Global Design Director @ Fierce™, Fearless™

I’m an Industrial Designer turned UX Designer, turned Service Designer, turned (accidental) leader. 

Since moving into the digital space over a decade ago, I’ve seen the same patterns repeat: 
Design teams are being asked to deliver more impact and faster; but often without the levers to make it happen. 

Now as Managing Director at Fearless, I work with senior Design and business leaders to help navigate some of these challenges and embed Design as a genuine strategic capability. 

We help organisations: 

- Embed Service Design and DesignOps as a strategic capability
- Build and scale in-house design teams that deliver measurable business impact
- Design operating models that connect design, delivery and strategy
- Prove the value of Design through operational outcomes (as well as beautiful outputs!)

Our agency + talent services model blends the depth of a large consultancy with the agility of a boutique partner. 

We act as an extension of our clients’ teams - helping them move fast, think big and of course deliver meaningful change. 

If you’re navigating cost-cutting, change fatigue or the constant push to “do more with less,” you’re not alone. 

There are always smarter, lower-risk ways to build momentum (and Design can be the lever that gets you there). 

I’m always happy to share what’s working or swap notes with other leaders facing similar challenges; feel free to reach out.

—— 

Proud to lead a team that truly lives its name: authentically Fearless 😎

Laura Baker

‼️ Available Service Designers ... a fun role for you ‼️

Contract details:
-  6 month contract
-  Senior / lead level
-  Start ASAP
-  Day rate: ~£550
-  Mostly remote but may require a few days in a London office (UK only)
-  Must have insurance / complex financial / consumer duty experience

Work details:
-  Complete outstanding Phase 1 customer journey maps across the client’s products and build on these in Phase 2 to create more detailed, actionable artefacts
-  Embed FCA Consumer Duty requirements and address the needs of vulnerable customers, while supporting cross-functional collaboration to inform solution development and continuous improvement


If this all sounds like something for you - please message Jake Harber
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Thank you as always LinkedIn :)

Most products fail because they ignore the messy reality of how people actually use them. I help you create products that work by understanding the overall system, designing for  behaviour, emotions and people’s real context. 

Most importantly, I think about risk - always.

I’ll help you see what can go wrong to users and the business, so we can mitigate it and make informed trade-offs (rather than nasty surprises)

Here’s how I help you:

🤝 If you're a potential client:
→ UX Audits: analysing your product and identifying opportunities
→ Fractional design and research support that drives business, and user impact
→ Clarity on strategic direction and vision 


📕 If you're here for my content, I write about: 
→ How to consider the *overall* experience
→ Connecting design impact <> business impact
→ Identifying different types of risk (and mitigate it)
→ Designing for how people *actually* use things by considering context, behaviour and emotions 
→ Tips to help along your design processes

I'd love to hear about how I can help you. Drop me a message on LinkedIn, or send an email to: hello@ampersandco.studio

And if you don't have a project, I'm always down for a coffee chat!

Emily Anderson

Issue #1 of Beyond the Happy Path newsletter is live!

This one is all about Churn. It’s not the sexiest thing, I know

It's easy to assume that when people stop using our products and services it's because they *wanted* to. We focus on reasons like: they didn’t see value or it’s too expensive

But that’s not always true.

Sometimes people leave because they had no choice. They leave because they *have* to:

Maybe their ability changed and they can't use it anymore. Maybe they're struggling financially and can't afford it right now. Or maybe someone passed away.

In this issue I dive into:

➡️ Why we need to think about churn in terms of “wanted to” vs “had to” reasons (i.e voluntary, involuntary, and situational churn)

➡️ Real examples that can help to reduce churn

➡️ Ideas for how you can start considering it in your process

Incase you missed it, you can read the post in the link below (and subscribe for future issues too  👀)

https://lnkd.in/ef9CMEAE
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It's very early days of the newsletter and I'm not going to pretend to have it all figured out. So if you've got any feedback of what you want to see more / less of, I'd love it here it!

Designer | Reducing risks to users and businesses | Founder, Ampersand | Speaker

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The Battle

Laura Baker

Emily Anderson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Baker's LinkedIn Performance

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