Executive Coach ᐧ Follow me for leadership and career advice | Marketing Exec and Consultant ᐧ Founder @ Solle Solutions

Global Marketing & Growth Leader | Author of Career Break Compass  | Marketing Consultant | Helping Companies & Leaders Grow Sustainably

With 20 years of experience leading marketing and digital transformations, I’ve scaled multi-billion-dollar businesses, driven double-digit revenue growth, and built high-performing teams across Fortune 500, private equity, and high-growth companies.

In addition to my corporate leadership roles, I’m the Founder of Solle Solutions, where I've provided fractional CMO and marketing advisory services to companies seeking sustainable growth. I’m also the author of Career Break Compass, a guide to navigating resilience and intentional career transitions.

Whether partnering with executive teams to accelerate EBITDA growth, or helping individuals and organizations embrace resilience, my work focuses on aligning strategy, technology, and people to achieve sustainable success. Let’s connect if you’re seeking marketing leadership, growth consulting, or insights on building resilient careers and organizations.

Laura Nguyen

Paid ads landing pages for growth-stage B2B SaaS | 400+ websites, 3x B2B Digital Marketing leader

Hi! I'm Tas (rhymes with SaaS. Coincidence?)  

Real talk: we do landing pages wrong in B2B. We're so focused on conversions that we completely forget that the B2B buying journey is non-linear, the buying committees are larger than ever, and the marketing teams are drowning in lack of resources with unrealistic targets.

This means that on-page conversions aren't a good indicator of success. Consumption of information is. 

We need to create landing pages that give buyers the information they need to make a business case and put us on the shortlist for evaluation. 

We need landing pages that match how B2B buyers buy. 

So I created The Scroll Lab (by Delphinium), a niche B2B marketing consultancy specializing in paid ads landing pages for B2B SaaS companies.

Here, we help you create a foundational set of landing pages that you never have to turn off. 

Here's our process: 

1. Create a killer business case for your buyer. 

We explore keywords, competitive solutions, buyer motivations, use cases, and objections to assemble exactly what your buyer needs to know. 

2. Build core landing pages (wireframe + copy)

Once we know what exactly your prospects need to see, we'll build a set of landing pages that ensure they see it. 

- Product Overview Page - your core value propositions 
- Comparison Page - you vs the alternatives in the market 
- Trust Page - proof of your credibility (both owned and sourced) 
- Pricing or Demo Page - time to decide 

3. Measure and Optimize 

In B2B, where it can take anywhere between 30 - 50 touchpoints before a buyer decides to interact, we will measure effectiveness and make optimization recommendations based not just on conversions, but how buyers are consuming the information. 

We stay with you for 2 testing cycles then build a testing roadmap that your team can manage independently after.

--- 

The results of putting the buyer first and focusing on consumption: 

- 265% increase in purchases for SnagIt (screenshotting tool) 
- 0.13% to 3.43% increase in meetings booked for Conveyor (security questionnaire automation) 

After managing over 400 websites in my 15-year career and making a TON of mistakes, I now help B2B marketing teams create landing pages for their paid media programs that do exactly all of the above. 

How I can help you: 

1) Follow along for content about B2B SaaS landing pages, B2B marketing, and niche consulting. 
2) Sign up for my free resource hub with 150+ pieces of actionable landing page & website tips.
3) Work with me for 1:1 help

Tas Bober

Want to start writing on LinkedIn this year? 

The FIRST thing you need is a point of view. 

The SECOND is for it to be a *valuable* and *distinct* point of view. Something you can be known for. 

Especially now, when any yahoo can regurgitate POVs from AI. 

But how do you know if yours is hot or not? 

Anthony Pierri told me early on about Wes Kao's Spiky Point of View. 

It's a great resource. I used that + added my own twist (challenger best practices) for my own POV and work. 

2 months ago, I created a custom GPT to help others with it. Since then, there have been 600+ conversations with a 4.8 rating. 🥹

This fills my heart because there was no agenda with this other than helping people. 

I'm so happy that people have found it useful. 

If you're interested, here's some more info on it: 

----

WHO IS IT FOR: 

Individual experts. Businesses could potentially use it too (although haven't tested it from that angle. Would be fun to see.) 

HOW IT WORKS: 

You have 3 paths: 

1) Workshop Mode 

This is a detailed walk-through to find your POV. It will walk through your expertise, niche, source "best practices", your opinions on them, and then generate and test spiky POVs. 

2) Mini Mode 

You know your niche and topics, you just want some quick hitters to think on. 

3) Scoring Mode 

You (think you) already have a spiky POV but you want to check if it actually is or not. It will give you a total score based on:

- Originality
- Usefulness
- Controversy 
- Conviction 

It WILL call you out on tepid takes. 

HOW TO GET IT: 

I will link it in the comments BUT it is also public in the GPT Library. Just search for "Spiky POV" and it should pop up. 

THE CATCH: 

There is none. It's free and available to all. Use it for good, not evil. That's my ask.

Paid ads landing pages for B2B SaaS | 400+ websites, 3x B2B Digital Marketing leader | Co-host of Notorious B2B 🎙️

Marketers gearing up for another year in B2B.

Things my 6-year old has asked ChatGPT: 

1) What is Mrs. Claus’s real name? 
2) Are farts real? 
3) What would happen if cats could lay eggs? 
4) Can girls grow beards? 

My question: When is winter break over again?

graphical user interface, text, application

Ok, I'm going to go out on a limb here and say: 

No one has ever bought software because you used their logo on a landing page. 

"But it's personalization!" 

Sir, it's a parlor trick. You know it. I know it. Your buyers know it. 

I've seen it 1,000 times. 

"ABM personalization AT SCALE" is an oxymoron. 

It's not meant to scale. Or have a template that you can create across 1,000 accounts. Wut. 

It's meant to be personal. But personal doesn't mean slapping their logo, first name, and mom's SSN on the page. 

For B2B buyers, it's justifying the purchase. It's answering key questions based on where they are, like: 

Need CFO buy-in? Here's your cost breakdown. 
Need Legal buy-in? Here's how we're compliant. 
Need IT's help? Here's our implementation package.
Need references? Here's how your peers used us. 
Need reassurance? Here are our baseline results. 

Now, not ALL of these on the page. But one or some of these based on where buyers are in the decision process. 

THAT'S ABM personalization. 

Not "Hey Rick, I see you on this page. How's little Sammy doing? 😏" 

I’m going deeper into this at the 2026 LinkedIn ABM Bootcamp hosted by ZenABM.

My session: Why your ABM campaigns deserve better landing pages.

The cohort starts Jan 26. It includes workshops on by ballers like: 

Tim Davidson, Patrick Spychalski, Gabriel Ehrlich, Ali Yildirim🌲, Philip Ilic, Maximilian Herczeg, Kamil Rextin, Casper Emil Sciuto Rouchmann, Katya Tarapovskaia, and Emilia Korczynska

On topics like: 

- Building your first ABM strategy
- Using Clay for ABM 
- Target account list building
- Campaign strategy and LinkedIn ad planning
- Follow up sequences for high intent accounts
- Campaign setup and live teardowns of your ads

I would've cried TEARS of joy if this existed when I was in-house, and then cried TEARS of sadness if I missed out. 

So grab a spot because they are limited. 

zenabm(dot)com/abm-bootcamp

Future of website browsing 🤷🏽‍♀️ B2B beware.

graphical user interface, text, application, email

taplio

The Battle

Laura Nguyen

Tas Bober

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taplio

The Battle

Laura Nguyen

Tas Bober

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tas Bober's LinkedIn Performance

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