The Hip Hop Museum

Advising the Hip Hop Museum (THHM) on all things digital.

Advisor 

Growth Skills

Growth Skills is a Growth Marketing consultancy. Our learning platform teaches members sales and digital marketing skills to help them grow their careers and businesses. We allow members to earn coins, badges, certificates, and paid projects as they learn. If they take learning seriously and become an Apprentice we help them find a job.

Founder, CEO

Seamless.AI

Head of SEO & Content

MoneyLion

VP, SEO & Editorial Content

Head Of Content

JumpCrew

Chief Marketing Officer

MullenLowe Profero

Grow the search and content marketing group.

Global SVP, Search and Content Marketing

Responsible for growing and managing the search and content team. Developing the Search and Content Marketing Product.

Head of Search and Content Marketing

Director of Search and Content Marketing

• Develop SEO audits, technical recommendations and optimization for global brands (Western Union, Smirnoff, TRESemme, and others)
* Create and manage the delivery of SEO Products (Local SEO, PR SEO, Youtube SEO and more)
*Manage and train a team of 3 SEO Analysts

Senior SEO Manager

MullenLowe Mediahub Global

Build, develop and grow the search and content marketing group.

Run the Mediahub Search and content marketing team.

LocalVox

• Create and manage overall SEO and Local SEO strategies for the company and clients. Redesign & optimize blog for both SEO and Social Media in order to increase rankings and social sharing. Use video as part of the main SEO strategy by Skype interviewing top SEO experts like Rand Fishkin CEO of SEOMOZ to associate LocalVox with industry leaders to increase brand awareness and authority in the SEO field.The Rand Fishkin video got 86 Facebook likes, 76 Tweets including Tweets from him and other SEO experts and drove 1,000+ people to the blog in 1 day. Increased website traffic by 15% in 4 months and is still the most popular post on the website with 3,000+ views to date
• Hire, manage and train a staff of 6 SEO analysts who did local SEO for 200+ local businesses nationally like Chelsea Piers, New York Burger Co, Sushi Samba, Dramatics Hair Salon, and more. Covering verticals like real estate, law firms, restaurants, gyms, retail outlets and more. Rank clients Google+ Local page garnering #1 for “burger nyc” for New York Burger Co, driving 642 clicks to Dramatics 34th st location in 30days and creating 46,000+ impressions for Calle Ocho in 30 days
• Develop the companies core Local SEO product. Create call scripts, local SEO best practices,reporting templates, client website optimization and ensured that the Local SEO product increased local SEO rankings for our 200+ national clients 
• Managed company Meetup.com group and filmed, organized and helped run monthly online marketing events for local businesses.Helped grow the Meet Up group to 500+ members and drove 50 - 75 leads in the door, which averaged 1-5 new clients an event (approx. $1,000-$5,000) a month. Assist sales teams on sales calls and meetings to close deal increasing sales of Local SEO product
• Execute company wide SEO education creating documentation and teaching SEO best practices to clients, writers, sales team, and executives.

SEO Manager | Local SEO Product Developer

Tulip Pack Plastic LLC

• Create and execute SEO, SEM, Social Media , Blogging and Community building strategies
• Responsible for acquisition and maintenances of position 1-3 rankings on Google for numerous keywords in the highly competitive restaurant supply industry like cupcake containers, baking containers, muffin containers, disposable plastic containers, plastic cupcake boxes and more
• Boosted organic keyword rankings from 467 to 1060 (in 3 months) via keyword research to find long tail search terms, low competition keywords and high search volume keywords that are not being targeted. Monitored keyword rankings using various third party programs like SEMRush.com, Google Webmasters Tools, and SEO Quake Tool bar 
• Managed website Magento rebuild to maintain SEO rankings using 301 redirects, onsite page optimization, creating Google site maps, robot.txt file, H tag optimization, and Google Webmaster tools setup to insure quick indexing
• Create ads, landing page optimization, and manage $2,000 daily Google PPC campaign spend to increase conversions 
• Built and optimized the blog and using it to garner high quality back links from baking related websites which increased rankings

