Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

After 3 years of consulting I'm about to start running the SEO strategy for my own business.
And I'm about to do something I’ve never seen done before.

Build interactive demos directly in my product-led content. 

Here’s my plan…

There are two sides to my business:
Software
Education 

When I create product-led content for the software side of course the first content pieces will be search terms like:

- Jasper alternatives
- Writesonic alternatives 

But I'm going to take these to the next level by adding product demos directly in the content.

And I'm going to do it using Guideflow.  

My exact flow:
- Download the chrome extension 
- Navigate through BOFU 
- Personalize it for my audience with dynamic segmentation 
- Track the buyer-intent 

While most other tools just do free trials ( I do now too).

I'm using interactive demos to take the experience potential customers have with me to another level. 

Letting them really experience BOFU before they decide to use it. 

Cause y’know, we do things differently over here at BOFU. 

I’ll share the first article when it goes live and give feedback on how well it's working. 


#guideflowpartner #productledcontent

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content Systems for Growth-Stage B2B SaaS | The BOFU Queen

If you're a marketer in charge of competitor research, you might want to watch this.

I've heard from a number of content marketers competitor research was one of those things that took them a lot of time. 

I've been able to cut down on that process significantly. 

Watch me walk you through how i used to do competitor research vs how I do it now with BOFU.ai

I had a lot of plans in January and almost none of them got done. 

Website launch - Delayed 
New lead magnets - Delayed 
My 2nd cohort - Delayed 
New visuals - Delayed 

All these delays? 

Perfect opportunity to beat myself up for it. 

Except I didn’t this time. 

I let it be. 

For two reasons:

1. I’ve had an intense amount of coaching on this (thanks Sarah Stadler) 

2. I’m doing the most building I’ve done in years and Im genuinely happy about it (and tired)

But what I did get done?

- New website (launches tomorrow)
- Two new lead magnets for marketers 
- 54 users to our SaaS product 
- Back-end funnels built 
- Launched the BOFU bootcamp (starts Tuesday)
- Developed new frameworks 
- 2 workshops booked with companies for Feb

And all I can think about is how much all of this was worth the wait. 

How im going through the biggest business shift since I started in 2023. 

How I’m actually building a business around the thing that I love to do the most…..build. 

And last, but most importantly, not least…

How all of you have supported me and held me down throughout the process 

Despite my inconsistent posting, I’ve gotten more traction than I have in months. 

And I can’t thank you enough. 

Excited to launch this next chapter of my business with all of you.

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We've ran into a dilemma with BOFU.ai Our strongest differentiator is also our biggest friction point. 

Biggest differentiator: BOFU using the product and extracting features and capabilities 

But with that comes questions like:
- What about securituy?
- Is it safe to run the product through my tool?
- What about SOC2?

My CTO and I have been figuring out how we can make BOFU more accessible. And we've come up with an idea.

Giving BOFU the ability to extract product information without actually being in your product. 

Does it still do the job? 

Let's see.

I’m running a 3-week intensive called The BOFU Bootcamp. 

Here’s what we’re going to cover:
- Customer and product research 
- Competitor research 
- Keyword research 
- Content production 

My entire productized process around product-led content. 

By the end of the bootcamp:
- We’ll have 3-5 LLM optimized blogs 
- You’ll have my full Claude process to scale 
- You’ll have all the prompt templates for content production and customer research 

And most importantly….

You have the knowledge to continue this process without your girl. 

My goal when I work with marketers? 

Get them in and out as soon as possible. 

Especially because 95% of my students are marketers on small content teams. 

Educating and and empowering them is my top priority. 

Most of the seats have sold through email but I wanted to give marketers who follow me here a change to get in if they’d like. 

You can also bring a team member for free. 

There are a few seats left. 

If you think this would be helpful for your team send me a DM and I’ll send you more details. 

Enrollment closes Monday night.

BOFU.ai has a new feature that’s kinda cool. 

As we were taking demo calls we kept getting the question:

“Okay, BOFU pulls my product images but what if I have sent over info in there I don’t want to share publically?” 

So because BOFU is a company that actually listens to our users…

We’ve built in a feature that solves this problem. 

An AI image editing feature.

You can now edit your product images directly in your article just by telling AI what you want added to the image. 

P.S. I officially got a video under 2 min!

👩🏽‍💻 Content Manager @ Elevate | Founder @ learnshiv 💡

✨ From runway to revenue-driving brand work. I spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing. What looked like a pivot became a compounding advantage.

👩🏽‍💻 Today, I’m an Events & Brand Marketing Manager at Gymdesk, building event-led growth and brand systems that turn community into pipeline.

Alongside that, I:
▪️ Create personal content on Instagram (@liveshiv) about navigating a non-linear life path, ambition, career, and identity in my mid-30s
▪️ Run @newtonewmarket, a local Instagram reviewing experiences and businesses in Newmarket, helping people discover fun activities and hidden gems
▪️ Build Course Critic, a startup helping marketers make smarter upskilling investments (ON HOLD)

Recent highlights:
▪️ Led and launched new event plays to deepen customer engagement and brand visibility
▪️ Accepted into YSpace’s Venture Catalyst incubator for Course Critic

I share:
▪️ Event and brand marketing lessons from the field
▪️ Honest course and book reviews for career growth
▪️ The real, unpolished behind-the-scenes of building in public

My edge sits at the intersection of brand, community, and performance. I design experiences and content that convert, without losing the human story behind the metrics.

🤝 Always open to thoughtful collaborations and conversations.

Shivani Persad

NOTHING LIKE MEETING YOUR CO-WORKERS IRL!!!

I was so excited to finally meet Solana Be and Patrick Teruel in person this week!

Solana is an Account Executive at Gymdesk and, with her business partner Patrick, owns a BJJ gym. Getting to know them has been such a learning experience, not just from a business perspective, but from a culture and community, or “third space,” standpoint that’s so core to Brazilian Jiu-Jitsu.

They’re competing in Portugal this week at an International Brazilian Jiu Jitsu Federation tournament, and it felt important to get these pieces into their hands. Gymdesk is going to show up organically in the BJJ world, it has to do so through the people who actually live in it.

With the tote bags and keychains, I didn’t want to just slap a logo on something. 

➡️ The keychain is intentionally larger because gym owners often carry many keys. It’s practical, easy to grab, and useful. (from GS-JJ.com)
➡️ The tote is meant for tournaments and coaching days. Shoes, snacks, team gear. Something functional that doesn’t require unzipping a duffel every five minutes. (from Printful)

Seeing these small brand decisions come to life was so cool. This is just the beginning of Gymdesk’s organic and authentic presence in the BJJ community.

I was a bit hesitant to move from Content Marketing to Brand Marketing because they are very different worlds, but I'm enjoying this so much, and moments like these make me think I can do it.

We have so many more events and incredible merch coming soon, ALL informed by our ICP. Stay tuned!!

Shivani Persad 👩🏽‍💻

Events & Brand Marketing @ Gymdesk 🏋🏽‍♀️ | Creator @ liveshiv 💡 | Building @ NewtoNewmarket 📍

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