Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

After 3 years of consulting I'm about to start running the SEO strategy for my own business.
And I'm about to do something I’ve never seen done before.

Build interactive demos directly in my product-led content. 

Here’s my plan…

There are two sides to my business:
Software
Education 

When I create product-led content for the software side of course the first content pieces will be search terms like:

- Jasper alternatives
- Writesonic alternatives 

But I'm going to take these to the next level by adding product demos directly in the content.

And I'm going to do it using Guideflow.  

My exact flow:
- Download the chrome extension 
- Navigate through BOFU 
- Personalize it for my audience with dynamic segmentation 
- Track the buyer-intent 

While most other tools just do free trials ( I do now too).

I'm using interactive demos to take the experience potential customers have with me to another level. 

Letting them really experience BOFU before they decide to use it. 

Cause y’know, we do things differently over here at BOFU. 

I’ll share the first article when it goes live and give feedback on how well it's working. 


#guideflowpartner #productledcontent

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content Systems for Growth-Stage B2B SaaS | The BOFU Queen

If you're a marketer in charge of competitor research, you might want to watch this.

I've heard from a number of content marketers competitor research was one of those things that took them a lot of time. 

I've been able to cut down on that process significantly. 

Watch me walk you through how i used to do competitor research vs how I do it now with BOFU.ai

I had a lot of plans in January and almost none of them got done. 

Website launch - Delayed 
New lead magnets - Delayed 
My 2nd cohort - Delayed 
New visuals - Delayed 

All these delays? 

Perfect opportunity to beat myself up for it. 

Except I didn’t this time. 

I let it be. 

For two reasons:

1. I’ve had an intense amount of coaching on this (thanks Sarah Stadler) 

2. I’m doing the most building I’ve done in years and Im genuinely happy about it (and tired)

But what I did get done?

- New website (launches tomorrow)
- Two new lead magnets for marketers 
- 54 users to our SaaS product 
- Back-end funnels built 
- Launched the BOFU bootcamp (starts Tuesday)
- Developed new frameworks 
- 2 workshops booked with companies for Feb

And all I can think about is how much all of this was worth the wait. 

How im going through the biggest business shift since I started in 2023. 

How I’m actually building a business around the thing that I love to do the most…..build. 

And last, but most importantly, not least…

How all of you have supported me and held me down throughout the process 

Despite my inconsistent posting, I’ve gotten more traction than I have in months. 

And I can’t thank you enough. 

Excited to launch this next chapter of my business with all of you.

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We've ran into a dilemma with BOFU.ai Our strongest differentiator is also our biggest friction point. 

Biggest differentiator: BOFU using the product and extracting features and capabilities 

But with that comes questions like:
- What about securituy?
- Is it safe to run the product through my tool?
- What about SOC2?

My CTO and I have been figuring out how we can make BOFU more accessible. And we've come up with an idea.

Giving BOFU the ability to extract product information without actually being in your product. 

Does it still do the job? 

Let's see.

I’m running a 3-week intensive called The BOFU Bootcamp. 

Here’s what we’re going to cover:
- Customer and product research 
- Competitor research 
- Keyword research 
- Content production 

My entire productized process around product-led content. 

By the end of the bootcamp:
- We’ll have 3-5 LLM optimized blogs 
- You’ll have my full Claude process to scale 
- You’ll have all the prompt templates for content production and customer research 

And most importantly….

You have the knowledge to continue this process without your girl. 

My goal when I work with marketers? 

Get them in and out as soon as possible. 

Especially because 95% of my students are marketers on small content teams. 

Educating and and empowering them is my top priority. 

Most of the seats have sold through email but I wanted to give marketers who follow me here a change to get in if they’d like. 

You can also bring a team member for free. 

There are a few seats left. 

If you think this would be helpful for your team send me a DM and I’ll send you more details. 

Enrollment closes Monday night.

BOFU.ai has a new feature that’s kinda cool. 

As we were taking demo calls we kept getting the question:

“Okay, BOFU pulls my product images but what if I have sent over info in there I don’t want to share publically?” 

So because BOFU is a company that actually listens to our users…

We’ve built in a feature that solves this problem. 

An AI image editing feature.

You can now edit your product images directly in your article just by telling AI what you want added to the image. 

P.S. I officially got a video under 2 min!

Pulling Off Strategies

'Pulling Off Strategies' is a result-driven marketing agency specializing in SEO. Our focus is on building effective strategies that generate tangible results for our clients. We optimize websites to improve organic search rankings and drive targeted traffic. 

Although we haven't worked with every client imaginable, but we do have specialized in certain niches and can offer our expertise to boost your traffic by simply focusing on these three things:-

1) Website
2) Content
3) Backlinks

Agency Owner

Timewatch. Specialists in Professional Services Solutions

Right now, I am trying to help Time Watch generate quality backlinks using guest posts, editorial links, and HARO.

Freelance Link Builder

Page One Power

-> Helping clients with their content strategy
-> Was able help clients from 'SaaS' and 'Finance' to come up with content which is easier to compete with
-> Part of a link building team who were responsible for generating 30 to 50+ backlinks per client each month
-> Optimizied the existing and new content pieces of the client websites

Freelance Link Builder & Content Strategist

LinkBuilder.io

-> Handling outreach campaigns for multiple clients
-> Analyzed the existing strategies of my clients and compared them with their competitors strategies. To finally come up with backlinks which moved the needle
-> I was part of HARO writing team for couple of clients 
-> Acquired dozens of DR70+ quality backlinks each month for clients

Freelance Link Building Expert

Siege Media

-> Developed a strategy and worked with a team who were responsible for creating linkable value assets (OTT Blog Posts) for the client
-> Helped clients in the Real Estate and SaaS space to rank on Top of Google using leveraging my link building strategies

Freelance Content Strategist & Outreach Specialist

Running Shoes Guru

I helped RunningShoesGuru.com build DR70+ backlinks through HARO and Guest Posting. The blog generates 500K+ website clicks per month through search engines.

Outreach Specialist

◯ accelerate agency

Worked with Accelerate Agency for 8+ months and helped their clients drive over 1M+ traffic per month leveraging my content marketing abilities and link building skills.

Freelance Content Marketer

Acuwin Solutions Private Limited 

Digital Marketing Executive

Helping Businesses Reach 100k+🚀 Organic Visitors Per Month Within 8-10 Months Through Content Marketing

SEO | Content Marketing | Link Building

Experienced SEO specialist with a proven track record growing websites traffic through content marketing and link building strategies. I am passionate about optimizing websites to drive organic traffic and improve search engine rankings.

🔹 Search Engine Optimization: Skilled in on-page and off-page optimization techniques, keyword research, and competitor analysis to improve website visibility and organic rankings.

🔹 Content Marketing: Adept at creating high-quality, engaging content that attracts and engages target audiences, while aligning with SEO best practices to enhance online visibility and brand authority.

🔹 Link Building: Proven ability to develop effective link building strategies, build relationships with influential websites. Ability to acquire high-quality backlinks using advance strategies like HARO.

🔹 WordPress Management:- Complimenory to my SEO Skills, I can offer WordPress Designs and Content Management System (CMS) expertise. 

As an SEO specialist, I am dedicated to helping businesses achieve their digital goals by enhancing their online visibility and driving organic traffic.

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Lashay Lewis

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The Battle

Lashay Lewis

Rahul Thakur

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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