Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 15 years, I've designed identities, campaigns, and websites for the world’s most creative brands. 

My client list includes UNICEF, Creative Market, Webflow, Dribbble, National Geographic, Littledata, Partners of the Americas, Domestika, among many others.

Holistic approach to brand strategy, combining insights from an undergraduate degree in business, Master of Arts in Design Management, and Ph.D. in Psychology. 

Author of Lean Branding, Powering Content (O'Reilly Media), and Brand Psychology (Routledge - Taylor & Francis). 

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Let's connect:
laura@laurabusche.com
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Brand Strategist

It's begun: as if our collective manners weren't already messed up, here comes: 

Humans prompting each other. 

We're EI, not AI. Do better.

Brand Strategist | Author of Lean Branding, Brand Psychology & Powering Content

AI just changed how marketing works. Most businesses haven’t caught on.

Google’s 10 blue links aren’t where buyers stop anymore. Siri, ChatGPT, and Perplexity are giving them one answer. And if that answer isn’t you, you don’t exist.

I’m Jimi Gibson—VP at Thrive Agency, Forbes & Entrepreneur contributor, TEDx speaker, and keynote coach. For 25+ years, I’ve helped brands cut through noise with messaging that gets retrieved, cited, and trusted—by humans and machines.

Here’s the truth:
→ Customers don’t scroll. They ask.
→ AI doesn’t rank you. It chooses you.
→ If the bots can’t read you, buyers can’t find you.

That’s why I built a 7-day email course: not fluff, not hype—just a wake-up call to the new rules of SEO. Every day you’ll learn the basics of New SEO and get an assignment that actually makes you visible in an AI-first world.

You can receive the free course here: jimi-gibson.kit.com/7days

Because this isn’t checkers. It’s chess at machine speed.

And the brands that learn the basics now will own the game for the next decade.

Follow me here for no-BS insights that’ll make your competitors wonder what they missed.

Jimi Gibson

Most presentation advice is backwards. 
Here's what TEDx coaches actually teach.

As a TEDx speaker and TEDx coach, here's what I've learned.

But this advice isn't just for TED stages. It's for anyone who's been asked to give a presentation at work. A quarterly update. A team offsite. A conference breakout.

The principles are the same.

Here are 5 secrets that separate standout talks from forgettable ones:

1. You're Spending Time on the Wrong Thing → Most speakers rush to rehearsal. 

Wrong move. Spend 60% of your prep on content. Structure, story, emotional arc. A weak script rehearsed 100 times is still a weak script.

2. One Idea. That's It. → Your presentation isn't a data dump. 

It's one core message. Every story, every stat, every slide should serve that single idea. If it doesn't, cut it.

3. Vulnerability Beats Expertise → Your credentials got you the invite. 

They won't make the talk memorable. Audiences connect with struggle, not success. Reveal the messy moments.

4. Memorize the Ideas, Not the Words → Word-for-word scripts sound like word-for-word scripts. 

Internalize your talk so deeply you can deliver it like a conversation. Forget a line? Keep going.

5. Stop Rehearsing Before You Go On → Counterintuitive but critical. 

Stop intense rehearsals 1 to 3 days out. Shift to visualization and rest. Over-rehearsing spikes anxiety. Confidence comes from trusting you've done the work.

The best speakers don't perform.
They connect.

Which one of these do you need to hear?

👉 Repost to help someone prepare for a talk
👉 Follow Jimi Gibson for lessons on how to grow your business.
👉 Snag my free 7-day email course on AI and marketing: https://lnkd.in/ewH2asW8

No‑Fluff Digital Strategies for Fed‑Up Owners | VP, Thrive Agency | Keynote Speaker

Your website might rank.
That doesn’t mean AI trusts it.

That’s the shift most businesses haven’t caught yet.

Search engines used to reward keywords and backlinks.
LLMs reward authority, structure, and proof.

If AI can’t clearly answer these questions, you’re invisible:

• Who wrote this and why should I trust them?
• Is this the most complete answer on the topic?
• Is it current, maintained, and backed by real-world experience?
• Does this site connect ideas or just publish posts?

Most sites fail because they treat content like output.
AI treats it like evidence.

Topical authority is not “posting more.”
It’s showing depth through hubs, clear authorship, real credentials, and content that stays updated.

E-E-A-T is not a buzzword.
It’s the trust filter.

If your content doesn’t clearly demonstrate experience, expertise, authority, and trust, AI doesn’t argue with you.
It just cites someone else.

