Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

BOFU has its first official paid user 🥹



I’ve closed a lot of deals in 2 and a half years. But this $100 means so much to me. 

Because it’s not just $100. 

It’s proof. 

Proof that when something is set on your heart it’s there for a reason. 

I first had this idea in 2023. 

I was too ambitious and built it too quick and it failed the first time. 

Then I pivoted, started over and it failed again. 

It didn’t even make sense to start:
- I was making good money consulting 
- This was me stepping into uncharted waters
- It took away from the main income stream 
- I had people telling me not to do it 

But almost 3 years later here we are. 

Brainstorming with Mohammad Abdin for hours
Hours of demo calls 
Hours of development 

And a dream. 

One of the reasons I wanted to start this was seeing the lack of black female software founders.

(I also thought I had a really good idea) 

And to show we can do it too. 

But how do you do something when you feel like you have no roadmap?

Sometimes doing the hard things means, you BECOME the roadmap to help others follow the same. 

And this is just the start. 

Starting off 2026 unstoppable.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content for Growth-Stage B2B SaaS | The BOFU Queen

BOFU.ai is officially open and taking users. 

Below I’ve done a quick demo walkthrough that I said in the beginning would be 2 min. 

Spoiler: It’s not 2 min because even in 2026 I can’t get any video under 2 minutes apparently. 

Some capabilities include:

Feature capability extraction
Documentation upload
Image editing

There are only two prerequisites to signing up:
1. You must be a SaaS company so BOFU can run through your product.

2. You must have some sort of account for BOFU to use (like a demo or dummy account) 

This has been a long time coming with lots of lessons learned. 

We’re excited to welcome you in and are ready for feedback to make this the best product we can.

I solve content marketing for early stage/Series A fintechs | Content Strategy Services | Financial Writer

I work in two areas of financial services marketing:

Client Acquisition Systems:
I help insurance agencies, payment processors, and financial services companies build automated pipelines that deliver qualified prospects consistently. My approach focuses on qualification before introduction - so when someone reaches out, they already understand what you offer and why it matters to them.

Client acquisition: https://leadlayer.co/


Content Strategy & AI Workflows: 
I run a content consultancy for B2B fintech companies. I've 10xed organic traffic for clients using AI-driven content workflows that maintain quality while scaling production.

For content strategy: https://www.vivekshankar.net/

Vivek Shankar

Announcement time: After a year (and 2 months), I've decided to move on from GrowthX. To say that my time there was fulfilling and rewarding is an understatement.

I joined GrowthX mainly to nerd out on building AI workflows for content, something that wasn't being done at scale back then. Turns out the AI workflows bit was just the start of something much better.

- I got to strategise for amazing clients like Victor Coisne, Conor Bronsdon, Jackson Wells, Kezia Farnham, and Cody Carmen (amongst others)
- I got to dive into reporting and build out dashboards for the agency
- I got to talk shop and learn from people like Kyle Gaudreau, Jo Kaminska, Talal Syed 🌀, Andi Bailey, Carrie Chowske, Sydney Go
- I got to manage amazing people like Ismail Ajagbe, Nika Narimanidze, and Usman Ghani and watch them grow + get promoted
- I got to see GrowthX go from a scrappy team of 8 people to 50+ (I'm sure the count is higher)

Posts like these usually end with a teaser, but not this one. I don't have anything more exciting than saying I'll be more active here from now on.

I'm booked out for H1 but if anyone wants to talk shop about AEO/GEO/AIO, SEO, LLM visibility, and AI workflows, let's chat!

I also plan on restarting my Substack (all 3 subscribers rejoice!) and I might do some Youtube.

Other than that, it's back to doing what I was doing all this while. 

Which is diving into the work and trying my best to annoy that one content marketing influencer who posts generic rubbish far too frequently...

Client Acquisition & Content Strategy for Financial Services + Fintech | Exploring Content Engineering

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The Battle

Lashay Lewis

Vivek Shankar

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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