AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

I'm speaking Digiday  Digiday Media Buying Summit Monday, March 2nd 2026.    My topic: Navigating the zero-click frontier towards an integrated search practice: 🎓 

In this session, we’ll unpack the shift to zero-click search environments and the emergence of Generative Engine Optimization (GEO). Discover what’s actually affecting sales and search performance, what to do about it, and how it might affect paid media.

I hope to meet you IRL there.

#aio #geo #aeo #seo #chatpt #cladue #perplexity #llms #searchengineoptimization #asnwerengineoptimization #ppc #googleads #digitalemdia

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🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

AdAge 40 Under 40 - EVP, BarkleyOKRP & MissionOne Media - Search Engine Land SEO Innovation Landy Award Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

ChatGPT has invested heavily in SEO & Content Marketing. 💸 
I did an analysis for Search Engine Land of ChatGPTs SEO & Content marketing efforts and potential ROI. I showed how Perplexity and Claude are also using SEO, but not doing it as well as they could. ☠️ 

The Summary: 🎓 
-ChatGPT built a brand and amazing product. They cash in on that with 45 million searches for “ChatGPT” for their brand name.
-They built SEO into their user generated content creating content that drive traffic and conversions at scale
-Perplexity and Claude mess up basic SEO. Basic SEO works and should never be overlooked.

Read my article at the link below and watch the video in this post.

I hope you copy what ChatGPT is doing and take it to the bank. I’m rooting for you. 🥋 

#contentmarketing #seo #chatpt #cladue #perplexity #searchengineoptimization 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Great day one. Don’t burn your house down with AI. 🥋

”What I say about AI is, it's very much like fire – it can be used to cook food or to burn your house down," Chichester said onstage during the session. Digiday

The Digiday Media Buying Summit kicked off today in Nashville, TN 🤠 Here's a recap of Day One ... 

➡️ In our 'The view from the top' session, Ralph Pardo of Omnicom Media joined Michael Burgi to discuss how the media unit is moving forward armed with Acxiom, as well dealing with fee pressures, AI acceleration, consolidation and evolving client expectations.

"The pace requires us to constantly evaluate. The service will change; the models will change. We’re going to have to stay quite nimble for the next 18 months," Pardo said onstage during the session. 

➡️ In our 'Navigating the zero-click frontier towards an integrated search practice' session, Lavall Chichester of BarkleyOKRP & MissionOne Media chatted with Sam Bradley about the shift to zero-click search environments and the emergence of Generative Engine Optimization (GEO), as well as what’s actually affecting sales and search performance, what to do about it, and how it might affect paid media.

"What I say about AI is, it's very much like fire – it can be used to cook food or to burn your house down," Chichester said onstage during the session. 

➡️ In our 'Have we reached peak retail media?' session, Jared Belsky of Acadia examined whether we’ve seen the retail media wave crest, and what might hold back further investment growth in this area – and how agentic and AI developments might alter strategies.

"There is friction, but here's why I'm not negative. This is the shape of [retail media] today. This is a better friction than the old friction," Belsky said onstage during the session. 

➡️ In our 'Transparency and independent strategy' session, Kaitlyn Mcinnis of CROSSMEDIA joined James Cooper to discuss how to use AI for media orchestration without surrendering the transparency that independent agencies are built upon.

"I think as marketers, we're overestimating AI as a feature and underestimating the trust factor with consumers," Mcinnis said onstage during the session.

I had the pleasure of speaking at Digiday Media Summit last week. The conference was amazing. I met some brilliant people. ❤️‍🔥 

My quote "AI, is like fire. It can be used to cook food, or burn your house down." Resonated with the audience because of how real it is. 🔥 

Three real examples of AI burning your brands house down: 🧑‍🚒 
- Media: You use AI to pump out creatives on social and AI granny shows up and creeps your customers out. You got off easy with 1st degree burns. But damage to your brand was done because people documented the sightings.
-GEO: You buy that shiny new GEO/AEO monitoring platform and you realize it's useless. Worse you chase synthetic prompts to rank for things on ChatGPT that still won't drive traffic and revenue to your site. AI gives you 2nd degree burns.
-SEO/Content: Use AI to write and pump out articles that work in the beginning but then tank your organic search performance and it takes a year at least to recover. AI gives you 3rd degree burns.

