Laurent De Grauwe

Co-Founder and CEO @ Justifai | Product, Growth, AI Governance | ex-Microsoft

Driving Innovation and Growth in Tech: From Startups to Global Enterprises

Global Sales & Marketing Leader: With over 20 years of experience, I've driven transformative growth across Cloud Computing, IoT, Data and AI, and Enterprise Software.

Strategic Thinker: From Microsoft to startups, I've consistently scaled businesses of all sizes. Key achievements include:
- Achieving first $1M ARR in startups
- Growing incubation workloads to +$100M
- Transforming products into multi-billion dollar businesses

Go-To-Market Specialist: Expert in crafting and executing global GTM strategies that deliver exponential growth. I've led teams to success in small and highly matrixed organizations.

Business Developer at heart: I thrive where routes to market are yet to be defined. I am a quick learner and able to pivot based on market context.

Authentic Leader: Empowering people to accelerate business growth. Passionate coach, focusing on individual strengths and adapting leadership style for maximum effectiveness.

Sr. Director Global Field GTM & Programs 

Microsoft

•	Led 15 direct reports and cross-functional teams to achieve Microsoft’s global modern marketing measurement capabilities, including stakeholder management, and executive alignments
•	Developed and led the global solutions implementation for customer UXs, and transformational shift for sales and marketing conversation into measurable customer engagements
•	Managed multiple stakeholders, communities and team and org engagements to deliver programs aligned to strategic direction, and assure the adoption and execution necessary for cross-org change management

Director of Marketing Analytics

•	Architected and implemented comprehensive reporting platform leveraging Cosmos, SQL Server, Tabular cubes, and Power BI, to provide actionable insights supporting Leadership Teams
•	Program Managed BI solutions that consolidated activity data across Microsoft consumer products into a unified reporting framework, and transformed telemetry data into strategic insights

Senior Program Manager

Senior Business Program Manager

Group Manager

Production Support Manager

Unisys

Technical Consultant

Dash.com

Quality Assurance

As the Director of Marketing Analytics at Microsoft, I have over six years of experience in leading and managing cross-functional teams to deliver data-driven insights and solutions that align with the business needs, strategy, and architecture of the company. I have a Master's of Science degree in Environmental Science and a strong background in business analysis, business intelligence, and analytical skills.

My mission is to empower and enable each organization and the broader company to make informed and effective decisions based on data and analytics. I leverage my versatile and results-oriented approach to drive cross-team collaboration, process and program improvement, and solution-oriented critical thinking. I am passionate about the future of technology and its impact it has on us as individuals and across society.

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Laurent De Grauwe

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