

My entire productized process around product-led content. 

By the end of the bootcamp:
- We’ll have 3-5 LLM optimized blogs 
- You’ll have my full Claude process to scale 
- You’ll have all the prompt templates for content production and customer research 

And most importantly….

You have the knowledge to continue this process without your girl. 

My goal when I work with marketers? 

Get them in and out as soon as possible. 

Especially because 95% of my students are marketers on small content teams. 

Educating and and empowering them is my top priority. 

Most of the seats have sold through email but I wanted to give marketers who follow me here a change to get in if they’d like. 

You can also bring a team member for free. 

There are a few seats left. 

If you think this would be helpful for your team send me a DM and I’ll send you more details. 

Enrollment closes Monday night.

BOFU.ai has a new feature that’s kinda cool. 

As we were taking demo calls we kept getting the question:

“Okay, BOFU pulls my product images but what if I have sent over info in there I don’t want to share publically?” 

So because BOFU is a company that actually listens to our users…

We’ve built in a feature that solves this problem. 

An AI image editing feature.

You can now edit your product images directly in your article just by telling AI what you want added to the image. 

P.S. I officially got a video under 2 min!

Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 2 ways I help founders, coaches, and creators attract leads on LinkedIn: 

1. Content Design 1:1 coaching to attract your ideal audience
2. My Content Design cohort (see Featured for waitlist)

Check out my Featured section 💪

Brand Scaling Consultant

"People who obsess about work life balance are typically mediocre at both". 

Alex Hormozi said that in a post recently. 

I read it and thought: damn, am I that mediocre?"  

I'm a rational thinker so I put it in perspective. 

I hit the gym and play padel several times per week. 
But I don’t have a six pack. 

My income allows us to do everything we need. 
But I'm not a millionaire. 

I spend a lot of time with my family.  
But I could probably make more money if I didn’t.

We moved to a small town in Spain to escape city life.
But there are arguably fewer opportunities around us. 

Yet I still believe I’m winning at life.
 
I'm not obsessed with my private life or my business. 
I just enjoy both. 

But that's irrelevant for you. 

Because my situation doesn't reflect yours. 

Just like Alex's situation doesn't reflect yours or mine.

Winning in life depends on how you define winning.  
And parenthood has a way of redefining it.

So the next time you read something that makes you feel bad about your situation, zoom out. 

Look at what you DO have. 

Perspective matters.

Learn how to attract your ideal audience in my Content Design Cohort | Waitlist on my profile | Kick-off January 27th

How to create 15+ case study posts from 1 client.

Most people use 1 case study only once. 

(Like a huge case study on your website)

But on LinkedIn, you don't have that space. 

And imo, it's much better to zoom in on micro-topics. 

Here's how you can create tons of "evidence": 

1. Strategy & decisions ↓

- The problem behind the project
- Why you chose this approach
- What you didn’t do and why

2. Tactics & execution  ↓

- How the work actually got done
- What worked vs what failed
- Tools or frameworks used
- Key workflows

3. Results & impact ↓

- Anonymous quote or feedback
- What changed for the client
- What you learned from it
- Timeline of progress
- ROI breakdown

From there, you build:

- Transformation snapshots
- Objection-handling posts
- Process breakdowns
- Myths you disproved
- Lessons learned
- Hard-sell posts

Conversion never depends on just ONE post.

It happens by stacking tiny bits of evidence.

You can create them following this framework ↓

Content design to attract your ideal audience on LinkedIn

I've been sharing content for 3+ years and thought about quitting every month. 

But not because things weren't working. 

You see, there's a cycle everyone goes through when they build something.

At first, everything feels new. You're learning. You're growing. It's exciting.

Then you hit a point where it starts working. 

And that's when something weird happens: you begin to see the mechanics. You understand why things work. You can almost predict what will land.

And suddenly, the thing that made you excited now feels boring.

You think: "This is repetitive. I'm saying the same thing over and over. People must be sick of me."

So you panic. You want to rebrand. Try something new. Chase the shiny object.

That's where good things come to die. 

In my agency era, marketing teams would see their brand every single day.

"We need a rebrand", they'd say in meetings. 

Meanwhile, their actual customers saw it once a week (if lucky). And it was still working.

Result: brand recognition + loyalty down the drain. 

The cycle looks like this:

- "This is growing" 
- "This is boring" 
- "This is repetitive"  
- "This is successful" 
- "This is hard" 
- "Ah, a shiny object" 
- "I'm gonna try this" 

→ repeat

If things go well, boredom is usually a signal that you've actually figured it out.

And the work that feels repetitive is the work that's working.

Continuous iteration: hell yes.

A full 180? Probably not the best call. 

Consistency is often just managing boredom.

