Lauren Surman

LWL Consulting

Founder

Sendoso

Sendoso is the Official Gifting Sponsor of The Friday Live With Lauren Show! Tune in every Friday LIVE on LinkedIn for your chance to win a gifting experience from Sendoso! Link to attend is located in the events tab!

Brand Ambassador

Betterleap

Excited to announce that I'll be partnering with Betterleap - the company with a mission to 10x recruiters productivity. Want to learn how Betterleap can take away some of your recruiting headaches? 

DM me today to learn more OR use www.betterleap.com/laurensurman to sign up for your FREE trial today!

The Friday Live With Lauren Show

As the host and executive producer of The Friday Live With Lauren Show, I’ve created a platform on LinkedIn, YouTube, and X for streaming each Friday. Each episode features industry leaders discussing four topics relevant to their experience. 

The three core pillars of the show is to Learn, Laugh  and Level-Up

Highlights:

Audience Growth: Achieved over 10,000 viewers and 46,870 minutes watched in the past year alone. 

Influential Guests: Hosted leaders with a combined following of 1.1 million+ followers on LinkedIn and over 500k followers on platforms like YouTube and X. 
Engaging Segments: Invited on Michelle Craig to host "High Five Friday," celebrating LinkedIn network achievements and achieving audience growth. 

Skills and Impact:
Content Creation: Plan and produce hour-long episodes with expert guests.
Promotion: Promote shows on LinkedIn, inviting up to 1,000 new viewers weekly.
Brand Visibility: Enhanced my personal brand and used show content for marketing.

Key Guests Hosted:
April Little
Henry Schuk
Amy Miller
Morgan J Ingram
Kevin KD Dorsey
Leslie Venetz
Joel Lalgee
Jen Allen-Knuth
Chaniqua (Nikki) Ivey
+ More

Sponsorships:
Sold sponsorships to B2B companies that would benefit from partnering with the live show. Tracked all analytics and pitched companies on a monthly, quarterly, and yearly sponsorship rate. 

This role has been key in growing my brand and connecting with a wide audience through engaging and insightful live shows.

To be a guest on the show email lauren@lessonswithlauren.co with the subject line "LIVE SHOW GUEST"

and remember... "If you didn't like it, don't come back!"

Host & Executive Producer

The Accountability Group

Grow your network and engagement by posting consistently on LinkedIn for 30 days in this guided group.

Text Blaze

Eliminate repetitive typing tasks and mistakes. Save dynamic text snippets and insert them anywhere on the web.

Kastel Staffing Group

Recruiter

It's Destiny Recruiting

Expert at Video Prospecting, Cold Calling, Boolean Search, Business Development, and CRM Management. 

SaaS Sales Diversity and Inclusion Recruiting - 80% of the candidates we have placed in 2020/2021 were women and those of diverse being, thought and life experiences.

We focus on placing SDR/MDR, Account Executives, Customer Success, Account Manager and Executive Level Sales Leadership Professionals.

Our Specialties: SaaS, Cloud, Machine Learning, Data Analytics, Cyber Security/ Networking and True AI Platforms. Mid Market and Enterprise.

Sales Recruiter

CADY

Regional Studio Sales Manager

Studio Sales Manager

iRemember

Live Instagram Hashtag Printer for events 

We provided live hashtag printers for events all over central and south Florida. 

In the business of helping you capture the moment for years to come, and to get photos in print rather than just on your phone and on the internet. 

By supplying a hashtag printer, we encourage attendees to support your social media accounts, as well as offer the ability to promote future events on the printed hashtag photos.

If I Can’t, My Network Can | Placing The Right People In The Right Roles | Fixing Your Job Search Strategy | Live Every Friday on The Friday Live With Lauren Show

Hi! 👋

I'm 𝐋𝐚𝐮𝐫𝐞𝐧 𝐒𝐮𝐫𝐦𝐚𝐧, the Founder at 𝐋𝐖𝐋, a 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞𝐝 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠 𝐚𝐠𝐞𝐧𝐜𝐲 focusing on 𝐒𝐚𝐚𝐒, 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐒𝐞𝐚𝐫𝐜𝐡, 𝐒𝐚𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐓𝐞𝐜𝐡 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠.

