Laurent De Grauwe

Co-Founder and CEO @ Justifai | Product, Growth, AI Governance | ex-Microsoft

Driving Innovation and Growth in Tech: From Startups to Global Enterprises

Global Sales & Marketing Leader: With over 20 years of experience, I've driven transformative growth across Cloud Computing, IoT, Data and AI, and Enterprise Software.

Strategic Thinker: From Microsoft to startups, I've consistently scaled businesses of all sizes. Key achievements include:
- Achieving first $1M ARR in startups
- Growing incubation workloads to +$100M
- Transforming products into multi-billion dollar businesses

Go-To-Market Specialist: Expert in crafting and executing global GTM strategies that deliver exponential growth. I've led teams to success in small and highly matrixed organizations.

Business Developer at heart: I thrive where routes to market are yet to be defined. I am a quick learner and able to pivot based on market context.

Authentic Leader: Empowering people to accelerate business growth. Passionate coach, focusing on individual strengths and adapting leadership style for maximum effectiveness.

Sr. Director Global Field GTM & Programs 

KPMG Finland

Alliance Director

Microsoft

Helping customers make their digital transformation real: Engage their customers -> Empower their employees -> Optimize their business operations -> Transform their products.

Maximizing the business benefits from the customers business data with AI enabled solutions.

In Marketing & Operations (M&O) responsible of driving Dynamics 365 & Power Platform business in Enterprise, Corporate and SMB customer space with partners; Sales, Customer Experience, Customer Service, Field Service, Supply Chain Management, Finance, HR and Low code-No code platform (Power Apps), Power Automate (RPA) and Power Virtual Agents (BOTs).

Go to market planning and local tailoring. Business tracking and quarterly reviews. "What we sell and how we sell". Resulting in growing the business 10x.

Business Applications Business Group Lead

Responsible for leading integrated business and marketing planning for Microsoft Dynamics and ensuring successful execution of the marketing strategy and vision to achieve the business goals.

Launching Dynamics 365 and Power Platform

Dynamics Business Group Lead

Country Manager, Advertising & Online/Microsoft Advertising

Member of Microsoft Oy Senior Leadership team

Leading sales team and driving enterprise customer sales and agency relationships with full P&L responsibility.

Driving Digital Advertising business including:
- Display advertising
- Programmatic advertising (Established 100% programmatic portfolio)
- Establishing Appnexus partnerships
- Search advertising
- Business relationships with CMOs and agencies

Country Manager - Microsoft Advertising

Online Business Group Lead

Trade Marketing Lead

Account Executive

EPG/Public Sector, Education 

Driving education programs with partners and municipalities. Launching Partners in Learning program to upskill teachers for digital learning enviroments.

Business Development Manager

Media Sales Manager

Novogroup

Intranet-, extranet- and internet publisher solution sales

Account Manager

Kauppalehti

Sales Manager

Pro Stuff

Distributor of Radio Controlled Cars accessories. Sponsoring top talents.

Business Owner

Helping customers make digital transformation real through transforming business processes with the help of AI: To Engage their customers -> Empower their employees -> Optimize their business -> Transform their products.

Experienced Business Leader/Professional with a demonstrated history of working in the software industry and digital advertising. Entrepreneurial & growth mindset. Skilled in Go-to-market strategy and execution, Business Portfolio management, Digital Strategy, Marketing Management, Sales Leadership, Partner Recruitment/Development/Enablement and Customer Relationship Management. Strong business development professional with experience in navigating in a complex matrix organization.

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The Battle

Laurent De Grauwe

Jani Savolainen

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