Lauren Surman

LWL Consulting

Founder

Sendoso

Sendoso is the Official Gifting Sponsor of The Friday Live With Lauren Show! Tune in every Friday LIVE on LinkedIn for your chance to win a gifting experience from Sendoso! Link to attend is located in the events tab!

Brand Ambassador

Betterleap

Excited to announce that I'll be partnering with Betterleap - the company with a mission to 10x recruiters productivity. Want to learn how Betterleap can take away some of your recruiting headaches? 

DM me today to learn more OR use www.betterleap.com/laurensurman to sign up for your FREE trial today!

The Friday Live With Lauren Show

As the host and executive producer of The Friday Live With Lauren Show, I’ve created a platform on LinkedIn, YouTube, and X for streaming each Friday. Each episode features industry leaders discussing four topics relevant to their experience. 

The three core pillars of the show is to Learn, Laugh  and Level-Up

Highlights:

Audience Growth: Achieved over 10,000 viewers and 46,870 minutes watched in the past year alone. 

Influential Guests: Hosted leaders with a combined following of 1.1 million+ followers on LinkedIn and over 500k followers on platforms like YouTube and X. 
Engaging Segments: Invited on Michelle Craig to host "High Five Friday," celebrating LinkedIn network achievements and achieving audience growth. 

Skills and Impact:
Content Creation: Plan and produce hour-long episodes with expert guests.
Promotion: Promote shows on LinkedIn, inviting up to 1,000 new viewers weekly.
Brand Visibility: Enhanced my personal brand and used show content for marketing.

Key Guests Hosted:
April Little
Henry Schuk
Amy Miller
Morgan J Ingram
Kevin KD Dorsey
Leslie Venetz
Joel Lalgee
Jen Allen-Knuth
Chaniqua (Nikki) Ivey
+ More

Sponsorships:
Sold sponsorships to B2B companies that would benefit from partnering with the live show. Tracked all analytics and pitched companies on a monthly, quarterly, and yearly sponsorship rate. 

This role has been key in growing my brand and connecting with a wide audience through engaging and insightful live shows.

To be a guest on the show email lauren@lessonswithlauren.co with the subject line "LIVE SHOW GUEST"

and remember... "If you didn't like it, don't come back!"

Host & Executive Producer

The Accountability Group

Grow your network and engagement by posting consistently on LinkedIn for 30 days in this guided group.

Text Blaze

Eliminate repetitive typing tasks and mistakes. Save dynamic text snippets and insert them anywhere on the web.

Kastel Staffing Group

Recruiter

It's Destiny Recruiting

Expert at Video Prospecting, Cold Calling, Boolean Search, Business Development, and CRM Management. 

SaaS Sales Diversity and Inclusion Recruiting - 80% of the candidates we have placed in 2020/2021 were women and those of diverse being, thought and life experiences.

We focus on placing SDR/MDR, Account Executives, Customer Success, Account Manager and Executive Level Sales Leadership Professionals.

Our Specialties: SaaS, Cloud, Machine Learning, Data Analytics, Cyber Security/ Networking and True AI Platforms. Mid Market and Enterprise.

Sales Recruiter

CADY

Regional Studio Sales Manager

Studio Sales Manager

iRemember

Live Instagram Hashtag Printer for events 

We provided live hashtag printers for events all over central and south Florida. 

In the business of helping you capture the moment for years to come, and to get photos in print rather than just on your phone and on the internet. 

By supplying a hashtag printer, we encourage attendees to support your social media accounts, as well as offer the ability to promote future events on the printed hashtag photos.

If I Can’t, My Network Can | Placing The Right People In The Right Roles | Fixing Your Job Search Strategy | Live Every Friday on The Friday Live With Lauren Show

Hi! 👋

I'm 𝐋𝐚𝐮𝐫𝐞𝐧 𝐒𝐮𝐫𝐦𝐚𝐧, the Founder at 𝐋𝐖𝐋, a 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞𝐝 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠 𝐚𝐠𝐞𝐧𝐜𝐲 focusing on 𝐒𝐚𝐚𝐒, 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐒𝐞𝐚𝐫𝐜𝐡, 𝐒𝐚𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐓𝐞𝐜𝐡 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠.

