You champion everyone but yourself. Because no one ever taught you to find the words for your own impact. When the opportunities present, you're valued in words but invisible in decisions.

You've led teams through impossible situations. Held things together when it mattered most. Put your people first and delivered exceptionally under real pressure, quietly and consistently.

But when someone asks what YOU do, you go blank. 

You deflect to what the team delivered. 
You undersell your role in the results. 
The words don't come for yourself.

In every meeting.
In every review.
In every discussion.

For scope.
For growth.
For promotion.
For new roles that come along....

And the opportunity either passes or you scramble through it knowing you left so much of yourself on the table. Humble and kind - always. Part of the decisions - never.

You feel burnt. 
The pressure is compounding. 
The support has evaporated. 
The frustration is overwhelming.


I know because I lived it.


15 years in oncology, leader and clinical (on the ground) educator had already taught me that putting people first is what delivers results in high stakes environments. 

In corporate, that approach didn't fit their traditional definition. So none of it existed.

And it finally broke me.


So I built a system founded on what I experienced first hand in oncology. 

The focus is to sustain and support senior corporate leaders to advocate for who they already are - with clarity.

This isn't a CV. This is helping you build the strength and confidence that only you can build for yourself.


Translate - deeply understand and acknowledge what you do and its value.

Advocate - with clarity from that validating belief, and feel the weight of external validation lift.

Decide - with peace, when opportunities present, that serve who you are.


Once you have those words, they don't leave. They advocate for you in every room you walk into. This is a flywheel that keeps building.

Clarity - Recognition - Confidence - Opportunity.

Without becoming someone you're not.


Oncology-trained. Corporate-tested.

DM me "CLARITY". Let me help you be the change you need.

Laurie Banfi

I have an extensive background in commercial insurance with various industries including contractors, manufacturing, health care, transportation, retail etc.  Including various coverages' such as Work Comp, Property, Liability, Auto, Cyber, D&O, Bonds, Excess.  I've also had the opportunity to hold various positions to round out my skills and knowledge.  I've held positions in the areas of service, marketing, underwriting and sales.  I enjoy the insurance industry with it's ever changing and growing market as well as the challenges it can bring.

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The Battle

Laurie Banfi

Susan Smith, CIC, CISR

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