That’s what this infographic breaks down.
Not how to publish faster.
How to become a source.

If AI is the new front door, this is the lock it checks first.

👉 Repost to educate someone
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👉 Snag my free 7-day email course and learn how to win the new SEO game: https://lnkd.in/ewH2asW8

I lit my hand on fire for this post.
The things I do for a LinkedIn hook.

Dramatic? Sure. But so is what’s happening with AI right now

Everyone's racing to USE AI. Learn the tools. Automate the workflows. Hack their productivity.

Meanwhile, the real shift is happening right under their noses.

AI is becoming the new gatekeeper. ChatGPT, Perplexity, Gemini—they're answering the questions your customers used to type into Google. 

"Best HVAC company near me." "Who should I call for water damage?" "What financial advisor actually knows what they're doing?"

And AI is giving names. Recommendations. Answers.

The question isn't whether you're using AI.

It's whether AI knows you exist.

Most business owners? Completely invisible. And invisible owners create invisible companies.

So here's your 2026 cheat sheet:

🔥 FOCUS ON: Getting visible to AI. Your brand, your expertise, your digital footprint—make sure the machines can find you and recommend you.

🧊 PUT ON ICE: The tool obsession. Yes, AI tools are useful. But chasing every shiny hack while ignoring how customers actually find you now? That's how you get left behind.

The winners in 2026 won't have the most AI tools.

They'll be the ones AI actually talks about.

Which one are you?

👉 Repost to educate someone
👉 Follow Jimi Gibson for lessons on how to grow your business.
👉 Snag my free 7-day email course on AI and marketing: https://lnkd.in/ewH2asW8

Your website isn’t “AI-ready.”
And redesigning won’t help.

Uncomfortable truth.
Your website probably looks great.
AI has no idea what it is.

Everyone is redesigning for humans while ignoring the new gatekeepers. Bots. Models. Answer engines.

If you are not using Schema Markup, you are asking AI to guess what your content means.

Guessing is not intelligence.
It is gambling.
And gambling does not earn citations.

Here is what is actually happening.

Humans see headlines, images, and layout.
AI sees unstructured text and ambiguity.
No schema means no clear context.
No context means no trust.
No trust means no visibility.

Schema Markup is not a ranking trick.
It is a translation layer.

It tells machines, clearly and explicitly, what something is.
A business.
A product.
A review.
An event.
An FAQ.

Without schema, your content is just vibes.

Yes, setting it up feels boring.
Yes, it is invisible.
Yes, it works anyway.

Robots love schema because it is instantly digestible, structured, and unambiguous.

And here’s the kicker.
You do not need to code.

You can generate schema with Google’s free tool, fill in the blanks, and paste it into your site. Done.

If you want AI to cite you, recommend you, or summarize you, stop relying on design alone and start feeding the machines.

Schema is the broccoli of the internet.
Skip it if you want.
Your competitors will not.

The graphic below shows exactly why.

👉 Repost to educate someone
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👉 Snag my free 7-day email course and learn how to win the new SEO game: https://lnkd.in/ewH2asW8

Most executives talk about writing a book.
Almost none ever publish one.

Publishing already puts you in the 1%.

Roughly 80% of professionals say they want to write a book.
Fewer than 5% ever finish one.
Closer to 1% actually publish.

That gap has nothing to do with talent.
It has everything to do with follow-through.

For business owners, publishing isn’t a vanity project.
It’s leverage.

A book signals authority.
It opens doors to media, speaking, partnerships — and often higher earnings.

Most people say they have a book in them.
A tiny minority become the person who actually wrote it.

If you want to stand out from other leaders, don’t say you’re going to write a book.

Become the author they’re still “planning” to be.

Use the infographic as motivation.
Or as a mirror.

(If you had a book, what would the title be?)

👉 Repost to educate someone
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👉 Snag my free 7-day email course on AI and marketing: https://lnkd.in/ewH2asW8

AI won’t rank your content. Structure will.
And most brands still don’t get that.

I’m speaking at Digital Cut (Feb 6–8) on
11 Steps to Make Your Content AI Searchable.

This is not “post more.”
Not prompts.
Not vibes.

It’s the actual signals, structure, and systems AI engines use to decide who gets surfaced and who gets skipped.

Also on the ticket:
Neil Patel.
Seth Godin.
Plus Nana Janashia, Christina Garnett, Christine Göös, and Tom Mansell.

Technical SEO.
DevOps education.
Community building.
 Product-led growth.
And how it all shows up in AI search right now.