"I don't know who my ideal customer is".

You might be overthinking it.

Most problems I hear from clients: 

1. I don't know what to write about
2. I don't know what my offer should be
3. I don't know who my ideal audience is

If this is you, great. These are the right questions.

Now, you can solve all 3 of them in 3 steps.

---

1. Create an "I am 60% happy" Ideal Customer profile ↓

- Get something to write on
- Describe your best past collaboration
- Extract their pains + goals and divide over 2 lists

→ Tip: use ChatGPT to expand/refine the list

2. Create an "I am 60% happy" offer ↓

- Take your Pains + Goals list
- Take the highest impact + ROI + fulfillment ones
- Define a clear and direct proposition (like a headline)

→ Mine = "Content Design that attracts your ideal audience"

3. Create content using ICP doc + offer

- Use your Pains + Goals list
- Create hooks for all of them (or combined)
- Solve problems in your posts (breakdowns like these)

→ Tip: look into PAS, AIDA, Future-pacing copywriting

---

Now you've got:

→ One specific ICP
→ One clear and simple offer
→ One clear and simple message to share

Why aiming for "60% happy" with your ICP and offer?

Because you get to "100%" through validation.

Every post, DM, sales call, rejection/win = data points.

Perfectionism is your enemy.

Continuous iteration is your ally.

PS. ICP creation is one of the things we'll cover in cohort starting next Tuesday. Get on the waitlist for updates and details.

https://lnkd.in/e33NDZ-3

I grew up thinking I had to become a specialist.  

Pick one skill, improve, and ignore the rest.
 
That’s what I was taught.
 
When I went to art school in 2008, the focus was simple: 

Creating logos and brand collateral.
 
I enjoyed it but something didn’t sit right.
 
The market was clearly moving online. Yet web design wasn’t even part of the curriculum.
 
So I started teaching myself.
 
Books. Countless of YouTube and Lynda videos. Late nights in Dreamweaver (who remembers this one?), Sketch, and eventually Figma.
 
Later, I co-founded a branding & design agency.  
 
Brand + website wasn’t “doing too much”. It was the sweet spot (fun times). 
 
After my agency years, I moved into interim roles at Series A-C tech companies. Suddenly design wasn’t enough anymore. 
 
I had to learn leadership. Corporate politics. Building products at scale. Reading people instead of pixels.
 
Then in 2022, I started posting on LinkedIn to get more clients.
 
That was a whole new skill set again.
 
I had to learn how to:  

- Attract the right people with content  
- Turn attention into business opportunities 
- Sell in the DMs, through docs, and sales calls
 
It was the hardest learning curve of my career. But also the most rewarding one.

My content has now been viewed over 25+ million times. 86,000 people decided to follow along. 

I can run my tiny business from anywhere in the world. And it’s more profitable than ever.
  
My "broad" skillset became my edge.
 
Design. Writing. Psychology. Business. Sales. Branding. Marketing. 

(Up next: email and video)

It all just connected. 
 
And if there’s one thing I’ve learned: 
 
The people who win don’t just learn new skills.
 
They know how to showcase them publicly. 
 
PS. Next Tuesday I’m breaking down exactly how I did this inside my new cohort. Waitlist is open below.

https://lnkd.in/e33NDZ-3

According to 90% of LinkedIn’s "standards" I’m failing: 

I’ve built offers that sold $0.
I frequently sell in my content.
I don't have a passive income.
I don't comment for reciprocity.
I don't "grind" 80 hrs per week.
I don’t beg people to comment.
I don’t have the most followers.
I don't batch or schedule content.
I skip posting when I don’t feel like it.
I avoid arguing with strangers online.
I've seen my reach go down by 50%.
I’ve spent 10 hours on carousels that flopped.

But after 3.5 years creating content... 

I’m still here.

My tiny empire is steadily growing.

I like my life simple.
I like my content simple.

Simple scales. It's sustainable.

Because every time you add something new…

You sacrifice momentum you’ve already built.
  
"It doesn't work" 

Until it does. 

Stay in the game. 

PS. In 2 days, my next Content Design Cohort kicks off. Join the waitlist below if you want to visualize and simplify your expertise to attract the right people on LinkedIn.
 
https://lnkd.in/e33NDZ-3

Observation: 

“It’s not about Y. It’s about X.”

is the new em-dash. 

We see you.

In 2023, I cashed out my S&P 500 funds to invest in coaching.

Back then I was all over the place. 

Sharing content on LinkedIn about 10+ topics. Obsessively commenting on influencer posts. Spending 6-8 hrs per day on the platform like a maniac. 

Sure, I made some money.

But I felt I could do a lot better.

"We need to invent a category for you", coach Ken said.

