Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

BOFU has its first official paid user 🥹



I’ve closed a lot of deals in 2 and a half years. But this $100 means so much to me. 

Because it’s not just $100. 

It’s proof. 

Proof that when something is set on your heart it’s there for a reason. 

I first had this idea in 2023. 

I was too ambitious and built it too quick and it failed the first time. 

Then I pivoted, started over and it failed again. 

It didn’t even make sense to start:
- I was making good money consulting 
- This was me stepping into uncharted waters
- It took away from the main income stream 
- I had people telling me not to do it 

But almost 3 years later here we are. 

Brainstorming with Mohammad Abdin for hours
Hours of demo calls 
Hours of development 

And a dream. 

One of the reasons I wanted to start this was seeing the lack of black female software founders.

(I also thought I had a really good idea) 

And to show we can do it too. 

But how do you do something when you feel like you have no roadmap?

Sometimes doing the hard things means, you BECOME the roadmap to help others follow the same. 

And this is just the start. 

Starting off 2026 unstoppable.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content for Growth-Stage B2B SaaS | The BOFU Queen

BOFU.ai is officially open and taking users. 

Below I’ve done a quick demo walkthrough that I said in the beginning would be 2 min. 

Spoiler: It’s not 2 min because even in 2026 I can’t get any video under 2 minutes apparently. 

Some capabilities include:

Feature capability extraction
Documentation upload
Image editing

There are only two prerequisites to signing up:
1. You must be a SaaS company so BOFU can run through your product.

2. You must have some sort of account for BOFU to use (like a demo or dummy account) 

This has been a long time coming with lots of lessons learned. 

We’re excited to welcome you in and are ready for feedback to make this the best product we can.

Pulling Off Strategies

'Pulling Off Strategies' is a result-driven marketing agency specializing in SEO. Our focus is on building effective strategies that generate tangible results for our clients. We optimize websites to improve organic search rankings and drive targeted traffic. 

Although we haven't worked with every client imaginable, but we do have specialized in certain niches and can offer our expertise to boost your traffic by simply focusing on these three things:-

1) Website
2) Content
3) Backlinks

Agency Owner

Timewatch. Specialists in Professional Services Solutions

Right now, I am trying to help Time Watch generate quality backlinks using guest posts, editorial links, and HARO.

Freelance Link Builder

Page One Power

-> Helping clients with their content strategy
-> Was able help clients from 'SaaS' and 'Finance' to come up with content which is easier to compete with
-> Part of a link building team who were responsible for generating 30 to 50+ backlinks per client each month
-> Optimizied the existing and new content pieces of the client websites

Freelance Link Builder & Content Strategist

LinkBuilder.io

-> Handling outreach campaigns for multiple clients
-> Analyzed the existing strategies of my clients and compared them with their competitors strategies. To finally come up with backlinks which moved the needle
-> I was part of HARO writing team for couple of clients 
-> Acquired dozens of DR70+ quality backlinks each month for clients

Freelance Link Building Expert

Siege Media

-> Developed a strategy and worked with a team who were responsible for creating linkable value assets (OTT Blog Posts) for the client
-> Helped clients in the Real Estate and SaaS space to rank on Top of Google using leveraging my link building strategies

Freelance Content Strategist & Outreach Specialist

Running Shoes Guru

I helped RunningShoesGuru.com build DR70+ backlinks through HARO and Guest Posting. The blog generates 500K+ website clicks per month through search engines.

Outreach Specialist

◯ accelerate agency

Worked with Accelerate Agency for 8+ months and helped their clients drive over 1M+ traffic per month leveraging my content marketing abilities and link building skills.

Freelance Content Marketer

Acuwin Solutions Private Limited 

Digital Marketing Executive

Helping Businesses Reach 100k+🚀 Organic Visitors Per Month Within 8-10 Months Through Content Marketing

SEO | Content Marketing | Link Building

Experienced SEO specialist with a proven track record growing websites traffic through content marketing and link building strategies. I am passionate about optimizing websites to drive organic traffic and improve search engine rankings.

🔹 Search Engine Optimization: Skilled in on-page and off-page optimization techniques, keyword research, and competitor analysis to improve website visibility and organic rankings.

🔹 Content Marketing: Adept at creating high-quality, engaging content that attracts and engages target audiences, while aligning with SEO best practices to enhance online visibility and brand authority.

🔹 Link Building: Proven ability to develop effective link building strategies, build relationships with influential websites. Ability to acquire high-quality backlinks using advance strategies like HARO.

🔹 WordPress Management:- Complimenory to my SEO Skills, I can offer WordPress Designs and Content Management System (CMS) expertise. 

As an SEO specialist, I am dedicated to helping businesses achieve their digital goals by enhancing their online visibility and driving organic traffic.

taplio

The Battle

Lashay Lewis

Rahul Thakur

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taplio

The Battle

Lashay Lewis

Rahul Thakur

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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