You champion everyone but yourself. Not because you can't. Because no one ever taught you to translate your own impact into words that get heard.

I know because I lived it.

I walked into my first corporate role after 15 years in oncology.

I'd done this before.

Deep expertise in leading teams through impossible situations.
A track record of holding people together when it mattered most.
Genuine care that got results.

For years, I delivered.
Quietly. Consistently. The way I always had.

But the people work was invisible.

The trust that made results happen.
The care that kept people delivering.

None of it fit their "definition".
So none of it existed.

The environment made it clear: the problem was me.

That I needed to toughen up.
Perform.
Become someone else to be recognized.

And it finally broke me.

At that point I held on to what I knew.
My oncology roots.

I had already been taught not just to see, but deliver this work as impact.

Corporate had not trained it out of me.
It just had no mechanism to see it.

So I built one.

I've helped over 100 human-first leaders in traditional corporate do what I learned to do - build an executive-ready Impact Portfolio.

So you can advocate for scope, promotion, or compensation:

→ Translate - Name and own your impact in language that lands
→ Advocate - Know exactly what to ask for, with the words to get it
→ Decide - Have a plan: what, by when, and what you'll do if it doesn't happen

Without becoming someone you're not.

Oncology-trained. Corporate-tested.

DM me "CLARITY" to start.

Laurie Banfi

Championing others has a cost.

Never championing yourself.

This was my story:

I did everything they said I had to.
Still passed over.

Working harder didn't change it.

Waiting to be noticed didn't either.


Here's what changed everything:

I already knew how to advocate.

I did it constantly. For my team. My peers. My direct reports. 

Translated their impact into language that got heard and moved the needle forward.

The skill wasn't missing.
It was pointed in every direction but my own.

This isn't a deficit. It's a redirect.

Here are the 5 steps I take:

1. Name one win you'd champion if it were theirs
2. Write the case you'd make for them
3. Read it back as if it's yours
4. Notice your own resistance
5. Acknowledge it all.

Because if you can't see what you've done,
why should anyone else?


I learnt from experience:

Keep pointing it outward and nothing changes. 

Another year of being valued in words and invisible in decisions (including your own).


Redirect it at yourself and watch what shifts:

Your impact gets heard by who matters - yourself first.
You advocate from that acknowledgment
You choose what's next from clarity, not exhaustion.

Same skill. Finally pointed at you.


What win did you downplay this week?


♻️ Repost to help someone acknowledge their own impact

➕ Follow Laurie Banfi for more on closing the recognition gap as a human-first leader.

Exhausted from effort that no one sees? DM me CLARITY - harder isn't the answer.

Valued in words but invisible in decisions? | For human-first leaders in traditional corporate | Oncology-trained. Corporate-tested | DM me “CLARITY”

Valerio Castorina

Elastic

Principal Regional Services Partner - Benelux & Nordics

Leaders Accomplished

Leaders Accomplished mission is to accellerate project managers journey to unleash their full potential so they can unlock a leadership career that maximizes: 
- Autonomy
- Income
- Impact

Founder & CEO

Amazon Web Services (AWS)

Responsible for successful delivery of Professional Services engagements within a defined set of accounts primarly in the Financial Services domain. Accountable for KPIs such as: Customer Satisfaction (CSAT), Bookings and Revenue Forecasting.

Main Activities:
• Identify new business opportunities and lead the activities to define Professional Services engagement proposals.
• Support the Customer in defining their business outcomes and work backwards to outline the journey to achieve those.
• Establish trusted advisor relationships, up to C-level, with key Customer stakeholders.
• Provide strategic consulting to Customer and Partners to ensure appropriate project/program management and risk mitigation.
• Advise customers on how to manage their implementation Partners.
• Manage the day to day activities of the project cross-functional team.
• Manage financials (revenues, forecasts, execution margins) and resource allocation against assigned budget.

Senior Engagement Manager - Professional Services

Responsible to accellerate the cloud journey of Enterprise Customers in the BeNeLux through an AWSome team of Professional Services consultants.

Main Activities:
People Management: responsible for building, developing and managing a team of cross-functional professional services consultants.
Business Development: working with customers and partners to identify and drive opportunities requiring Professional Services expertise.
Delivery Management: provide project/program portfolio guidance and oversight to delivery teams deployed to assigned accounts.

Practice Manager - Professional Services - BeNeLux

Wipro

Responsible for the delivery on time, budget and scope of Salesforce CRM projects for clients in a variety of industries such as: FMCG, Telecom, Healthcare, Manufacturing and Supply Chain.