"And I have a perfect one: Content Design".

I wasn't sold on it. Also knew it was some kind of UX term.

But I thought, screw it and rolled with it:

- Changed my profile headline
- Changed my Featured Section
- Did an announcement post about it

Post got over 800 likes, 150k views (the good old days), and it literally rained inbound leads.

In hindsight, it wasn't a lucky shot.

I had been sharing content designs for over a year.

I just labeled it and packaged it as a clear offer.

Soon my tiny business was doing better than ever. 

Since then, I've been helping my clients do the same:

- Trim down their offer (it's always more than necessary)
- Help them simplify their positioning and packaging
- Create content (designs) that attract real ICPs
- Interact with the right people to sell 

Here's what always strikes me.

The most skilled people have no clue:

No clue how to write. How to visualize what they do. How to sell.

I love working with them because it makes winning easy.

A few months ago, I started working with a client like that. 

Consultant. Had around 9k followers. Been posting for 3 months.

Did okay but wanted more. More revenue. More confidence.

In one call, we redefined their ICP and shaved off 80% of their offering.

We created a crystal clear "Content Design-like" category.

We made a sales deck so simple they could pitch it by heart.

“I just sold €6K!” they said in week 1. 

Then another one. And another one.

Fast forward 7 weeks: €50k in new revenue. Podcast invites. Private masterclasses. All organic.

And here's the best part:

They're now creating their OWN content designs.

Using proven frameworks - reframed in their brand and voice.

I'm sharing everything we did (and more) in a private group starting the end of this month. 

4 weeks. Weekly calls. Reviews and support by me. Community access included (might be the last group I do this with). 

If this sounds interesting, get on the waitlist for more details soon. 

https://lnkd.in/eGyW_iD3

My new Content Design Cohort starts next week. 

Here's why I built it. 

4 years ago I started copying influencer accounts and hoped my content would sell like crazy. 

It took 4 months to sign even 1 client. 

That frustrated the hell out of me because I thought I did everything right: 

- Posting and commenting like a madman
- Creating educational content to build authority
- Writing about dozens of topics I thought would hit  

But I forgot about my "unfair advantage": 

My branding and design experience. 

I'd been working with startups and scale-ups for 10+ years. 

And their biggest struggle was always to visualize what they offered. 

In most cases, their messaging and brand was confusing and complex. Just like mine back then. 

And confused people don't buy. 

So I started simplifying and visualizing MY brand and offer. In a way that would finally attract the right people. 

This resulted in a fully LinkedIn inbound business, 86k followers, and enough income to work from Bali, Cape Town, and eventually move to Spain with my family. 

It became a Content Design System for me and my clients to sell out offers, attract clients in every segment (even with today's algo), and build big audiences. 

Members in my 1st cohort got inbound leads, signed clients in the DMs, and had their first viral posts. 

I’m keeping it private for now with 6 seats. 

Kick-off is next week.

Join the waitlist for daily updates and first dibs ↓

(167 people already signed up)

https://lnkd.in/e33NDZ-3

I'm sharing my DM Sales Playbook for free. 

(no comment needed)

What it is: 

1. 2x LinkedIn DM conversations
2. A breakdown how they lead to conversion
3. A proven sales call outline (when needed)

What it isn't: 

- DM automation
- Cookie cutter scripts 
- Pitch-slapping tactics 

Just a breakdown of what worked for me and my clients. 

You see, most people avoid the DMs: 

- They hate rejection  
- They don't know what to say 
- They prefer content (feels safe)
- They don't know how to do selling
- They are afraid people are tired of pitch-slapping 

(I know because I was one of them)

But I tell you this: 

If I had to start over on LinkedIn, I'd start with DMs: 

- It converts better than content 
- I've sold offers up to $30k without meetings
- Offers between $1k-$8k convert best in the DMs

So far, I've only shared this playbook with clients. 

Today I'm sharing it for free. 

No comment needed - just an email (giving it to you straight). 

Happy selling ↓

https://lnkd.in/e9Yg5Fts

"Nobody reads my About section on my profile"

You bet your butt they do. 

I love reading them, but many sound like resumes:

"Responsible for ..."
"Worked with company XYZ" 
"Girl dad that loves playing golf" 

There's 2 ways I'd write them: 

1. Transformation story relatable to ideal clients (summarized): 

- I used to screw up something [relatable ICP pain]
- I tried [relatable ICP mistakes or attempts]
- The result was that [negative consequences]
- Then I tried [build-up to your solution]
- In [timeframe], I managed to [relatable ICP goal]
- The result was that [ICP ideal outcome/proof]
- Here's my offer [1-3 clear tiers of working with you]
- CTA to meeting link, Featured section, or DM

My profile is an example: 

I used to be an agency owner and dealt with feast-and-famine cycles. I solved it for myself and now I help other people get the same results. 