The most insightful thing I noticed at the conference was the AI fatigue. 
To a lot of the agency folks AI seemed to be this heavy blanket they were
carrying around in the middle of a desert. It get it. AI is every where and overwhleming.

However, now is the time to learn and embrace it beyond the simple prompting.
There are people vibe coding multi-million dollar SaaS products right now.
AI is a life changing gift and most of us are getting paid to learn it.

Shake it off. Get your reps in with the AI tools and do the work to level up.
In, a year you will be glad that you did. If you need help, reach out. I'm rooting for you. 👏 


#digidaymediasummit #business #careeradvice   #ai #seo #sem  
#contentmarketing #seo #chatpt #cladue #perplexity #searchengineoptimization 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Most people sleep on Bing for website traffic and revenue. I highly recommend you change that. Bing Web Masters Tools even gives you customer service. They fix issues and actually reply. Google and Google Search Console has a lot to learn from them. My client had a problem, I summited the ticket, it got a reply and a fix. Fixed in under two weeks. Bravo. 👏 

#bing #google #bingvsgoogle #contentmarketing #seo 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Google’s Universal Commerce Protocol changes the game for e-commerce brands. Nelson Sarco who leads SEO and AI Optimization delivery for us explains it. Read his article on Search Engine Land and learn what brands need to do to use it. #seo #geo #ecommerce #google

Digital Marketing Leader 🔹 Collaborative Problem-Solver 🔹 Effective Player-Coach 🔹 Technology Enthusiast 🔹 Motivated Self-Starter

Most commerce leaders are still thinking in terms of channels.
Search. Paid media. Marketplaces. Owned channels.

Google’s Universal Commerce Protocol forces a different question: What happens when the “channel” is an AI agent making decisions on behalf of your customer?

If that question makes you pause, it should.

In my latest Search Engine Land article, I unpack what this shift means for enterprise growth, commerce, SEO, and AI leaders. Link below.

#AICommerce #UCP #AgenticCommerce #DigitalStrategy #SEO

Fractional CMO, Marketing Consultant, and Content Creator for 6-figure+ Accounting & Real Estate firms. | Follow for posts about authentic marketing, online business & personal wealth

Some people think of marketing as just getting more eyeballs on something. But the best marketing doesn’t just grab attention—it teaches, builds trust, and creates real connections. That’s the kind of work I do.

I’ve:
✔ Helped 200+ students across nine schools in Laos develop leadership & problem-solving skills through hands-on learning (DFC Laos).
✔ Grown organic traffic by 400% in six months for an online bookkeeping service by refining its content, SEO, and podcast strategy.
✔ Hosted a virtual summit with 500+ attendees and 25 speakers, bringing global experts together to discuss remote business growth.
✔ Led marketing strategy for innovative companies Hub Australia, Birchal, Heatseeker.ai, and Our Kinds—helping them scale, attract high-quality leads, and build sustainable growth engines.


⭐ What I Actually Do ⭐

I help mission-driven organisations create impact through education, content, and community. 

Sometimes, that looks like:
🎯 Facilitating a workshop that helps founders cut through marketing overwhelm.
✍️ Creating content that simplifies complex ideas so people actually engage with it.
🤝 Building communities that feel like real conversations—not just another Slack group that everyone forgets about.

I’ve worked with Digital Marketing Collective, Frank Team, and Realise Business, helped Bean Ninjas scale their Financial Literacy for Xero Users course, and built learning experiences that connect, educate, and inspire.

I’ve shared my approaches in Forbes, Inc., Valiant CEO, Agorapulse’s Agency Summit, and The Content Byte podcast. I believe marketing isn’t just selling—it’s about teaching and creating lasting value.

⭐ What I’m Focused on Now ⭐

I’m moving from fractional CMO work to teaching, coaching, writing, and community-building—work that better aligns with my Projector Human Design.

