Laura Nguyen Co

I am dedicated to guiding high-achieving professionals through the challenges of burnout, career transformation, and life fulfillment. As a certified executive coach, my services are designed to empower mid-career individuals who find themselves at a crossroads, helping them navigate the path to a more rewarding and balanced life.

My coaching is focused on maximizing career breaks (extended time off, layoffs, etc.) from how to reset during your time off to ensuring a successful re-entry with a solid 100 day plan.

Certified Executive Coach

Career Break Compass is for mid- to high-level executives who are high achievers and goal-oriented decision makers finding themselves losing momentum and drive from overwork, lack of work-life balance, emotional exhaustion, and more. The book provides a roadmap to plan, take and re-enter the workforce after a career break.

Distributed by Simon and Schuster; Published by The Collective Book Studio.

Author - Career Break Compass

Solle Solutions

As a data-driven consultancy, Solle Solutions delivers growth and performance-focused marketing strategies to help companies achieve measurable and meaningful results. Solle offers fractional marketing leadership, consulting, and executive coaching services. Accelerate your team and company's growth.

Founder, Marketing Consulting & Leadership Coaching

Intro

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Search Engine Land

Author

Bath Fitter

Marketing Consultant

CMO Alliance

Member

Mindr

Team & Leadership: Led consumer brands to deliver a strong digital growth strategy and execution

Analytics: Grew data-driven acquisition strategy to build rapid analytics loops to drive constant insights, iteration & optimization. 

CRO and Audience Segmentation: Leveraged both 1st party & 3rd party audience data to optimize audience targeting and identifying new audience expansion opportunities. Led conversion rate optimization strategy and executive optimizing development & testing loops to enable penetration into new audiences. 

New Product: Drove launch of industry's first mobile app, eCommerce platform, and new products to drive incremental growth. 

Channel Ownership: Responsible for paid media, SEO, and all digital assets; owned significant media budgets to drive continual optimization of current media mix & constantly testing new marketing channel expansion. 

Modeling & Forecasting: Developed growth modeling across digital channels.

Leadership Communications: Serve as senior internal leader over consumer customer acquisition. Responsible for communicating performance against expectations, driving successful product launches and growth, and key learnings.

Vice President Marketing

Mercer

- Lead digital marketing team of designers, developers, email marketing, content marketing, advertising specialists and analytics to execute client and direct-to-consumer marketing initiatives
- Execute digital advertising campaigns to drive insurance eCommerce by increasing leads and
policies for clients and DTC efforts 
- Manage more than 500 websites across all clients, including design, development and analytics
across all sites

Principal, Digital Marketing - Consumer

Perrigo Company plc

- Collaborate across the organization, with business and functional area leaders and third-party partners to develop, execute and optimize  overarching digital strategy and performance to maximize overall ROI.
- Provide oversight to social media initiatives throughout the company, establishing governance standards, procedures and training processes 
- Lead and partner with organization's digital communications governance committees to evaluate digital effectiveness, defining best practices across the organization. 
- Monitor trends in regulatory guidelines and practices that impact social media, and define standards to minimize business risks
- Serve as strategy consultant to teams engaging in digital communications

Digital Communications Manager

Corteva Agriscience

- Architect and define organization's digital strategy and initiatives, as well as social media programs
- Develop company-wide road map for implementing digital and social media, including platforms, tool sets, processes, presences and capabilities
- Serve as internal service for company departments, providing project plans and management of cross-department budget for digital media activities
- Collaborate and lead 100 social media global publishers to execute global social media strategy
- Facilitate global education on digital communication strategies and best practices
- Analyze online reputation risks and opportunities across business’s digital brand, and develop infrastructure for risk management

Digital Strategy Manager

Executive Coach ᐧ Follow me for leadership and career advice | Marketing Exec and Consultant ᐧ Founder @ Solle Solutions

1) Executive Coach + Career Break Coach 
- Author of Career Break Compass; available on Nov 12. Presale today.
- Burnout + Career Break Coach: I help clients plan, take, and re-enter the workforce after a career break. 
- Certified Executive Coach with international clients 

2) Fractional Marketing Leader | Consulting+ Advising | Founder @ Solle Solutions
- I work with mid-sized consumer focused businesses as a fractional digital marketing leader. Leading product/solution go-to-market, optimizing lead generation and coaching emerging leaders.

- With a 20-year track record of leading high-performing teams, I bring a wealth of experience in strategic marketing, growth marketing, and digital marketing to elevate brands and achieve remarkable market share growth. 

- My collaborative and creative approach, coupled with a deep understanding of data-driven strategies, positions organizations for success in the competitive world of digital marketing. 

- Successfully served DTC, B2B, Fortune 500, and private equity portfolio companies.

