Certified professional coach. 10+ years as an entrepreneur myself.

I help seasonned business owners define the next step for their business, improving the quality of their strategic thinking, decisions making, and ability to craft tailor-made strategies, with calm and serenity.

Laureline Larcher Coach

Real Estate Valencia

Rental investments in the Valencian region, Spain.

Privately owned, remodeled and rented
Customer satisfaction: occupancy rate 92%, average contract 8 months, average rating 4.9/5 
Technical optimisation : home automation and biometrics, remote management + technical assistance 6d/7 
Controlled energy consumption, electricity -30% (compared to a similar flat, in the same city)

Founder and CEO

Independant

Cash management of the extra cashflow of the companies on the financial markets

Cash Management strategies

High end lingerie brand

Founder and designer of a high-end lingerie brand, made to order, made to measure. 
Based on exclusivity - No social media

Real Estate

Research of portfolio diversification opportunities. Identification of anomalies and opportunities in the European real estate market, Analysis and selection of rental investment projects in Spain, Planning, operational follow-up of the launch and strategic development.

Real estate project planning

Nexity PM

Suivi et bilan annuel sur un portefeuille privé, 
Comptabilité analytique et reportings sur un portefeuille para-publique

Comptable Mandant

SHAM

Comptable

Bureau Comptable Vesin

Stage de fin d'études suivi d'une embauche.

If you know there’s more out there for you & your business, but are not sure yet how to achieve it,

If you see the opportunities but always end up overwhelmed, with mild results, despite the energy (and money and time) you pour into it,

That’s where I come in :

𝐈 𝐨𝐟𝐟𝐞𝐫 𝐡𝐢𝐠𝐡 𝐥𝐞𝐯𝐞𝐥 𝟏:𝟏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐱𝐭 𝐦𝐨𝐯𝐞𝐬 𝐭𝐨 𝐛𝐞 𝐬𝐦𝐚𝐫𝐭𝐞𝐫, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐛𝐢𝐠𝐠𝐞𝐫.

No growth for the sake of growth. 
No sleepless nights working harder. 

No fluff, no generic advice, no cookie cutter strategies.

Just the right moves, at the right time, in the right way.

So you and your business can enter the next chapter in a way that feels aligned, exciting, and worth it.

𝗥𝗲𝗰𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 :

- A consultancy owner who wanted to attract higher level clients. They restructured their business + gained back 10h/week + increased revenue by 23% + team morale higher than ever.

- A family business facing a market shift. They pivoted their business around their core competency + unveiled high margin opportunities + implemented the needed changes in less than 4 months + increased revenue x2,3 (and still growing!)

- A service provider stretched too thin. They crafted a new offer structure that increased revenue x3,7 + new delivery processes that decreased churn rate by 35% + took 4 weeks of long overdue vacation.

(I have more of these, but LinkedIn says I'm out of characters)

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗬𝗢𝗨𝗥 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲?

Book a call and we'll find better answers, for you and your business.



𝟱 𝗧𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲 :

✔️ I am known to provide unconditional support with brutal honesty
✔️ I hate solutions that make things more complex than they need to be
✔️ I’m a business nerd, entrepreneur for 10+ years (and still going !)
✔️ Born in France, living in Valencia, Spain

Laureline Larcher

Press X to Market

We help B2B SaaS startups get to message-market fit by upgrading their messaging and nailing their GTM foundations

Founder

We're Not Marketers 💀

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a better way? This is We're Not Marketers.

The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.

Stop being overlooked and start listening.

Co Host

BizDev Labs

BizDev Labs is a GTM agency for B2B SaaS startups. We’re putting a spin on the traditional go-to-market model to help startups generate more revenue faster. Through the new way of B2B Growth, we refine your outbound playbook, repurpose and repackage your content, and find customer insights for better product market fit.

Product Marketing Lead

Product Marketing Advisor

Sherweb

Sherweb is a one of the leading cloud service provider in Canada and is the easiest cloud marketplace for managed service providers (MSP). I was responsible of one of their internal IP software called Office Protect. This Microsoft 365 add-on say goodbye to complicated portals, clunky PowerShell scripts and never-ending logs monitoring. I helped around the product strategy, demand generation, market insights, positioning and messaging. Some of my tasks were:

-Create the product's marketing plan, including measurable targets and tactics;
-Coordinate the relationship with sales, and ensure the achievement of partner recruiting objectives
-Translate product specifications into benefits for users and vendors across multiple channels.
-Become the reference person regarding competition;
-Establish the positioning of the product and the marketing strategy relating to it;
-Produce detailed marketing plans & perform competitive intelligence
-Ensure the creation of tools for Sales and marketing documents;
-Work closely with the development, operations, sales and marketing and customer service teams to ensure the success of its product in the market;

Product Marketing Manager

Allswealth

Allswealth is a financial planning software for Canadians build by Canadians. This Fintech startup believe financial planning should be accessible to everyone. They want you to live the life you want by providing you with the tools to balance your financial needs and wants for today and tomorrow. I joined Allswealth as a fractional CMO because I was greatly interested by the industry and I helped them with a handful of marketing tasks such as overall strategies, copywriting, PPC, product marketing, SEO, and customer interviews. We also collaborated on a research project at the Wilfrid Laurier University on doing a market research on the Fintech. This was part of trying to achieve PMF (product market fit).