🌍 Community for Migrant & Minority Professionals – Exploring workshops & memberships to help professionals grow wealth in career, business & life.
🎤 Teaching & Speaking – Leading digital marketing & business courses with academies & organisations.
✍️ Writing & Content – Writing for major publications, finishing my books Dare to Escape & Trust Signals.
🚀 Coaching Startups – Helping founders build content engines with hands-on strategy & execution.
🏡 Tiny Home Life – Planning an off-grid move for more freedom & sustainability.

⭐ What’s Next? ⭐

Are you looking to create impact through education? Whether you need a facilitator, writer, or strategist to help bring your ideas to life, let’s chat.

📩 DM me, and let’s explore how we can work together.

Anf Chans ☕

I need 5 volunteers to help me pull off something special in Sydney on April 28 (evening)

12/3 𝑼𝑷𝑫𝑨𝑻𝑬 - 𝑾𝒆’𝒗𝒆 𝒉𝒂𝒅 𝒂 𝒈𝒓𝒆𝒂𝒕 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒆 𝒇𝒐𝒓 𝒈𝒆𝒏𝒆𝒓𝒂𝒍 𝒗𝒐𝒍𝒖𝒏𝒕𝒆𝒆𝒓𝒔 𝒂𝒏𝒅 𝒂𝒓𝒆 𝒏𝒐𝒘 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄𝒂𝒍𝒍𝒚 𝒔𝒆𝒆𝒌𝒊𝒏𝒈 𝒂 𝒗𝒐𝒍𝒖𝒏𝒕𝒆𝒆𝒓 𝒑𝒉𝒐𝒕𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓 𝒂𝒏𝒅 𝒗𝒊𝒅𝒆𝒐𝒈𝒓𝒂𝒑𝒉𝒆𝒓.

...

Migrant Wealth Builders is hosting Community Capital Exchange — a 60-person event connecting people with migrant backgrounds and the allies who support them to build wealth beyond money. 

Such as getting startup funding, buying a home, getting fit, starting a side project, landing a promotion, finding a mentor, growing a business, learning something new, or simply expanding your world.

To make it happen, we need:
🙌 3 all-rounders (heavy lifting may be involved)
📸 1 photographer
🎬 1 videographer (film on the night + edit a short recap after)

We also have opportunities for 4 community partners to come onboard. 

This is grassroots. Real people, real connections, real impact.
If you want to be part of building something meaningful — this is your chance.

💬 Interested in volunteering? Comment "volunteer" for info or DM our event coordinator Cindy Pham 🍓 directly. 

💬 Interested in being a community partner? Comment "partner" for info.

🏷️ Know someone who might be keen? Tag them below.

Helping founders build content engines that drive growth | Cultural storyteller, advisor & writer | Host, Migrant Wealth Builders

Everyone wants a village. Nobody wants to do the unsexy parts.

I've been sitting with feedback from community builders lately, and something keeps coming up. We're all hungry for belonging — but we're treating community like a Netflix subscription. Something we consume, not something we maintain.

The biggest gap? It's not connection. It's contribution.

We've become a generation of social tourists. Waiting for someone else to book the venue, chase the group chat, and figure out a date that works for 14 people with "flexible but also not really" schedules.

And when nobody steps up, the village quietly dies.

Here's what that actually looks like in 2026:

A handful of "super-connectors" are carrying the full emotional load — every invite, every follow-up, every awkward reminder. If they burn out (and they will), the whole thing collapses overnight.

I’ve been the super-connector before. It was exhausting, and eventually I had to shut down the community I was trying to hold together.

We've swapped spontaneity for Google Calendar requests three weeks in advance. It feels less like friendship and more like a stakeholder meeting.

We're so scared of seeming "too keen" that we'd rather stay lonely than send the first text.

The shift isn't complicated — but it does require something from you.

Show up. Not “I’ll try to make it” show up. Actually show up.

Promote it. Invite someone. Help set up. Bring food. Stay back to pack down. Attendance isn’t contribution — shared effort is.

And then be the person who says “I’ll host next.” That one sentence redistributes the load. It tells the person who’s been holding everything that they’re not doing it alone.

