AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

My little startup turned 5 years old today. Her name is
Reyna Maya Chichester, named after Maya Angelou. 

Maya Angelou was a poet, dancer, singer, activist, scholar and a world-famous author. 

My daughter sings, dances, and fixes in justices on the play ground. 
When Reyna talks about the origins of her name, we want her to be able to connect with a strong black woman who made positive change for others in the world. 

Reyna Maya turned five to day and she reminded me that we have to use our skills for good. A woman stole packages from our building and Reyna recommended that we buy her, her own package, so she doesn’t have to steal.

Our children are born empathic even though they are growing up in a world that is losing it’s empathy. Most of us are masters of our craft and have the means to make change.

Be like Reyna Maya, let’s help others get the care and support they need, so the future can be proud of us.
#change #spreadlove #bethechange #careeradvice

AdAge 40 Under 40 - EVP, BarkleyOKRP & MissionOne Media - Search Engine Land SEO Innovation Landy Award Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

If you search January 6th or January 6th insurrection on Google.
The White House is using SEO & Content marketing to influence the search results. 💡 

The White House claims the top stories position for both terms. 📈 

Leaving politics aside, this is an example of how SEO & Content Marketing
can and is being used for reputation management, reframing a story, brand marketing and more. 🥋 

Anyone claiming SEO is dead, is not paying attention. ☠️ 

Here is why the page is ranking and will claim the top organic positions soon. 🎓 

Why?
-White House dot gov has high domain authority 
-The content mention January 6th 47 times
-The content uses entities relevant to the topic like Congress, specific congress people
-Meta titles & descriptions are optimized enough to matter
-The article contains words, images and multiple video which will make time on site higher
-They have a social media share bar that follows you making it easy to share
-They have a downloadable report
-They have gotten links from other websites

Results: 💸 
-They have the top stories position
-They rank for over 106 keywords in a day
- They will eventually rank on the front page for these words and more
-They have gotten hundreds of backlinks from other sites the page spreading the story and reinforcing the rankings
-People will find this and be influenced in one way or the other

ChatGPT & Perplexity have not yet been influenced.

Doesn’t matter, because according to SEMRUSH Google
search is 373x bigger than ChatGPT search. Meaning more
people use Google and find before it starts to rank on ChatGPT and the others.

SEO is more vital than ever to get your message in front of people.
SEO is so powerful it is actively being used to rewrite history.

I’d love your thoughts on this in the comments.

#seo #contentmarketing #growthmarketing #aio #searchengineoptimization

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Stop building content your audience doesn't want!
Watch this video to learn how I use SparkToro's new Take Action feature + Replit to build a fully functional interactive tool in 30 minutes. 💡 

Not 30 days. Not 30 hours. 30 minutes. ⚡ 

Here's what you'll learn: 🎓 
-How to use SparkToro's audience intelligence to generate content ideas that actually match what your target audience cares about
-How to take those AI-generated recommendations and prompt Replit's agent to build real, working tools
-How the agent literally QA tests your build for you (it takes the quiz itself to make sure everything works)

Why this is a must-watch: 🥋 

Google's AI Overviews are eating your traffic. Static content isn't cutting it anymore. And your competitors are still stuck in "let's write another blog post" mode while you could be shipping interactive experiences that convert.

The example I built? A personalized protein product finder for The Vitamin Shoppe that asks about fitness goals, diet preferences, and lifestyle, then recommends specific products. 💪 

Two things that made me laugh during this build: 😂 
I told the tool I was vegan and it recommended whey protein. Had to remind the AI that diet preferences should probably come before "let me sell you cow juice." 🐄 

Also, watching Replit's agent click through my quiz like an eager intern running QA was oddly satisfying. 

Shout out to Rand Fishkin Amanda Natividad Casey Henry for launching the new Take Action feature. I love it we are using it more and more for our clients.


#contentmarketing #seo #vibecoding #ai #aiskills #Replit #cursor #loveable #guides #sparktoro #audiencedata #audiencedevelopment 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

We are hiring an SEO & AI Optimization Supervisor. Come work with some of the best people in the world. Our clients are amazing and our SEO team is small but growing fast. Come join us from the ground up so you can impact our culture, process and product.

This is a dream job for anyone interested in:
-SEO, Content, AI etc
-Working at a large independent agency not a holding company
-Hybrid working experience (some in office) 
-Want to work with a great team
-Freedom to be creative at work
-Learning from the amazing people at BarkleyOKRP and MissionOne Media

#hiring #seoroles #seojobs #aioroles #aijobs #aiojobs #contentmarketingroles #contentmarketingjobs
____

🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Associate Director, Talent Acquisition | Hiring Media & Client Experience talent for BarkleyOKRP

Do you have a sixth sense for when Google is about to shake things up - and the technical chops to respond before anyone else does?

BarkleyOKRP and MissionOne Media need an SEO & AI Optimization Supervisor to join our innovative team.