I thrive on the "𝐟𝐢𝐠𝐮𝐫𝐞-𝐢𝐭-𝐨𝐮𝐭-𝐧𝐨-𝐦𝐚𝐭𝐭𝐞𝐫-𝐰𝐡𝐚𝐭" mentality, firmly believing that I will conquer any challenge that comes my way. People often describe me as 𝐦𝐚𝐠𝐧𝐞𝐭𝐢𝐜, 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞, and I was even dubbed "The Bad Girl of LinkedIn." My social butterfly nature complements my 𝐮𝐧𝐰𝐚𝐯𝐞𝐫𝐢𝐧𝐠 𝐟𝐨𝐜𝐮𝐬 on achieving results, as I effortlessly 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐚𝐧𝐝 𝐬𝐨𝐜𝐢𝐚𝐥𝐢𝐳𝐞 to create opportunities anywhere I go.

My professional journey has been diverse, spanning hospitality, operations, construction, sales, and now recruiting. My background has equipped me with a 𝐮𝐧𝐢𝐪𝐮𝐞 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐚 𝐰𝐞𝐥𝐥-𝐫𝐨𝐮𝐧𝐝𝐞𝐝 𝐬𝐤𝐢𝐥𝐥 𝐬𝐞𝐭 - I believe I can work in any industry, because 𝐦𝐲 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐬 𝐩𝐞𝐨𝐩𝐥𝐞. I have successfully managed teams of 100+ individuals, closed deals worth up to $1.2 million, and even had the privilege of serving as Mr. Marriott's personal server.

While my professional life is thriving, my 𝐦𝐨𝐬𝐭 𝐜𝐡𝐞𝐫𝐢𝐬𝐡𝐞𝐝 𝐫𝐨𝐥𝐞 is being a mom to my energetic 6-year-old, Axel. Balancing the demands of work and family brings joy and fulfillment. In my downtime, I love to hit the range 🏌️‍♀️, snuggle my two dogs, and even make it to the beach for sunrise occasionally.

My guiding motto is simple yet powerful: "𝑰𝒇 𝑰 𝑪𝒂𝒏'𝒕, 𝑴𝒚 𝑵𝒆𝒕𝒘𝒐𝒓𝒌 𝑪𝒂𝒏." I believe in teamwork and collaboration. By working together and using the strengths of our network, we can accomplish remarkable things. Building 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 is important to me, and I'm dedicated to making a 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐢𝐦𝐩𝐚𝐜𝐭 on the lives of those I work with. 

If you're seeking a driven and results-oriented partner in recruitment or looking for expert guidance in your job search, 𝐃𝐌 𝐦𝐞 𝐭𝐨𝐝𝐚𝐲!

🏝 Tina M. D.

Synchrony

Cosmetic and Healthcare Specialty Marketing

CareCredit Client Marketing Manager 

AquaBlue Business Solutions

Creating customized Digital Marketing brand strategy and content solutions to grow matrixed global corporations and small businesses

•	Design high-impact digital content, including social media, email campaigns, marketing briefs, and executive presentations, blending creative design with conversion-focused copy to keep clients ahead of consumer trends and competition, utilizing TikTok, Instagram, Facebook, YouTube, and LinkedIn

•	Manage end-to-end execution of B2B/B2C Brand Marketing Campaigns, leveraging platforms such as Salesforce and HubSpot to enhance engagement and drive sales conversions by over 50% and followers by over 200%

•	Analyze KPI’s including SEO, Keyword, and Conversion traffic to create brand growth by over 75% and provide monthly reporting on budget and conversions


Primary sectors: Financial Services, Real Estate, Mortgage, Insurance, Healthcare & Fitness

Digital Marketing Consultant and Brand Strategist

Workday

•	Created high-impact presentations for senior retail executives, supporting key business initiatives and strategic communications, focusing on the firm’s AI, technology, and business research services

•	Redesign existing SharePoint content, and identified opportunities to improve alignment with brand voice across industries, including Fashion Retail, Beauty, Financial Services, Healthcare, and Higher Education sectors