I thrive on the "𝐟𝐢𝐠𝐮𝐫𝐞-𝐢𝐭-𝐨𝐮𝐭-𝐧𝐨-𝐦𝐚𝐭𝐭𝐞𝐫-𝐰𝐡𝐚𝐭" mentality, firmly believing that I will conquer any challenge that comes my way. People often describe me as 𝐦𝐚𝐠𝐧𝐞𝐭𝐢𝐜, 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞, and I was even dubbed "The Bad Girl of LinkedIn." My social butterfly nature complements my 𝐮𝐧𝐰𝐚𝐯𝐞𝐫𝐢𝐧𝐠 𝐟𝐨𝐜𝐮𝐬 on achieving results, as I effortlessly 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐚𝐧𝐝 𝐬𝐨𝐜𝐢𝐚𝐥𝐢𝐳𝐞 to create opportunities anywhere I go.

My professional journey has been diverse, spanning hospitality, operations, construction, sales, and now recruiting. My background has equipped me with a 𝐮𝐧𝐢𝐪𝐮𝐞 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐚 𝐰𝐞𝐥𝐥-𝐫𝐨𝐮𝐧𝐝𝐞𝐝 𝐬𝐤𝐢𝐥𝐥 𝐬𝐞𝐭 - I believe I can work in any industry, because 𝐦𝐲 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐬 𝐩𝐞𝐨𝐩𝐥𝐞. I have successfully managed teams of 100+ individuals, closed deals worth up to $1.2 million, and even had the privilege of serving as Mr. Marriott's personal server.

While my professional life is thriving, my 𝐦𝐨𝐬𝐭 𝐜𝐡𝐞𝐫𝐢𝐬𝐡𝐞𝐝 𝐫𝐨𝐥𝐞 is being a mom to my energetic 6-year-old, Axel. Balancing the demands of work and family brings joy and fulfillment. In my downtime, I love to hit the range 🏌️‍♀️, snuggle my two dogs, and even make it to the beach for sunrise occasionally.

My guiding motto is simple yet powerful: "𝑰𝒇 𝑰 𝑪𝒂𝒏'𝒕, 𝑴𝒚 𝑵𝒆𝒕𝒘𝒐𝒓𝒌 𝑪𝒂𝒏." I believe in teamwork and collaboration. By working together and using the strengths of our network, we can accomplish remarkable things. Building 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 is important to me, and I'm dedicated to making a 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐢𝐦𝐩𝐚𝐜𝐭 on the lives of those I work with. 

If you're seeking a driven and results-oriented partner in recruitment or looking for expert guidance in your job search, 𝐃𝐌 𝐦𝐞 𝐭𝐨𝐝𝐚𝐲!

You're tired of being told there's only one way to succeed.

Every guru has a framework. Every consultant has a playbook. Everyone wants you to follow their exact system, even when it doesn't feel like you.

You're a founder or leader who's built something meaningful by following your instincts. But now you're wondering: Do I have to become someone else to get to the next level?

Here's what I know after 20+ years scaling businesses: The leaders who create lasting success don't copy someone else's playbook. They amplify their own.

I help founders of growing companies and individual leaders turn their authentic strengths into systematic approaches that scale.

Through business transformations and 1:1 coaching, we reverse-engineer what's already working for you and build systems around your natural leadership style.

The result?
⚡ You lead like yourself. Your team connects with the real you. Your business grows in a way that energizes rather than drains you.
⚡ You don't have to choose between being authentic and being successful. When you operate from your genuine strengths, you get better results AND feel better doing it.

Here's how I can help you:
• Subscribe to The Real T newsletter - Weekly insights on authentic leadership and revenue transformation: https://bit.ly/therealt
• Take the Authentic Leadership Audit - Free assessment to see if you're leading authentically or performing a role: https://purladvisors.com/resources
• Book a 30-minute strategy session - We'll dig into what's keeping you stuck and I'll share actionable insights you can use immediately: https://bit.ly/purladvisors

Not ready yet? No problem. Stick around for real conversations about scaling revenue without losing your soul.

