Laura Nguyen Co

I am dedicated to guiding high-achieving professionals through the challenges of burnout, career transformation, and life fulfillment. As a certified executive coach, my services are designed to empower mid-career individuals who find themselves at a crossroads, helping them navigate the path to a more rewarding and balanced life.

My coaching is focused on maximizing career breaks (extended time off, layoffs, etc.) from how to reset during your time off to ensuring a successful re-entry with a solid 100 day plan.

Certified Executive Coach

Career Break Compass is for mid- to high-level executives who are high achievers and goal-oriented decision makers finding themselves losing momentum and drive from overwork, lack of work-life balance, emotional exhaustion, and more. The book provides a roadmap to plan, take and re-enter the workforce after a career break.

Distributed by Simon and Schuster; Published by The Collective Book Studio.

Author - Career Break Compass

Solle Solutions

As a data-driven consultancy, Solle Solutions delivers growth and performance-focused marketing strategies to help companies achieve measurable and meaningful results. Solle offers fractional marketing leadership, consulting, and executive coaching services. Accelerate your team and company's growth.

Founder, Marketing Consulting & Leadership Coaching

Intro

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Search Engine Land

Author

Bath Fitter

Marketing Consultant

CMO Alliance

Member

Mindr

Team & Leadership: Led consumer brands to deliver a strong digital growth strategy and execution

Analytics: Grew data-driven acquisition strategy to build rapid analytics loops to drive constant insights, iteration & optimization. 

CRO and Audience Segmentation: Leveraged both 1st party & 3rd party audience data to optimize audience targeting and identifying new audience expansion opportunities. Led conversion rate optimization strategy and executive optimizing development & testing loops to enable penetration into new audiences. 

New Product: Drove launch of industry's first mobile app, eCommerce platform, and new products to drive incremental growth. 

Channel Ownership: Responsible for paid media, SEO, and all digital assets; owned significant media budgets to drive continual optimization of current media mix & constantly testing new marketing channel expansion. 

Modeling & Forecasting: Developed growth modeling across digital channels.

Leadership Communications: Serve as senior internal leader over consumer customer acquisition. Responsible for communicating performance against expectations, driving successful product launches and growth, and key learnings.

Vice President Marketing

Mercer

- Lead digital marketing team of designers, developers, email marketing, content marketing, advertising specialists and analytics to execute client and direct-to-consumer marketing initiatives
- Execute digital advertising campaigns to drive insurance eCommerce by increasing leads and
policies for clients and DTC efforts 
- Manage more than 500 websites across all clients, including design, development and analytics
across all sites

Principal, Digital Marketing - Consumer

Perrigo Company plc

- Collaborate across the organization, with business and functional area leaders and third-party partners to develop, execute and optimize  overarching digital strategy and performance to maximize overall ROI.
- Provide oversight to social media initiatives throughout the company, establishing governance standards, procedures and training processes 
- Lead and partner with organization's digital communications governance committees to evaluate digital effectiveness, defining best practices across the organization. 
- Monitor trends in regulatory guidelines and practices that impact social media, and define standards to minimize business risks
- Serve as strategy consultant to teams engaging in digital communications

Digital Communications Manager

Corteva Agriscience

- Architect and define organization's digital strategy and initiatives, as well as social media programs
- Develop company-wide road map for implementing digital and social media, including platforms, tool sets, processes, presences and capabilities
- Serve as internal service for company departments, providing project plans and management of cross-department budget for digital media activities
- Collaborate and lead 100 social media global publishers to execute global social media strategy
- Facilitate global education on digital communication strategies and best practices
- Analyze online reputation risks and opportunities across business’s digital brand, and develop infrastructure for risk management

Digital Strategy Manager

Executive Coach ᐧ Follow me for leadership and career advice | Marketing Exec and Consultant ᐧ Founder @ Solle Solutions

1) Executive Coach + Career Break Coach 
- Author of Career Break Compass; available on Nov 12. Presale today.
- Burnout + Career Break Coach: I help clients plan, take, and re-enter the workforce after a career break. 
- Certified Executive Coach with international clients 

2) Fractional Marketing Leader | Consulting+ Advising | Founder @ Solle Solutions
- I work with mid-sized consumer focused businesses as a fractional digital marketing leader. Leading product/solution go-to-market, optimizing lead generation and coaching emerging leaders.

- With a 20-year track record of leading high-performing teams, I bring a wealth of experience in strategic marketing, growth marketing, and digital marketing to elevate brands and achieve remarkable market share growth. 

- My collaborative and creative approach, coupled with a deep understanding of data-driven strategies, positions organizations for success in the competitive world of digital marketing. 

- Successfully served DTC, B2B, Fortune 500, and private equity portfolio companies.

Laura Nguyen

AMBA

*AMBA acquired Mercer on April 1, 2022. 

