You champion everyone but yourself. Because no one ever taught you to find the words for your own impact. When the opportunities present, you're valued in words but invisible in decisions.

You've led teams through impossible situations. Held things together when it mattered most. Put your people first and delivered exceptionally under real pressure, quietly and consistently.

But when someone asks what YOU do, you go blank. 

You deflect to what the team delivered. 
You undersell your role in the results. 
The words don't come for yourself.

In every meeting.
In every review.
In every discussion.

For scope.
For growth.
For promotion.
For new roles that come along....

And the opportunity either passes or you scramble through it knowing you left so much of yourself on the table. Humble and kind - always. Part of the decisions - never.

You feel burnt. 
The pressure is compounding. 
The support has evaporated. 
The frustration is overwhelming.


I know because I lived it.


15 years in oncology, leader and clinical (on the ground) educator had already taught me that putting people first is what delivers results in high stakes environments. 

In corporate, that approach didn't fit their traditional definition. So none of it existed.

And it finally broke me.


So I built a system founded on what I experienced first hand in oncology. 

The focus is to sustain and support senior corporate leaders to advocate for who they already are - with clarity.

This isn't a CV. This is helping you build the strength and confidence that only you can build for yourself.


Translate - deeply understand and acknowledge what you do and its value.

Advocate - with clarity from that validating belief, and feel the weight of external validation lift.

Decide - with peace, when opportunities present, that serve who you are.


Once you have those words, they don't leave. They advocate for you in every room you walk into. This is a flywheel that keeps building.

Clarity - Recognition - Confidence - Opportunity.

Without becoming someone you're not.


Oncology-trained. Corporate-tested.

DM me "CLARITY". Let me help you be the change you need.

Laurie Banfi

Top 35 UK Leadership Creator (Favikon) | Global Procurement Director | Manchester Native Experiencing The Middle East

I am a Global Commercial Leader with 20 years of experience scaling businesses across the UK, Europe, and the Middle East. 

I have delivered £500M+ revenue impact through commercial system design, turnaround, pricing and service discipline, partner growth, and revenue systems. I have held full P&L responsibility, managed £150m+ key account credit exposure, and built and led multi-site sales and contact centre teams of 200+ across various industries.

My work focuses on revenue architecture, operating rhythm, and disciplined execution. I build commercial systems that improve margins, strengthen forecast reliability, reduce churn, and scale delivery without eroding profitability. 

Some of my outcomes include:
- 35% gross margin improvement through full commercial redesign
- 50% increase in sales output through KPI architecture and accountability frameworks
- 20% churn reduction through structured novel retention programs
- Wholesale and distribution strategy redesign resulting in 40% key account growth
- Contact-centre scale-up delivering sustained profitability improvements

I have also supported leaders and teams at Citigroup, British Gas, ING, HSBC, and Hyundai across EMEA, through my advisory business, leading sales recovery, restructuring, GTM refinement, and operational transformation.

Alongside my commercial leadership work, I am exploring how AI, EQ, and neuroscience are reshaping executive decision-making in revenue environments. My focus is on integrating automation without weakening judgement, governance, or accountability.

Aligned with my passion for writing, I also advise a small number of senior leaders on executive narrative positioning and long-form newsletter strategy, including a publication with a six-figure subscriber base and 50% open rates. 

I'm currently open to senior commercial leadership roles across the GCC.

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The Battle

Laurie Banfi

Saieed Sadeghzadeh

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