Shannon Plumb

I’m happy to share that I’m starting a new position as Board of Directors/Founding Member at Women Sales Experts!

If you are interested in learning more, DM me. I serve as the Membership Chair and membership is open only 2x/year.

⚡Shannon Plumb

Stop shrinking yourself • Former CRO helping leaders reclaim their power after they learned to doubt themselves • Top 1% Techstars Mentor • 100 Powerful Women in Sales • Your instincts aren’t broken

Fractional work isn't for everybody. Here's what sucks about it.

In a recent panel planning session with fellow fractional leaders, we cut through the hype.

The conversation wasn't about the freedom, the flexibility, or the high day rates. It was about the messy reality that rarely makes it into a LinkedIn post.

The trend of executives putting "fractional" in their title while waiting for their next full-time gig has created a lot of confusion. It's also burned a lot of companies who watched their "leader" disappear mid-contract for a W2 job.

Being a true fractional executive is a career choice. Not a stopgap.

And it's not all sunshine and optimized calendars.

Here are the things that suck about it, and why for some of us, it's still worth it:
1. The Grind is Real: Especially at the beginning. It takes time to build a reputation and a referral engine. You have to put in the reps.

2. You Are the Product: If you hate selling, this is not the path for you. You have to get comfortable talking about yourself, your value, and your results. Constantly.

3. Feast or Famine is a Real Cycle: One month you have three new client inquiries, the next month it's crickets. You have to have the financial stability and mental fortitude to ride those waves.

4. The Admin is a Killer: You're not just the CRO or Head of Sales. You're also the bookkeeper, the scheduler, and the IT department across seven different calendars that don't sync.

This isn't a complaint. It's a reality check.

The work is incredibly rewarding if you're built for it. But it's not an easy path, and it's definitely not a vacation.

Join the conversation this Wednesday, 12/3, with some of the best in the business Rachel Johnson, Abi Williams, Anne Pao, and me. Link ⬇️

Tomorrow's Thanksgiving.
Here's what I'm NOT grateful for:

• Being told to "appreciate" jobs that slowly killed my confidence.
• Forcing gratitude for bosses who punished competence.
• Performing thankfulness while ignoring every instinct screaming "this isn't right."

Here's what I AM grateful for:
⚡  Finally trusting my gut when it says "this environment is wrong" instead of "I'm wrong."
⚡  Leaders who stopped shrinking themselves to fit cultures that never deserved them.
⚡  The clarity that comes when you stop performing gratitude and start demanding environments worthy of your talent.

Real gratitude isn't toxic positivity.

It's having the courage to walk away from what doesn't serve you and create space for what actually does.

Happy Thanksgiving to everyone who's choosing authentic leadership over forced appreciation.

What are you ACTUALLY grateful for this year?

I spent 30 minutes talking about authenticity.
And never once mentioned a playbook.

Just recorded a podcast with Kay Miller where we dug into what actually separates leaders who do sales from leaders who enable their teams.

We talked about:
• Why my ballet background taught me more about leadership than most MBA programs
• The moment I realized my identity was too tied to my title
• How to know if you're in a growth situation or just a toxic one (hint: use PROVEN)
• Why showing up as yourself is the only competitive advantage that matters

Kay asked great questions. I gave honest answers. No corporate speak. No guru nonsense.

If you're tired of being told there's only one way to lead, this conversation might resonate.

Take a listen...link in comments 👇

They said you were "too much." Turns out, you were just in the wrong room.

You've been told to be more "assertive," but when you are, you're called "aggressive."

The playbook is the problem, not you.

Early in my tech career, I was often the only woman on the revenue team. I was handed the same playbooks as everyone else and told, "Just follow this."

I tried....I really did.