🎟️ 25% off passes: $74.25
📅 Feb 6–8, 2026
🌐 digitalcut.co

If AI can’t understand your content,
it can’t recommend it.

And invisible brands don’t become category leaders.

See you inside.

👉 Repost to share the event details
👉 Follow Jimi Gibson for lessons on how to grow your business.
👉 Snag my free 7-day email course on AI and marketing: https://lnkd.in/ewH2asW8

Leonardo da Vinci died 500 years ago. 
He'd still be better at AI than you. 🤣 

Not because he was a genius. Because of how he approached learning.

Most people use AI like a vending machine. Insert prompt, receive answer, move on.

Leonardo would use it like a sparring partner.

Here's how to use AI like a Renaissance master:

Curiosity Over Commands → Leonardo filled 7,000+ notebook pages with questions. Don't prompt for answers. Use AI to explore better questions.

Cross-Pollinate Your Prompts → His art informed his engineering. Feed AI insights from unrelated fields to spark unexpected solutions.

Embrace the Unfinished → Many masterpieces stayed incomplete. Use AI for rough drafts, not polished final answers.

Question the Output → He challenged Aristotle. AI is trained on conventional wisdom. Push back on its first response.

Details Reveal the Truth → His mastery lived in small observations. Zoom in on AI's phrasing to catch hidden assumptions.

Solitude Before Speed → He protected his thinking time. Don't outsource your thinking. Use AI to sharpen ideas you've already wrestled with.

Your "Flaws" Are Your Edge → His left-handedness shaped his mirror writing. AI gives generic output. Your weird perspective is the differentiator.

Leonardo didn't just create. He questioned, iterated, and cross-pollinated relentlessly.

That's not outdated. That's the playbook for AI.

Which one do you need to work on?

👉 Repost to share the inspiration
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Your content isn’t optimized for GEO.
And that’s why competitors get named.

Most businesses publish content.
Very few publish content that AI can cite.

Here’s the 9-step flow behind Generative Engine Optimization (GEO):
1. Lead with clarity about who you are and what you do
2. Use consistent language everywhere you show up
3. Write in facts, not persuasive copy
4. Name and define the ideas you want associated with you
5. Structure content so it’s easy to understand
6. Answer the questions AI users actually ask
7. Support claims with real context and scope
8. Make attribution easy by reinforcing your name
9. Explain how things work, not just what you believe

If your site reads like marketing, AI summarizes you.
If it reads like an explanation, AI references you.

SEO helps people find you.
GEO helps AI name you.

Save this. Visibility is changing fast.

👉 Repost to educate someone
👉 Follow Jimi Gibson for lessons on how to grow your business.
👉 Snag my free 7-day email course and learn how to win the new SEO game: https://lnkd.in/ewH2asW8

You don’t need to post “10x more” on LinkedIn.
You just need to post 10 times a year!?

Everyone keeps misquoting Search Engine Journal's “10x on LinkedIn” idea like it’s some hustle-bro mandate.

It’s not.

According to Search Engine Journal, the actual takeaway is almost boring in how small it is:

Founders who post at least 10 times per year on LinkedIn
↳ generate 33 percent more leads
↳ and close larger deals
↳ than founders who post less.

Ten posts.
Per year.

That’s not a content strategy.
That’s a visibility floor.

SEJ calls founder posting an under leveraged asset for pipeline growth, because buyers don’t just buy offers. They buy confidence, clarity, and credibility.

And those don’t come from a logo page.

They come from:
 • A founder voice
 • Consistent presence
 • Showing up like a real human with a point of view

This isn’t about going viral.
It’s about being findable, memorable, and trusted when the deal is on the table.

Invisible owners create invisible companies.
Ten posts a year is how you stop being one.

DM me if you want help with your first 10 posts. 

👉 Repost to educate someone
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👉 Snag my free 7-day email course and learn how to win the new SEO game: https://lnkd.in/ewH2asW8

Self-centered messaging isn’t bold.
It’s boring.

Most brands think confidence means talking louder about themselves.

Who they are.
What they do.
Why they are different.

Meanwhile, the audience is silently checking out.

Because attention is not earned by explaining yourself.
It is earned by proving you understand them.

Their pain.
Their pressure.
What they are trying to fix, avoid, or finally get right.

If your homepage, pitch deck, or opening line starts with “we,” you have already made it about the wrong person.

The fastest way to lose attention is self-focus.
The fastest way to earn it is relevance.

I unpack this idea on the B2B BRAND180 Podcast with Linda Fanaras, CEO of Millennium Agency.

