Laurent De Grauwe

Co-Founder and CEO @ Justifai | Product, Growth, AI Governance | ex-Microsoft

Driving Innovation and Growth in Tech: From Startups to Global Enterprises

Global Sales & Marketing Leader: With over 20 years of experience, I've driven transformative growth across Cloud Computing, IoT, Data and AI, and Enterprise Software.

Strategic Thinker: From Microsoft to startups, I've consistently scaled businesses of all sizes. Key achievements include:
- Achieving first $1M ARR in startups
- Growing incubation workloads to +$100M
- Transforming products into multi-billion dollar businesses

Go-To-Market Specialist: Expert in crafting and executing global GTM strategies that deliver exponential growth. I've led teams to success in small and highly matrixed organizations.

Business Developer at heart: I thrive where routes to market are yet to be defined. I am a quick learner and able to pivot based on market context.

Authentic Leader: Empowering people to accelerate business growth. Passionate coach, focusing on individual strengths and adapting leadership style for maximum effectiveness.

Sr. Director Global Field GTM & Programs 

With over 30 years of experience in driving digital transformation with Business Applications (ERP, CRM, Low Code), I now lead IT Asset Management (ITAM) at ServiceNow, helping organizations streamline and automate the lifecycle of hardware, software, cloud IT, and enterprise assets. My focus is on enabling our customers to optimize technology investments and achieve measurable business outcomes by leveraging innovative ITAM solutions.  

At ServiceNow, I lead global sales and go-to-market efforts to empower teams to effectively engage clients, address their priorities, and deliver tailored solutions. My commitment to coaching and mentoring ensures our teams are equipped to collaborate with customers and provide value-driven outcomes. My passion lies in fostering partnerships that drive transformation and sustainable growth.

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Laurent De Grauwe

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