Main Activities:
- Lead medium to large transformation programs (3M+ EUR) by managing cross-functional teams up to 50+ FTE, on-site and offshore, to deliver against the assigned SOW.
- Manage key client stakeholders, up to C-level, and drive the activities to ensure customer success.
- Prepare and maintain project schedules, budget trackers and regular status reporting.
- Identify risks and issues and define resolution and mitigation plans accordingly.

Senior Project Manager - Salesforce

IRECKONU

Responsible for leading the Project Management Team, the Project Management Office and various project deliveries of the IRECKONU cloud-based solutions to customers in the Hospitality sector and supporting sales in client engagements.

Main Activities:
- Team Management: recruit, mentor, train, coach and appraise project managers (2 FTE).
- Lead the Project Management Office: chair project review meetings, report to senior management on project portfolio performance and improvement needed for increasing operational excellence.
- Sales Support: identify new opportunities and prepare Statements of Work.
- Manage mid to large size projects: Manage projects within budget, time and scope interfacing with development teams, clients and stakeholders ensuring maximum customer satisfaction.

Head Of Project Management

Responsible for the successful delivery of the IRECKONU cloud solution to customers in the Hospitality sector from Pre-Sales to handover to Operations. 

Main Activities:
- Support Pre-Sales Activities: assist Sales in the preparation of Statements of Work (SoW) by documenting outcome of business analysis such as: scope, key assumptions, acceptance criteria, budget and risks.
- Customer Project Management: Prepare and maintain project planning, manage customers and stakeholders expectations/issues (up to C-Level), identify and mitigate risks, manage resources according to defined scope/time/budget.
- Partners/Vendors Management: manage relations with 3rd party vendors such as: Oracle, Sabre, Philips, Exact, SAIA and many other top players in the industry.
- Lead Project Management Office: Develop and maintain a delivery process, setting standards for project documentation/templates and report on projects performance to Senior management.

Customer Project Manager & PMO Lead - Hospitality Cloud IT

Ericsson

Responsible for the successful delivery of system integration and software development projects in the Telecom and ICT area such as: Value Added Services Network, Cloud, IoT, CRM, OTT TV, Web and App Development.

Main Activities:
- Facilitate translation of business and technical requirements into project objectives and derive time plan, scope and budget.
- Establish and lead the team throughout the project and as well create the right conditions to properly execute on project goals.
- Manage stakeholders and ensure that project objectives are met in accordance to agreed quality, time and budget.
- Perform risk analysis/mitigation and change control.

Some Key Projects:
- KNIPPR for T-Mobile Netherlands
- VPN Modernization for Ooredoo Qatar

Customer Project Manager - IT Services and Cloud

Responsible to foster a culture of innovation and drive the activities to achieve strategy objectives with focus on Automation and New Business Development.

Main Activities:
- Trigger, identify and facilitate implementation of ideas in the area of Automation which has brought a contribution of over 2.5 Million EUR in cost savings as of 2015.
- Prepare and lead brainstorm sessions which has led to generation of 500+ ideas.
- Act as Innovation Coach for 100+ employees from idea generation to implementation.
- Support investment board decisions.
- Train employees on innovation processes, methods and tools.
- Set relevant Key Performance Indicators.
- Establish, roll out and maintain an innovation process aligned with department strategy, ambition and maturity.
- Support Customer engagements to identify opportunities and pain points that would lead to new business using tools and techniques such as Lean Start-up Methodology and Business Model Canvas.

Innovation Strategy Execution Manager

Responsible for the installation, configuration, integration and testing in 2G/3G networks of Value Added Services (VAS) applications in accordance to customer requirements.
Delivery of the solution at customer-site of Telecom Operators all over the world (a.o.: Vodafone Ireland, TelCel Mexico, Turkcell Turkey, Telekom Serbia, Tim Brazil) was the biggest challenge of the job.

- Responsible for installation, configuration, integration and testing of M2M Data Management System I have contributed to the launch of the Ericsson IoT Accelerator.

Integration Engineer Media & Applications

Project Management Professional | Transformational Leadership Enthusiast | Sharing Insights on Personal and Professional Growth

Professional Services Leader with 10+ years of experience in the IT industry, primarily in customer facing leadership roles driving business outcomes for customers leveraging cloud technologies in various Enterprise segments.

I blend my systematic approach as Project Management Professional (PMP®) with solid relationship management skills to identify and solve complex business challenges.
I have extensive experience skills in both the Sales and the Delivery cycle of Consulting and Professional Services engagements/programs.

I have a genuine passion in hiring and developing the best talents both within and outside of my team.

taplio

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Laurie Banfi

Valerio Castorina

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