•	Conducted collateral audits and led redesign efforts to modernize healthcare marketing materials and ensure brand consistency during the transition from COVID to post-COVID communications

Marketing Specialist, In-House Agency

TradePMR

•	Used platforms such as HubSpot to create a strategic marketing plan to increase outreach to recent graduates and early-career professionals by growing the company’s digital presence across LinkedIn, Instagram, podcasts, YouTube, and career site content

•	Wrote, edited, and designed marketing collateral across print and digital formats, enhancing clarity, visual appeal, and audience engagement

Marketing Campaign and Sales Enablement Specialist

MetLife

•	Edited and wrote copy for a procedures manual to support offshoring of operations, ensuring accuracy through direct training and hands-on process review

•	Analyzed financial data and created reports with actionable insights to improve marketing efficiency for small association insurance programs

Financial Marketing Specialist

Macy's

• Analyzed and managed data in compliance with COVID-era regulations to review employee cases for Leave of Absence and corrective action at Macy's

• Implemented strategies to minimize company loss while providing maximum support to affected team members.

Colleague Advisory Associate

Pennymac TPO

Primary role was operations-focused, but included additional projects in marketing, communications, and client engagement 

•	Developed expertise in consumer behavior, financial products, and regulatory requirements—knowledge that informs targeted, compliant marketing strategies for financial services clients.

•	Authored and presented findings and risk analysis to upper management and loan committees to facilitate high-level risk decisions

Remote Senior Credit Analyst 

Trust Lending

•	Identified patterns and trends in borrower data, a skill that now supports audience segmentation, campaign targeting, and trend forecasting in marketing initiatives

•	Communicated effectively with primarily Spanish-speaking clients and documentation

Senior Mortgage Underwriter

Providing customized Brand Marketing Strategy, Content Creation, and Digital Marketing strategy to refine your brand and set you on a growth path.

Utilizing over a decade of Marketing, Brand Strategy, Client Engagement, and Financial expertise from the corporate world to grow matrixed global organizations and private businesses. 

💥Now accepting new contract and fractional/freelance clients💥 

💥International clients welcome💥


EXPERIENCE SNAPSHOT: 
💻 Marketing Campaign Strategy, including Agency (traditional, direct-mail, digital, e-mail and social media): 8 years
💻 Analysis (financial, trend, data analytics): 10+ years 
💻 Corporate Training, Consulting, and Onboarding: 5 years

🛍 AMBASSADORSHIPS: Sand Cloud, Re/Make Global, Astoria Activewear

Early-Career Experience includes
📎 Wells Fargo Private Mortgage Banking
📎  Home Services Lending
📎  Mutual of Omaha Mortgage
📎  Miller, Johnson, Steichen & Kinnard
📎  Primary Residential Mortgage
 

#DigitalMarketing #SalesEnablement #BrandManagement

Digital Marketing, Brand Management and Business Development Specialist

Helping small businesses drive growth and streamline processes. Providing Digital Marketing, Brand Management, OBM and Business Development, Business Operations and public relations expertise.

Key talents used: Branding, social media marketing, financial analysis, social media, digital marketing, web design, copywriting/editing/proofreading, CRM, email marketing, client relations management

•	Crafted direct mail copy and social media content to increase business reach and develop business leads
•	Design and prepare all elements of business newsletters, including copywriting, design, and content development
•	Plan and execute focused client success plans, across multiple social media platforms to grow social media presence
• Manage multiple social media accounts for clients including Facebook and LinkedIn groups and business profiles
•	Update marketing materials and presentations, create trend forecasts, and establish and manage budgets 
•	Design eye-catching content and marketing materials for clients, driving an increase in social media presence, and leading to more than 20 business partnerships between clients and vendors
•	Perform targeted business research to identify potential client and vendor partners to create client networking opportunities
•	Employ trend forecasting, conducted market research, and reviewed data analytics presentation materials



Previous Marketing experience pre-2016, involving both permanent and contract roles (see below)

taplio

The Battle

Lauren Surman

Tina D.

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