But when I used the prescribed "assertive" tactics, I was called "aggressive." When I emulated a leadership style that wasn't mine, it felt inauthentic and fell flat.

The playbooks weren't written for my reality. They were written for a different context, personality, and environment. They asked me to suppress my instincts and adopt someone else's.

This is why I don't give clients playbooks. We co-create bespoke frameworks.

Here's the difference:
⚡ A playbook tells you what to do. A framework helps you decide how to think.

If you're a perfectionist stuck in the weeds, we don't build a framework around getting every detail right. We build one that pushes you to decide faster and validate earlier.

If you struggle to be direct without creating casualties, we build a framework that leverages your empathy as a strength.

The goal isn't to learn someone else's script.

It's to build a system that amplifies your authentic strengths and helps you trust your judgment again.

Stop trying to fit into someone else's playbook.

Start writing your own. I'm here to help.

The mashed potato incident of 1996 is legendary in my family.

My mom decided (for the first and only time) we weren't cooking. We were going OUT.

I made such a scene about the missing mashed potatoes that my family still talks about it.

Fast forward to this year.

We're going out for Thanksgiving. My tweens/teens have declared they don't like Thanksgiving food. Period. Not the pie. Not the turkey.

But they MUST have mashed potatoes.

The apple doesn't fall far.

I called the restaurant to confirm they're serving the essential food group. And I made homemade mashed potatoes last night. Just in case.

Happy Thanksgiving. May your stomachs and hearts be full.

Happy to share that I'll be speaking at Dextego's Deal Clinic in 30 minutes. Join me and bring your most challenging Q4 deals to the table.
See you soon!

​Get Expert Eyes on Your Most Challenging Deals
​​
Join our monthly Complex Deal Clinics, where industry veterans provide invaluable insights to help you navigate your toughest sales challenges. These exclusive roundtables offer a unique opportunity to:

​​​-Present your complex deals to seasoned experts
-​​​Receive tailored strategies and actionable advice
​​​-Network with peers facing similar challenges
​​​-Gain fresh perspectives to close high-stakes deals faster

This month's host is ⚡Shannon Plumb⚡. Shannon brings over 20 years of experience in Go-To-Market strategy, having navigated some of the most challenging sales landscapes. Her insights will be invaluable for anyone looking to elevate their sales game.

Only 10 spots available per session to ensure personalized attention. Don't miss this chance to supercharge your deal-closing strategies!

"Could you share your pain points so I can tailor my pitch?"
I got this DM today 🤯👇.

And it perfectly demonstrates why most cold outreach fails.

You're asking ME to do YOUR homework.

Here's what this approach actually signals:
You don't know who you serve. You haven't identified patterns in your market. You're hoping I'll build your value proposition for you.

What strong positioning looks like:
"I noticed you're coaching executives through toxic workplace recovery. Most leaders I work with struggle with distinguishing growth discomfort from actual danger signals. If that resonates, here's how we've approached it."

See the difference?

The revision demonstrates pattern recognition. Shows that they understand my work. Offers a specific insight, not a blank template.

The backwards discovery approach:
"Tell me your problems" = I haven't done my research
"Let me customize my pitch" = I don't have a clear point of view
"Share your challenges" = I'm fishing for anything that might stick

The strategic approach:
Lead with observation. Demonstrate understanding. Offer specific insight. Let THEM decide if it resonates.

Stop asking prospects to write your sales pitch.

Do the pattern recognition work. Know your market. Have a point of view.
Then share it clearly and let the right people raise their hand.

Your positioning should answer "who do you serve and what pattern do you solve" BEFORE you ever reach out.

If you can't articulate that without asking them first, you're not ready to be in their inbox. Full stop.

The Friday before a holiday week. 

What’s the vibe in your house this morning?

I’m living in the “pleeeeaaassseeee don’t make me go to school today” vibes. 

Oh…they have 9 continuous days off after today. So, they’re headed to school.

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The Battle

Lauren Surman

Shannon Plumb

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The Battle

Lauren Surman

Shannon Plumb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shannon Plumb's LinkedIn Performance

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