SEO Manager | Online Marketing Director

Philo Media Corporation

• Create and execute all aspects of online marketing strategies including Social Media Marketing, SEO, Email Marketing, Pay Per Click Management, Blogging and Community Development; to create brand awareness, drive website traffic and increase website membership. Resulted in 25% website increase in 4 months
• Create strategic partnership with popular TV show fansites and blogs to drive traffic and increase website membership and traffic. Resulted in about 75,000 unique visitors in a 4 months through this method alone
• Manage a team of three interns to fix the previously chaotic prize fulfillment process. Streamlined the process in two weeks and shipped hundreds of prizes from our network partners to sweepstake winners in various parts of the US
• Design, develop and manage social media footprint including the Blog, Twitter, Facebook Fan Page, You Tube, Digg, Quora, and StumbleUpon. Create digital content including blog posts and videos to promote PHILO. Resulted in 856% Facebook Like increase in 4 months (Facebook insight stats available upon request)
• Create and manage company mascot called PHILO Man, whom members fell in love with. He was a major part of community building and chatted with members on Twitter, Facebook and on the PHILO website. 
• Acted as Account Executive to brands, celebrities and networks, like Nickelodeon, BBC, and Shaq who wanted to utilize PHILO to create unique marketing initiatives for their fans.

SEO Manager | Social Media Marketing Director

AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

Kaiser Permanente

Effectively supported strategic marketing initiative development and execution by masterfully collaborating and effectively utilizing cross-departmental initiatives fueling success. Skilled in delivering high quality and customer satisfaction (acquiring and retaining), resolving business problems, improving efficiency, and enhancing the organization’s bottom line.

* Developed, implemented, and analyzed search-related advertising customer retention strategies; provided customer needs assessment and recommendations; developed segment-specific programs and content to reduce attrition and increase revenue.
* Created a Life Cycle management initiative resulting in statistically significant increases in cross-sell product adoption and reduced attrition, 6 points and 4 points, respectively. Implemented through email and outbound telemarketing.
* Responsible for content within Overture’s Resource Center. Increased unique visitors to the site by 90% in the first half of 2004 through enhancement of educational content and site redesign.
* Instituted monthly revenue-generating New and Existing Customer Workshops across the U.S.; attendees’ revenue growth of four points, and a reduction in attrition versus the control group.
* Developed the first-ever ongoing company Winback program, generating revenue of $3 million in 2003 and $9 million in 2004.

Marketing Project Manager | Marketing Consultant

Adconion Media Group

Define and implement internal and external product communications, enhance internal product training processes and best practices, write market research studies to gain insight about the competitive landscape, and develop collateral and other material that optimally positions the advantages of Adconion's products in the marketplace.

Product Marketing Manager

DRAFTFCB

Responsible for the planning and successful execution of Kaiser Permanente’s (HMO) integrated lead generation direct marketing programs for 2 business lines: Individual and Family and Small Business (utilizing search, online, direct mail, print).
• Led cross-functional teams (from both the agency and client side) in the successful implementation of Kaiser Permanente’s primary 2007 initiative - a self-service Marketing Web Portal with the objective of improving lead conversions.
• Researched and created competitive analyses; wrote out-of-scope Point-of-Views and business estimates/proposals.
• Provided superior client support to key managers in their day-to-day activities as well as providing strategic consultation.
• Led 2 direct reports.

Account Supervisor

The Kern Organization

Manager responsible for the strategy and efficient execution of the direct marketing programs for the agency’s largest high-tech client, a global enterprise software applications provider.
• Primary client and internal point of contact on over $2 million in direct marketing programs; response rates ranged from 1 to 17 percent.
• Reviewed and approved all aspects of integrated direct marketing campaigns including concepts, copy, layout, desktop publishing, printing proofs and media plans and recommendations.
• Wrote clear, concise creative briefs and statements of work that served as the launch documents for all projects.
• Directed the daily activities of agency staff, including project and production managers and creative, to ensure superior performance and service.
• Maintained day-to-day relationship with client managers ensuring on schedule delivery and budget for every program.

Overture / Yahoo

Developed, implemented and analyzed search related advertising customer retention strategies; provided customer needs assessment and recommendations; developed segment specific programs and content to reduce attrition and increase revenue.
• Created Life Cycle management initiative resulting in statistically significant increases in cross-sell product adoption and reduced attrition, 6 points and 4 points, respectively. Implemented through email and outbound telemarketing.
• Responsible for content within Overture’s Resource Center. Increased unique visitors to site by 90% in first half of 2004 through enhancement of educational content and site redesign.
• Instituted monthly revenue generating New and Existing Customer Workshops across the U.S.; attendees’ revenue growth of four points, as well as a reduction in attrition versus control group.  
• Developed first-ever on-going company Winback program, generating revenue of $3 million in 2003 and $9 million in 2004.

