Global Design Director @ Fierce™, Fearless™

I’m an Industrial Designer turned UX Designer, turned Service Designer, turned (accidental) leader. 

Since moving into the digital space over a decade ago, I’ve seen the same patterns repeat: 
Design teams are being asked to deliver more impact and faster; but often without the levers to make it happen. 

Now as Managing Director at Fearless, I work with senior Design and business leaders to help navigate some of these challenges and embed Design as a genuine strategic capability. 

We help organisations: 

- Embed Service Design and DesignOps as a strategic capability
- Build and scale in-house design teams that deliver measurable business impact
- Design operating models that connect design, delivery and strategy
- Prove the value of Design through operational outcomes (as well as beautiful outputs!)

Our agency + talent services model blends the depth of a large consultancy with the agility of a boutique partner. 

We act as an extension of our clients’ teams - helping them move fast, think big and of course deliver meaningful change. 

If you’re navigating cost-cutting, change fatigue or the constant push to “do more with less,” you’re not alone. 

There are always smarter, lower-risk ways to build momentum (and Design can be the lever that gets you there). 

I’m always happy to share what’s working or swap notes with other leaders facing similar challenges; feel free to reach out.

—— 

Proud to lead a team that truly lives its name: authentically Fearless 😎

Laura Baker

‼️ Available Service Designers ... a fun role for you ‼️

Contract details:
-  6 month contract
-  Senior / lead level
-  Start ASAP
-  Day rate: ~£550
-  Mostly remote but may require a few days in a London office (UK only)
-  Must have insurance / complex financial / consumer duty experience

Work details:
-  Complete outstanding Phase 1 customer journey maps across the client’s products and build on these in Phase 2 to create more detailed, actionable artefacts
-  Embed FCA Consumer Duty requirements and address the needs of vulnerable customers, while supporting cross-functional collaboration to inform solution development and continuous improvement


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Thank you as always LinkedIn :)

FarmSetu Technologies

• Orchestrated design-driven initiatives, integrating user feedback and iterative testing to optimise user experience; achieved a 60% increase in user satisfaction and a 12% reduction in bounce rate.
• Led design development of 1 Mobile, 2 Tablet and 1 Web application, improving user experiences and boosting customer retention.
• Mentored a team of 2 designers and 2 no-code low-code developers, fostering professional growth and optimising productivity.
• Negotiated solutions adeptly, contributing to a 95% project success rate and improved stakeholder satisfaction.

Senior Product Designer (Founding Team)

• Revitalised, researched, and designed the Mobile App, resulting in a 24% increase in user engagement.
• Collaborated with cross-functional teams to align design efforts with project goals, accelerating time-to-market by 40%.
• Achieved a 90% bug-free release through effective collaboration with developers, business, and product managers.
• Identified and eliminated bottlenecks in the design process, leading to a 40% decrease in dev-handoff time, ensuring the timely launch of an e-commerce launchpad.

Product Designer (Founding Team)

Drove end-to-end product design involving market research, feasibility analysis, and UI/UX design for a B2C Fresh Farm Produce Delivery mobile app (Android).

Product Designer

• Designed 4 diverse residential and retail projects, resulting in a 100% client satisfaction rate and 3 referrals.
• Leveraged innovative design strategies to streamline space utilization, achieving an average cost-saving of 18% for clients.

Architect and Interior Designer

One-Arch Ltd

Invited by Chief Architect on a contract basis for 3 months to design a proposal for a resort project.

Company Profile: https://www.one-arch.com/

Architectural Designer (on contract)

andOFFICE

• Designed concepts and site documentation, optimizing user experience for residential projects. 
• Conceptualized design for 1 project by preparing 3d drawings.

Design Architect

a-designstudio

Prepared 2 client presentations, conceptualized 5 villa designs, and crafted 3 physical models of ongoing projects.

Intern Architect and Designer

I empower businesses with Impactful Designs | Lead Product Designer at FarmSetu Technologies | Architect turned self-taught Product Designer with 5 years of experience

I am a Product Designer with 3.2 years of experience working on B2B, B2C, and B2B SaaS products along with their Design Systems. 

At FarmSetu Technologies, I led design initiatives that significantly enhanced user experience and increased engagement and retention metrics.
As a Senior Product Designer on the founding team, I mentored a small but agile group of designers and no-code low-code developers, driving design development across multiple platforms. We thrived on user feedback and iterative testing, aligning our creative process with strategic business goals to achieve project success.

Previously, I worked as an Architectural Designer for 2.9 years in firms across Germany, Mauritius, and Sri Lanka before switching to Product Design.

I am driven by problem-solving with a human-centric design approach sketching innovative, non-linear solutions.

taplio

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Laura Baker

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Engagements

Likes

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