2. Story about a successful client (summarized):

- Most [ICP description] deal with [ICP pain]
- That hurts them because [agitation]
- My client [ICP description] dealt with the same:
- Listicle or short paragraph about client pain
- When we started working together we [process]
- They wanted [ideal situation] so we [action]
- The result was that [ICP ideal outcome/result]
- Here's my offer [1-3 clear tiers of working with you]
- CTA to meeting link, Featured section, or DM

(ofc these "formulas" are dry - be creative)

Stop sounding like everybody else.

Use your story (or your client's). 

PS. these make great sales posts too

PPS. A cohort members rewrote his About and it shows that (the right) people read them.

Tomorrow at 3 pm CET, my Content Design Cohort kicks off.

Here's an honest post about it. 

1. "I don't need no stinkin' cohort. Why is this different?"

Most cohorts are around 1 thing (e.g. writing or sales), which is probably the best ngl. I'm ignoring this by squeezing positioning, writing, design, and sales in 4-5 weeks (+ tons of resources). 

2. "Isn't this some kind of coaching pyramid scheme?"

No, but coaches are welcome. I just share best practices and proven frameworks that helped me, consultants, founders, and solopreneurs make money on LinkedIn, and grow along the way.

3. "Sounds fishy. Does this really work?"

Cohort members got inbounds, booked calls with ICPs, went viral. Haven't done the math but 1:1 clients made a couple of hundreds of thousands together (more in my doc). What worked I shall share in the cohort. 

4. "Can I buy a Lambo after this?" 

If financed, absolutely. But for real: you have to put in the work. This isn't DFY. It isn't a get-rich-quick hack. We'll implement DWY-style. Some never show up. Some never post. Then it'll all just collect dust. 

5. "Must be expensive. What's the cost?" 

Early Birds are gone. Full rate: €2k. I'd like to be mysterious and ask you to DM me "INFO". Then I'll share a doc to challenge objections and show proof. Then you can determine if this a good investment or money wasted. 

6. "Will we use AI? "

AI does 2 things: it amplifies mediocrity or skill. We'll go through the latter (while leaving your writing and creativity muscle intact). 

7. "Will you teach me how to create these funky animations?" 

Yes. 

Sounds good? DM "INFO" for the details. 

→ Adding FOMO: Today's the last day for enrollment. 
→ Adding urgency: 4 spots left. Doors close today. 

See you inside.

Sometimes get so hyped I wake up at 5 AM with new ideas.

Kid's still asleep. Missus still asleep.

Me building new formats I could share or sell. 

I just really love what I do:

- working with clients on their visibility
⁠- running my 2nd cohort
⁠- writing posts like these
- writing emails 

It sounds busy but I’m just doing the same stuff in different formats.

Let’s say you work at an agency:

- small team / beautiful products
⁠- you know how to build stuff
- you have case studies 

(I ran an agency for a long time)

You sell your time. A service. 1 format.

But you can actually do a lot more.

“If you’re good at something, never do it for free”, the Joker said in The Dark Knight.

I’d say: if you’re good at something, never do it in just 1 format.

What I do with clients:

- We map out their skillset
⁠- We analyze their client work
⁠- We define max 3 pain points
⁠- We define max 3 solutions
⁠- We get creative with offers

Typically, the premium offer is DFY.
The mid offer is DWY.
The lower tier is DIY.

Now, you can actually dissect those too, especially DWY:

- You take one of your client frameworks
⁠- You turn it into a product peers and clients can use
⁠- You give it a strong, appealing name
- You share stories, evidence and uses cases

A few formates I've tested this way: 

- Keynotes
- Consulting
- Workshops
- 1:1 coaching
- Masterclasses
- Group cohorts
- Digital products
- Content partnerships
- Soon: a private group

(Some failed, some worked out)

Every format I create follows the same framework:

1. Start with a pain that resonates with my ICP.
2. Share real context they instantly recognize.
3. Tell a story of how I already solved it myself.
4. Give a clear breakdown or playbook of the solution.
5. Show the ideal outcome of applying it.
6. Add tools, resources, or recordings to give extra value.

"But isn't that super choatic?" 

Not in my experience. 

Because you’d still be doing the same ol' thing.

You just change its format and proximity.

Easy? Not at first. 

But definitely worth it if you're tired of selling your time.

taplio

The Battle

Lashay Lewis

Nick Broekema

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Performance ScoreLashay Lewis's LinkedIn Performance

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taplio

The Battle

Lashay Lewis

Nick Broekema

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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Performance ScoreLashay Lewis's LinkedIn Performance