Laura Nguyen

Amazon

Account Executive

Account Manager

Hill Holliday

Associate Media Director

dataxu

Programmatic Campaign Account Specialist

• Collaborate with designated Account Director to improve marketing performance for accounts including Oasis Financial, Purina, Kent Nutrition, 3M, Enterprise, Sapporo, and Hormel
• Work directly with agencies and media planners such as Moosylvania, Carat-Toronto, Integer (Dallas), and Bader Rutter
• Partner with 3rd party vendors including DoubleVerify, Integral Ad Science, Moat Analytics, and Sizmek
• Proactively monitor campaign performance to pinpoint, communicate, and resolve issues
• Manage regular campaign reporting cadence based on advertisers’ needs
• Develop and maintain a strong understanding of clients’ marketing goals and challenges

Account Associate

Marriott International

•Represent primarily 70 select-service/extended stay Marriott hotels within a multi-brand portfolio (Courtyard, Residence Inn, SpringHill Suites, TownePlace Suites), as well as 26 full-service Marriott and Renaissance Hotels throughout the Northeast (New York, New England, Pennsylvania, Delaware, and New Jersey)
•Partner with customers to align customer preferences with brand needs and actively up-sell each business opportunity to maximize hotel revenue and drive customer loyalty by using the Customer Focused Sales Call Process.
•Negotiate sales contract terms including revenue and legal clauses to serve the customer while protecting hotels
•Leverage the enterprise systems (e.g. SFAWeb|CI/TY, MRDW, etc.) to process business correspondence, create contracts, and other related booking documentation to ensure that business is turned over properly and in a timely fashion for quality service delivery
•Collaborate with other sales channels (e.g. Area Sales, on-property resources, revenue management, and business development) to uncover and close on business opportunities
•Build relationships with key internal and external stakeholders to book optimal leads into hotels to increase hotel attainment
•Understand the overall market (e.g., competitors’ strengths and weaknesses, economic trends, supply and demand) and use this information to close on the best opportunities for the property based on market conditions and property needs
•Commit weekly development goals with sales team to develop selling skills while establishing accountability

Regional Sales Manager: Modern Essentials/ Extended Stay

•Serve as primary liaison between clients and hotels by interpreting RFP’s, generating opportunities in SFA based on customer preferences, conducting follow-up for property responses and compiling availability grids for group leads
•Provide administrative and customer support for 3 designated Senior Account Executives and 1 Market Account Executive
•Prepare sales-related documents throughout the sales process (e.g. proposals, contracts, or banquet event orders)
•Promote awareness of Marriott brand image internally and externally
•Gather materials and assemble information packages (e.g., brochures, promotional materials)
•Enter, retrieve, reconcile, and verify information (e.g., commissions, leads, third parties) in software involved in the sales process
•Create and manipulate reports to assist the Corporate/Prospect Market Account Executive Team in gaining repeat business, targeting current clients’ events at competitor hotels, and analyzing current booking trends
•Coordinate payroll files and Paid Time Off (PTO) submission for managers.

Senior Account Executive Assistant

•Serve in a global team of motivated and entrepreneurial students
•Focus on using creative, strategic and analytic intell to inspire and fuel advocacy and action on campus.
•Learn critical business skills related to social media and word-of-mouth marketing while developing a powerful network of executives and peers

Campus Manager

Flashnotes

•Research and execute outreach events in conjunction with Boston-area college campus activities and programs;
•Supporting the social media manager by contributing to Facebook, Twitter, YouTube, Instagram, Tumblr content and assisting with interpreting social media analytics
•Research and write blog posts for the Flashnotes blog
•Attend Boston-area marketing events and diving into the tech startup community in Boston.
•Conduct Beta testing for new site features as they are released throughout the summer

Marketing Assistant

University of Massachusetts Amherst

•Compile and execute an effective social media campaign reaching over 210,000 users 
•Leverage social media outlets to increase new user participation by 13%
•Collaborate with the Executive Marketing Manager of UMass Dining Service to create "I Love UMass Dining", "Chilean Fruit", and "Facebook Fan" promotions 
•Market the UMass Presidential Dinner event to attract 350 guests through direct and indirect marketing techniques

Marketing and Communications Intern

•Lead students by serving as a role-model and giving them the campus and community resources to become successful
•Spearhead social and educational events to foster community development
•Develop a safe community for over 400 residents by enforcing the Student Code of Conduct

Resident Assistant

RepNation

•Further product trial, brand awareness, and purchase consideration
•Generate buzz and PR surrounding P&G products and promotional tactics
•Execute a peer-to-peer brand ambassador marketing plan comprised of event partnerships, on-campus promotions, and social media networking 
•Spearhead alliances with key campus groups to drive additional public relations support

ReadyU Campus Ambassador (Procter & Gamble)

•Create and execute marketing plans that utilize guerilla marketing tactics to support campus specific brand activations for Coca-Cola
•Drive clicks within social media channels by periodically utilizing Sharing Tools through the MRY virtual portal

Coca-Cola Marketing Ambassador

MyEdu

•Increase the MyEdu membership base by 1,140 students through guerilla marketing techniques and targeted social media campaigns
•Complete weekly statistical reports on MyEdu usage for the purposes of market analysis

Marketing Representative

I partner with brands looking to grow their e-commerce and DTC channels by leveraging Amazon’s scalable digital ad products. 

If you’re curious about how we can collaborate on impactful business growth strategies using Amazon Ads solutions, reach out via my LinkedIn DM or my email.

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The Battle

Laura Nguyen

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