We get into:
• Why most messaging fails in the first 10 seconds
• The Magic Script™ framework
• How to create curiosity without hype
• The most common mistakes smart brands still make

Watch the full interview here 👇
https://lnkd.in/etG9gQ-v

If your message is boring, it is probably because it is still about you.

👉 Repost to educate someone
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About 65% of Google searches never end in a click.
Your analytics are lying to you.

That moment when you Google “time in Tokyo” and leave instantly?
That’s not bad UX. That’s the internet now.

Welcome to zero-click search.

Roughly 60–65% of searches end right on the results page, no website visit, no session, no conversion pixel firing. On mobile, it’s even higher.

AI overviews.
Featured snippets.
Maps.
People Also Ask.
Knowledge panels.

The user gets the answer.
↳ Your traffic report gets awkwardly quiet.

Here’s the part business owners miss 👇

An organic traffic drop doesn’t always mean less visibility.
↳ It often means your brand is showing up without getting the click.

If you are not optimized for those answer surfaces, someone else becomes the default voice in your category. Not because they are better, but because they are visible where answers now live.

In a zero-click world, the real question is not:
↳ “How do I get more clicks?”

It’s:
↳ “How do I become the answer?”

If your 2026 strategy still worships pageviews, you’re measuring yesterday’s internet.

DM me and I’ll send you a simple framework to audit your zero-click visibility.

👉 Repost to educate someone
👉 Follow Jimi Gibson for lessons on how to grow your business.
👉 Snag my free 7-day email course and learn how to win the new SEO game: https://lnkd.in/ewH2asW8

Ranking #1 on Google is becoming irrelevant.
AI decides who gets seen now.

That might sound dramatic.
↳ It’s not.

While most businesses are still celebrating traffic and clicks, their customers are skipping Google entirely and asking ChatGPT for answers.

Here’s the uncomfortable truth:

If an AI tool can’t instantly find, understand, and summarize your business, you are not just losing traffic.
 
You are losing relevance.

In the AI era, visibility is no longer about keywords.
It’s about becoming the Answer Source.

That’s why so many businesses feel “fine” right now.
Right up until they disappear.

Here’s the cheat sheet to stop being invisible 👇

1. Stop writing mystery novels.
↳ AI doesn’t admire clever copy. It extracts answers.
 
🛠️ The fix: Put the answer in the first 40–60 words. If a machine can’t quote you instantly, you lose.

2. Get a reputation you don’t control.
↳ AI trusts other people more than it trusts you. Just like humans do.
 
🛠️ The fix: Mentions in niche communities, Reddit, comparisons, and “Best of” lists matter more than your About page.

3. Speak robot (without losing your soul).
↳ Your beautiful site might impress humans. Crawlers hate it.
 
🛠️ The fix: Clean structure, clear headings, schema markup. Think less art gallery, more airport signage.

The search game didn’t evolve.
It changed sports entirely.

Adapt, or enjoy the silence. 📉

If this made you uncomfortable, good.
↳ That’s what visibility gaps feel like right before they become revenue gaps.

👉 Repost to educate someone
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Want to know if you're invisible online? 
Ask ChatGPT.

Here's a 30-second test most founders fail.

Open ChatGPT right now. Type this:
"Who is [your first and last name]?"

Not your company. Not your title. Your name.

What comes back?

If ChatGPT knows who you are, what you do, and why you matter, congratulations. You've built something that AI can see.

If it says "I don't have information about that person" or gives you a vague, generic answer, you now know the truth.

You're invisible.

Not to your followers. Not to your LinkedIn connections. To the system that increasingly decides who gets recommended when someone asks for an expert.

This isn't about ego. It's about discovery.

When a prospect asks AI "Who should I hire for X?" or "Who's an expert in Y?" your name either comes up or it doesn't.

Followers don't fix this. 
Posting more doesn't fix this. 
Engagement doesn't fix this.

What fixes it: structure, clarity, and showing up in places AI trusts.

Try the test. 

Then ask yourself: 
↳ what am I actually building?

👉 Repost to educate someone
👉 Follow Jimi Gibson for lessons on how to grow your business.
👉 Snag my free 7-day email course and learn how to win the new SEO game: https://lnkd.in/ewH2asW8

Everyone keeps saying “AI video is getting better.”
That’s not what’s happening.

What’s actually happening is people are finally using it correctly.

There are two very different ways AI makes video, and most marketers are stuck using the weaker one.

