Global Design Director @ Fierce™, Fearless™

I’m an Industrial Designer turned UX Designer, turned Service Designer, turned (accidental) leader. 

Since moving into the digital space over a decade ago, I’ve seen the same patterns repeat: 
Design teams are being asked to deliver more impact and faster; but often without the levers to make it happen. 

Now as Managing Director at Fearless, I work with senior Design and business leaders to help navigate some of these challenges and embed Design as a genuine strategic capability. 

We help organisations: 

- Embed Service Design and DesignOps as a strategic capability
- Build and scale in-house design teams that deliver measurable business impact
- Design operating models that connect design, delivery and strategy
- Prove the value of Design through operational outcomes (as well as beautiful outputs!)

Our agency + talent services model blends the depth of a large consultancy with the agility of a boutique partner. 

We act as an extension of our clients’ teams - helping them move fast, think big and of course deliver meaningful change. 

If you’re navigating cost-cutting, change fatigue or the constant push to “do more with less,” you’re not alone. 

There are always smarter, lower-risk ways to build momentum (and Design can be the lever that gets you there). 

I’m always happy to share what’s working or swap notes with other leaders facing similar challenges; feel free to reach out.

—— 

Proud to lead a team that truly lives its name: authentically Fearless 😎

Laura Baker

‼️ Available Service Designers ... a fun role for you ‼️

Contract details:
-  6 month contract
-  Senior / lead level
-  Start ASAP
-  Day rate: ~£550
-  Mostly remote but may require a few days in a London office (UK only)
-  Must have insurance / complex financial / consumer duty experience

Work details:
-  Complete outstanding Phase 1 customer journey maps across the client’s products and build on these in Phase 2 to create more detailed, actionable artefacts
-  Embed FCA Consumer Duty requirements and address the needs of vulnerable customers, while supporting cross-functional collaboration to inform solution development and continuous improvement


If this all sounds like something for you - please message Jake Harber
If this all sounds like someone you know - please tag away
If this all sounds like someone that might be in your network - please comment / share


Thank you as always LinkedIn :)

Lauren Dudley

Auxo

⚡️ We’re a purpose-first social team offering campaigns, training and management across organic, paid and content creator relationships, slotting seamlessly into a wider 360° marketing strategy. 

⚡️ We work with brands and personalities of all shapes and sizes, across many industries and niches, all with the same goal: to be iconic. 

⚡️ We believe in no bullshit.  

⚡️ We believe in being human. 

⚡️ We believe in knowledge sharing.

⚡️ We donate 5% of annual profits to Mind Charity.

Founder & Director 

(various)

Digital Marketing Director

Various online and print publications

+ Journalist - British Vogue, GQ, Elle, Grazia, The Mirror and so on.
+ Picture Editor - Print and Digital - Vogue, Conde Nast International, British GQ, Porter, Glamour, Brides, Marie Claire, Elle, Hello! Magazine and others.
+ Photographer - Vogue, Glamour, Twinings, Lexus, Galvin Restaurants, Les Nereides, London Farmer's Markets, Define London, Time's Up Rally and so much more.

Freelance Content Producer

Taster

+ Heading all of the 7 brands' digital output. 
+ Across the 14 months, I increased our following across platforms over 500%.
+ An image I produced for Out Fry’s social was voted finalist for Most Instagrammable Dish in the UK Deliveroo Awards. This particular dish was then placed 87 on the top 100 dishes sold across Deliveroo internationally in the same year.

Social Media, Content & Community Manager

NET-A-PORTER

Contracted Picture Editor, working on the visual output of Porter Digital - both across the website and social media.

Picture Editor

Glamour

When Glamour became bi-annual, I came on board for a contracted 3 months to put together the AW19 issue.

AW19 Print Picture Editor

Vogue

Digital Picture Editor

Grazia Magazine / Bauer Media

Working alongside the visual team of Grazia Magazine.

