Global Design Director @ Fierce™, Fearless™

I’m an Industrial Designer turned UX Designer, turned Service Designer, turned (accidental) leader. 

Since moving into the digital space over a decade ago, I’ve seen the same patterns repeat: 
Design teams are being asked to deliver more impact and faster; but often without the levers to make it happen. 

Now as Managing Director at Fearless, I work with senior Design and business leaders to help navigate some of these challenges and embed Design as a genuine strategic capability. 

We help organisations: 

- Embed Service Design and DesignOps as a strategic capability
- Build and scale in-house design teams that deliver measurable business impact
- Design operating models that connect design, delivery and strategy
- Prove the value of Design through operational outcomes (as well as beautiful outputs!)

Our agency + talent services model blends the depth of a large consultancy with the agility of a boutique partner. 

We act as an extension of our clients’ teams - helping them move fast, think big and of course deliver meaningful change. 

If you’re navigating cost-cutting, change fatigue or the constant push to “do more with less,” you’re not alone. 

There are always smarter, lower-risk ways to build momentum (and Design can be the lever that gets you there). 

I’m always happy to share what’s working or swap notes with other leaders facing similar challenges; feel free to reach out.

—— 

Proud to lead a team that truly lives its name: authentically Fearless 😎

Laura Baker

‼️ Available Service Designers ... a fun role for you ‼️

Contract details:
-  6 month contract
-  Senior / lead level
-  Start ASAP
-  Day rate: ~£550
-  Mostly remote but may require a few days in a London office (UK only)
-  Must have insurance / complex financial / consumer duty experience

Work details:
-  Complete outstanding Phase 1 customer journey maps across the client’s products and build on these in Phase 2 to create more detailed, actionable artefacts
-  Embed FCA Consumer Duty requirements and address the needs of vulnerable customers, while supporting cross-functional collaboration to inform solution development and continuous improvement


If this all sounds like something for you - please message Jake Harber
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Thank you as always LinkedIn :)

Lauren 🖤 Kelly

We design solutions for people, businesses and products. Alternatively, we can help you to recruit designers. - Fearless™️

As a Designer by trade, I spent the best part of my career working with design teams in enterprise businesses around the world.

Originally rebelling against the idea of giving up my design hat, after 4 years of Fearless I’ve since learned I love being an entrepreneur with big ambitions and a lot of heart for the future.

The Fearless team specialises in quality design and can either taken projects end to end with meaningful impact and measurable results.

With a constant view of the forever changing design industry, we often team up with others to support charity initiatives and beta tests that will contribute towards designing a better world. 

We are authentically Fearless and believe in results through empowerment. 

I am a proud member of Chief, the community for Female Execs and Helm, the community for entrepreneurs. 

If you’re also a member, an entrepreneur / founder, Senior Leader, a fellow design nerd, ADHD, working single parent or just a bit curious, I’d love to hear from you. 🫶🏼🖤

Networking and finding incredible people from across the world is my passion, if thats you, let’s chat!

-

* Originally co-founded in 2019, I stepped into the CEO role in 2020 and become the sole founder of Fearless Group at the start of 2023.

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Lauren 🖤 Kelly

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Baker's LinkedIn Performance

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