Sr. Marketing Manager, Retention & Development

Deutsch, Inc.

Managed and executed integrated marketing Demand Generation communication programs for J.D. Edwards, a B2B enterprise software company.  Supervised the execution of direct mail, email, Internet, and print advertising.
• Participated in revitalizing the J.D. Edwards brand by developing new product positioning; managed timelines and served as day-to-day liaison with client.
• Responsible for $6 million in marketing programs, which led to response rates over 4 percent.
• Consulted on new business: Client DirecTV.

Independent Consultant

DIRECTV

Directed planning, development, and execution of Business-to-Consumer proactive customer retention strategies using financial, transactional, demographic and behavioral metrics to lessen churn and increase customer satisfaction.
• Managed a budget of $20 million with three direct reports.
• Grew customers on recurring payment option by 50% over 12 months.
• Redesigned company’s “movers” program for customers with a 600% increase in responders.
• Directed multi-channel (internet, TV, Direct Mail) loyalty and retention programs with a 3.5% impact on churn (customer base of 6M).
• Managed multiple vendor relationships and established new strategic partnerships

Director, Customer Loyalty & Retention

FedEx

Managed planning, development, and execution of Business-to-Business integrated marketing communications strategies using demographic, behavioral and lifetime value metrics.
• Received prestigious FedEx 5 Star Award (top 1% of Marketing employees); sole 1999 recipient in marketing organization
• Created, developed and implemented database-marketing programs across the entire customer life cycle: activation, optimization, loyalty and retention.  Utilized multiple communication channels, such as direct mail, telemarketing, Internet and email; managed budget of $1 million.
• Analyzed, measured, and reported results (ROI, volume, and yield) of integrated marketing programs generating $43 million in incremental revenue that accomplished a 34:1 return on investment.
• Successfully led and justified Customer Care pilot program (FedEx OneCall) targeting the company’s “top customers” generating $13 million incremental revenue.

Sr. Segment Leader

Responsible for leading cross-functional teams in implementing International and Domestic new products and product enhancements. Provided project management and product positioning strategy. 
• Led team of more than 100 members in implementing technology application (utilizing Internet, fax, and overnight letter), which saved the company $2.3 million annually and delivered improved customer satisfaction.
• Launched international product generating $2.1 million in incremental revenue.
• Led select team in implementation and launch of test product; acquired and managed marketing funds.
• Analyzed market usage and operational studies resulting in a feature selection recommendation that was presented to and accepted by CEO.
• Analyzed target customer behavior, which resulted in product expansion recommendations to executive management.

Senior Marketing Analyst

United States Army

Led and motivated various Active Duty military aviation organizations.
• Led 21 aviation personnel during air combat operations in Iraq during Operation Desert Shield/Storm.
• Improved operational efficiency by analysis of expenditures that improved performance readiness.
• Managed coordination and promotion of international and domestic public relations exhibitions.
• Used operational modeling software packages to trend, forecast and schedule aircraft maintenance to improve asset utilization.
• Managed budget of approximately $2 million over 24 months; responsible for $100 million worth of aviation equipment.

Officer - Rank of Major

Hello - my name is John and as an experienced marketing professional, I excel at uniting diverse teams to execute successful initiatives, from website updates to Out of Home (OOH) creative campaigns. My unique ability to foster collaboration across departments and entire agencies drives efficiency, accountability, and impactful digital campaigns. With a proven track record in enhancing customer satisfaction and resolving business challenges, I consistently deliver high-quality results that boost organizational success.

🔹 Pioneered Kaiser Permanente's first-ever SEO practice, significantly improving KP's first-page Search Engine Results Page presence
🔹 Spearheaded website redesign projects resulting in substantial traffic growth and improved user experience.
🔹 Successfully led integrated marketing campaigns for major clients, achieving exceptional results and client satisfaction.

Areas of expertise:
🚀 Project Management
🤝 Cross-Functional Leadership
📊 Analytics and Optimization
💡 Strategic Partnerships
📣 Direct/Digital Marketing

Other Notable Highlights:

🔹 Led high-profile initiatives such as the 2024 Tournament of Roses engagement, earning accolades for outstanding creativity and execution.
🔹 Awarded the FedEx 5-Star Marketing Award 
🔹 Excelled in roles at prestigious firms like, DraftFCB, DIRECTV, and the US Army

Let's connect to explore how my hands-on tactical approach can elevate your next project.

taplio

The Battle

Lavall Chichester

John Gutierrez

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