Picture Team

Vantage News

+ Running the social media (facebook and instagram) for Vantage
+ Keeping track of what had been published 
+ Creating relationships with picture teams across the UK.

Administrative and Marketing Assistant

Founder and Director of social-first team Auxo - pronounced “awk-soh”, meaning Greek goddess of growth.

⚡️ We’re a TikTok-first social team offering campaigns, training and management across organic, paid and content creator relationships, slotting seamlessly into a wider 360° marketing strategy. 

⚡️ We work with brands and personalities of all shapes and sizes, across many industries and niches, all with the same goal: to be iconic. 

⚡️ We believe in no bullshit.  

⚡️ We believe in being human. 

⚡️ We believe in knowledge sharing.

⚡️ We donate 5% of annual profits to Mind Charity.

I'm looking for podcast guests. OOOOOOH what a fun sentence to say. 

Okay here's what I want: 

I’ve just launched a podcast called Hindsight, discussing life advice from seasoned minds (ie not 22 year olds living in Bali 😅), where we reflect on the seasons of life they’ve lived through. This could be in a business sense, social media, a specific line of expertise (ie. hormones), family, pleasure, following dreams, being married for 40 years, going through menopause... you name it. 

It’s 1-2-1, probably 45-60 minutes, and recorded remotely via your laptop in a quiet space with a microphone needed on your side. 

Is this you? Got something valuable to share to the world and want to have an empathetic long form conversation in which to share it? 

Introduce yourself below and I'll come back to you! 

I'M SO EXCITED 🦒

#podcast #podcasthost #PR

Founder @ Auxo: a paid + organic social team trusted by healthcare, hospitality, D2C + retail brands. Social media mentor for female entrepreneurs building genuine communities online. Podcast host @ Hindsight.

I made a bet with my boyfriend that if I can grow a following of 50k on Instagram in 2026, we’ll jump on the next flight to my dream holiday: Japan. 

He is DOUBTING me. 

I am either extremely confident of my own social media experience, or I’m facking delusional. 

The biggest roadblocks are: 

📌  I currently have 206 followers on this new account lolllllll
📌 and I want to see the cherry blossoms SO BADLY which means I need to see go by May, so really need to achieve this by april. 

Plan of attack? 

An account that achieves social media domination (using my ten years of industry experience) ALONGSIDE showing you a break down of every single strategy that worked and didn’t work so anyone can replicate it... 

Then stand in the middle of Kyoto crying my eyes out into a matcha. 

Expect "we did it Joe" to be my meme of choice whilst I'm there. 

Want to see me go from 206 to 50k followers in 4 months, with full transparency so you can replicate it? @bylaurendudley or for ease, link below. 

#socialmedia

MY FIRST PODCAST EPISODE IS OUT AND I'LL POST A MORE SERIOUS POST LATER BUT FOR NOW ALL I WANNA SAY IS

I LAUNCHED AN ACTUAL PODCAST GUYS WTAF 😭

Had over 200 people want to be podcast guest on Hindsight, but here’s the mistake over 50% made: 

Well over 100 of those DMs say something along the lines of “Hi Lauren, would love to be a guest on your podcast! (Insert name here)” 

That’s it. That’s the entire introduction. 

No context, no story, no hook. 

I say this with all love and full respect for anyone putting themselves out there, but if you’re gonna theow your hat in the ring SHOVE IT UNDER THEIR NOSE. Do a fricking magic trick! Pull a rabbit out! Paint it neon pink! 

Make. It. Stand. Out. 

Because, no matter what we’re talking about, someone else HAS done that. Someone else has grabbed the opportunity with both hands and yanked the attention in their direction. 

Be bold. Be loud. Be noticeable ♥️

PS. podcast in the comments! Listen if you’re also sick of listening to 22 year olds in Bali, and want to listen to true expertise and hindsight of seasoned minds. 

#podcast #socialmedia

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There's someone out there who does exactly what you do but WITH one of three things behind them too: 

1️⃣ Social media following - and I mean a really engaged community who love their authenticity and support every single word they put out there 

2️⃣ Money, no matter what money you may have or not have, they have more

3️⃣ The sucker punch - Both. 