1️⃣ Text-to-video
You describe a scene.
AI guesses what you mean.
It invents faces, colors, products, lighting, and details.

That’s why so much AI video looks fake, off-brand, or slightly unhinged.

Now here’s the part most people miss.

2️⃣ Image-to-video changes the job of the AI.

Instead of saying “create something from scratch,” you say:
“Start here. Don’t mess this up. Just make it move.”

You upload:
• The product photo your photographer spent hours lighting
• The brand visual with your exact colors
• The hero image already approved by three stakeholders

Now AI isn’t guessing what your brand looks like.
It already knows.

Its only assignment is motion.

Same product.
Same colors.
Same brand integrity.
Just animated.

That’s the difference.

❌ Text-to-video asks AI to imagine.
✅ Image-to-video asks AI to behave.

If you already have brand assets, and most businesses do, this is the move.

And if you’re wondering why some AI videos suddenly look polished while others still look like science projects, this is why.

I broke this down in a short, no-fluff video that shows what’s happening behind the scenes and how to use this for real marketing without torching your brand.

📽️ If AI video matters to you this year, the full breakdown is worth 7 minutes.
Link’s here: https://lnkd.in/e5WmAwem

👉 Repost to your team
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You’re Not a Thought Leader. You’re a Topic Hopper.
AI can’t trust what it can’t categorize.

Content authority isn’t about saying more things.
It’s about saying the right things repeatedly.

Here’s the hard truth your content calendar doesn’t want to hear 👇

Chatterbox posting looks like this:
 • 100 topics
 • 100 directions
 • Zero authority

Humans might find it “interesting.”
↳ AI finds it confusing.

LLMs don’t reward variety.
↳ They reward pattern recognition.

When you bounce from mindset to marketing to meals to memes, AI can’t answer one simple question:
↳ “What are you actually known for?”

Now let’s talk about specialist posting.

Posting about 3 topics, 100 times does not mean repeating yourself.
It means:
• Teaching the same idea from new angles
 • Answering different objections
 • Going deeper instead of wider
 • Building connective tissue AI can follow

Depth beats novelty.
Consistency beats clever.

And no, it doesn’t have to be boring.

If you’re bored posting it, you’re doing it wrong.
↳ Specialists play with format, stories, frameworks, hot takes, examples, and receipts.

Same lanes.
Different vehicles.

The result?
↳ AI knows exactly where to file you.
↳ Humans know exactly why to trust you.

No focus = no expertise.
Consistent focus = authority that compounds.

If your content feels scattered, it’s not a creativity problem.
↳ It’s a positioning problem.

Pick your three lanes.
Then own them.

👉 Repost to educate someone
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Every day your competitors get more visible,
your invisibility gets more expensive.

That gap you feel?
It’s not linear. It compounds.

While you’re “standing still,”
they’re stacking visibility in places you don’t even realize exist yet.

AI summaries.
LinkedIn feeds.
Podcast mentions.
Quoted answers.
Screenshots of screenshots.

And here’s the crazy part nobody tells you:

You don’t fall behind because you’re bad at marketing.
You fall behind because visibility has momentum.

Once someone becomes the “recognized voice,”
the system keeps handing them the mic.

AI cites what’s already cited.
Audiences trust what feels familiar.
Algorithms reward repetition, not potential.

Meanwhile, invisibility charges interest daily.

Higher ad costs.
Longer sales cycles.
More explaining.
More “almost” clients.

This is why “we’ll get to content later” is the most expensive sentence in business.

The Fix (and no, it’s not posting more)

Stop trying to be clever.
Start being clear.

Say the thing your buyers are already thinking,
before they ask it out loud.

Answer real questions in plain language.
Take a side.
Name the villain.
Repeat yourself on purpose.

Visibility doesn’t come from volume.
It comes from connection that compounds.

If your message doesn’t trigger recognition,
it won’t trigger momentum.

And momentum is the only antidote to invisibility.

👉 Repost to educate someone
👉 Follow Jimi Gibson for lessons on how to grow your business.
👉 Snag my free 7-day email course and learn how to win the new SEO game: https://lnkd.in/ewH2asW8

taplio

The Battle

Laura Busche

Jimi Gibson

Followers

Posts

Engagements

Likes

Performance ScoreLaura Busche's LinkedIn Performance

Performance ScoreJimi Gibson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Laura Busche

Jimi Gibson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Busche's LinkedIn Performance

Performance ScoreJimi Gibson's LinkedIn Performance

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Performance ScoreLaura Busche's LinkedIn Performance