Product Marketing Consultant

V2 Cloud

V2 Cloud is a DaaS (Desktop as a Service) software used by employees, students or clients deployed in less than 20 minutes. I was the first marketing hired and employee #9 in this B2B tech startup. I was wearing a lot of different hats but later on I was mainly focused on product marketing/design of V2 Cloud. Some of my accomplishments are:

-Promoted within 12 months for helping achieve an annual lead growth of 562%
-Developed and managed an affiliate program targeting tech blogs to write about us
and build-out an automatic process to gather reviews of our product
-Collaborated with our development team to launch over 25 features in 12 months based on
customer suggestions on our product feedback board (Canny)
-Interviewed over 20 customers to learn more about their businesses and how
they discovered/used V2 Cloud
-Set specific marketing goals that align with the overall direction and business goals
-Set a strong focus on SEO that increased our traffic by 900% within two years

Head of Marketing

Growth Marketer

Syneos Health

Syneos Health is a clinical trial company for phase 3 drugs. During this internship, I was supporting the marketing manager to making sure we were able to recruit enough participants for the clinical trial. Leveraging different channel of communication, I was able to help in the rebranding efforts of this pharmaceutical company and was in charge of the different social communities of Miami, Toronto & Quebec City.

Multimedia & Advertising Coordinator

Netleaf

Netleaf is a SEO agency for small and midsize businesses. I did my internship there and learned all of the basic of SEO and was able to do some work around two of the agency clients. I wrote a few articles, learned search optimization best practices, and discovered WordPress.

SEO Trainee

Marketing messaging is the single most important element for B2B SaaS startups.

We’re in a world of attention, today it’s not about distraction, it’s about disorientation.

You might care about campaigns, growth hacks, and hidden tricks, but the most important part is how you’re being relevant and memorable to your target audience.

I was frustrated with managing sales and marketing campaigns with silence as the only result, especially when the issue was right in front of my eyes.

While most are testing blindly, ad hoc and without a clear structure in mind, I get obsessed on what actually matters—tracking the index that is telling you that your key messages actually resonate.

Ideally, you would need a clear workflow that you can follow to get there, with someone who can be your guide to not make the same mistakes startups are making, over and over.

This index is called Message-Market Fit, and startups can get there in 5 steps:

Urgent problems → ICP → Research → Core Messaging → Message testing

I’ve helped 30+ early-stage B2B SaaS startups get there and I can help you:

→ Making sure your outbound emails are relevant and land meetings
→ Generating inbound leads from your content
→ Making your new feature or product launch is successful
→ Reinforcing your positioning in competitive markets

But like great messaging, you need trust to make things work.
If you’re new here, you can:

1. Subscribe to my newsletter to get better at messaging twice a month
2. Book a messaging audit with me to see if I can help

Find your preferred pick on my featured section

Merci, salut 👋

Gab Bujold 💀

Who actually owns the website? Product Marketing or SEO?

When BX Studio reached out to collab, we knew We're Not Marketers 💀 had to settle this once and for all.

Every team agrees the website matters. 
Almost no one agrees on who should control it.

It's time to break down the tension:

→ Who controls the story?
→ Who drives visibility?
→ How do you build a site that actually performs?

I've been on both sides of this fight: 
Worked on dozens of websites. Built SEO strategies. 
Written positioning that never saw the light of day because "it's not optimized."

This conversation is long overdue.

Expect hot takes, bold picks, and plenty of tangents.

The lineup:

One side: PMMs fighting for the narrative ✨
Other side: SEO experts living in the data  🔧

November 19th | 2:00pm EST
PS. This might get spicy 🌶️

Link to register in the comments 👇

Messaging + message testing for B2B SaaS | Co-host at We’re Not Marketers

You know what's worse than launching a feature as a PMM?

Explaining the same damn feature 47 times across Slack, email, and "quick syncs"

While Sales doesn't get it
Product keeps changing scope
And Marketing wants "just one more asset"

Meanwhile you're drowning in context switching and everyone's asking when the enablement doc is ready

(It's been ready. They just won't read it because it's a 10-page PDF that puts people to sleep)

This is the reality of being a PMM in 2025

But there’s a secret way that I’ve been using to make recurring product marketing tasks, sucks wayyyy less.

It’s a demo automation suite called Guideflow, and today they are launching their 2.0 version

I’m working with them, but my recommendation is truthful 👀 🙏

Q4 is kicking all of our asses, we need a break

But I won’t tell you how, I’ll show you instead 📺


With Guideflow, I can:

✔️ Turn any feature into an interactive demo in under 2 minutes

✔️ Stop the endless context switching and make feature launches actually stick 

✔️ Use AI to auto-customize demos for different stakeholders (sales, product, whoever needs it)

What’s not to love? 


This is what differentiate a great feature launch, than one that everyone ignore

It’s all about making them interactive

Check out Guideflow in the comments 👇

taplio

The Battle

Laureline Larcher

Gab Bujold 💀

Followers

Posts

Engagements

Likes

Performance ScoreGab Bujold 💀's LinkedIn Performance

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taplio

The Battle

Laureline Larcher

Gab Bujold 💀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gab Bujold 💀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGab Bujold 💀's LinkedIn Performance