And they're seeing the same opportunities you see (actually, they're seeing more), so when you raise your hand, theirs is raised higher. 

Sounds depressing but... 

You know what? Realistically you can't do much about your financial position in the next 6 months in such a huge way that it would make a difference. 

But 
📌  YOU CAN grow a genuine community in that time frame. 
📌  YOU CAN choose to position yourself with power. 
📌  YOU CAN start betting on yourself and get some serious momentum. 
Social media is the great equaliser imo. You can quote me on that. 

And I'm going to prove it to you. 

I've made a bet with my bf that I can grow a new IG account (currently at 300 followers) to over 50K in 2026. And to sweeten that deal, when (WHEN) I hit that goal, we're getting on the next flight to my dream holiday: Japan. 

(the land of matcha 🍵😭) 

Every post on my account will offer something valuable to you, giving you social media advice suitable for any niche AND breaking down what's working and not working for my own account as we go. 

@bylaurendudley - come find me and I promise I'll make it worth your while. 

#socialmedia #instagramtips

DO I KNOW ANYONE who can break down AI system and automation possibilities on a podcast? 

And I don't mean tell me how your tool works. Or only how to prompt chatgpt. 

I mean to discuss just how much of your world you could automate, how to build systems, which tools do what. 

A bit of an AI for dummy's episode, like, if you're used to chatgpt and want to know what else is out there... For the people who feel like they're getting left behind but don't know where to start...

Someone who's a really efficient talker, able to break things down in a really describable way in conversation. 

Shout if thats you!

(TELL ME HOW TO HELP YOU 👇) Right you all saw that I'm getting 50k IG followers in 2026 so I don't lose the bet with my boyfriend, and can then go on my dream holiday: Japan. 

(yes, on a new account, again - and yes, after 10 years working in digital and social media. At the time of writing this, I have 256 followers. lol.)

But. 

I don't just want to be like "follow me so i can go on holiday lollllll", I genuinely want this to be a community that feeeeeels supportive, and an account who's success you can learn from. 

I want to show you exactly how I'm doing it, so you can replicate it. When I win, I want to show you how. When I fail, I want to show you that too. 

💡 I was thinking about starting a spreadsheet from now, of every script I post, what the results were. That way, everyone can literally just copy my template for the ones that did well and learn from the mistakes (there will be many) for the ones that didn't?

Reckon it could be helpful?

If you have any other bright ideas of how I can give value back to you, alongside the social media strategy advice you'll find on the feed anyway, let me know PLEASE. I want ideas! 

#socialmedia

Lessons from the 8th biggest podcaster in the WORLD Chris Williamson (and why COMPOUNDING is my 2026 word of the year) 👇 

In a podcast just before NY, he celebrated reaching 4m subscribers by doing a Q&A with said audience. 

Amongst a lot of other anecdotes and great storytelling, he referenced that he felt like a lot of value in Modern Wisdom in regards to his own massive growth was in the first 400 episodes, yet it took all of those 400 episodes to grow to his first 100k subscribers. 

He now has 4M. 

I've said it before and I'll say it again - 99% of people give up within a few weeks, maybe months, but only 1% stay long enough to feel the effect of compounding. 

Which is why it's my word of 2026, obvs. Why? 

1. The first 100k subscribers to anything will always be the hardest. Hell, the first 10k are often hell on earth.

2. A friend said this weekend, in a conversation about why I’m testing giving up even the tiniest bit of alcohol in Q1, why spend your time drinking when you could spend your time doing something that compounds? Mind blown. 

3. Compounding applies to everything valuable in life - investing into finance secures your financial future, investing into your relationship secures trust and love, investing into your health secures long term mobility and strength etc etc etc. 

What's YOUR word of 2026?

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The Battle

Laura Baker

Lauren Dudley

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Baker's LinkedIn Performance

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