You’ll own organic growth for key clients by blending technical SEO, AI-assisted search, and smart strategy across both traditional and generative channels. If you thrive on autonomy, love working alongside devs and content teams, and driving measurable impact by an agency that champions bold thinking, you should move fast.

Send your resume - or apply online!

#newyork #kansascity #seo #ai #movetheneedle #supervisor #pleaseshare

Open article: Supervisor, SEO & AI Optimization by job-boards.greenhouse.io

Eppen Digital

Achievements:
- Decreased cost per result by 21% (compared to prior campaigns) while managing Facebook Ads for Curated Home Décor.

Key Responsibilities:
- Provide PPC (Google Ads and Facebook Ads Manager), social media management, email marketing (Mailchimp) and SEO services for small business owners. Clients include Andy Olen, Curated Home Decor, Back Porch Gatherings, Oliver Low, Megapixel Magazine and Jefferson Veterinary Clinic.

Paid Social & Search Specialist

CI Web Group

Paid Social & GLSA Specialist

Paid Social Specialist

Seamless.AI

Achievements:
- Drove 238% ROAS on Facebook in December 2022.

Key Responsibilities:
- End-to-end management of Facebook & LinkedIn campaigns (budget planning, strategy, building, optimizing & reporting) at the #7 top start-up in the US.
- Collaborate with design & website teams to test creative, copy & landing pages.
- Work closely with sales team to ensure campaigns are driving high-quality leads.
- Act as a culture leader on the marketing team by putting on internal team events.

Paid Media Manager

Restore Hyper Wellness & Cryotherapy

Achievements:
- Drove a 1.7 ROAS from advertising campaigns in April 2022.
- Decreased system-wide cost per result by 34% within one year of employment.

Key Responsibilities:
- Manage Facebook Ads focused on lead gen for 30+ Restore franchise locations across the US
- Maintain and optimize over 40 campaigns at a time
- Train Performance Marketing Coordinator on maintaining and optimizing Facebook Ads
- Work with internal creative team to develop new images and videos for ads
- Rewrote copy for all ads to focus on short, consumable copy that incited user action
- Build automation lead flow with Zapier
- Assist with company-wide social events, including creating and captaining the first Restore Kickball team

Performance Marketing Specialist

Charleston|Orwig

Achievements:
- Increased the highest number of comments on a post by 37% after rewriting the in-house social media strategy to be geared towards post engagement. 

Key Responsibilities:
- Handle posting and PPC advertising on Facebook, Instagram, Twitter and LinkedIn for four social accounts, including Arm & Hammer Animal and Food Production. 
- Create and maintain Google Data Studio reports for social, website and programmatic metrics. 
- Decipher monthly social metrics/analytics and recommend tactics to improve post performance. 
- Work with media representatives to traffic print and digital ad materials, and to reconcile invoices.

Media & Digital Associate

Hey there, thanks for checking out my profile! 👋

I'm a marketing professional with 6 years of experience across the tech, health/wellness and music industries. While most of my experience lies in Facebook Advertising, I also have experience in SEO, Google Ads, Copywriting, Email Marketing and Event Planning 📈

As your marketing partner, my goal is to help you reach your most qualified customers or fans. This means I take the time to understand your goals and your audience so I can drive actionable revenue to your business.🚀

I'm always excited to make new connections, so if you love motorsport or fan engagement, feel free to drop me a message! 📩

Here's some of the results I've driven from previous positions 👨‍💻
- Drove a 238% Return On Ad Spend from paid ads in December 2022 at Seamless.AI.
- Drove a 170% Return On Ad Spend from paid ads in April 2022 at Restore Hyper Wellness. 
- Transforming underperforming campaigns into revenue engines for the business. 
- Consulting with single business owners to large businesses to grow their brand's presence online
- Collaborating with design & website teams to test creative, copy & landing pages
- Collaborating with sales teams for feedback on lead quality

Here's what I'm skilled in 📊
- PPC (Facebook Ads & Google Ads)
- Search Engine Optimization (SEO)
- Blog Writing
- Content Marketing
- Campaign Management
- Strategic Planning
- Cross-functional Collaboration
- Data Analysis
- Presenting Data
- Conversion & Pixel Implementation/Tracking
- Mentorship for Junior Team Members

And here's the tools I use ⛏️
- Semrush
- Salesforce
- Salesforce Marketing Cloud
- G Suite
- Monday.com / Asana
- Looker
- Google Tag Manager
- Zapier
- Canva
- WordPress
- RankMath
- MailChimp

Thanks again for checking out my profile! Feel free to hit the "follow" button to stay connected to my updates or drop me a message to chat more 👋

taplio

The Battle

Lavall Chichester

Andrew Eppen

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taplio

The Battle

Lavall Chichester

Andrew Eppen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lavall Chichester's LinkedIn Performance

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