Low-stakes consistency beats the perfect polished dinner every time. Same park, same Tuesday. Walk while you run errands. If someone hosts, someone else does the dishes. No exceptions.

The village isn't a place you find. It's something you build — one awkward first text, one "I've got next" at a time.

What's one thing you could do this week to go from guest to stakeholder in your own community?

...

On that note, Migrant Wealth Builders is hosting our first in-person community event in April during Blackbird Sunrise week. Real people, real conversations, some exciting partners involved. Volunteer opportunities available. Details dropping soon. Watch this space.

#CommunityShoutouts: Top 7 LI posts this week.
7 posts created by awesome humans 👇

I'm on a mission to spotlight valuable content within my network and showcase individuals who spread positivity, share valuable insights, and impart knowledge.

In no particular order:

1.  It’s rare now to walk into a meeting without an AI note taker quietly or invisibly joining us. by Maya Elise Joseph-Goteiner

https://lnkd.in/gb-YjvSe


2. 50,000 subscribers on YouTube!!! by Kan Huang (黄晓侃)

https://lnkd.in/gq3r3Bw4


3. Age is a number. by Adrian Fowler

https://lnkd.in/gAPDqAJp


4. I’m excited to share two never-before-hired-for roles at Co Ventures. by Alexey Mitko

https://lnkd.in/gn34dvyw


5. My relationship with my cofounder is in shambles.  by Alex Lieberman

https://lnkd.in/g5fbRBiS


6. Here is one improv exercise to try this week: The Clover. by Gary Ware

https://lnkd.in/gqfij8_r


7. Next time you need to efficiently articulate a huge concept—whether it's about love or business or anything—try this by 🇺🇦 Eddie Shleyner

https://lnkd.in/gN6EKcYW


---

What was your favourite post from your network this week? Drop it below 👇

---

Photo:  Bball in Danang by Anfernee Chansamooth. 

#linkedincreators #anfShoutouts #realhumans

25 skills are rising fast according to LinkedIn's 2026 report. The split between technical and human skills says everything.

LinkedIn just dropped their 2026 Skills on the Rise report.
Five categories. 25 skills total.

Categories: AI and Data. Software and Tech. Communication and Collaboration. Learning and Talent Development. Governance and Ethics.

15 skills are technical, including Prompt Engineering. Full-Stack Development. API Integration. Cloud Infrastructure. Model Training.

10 are soft skills. And that second list? Dominated by communication and leadership.

Visual storytelling. Stakeholder collaboration. Cross-cultural communication. Community building.

That's not a coincidence. That's a signal.

AI is getting better at running systems. What it still can't do well is read a room, build trust across cultures, or know which story will actually land with a specific human being.

The report essentially describes two types of professionals rising in value right now — people who build and run systems, and people who connect and communicate across them.

I've spent 15+ years in B2B marketing, branding and storytelling. Learning how to find the message, shape it for the right audience, and make it move people to action. I recently added formal screen and media (journalism) training on top of that.

None of that feels accidental anymore.

It's also the foundation of what we're building at Migrant Wealth Builders.
A media company and community with one focused outcome — giving people access to the right people, knowledge, and opportunities. The kind of access that changes trajectories.

Cross-cultural communication isn't a module we reference at MWB. It's the context we operate in every single day.

Community building isn't a feature of MWB. It's the foundation everything else sits on.

The technical skills matter. I'm not dismissing them. But if you're a communicator, a connector, a storyteller — the 2026 report is telling you something important.

You're not behind. You're exactly where the work is heading.

What skill are you focused on developing this year — technical or human?

#SkillsOnTheRise #LinkedInNewsAustralia

Open article: LinkedIn Skills on the Rise 2026: The fastest-growing skills in Australia by LinkedIn News Australia • 4 min read

LinkedIn Skills on the Rise 2026: The fastest-growing skills in Australia

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The Battle

Lavall Chichester

Anf Chans ☕

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The Battle

Lavall Chichester

Anf Chans ☕

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lavall Chichester's LinkedIn Performance

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