Lauren Dudley

Auxo

⚡️ We’re a purpose-first social team offering campaigns, training and management across organic, paid and content creator relationships, slotting seamlessly into a wider 360° marketing strategy. 

⚡️ We work with brands and personalities of all shapes and sizes, across many industries and niches, all with the same goal: to be iconic. 

⚡️ We believe in no bullshit.  

⚡️ We believe in being human. 

⚡️ We believe in knowledge sharing.

⚡️ We donate 5% of annual profits to Mind Charity.

Founder & Director 

(various)

Digital Marketing Director

Various online and print publications

+ Journalist - British Vogue, GQ, Elle, Grazia, The Mirror and so on.
+ Picture Editor - Print and Digital - Vogue, Conde Nast International, British GQ, Porter, Glamour, Brides, Marie Claire, Elle, Hello! Magazine and others.
+ Photographer - Vogue, Glamour, Twinings, Lexus, Galvin Restaurants, Les Nereides, London Farmer's Markets, Define London, Time's Up Rally and so much more.

Freelance Content Producer

Taster

+ Heading all of the 7 brands' digital output. 
+ Across the 14 months, I increased our following across platforms over 500%.
+ An image I produced for Out Fry’s social was voted finalist for Most Instagrammable Dish in the UK Deliveroo Awards. This particular dish was then placed 87 on the top 100 dishes sold across Deliveroo internationally in the same year.

Social Media, Content & Community Manager

NET-A-PORTER

Contracted Picture Editor, working on the visual output of Porter Digital - both across the website and social media.

Picture Editor

Glamour

When Glamour became bi-annual, I came on board for a contracted 3 months to put together the AW19 issue.

AW19 Print Picture Editor

Vogue

Digital Picture Editor

Grazia Magazine / Bauer Media

Working alongside the visual team of Grazia Magazine.

Picture Team

Vantage News

+ Running the social media (facebook and instagram) for Vantage
+ Keeping track of what had been published 
+ Creating relationships with picture teams across the UK.

Administrative and Marketing Assistant

Founder and Director of social-first team Auxo - pronounced “awk-soh”, meaning Greek goddess of growth.

⚡️ We’re a TikTok-first social team offering campaigns, training and management across organic, paid and content creator relationships, slotting seamlessly into a wider 360° marketing strategy. 

⚡️ We work with brands and personalities of all shapes and sizes, across many industries and niches, all with the same goal: to be iconic. 

⚡️ We believe in no bullshit.  

⚡️ We believe in being human. 

⚡️ We believe in knowledge sharing.

⚡️ We donate 5% of annual profits to Mind Charity.

Immersive Everywhere

Marketing Manager

Freelance Marketing Executive

Time Out Group plc

Freelance Commercial Writer

- Optimise and update Time Out's affiliate content in the CMS (local and international) to boost CTRs to partner sites (Airbnb, GetYourGuide, Booking.com) and drive bookings/revenue
- Manage the updates calendar and monitor seasonal, location and event-based opportunities 
- Devise SEO-based content strategies to tackle Google's algorithm updates and changing behaviours within travel and seasonal trends
- Act as a point of contact for partners and PRs, and meet with them to discuss insights, new products, content opportunities and paid advertisement, as well as reporting on revenue results
- Write new travel features based on trending keywords and topics within the industry
- Leverage affiliate marketing opportunities through newsletters and solus email campaigns. Topics include TodayTix theatre sales, client offers, new partner products and seasonal or destination-led promos in targeted cities
- Champion our affiliates mission and liaise with social, CRM and editorial teams on guidelines and new strategies 
- Track revenue on analytics platforms and back-end on partner sites
- Analyse traffic, EPC, and conversions to identify our most valuable pages (Skimlinks, Looker) 
- Proactively seek out revenue-focused linking opportunities on Skimlinks
- Write SEO-optimised hotel reviews and new posts
- Curate and build paid social posts to promote new initiatives from partners and trending properties
- Film, edit and voiceover TikTok videos for hospitality clients (inc. hotels, galleries and restaurants)

Affiliate Content Executive

DesignMyNight

- Updated editorial listicles on the website, featuring hundreds of hospitality venues across multiple cities – including our clients (focusing on SEO, USPs and topical info)
- Wrote and built new listicles in the CMS
- Wrote topical blog posts and reviews for hotels, bars and restaurants in London
- Updated metadata and tracked page rankings  
- Conducted trend research on the topics of hospitality, nightlife and culture

Freelance Content Writer

Mad Monkey

Freelance Content Writer 

Kaplan International Pathways

- Appointed as one of the lead copywriters in the company rebrand – built hundreds of web pages detailing our services and city guides to drive student enrolment
- Wrote long-form blog posts and created a 'lifestyle' section on the blog to boost engagement from non-native English speaking international students 
- Conducted student interviews for our YouTube channel
- Directed cross-functional digital teams to create impactful B2C campaign materials
- Crafted tailored brochures for global universities in Adobe InDesign, adjusting tone to suit regional differences

Copywriter

- Managed our 3 social media accounts: wrote captions, sourced and created visual content, scheduled, maintained follower engagement, ran competitions, analysed competitor pages, produced reactive stories and restrategised in line with evolving trends and algorithm updates
- Coordinated marketing requests from clients (sometimes via PRs and account managers), building rapport and managing expectations, along with overseeing the posting schedule 
- Pitched feature ideas to journalists and nurtured content partnerships with affiliate brands/publications (UNiDAYS, River Island, Heat World, The Handbook)
- Led multi-channel campaigns, managing every aspect from ideation, budgeting, digital and physical promotion (web, social and physical collateral), campaign messaging, asset designs and securing press coverage. This required strong lines of communication with clients, tech and editorial teams, suppliers and vendors, and external graphic designers
- Directed and scripted promotional video content on-site for our top clients (Ballie Ballerson, Flight Club, etc) 
- Tracked backlinks and rankings for key pages 
- Spearheaded the operations of DesignMyNight's 10th Birthday event at Ballie Ballerson. Liaised with the venue and negotiated quotes for entertainment and catering. Cancelled due to COVID.

Marketing and PR Executive

Marketing and PR Assistant 

Jelingu Creates

- Analysed briefs from start-up founders to formulate their brand voice and build their brand identity through web copy, blog posts, infographics and social posts
- Wrote scripts for in-house promotional YouTube videos, showcasing our services and what sets us apart
- Spoke with clients on the phone to ensure alignment on brand vision and direction

Copywriter Intern

Royal Opera House

Bartender

Erewash museum

Assistant Events Coordinator

Impact Magazine

Content Writer

6 years of content marketing across hospitality and media – combining strategy with storytelling. 

Versatile creative with 6 years of experience implementing data-driven content strategies across web, email, and social media. Knack for understanding a brand's identity, voice and mission and driving it forward through awareness campaigns and activations. 

Track record in collaborating effectively with cross-functional teams to deliver revenue-focused results for clients and exceeding internal targets.

PORTFOLIO: https://taliastanton.journoportfolio.com/

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Lauren Dudley

Talia Stanton

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