Laurent De Grauwe

Co-Founder and CEO @ Justifai | Product, Growth, AI Governance | ex-Microsoft

Driving Innovation and Growth in Tech: From Startups to Global Enterprises

Global Sales & Marketing Leader: With over 20 years of experience, I've driven transformative growth across Cloud Computing, IoT, Data and AI, and Enterprise Software.

Strategic Thinker: From Microsoft to startups, I've consistently scaled businesses of all sizes. Key achievements include:
- Achieving first $1M ARR in startups
- Growing incubation workloads to +$100M
- Transforming products into multi-billion dollar businesses

Go-To-Market Specialist: Expert in crafting and executing global GTM strategies that deliver exponential growth. I've led teams to success in small and highly matrixed organizations.

Business Developer at heart: I thrive where routes to market are yet to be defined. I am a quick learner and able to pivot based on market context.

Authentic Leader: Empowering people to accelerate business growth. Passionate coach, focusing on individual strengths and adapting leadership style for maximum effectiveness.

Sr. Director Global Field GTM & Programs 

AI consultant for Non-Tech Marketing Expert | Building customized AI strategy to streamline and automate operations |

I help fast-growing European startups and scaleups streamline operations through AI-driven automation and custom workflows, built on Make.com and designed for scale.

As an independent consultant, I partner with ambitious teams to design, build, and optimise no-code automation systems that reduce manual work, eliminate inefficiencies, and free your people to focus on what drives growth.

I don't just create automations, I architect long-term, flexible systems that grow with your business.

🔧 What I deliver:
• Custom automation solutions (Make.com, APIs, SaaS tools)
• Workflow design and process optimisation
• Automation & AI strategy tailored to your ops
• Seamless integrations across tools and platforms
• Scalable systems that don’t need babysitting

🎯 I work best with startups and scaleups (50+ employees) who are growing fast and want to invest in smarter systems, without hiring full dev teams or relying on rigid SaaS setups.

If your backend operations are slowing you down, I can help build the systems your team wishes they had months ago.

📩 Let’s connect if you're ready to scale faster, with less friction.

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Laurent De Grauwe

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