Responsible for retaining satisfied client relationships, expands product offerings, maintains a profitable book of business, and implements and integrates expanded products and new clients for forty five national associations and alumni programs.
•	Creates a client-specific business plan  to ensure growth, retention, and expansion goals are met. 
•	Seeks feedback on products, projects and services through ongoing client dialogue. 
•	Ensures that Transparency and Disclosure, Best Practices and quality standards are adhered to in all aspects of the practice and is responsible for all contractual and regulatory compliance.  
•	Facilitates communication between the client and the service team members locally and nationally. 
•	Communicates with each team member, promoting and encouraging a positive team atmosphere. 
•	Retains and expands existing client relationships and has oversight responsibilities for the implementation of new clients. 
•	Identifies key decision makers and determines the services, products and combinations that will best serve and address the client issues and objectives. 
•	Leads the development of optimum project and expansion solutions for the client. 
•	Negotiates renewals with the client/carrier for the efficient delivery of services at profitable fee or commission levels.  
•	Ensures that the full scope of services are priced appropriately for client expansion opportunities. 
•	Maintains and manages client profitability.  
•	Reports at-risk accounts; develops and executes client retention strategies. 
•	Coordination with internal operational departments to ensure service levels meet or exceed client expectations and protect the firm from Errors & Omissions (E&O). 
•	Participates in as a Co-Chair for the Veterans Business Resource Group and is on the Executive Oversight Committee for Women at Mercer Business Resource Groups around the world

Senior Relationship Manager

Community Educators

Community Educators develops and delivers quality continuing education courses that aim to meet the life-long professional development needs of insurance and financial professionals. Our insurance continuing education courses are taught by highly qualified instructors who strive to make your day enjoyable and worth your time and money.

I have authored the following courses: 
•	Inclusive Leaders and Allyship in Insurance 
•	Ethical Leadership and Diversity in Insurance 
•	Innovation: Insurance Industry Trends 2022 and Beyond 
•	Understanding Unconscious Bias in Insurance 
•	Innovation: What is Insurance Telematics? 
•	Innovation: Drones and the Insurance Industry 
•	Case Study: The War Waged on the Insurance Industry Practices

Owner, CMO CLO

Mercer Sold to AMBA:
•	2016 Sales Results- 73% close ratio, 1179 quotes 861 policies, $1,027,125.91 written premium with only $30,000 in backed out premium due to personal underwriting, and a center high of 1.56 apps per customer. Nearly every stat 30% higher than the department goals.
•	97.45% QA score, near perfect attendance record 
•	Voted by peers to represent their interests on the Advisory Council, making process improvement suggestions and promoting cross departmental partnerships
•	Used consultative selling techniques to sell insurance products to group clients effectively and efficiently
•	Proactively cross sells and reaches out to potential clients via follow up
•	Recognized by company CEO for ultimate customer experience
•	Participated in business resource groups

Insurance Sales Representative II

Integrated Insurance Group

•	Grew the agency by using consultative selling techniques to sell insurance products to new customers
•	Proactively cross sold and/or coordinated with agency team members to provide additional coverage to existing customers. Prospected for new business through leads, telephone calls, networking events, and trade shows
•	Conducted sales and policy review appointments with prospective and current customers
•	Met and exceeded sales goals
•	Developed, maintained, and cultivated community contacts to enhance agency visibility

Partner

Farmers Insurance

Agency Owner

Rain and Hail Insurance

•	Responsible for training and profitability of 400 independent insurance agencies in a six state territory with $40 Million dollar annual premium 
•	Analyzed and monitored product performance including working with actuarial results and reviewing rates, loss costs and loss cost measures to assure adequate premiums are being obtained for the exposure(s) assumed
•	Identified opportunities to improve performance including reviewing and modifying underwriting guidelines and selection techniques to promote writing profitable business
•	Conducted agent training via webinars and in person presentations

Agribusiness and Crop Insurance Specialist

Water Street Solutions

•	Territory management which included questioning farmers and learning their needs, translating into revenue streams and recommendations for best practices
•	Helped create and administer tailored grain marketing and crop insurance plans for farm operators
•	Educated clients on grain marketing tools, crop insurance, FSA programs, industry trends, etc.
•	Facilitated financial analysis recommendations with clients
•	Participated in an intensive strengths-based training program

Account Manager

I am a Senior Relationship Manager at Association Member Benefits Advisors (AMBA), a leading provider of insurance and financial solutions for national associations. With over nine years of experience in this role, I am responsible for retaining satisfied client relationships, expanding product offerings, and maintaining a profitable book of business.

In addition to my senior relationship management role, I am also the Owner and Director of Instructor Recruitment and Curriculum Development at Community Educators, a CE company who develops and delivers quality continuing education courses for insurance and financial professionals. I have authored multiple courses on topics such as inclusive leadership, ethical leadership, diversity, innovation, and unconscious bias in insurance. I am passionate about the professionalism and social impact of the insurance and education industries and hold myself to a high moral standard. 

I am an inherently curious life-long learner and graduated cum laude with my Master of Arts Degree in Organizational Leadership from St. Mary's University of Minnesota in 2020.

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The Battle

Laura Nguyen

Erin Reese, MAOL

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