AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

I'm speaking Digiday  Digiday Media Buying Summit Monday, March 2nd 2026.    My topic: Navigating the zero-click frontier towards an integrated search practice: 🎓 

In this session, we’ll unpack the shift to zero-click search environments and the emergence of Generative Engine Optimization (GEO). Discover what’s actually affecting sales and search performance, what to do about it, and how it might affect paid media.

I hope to meet you IRL there.

#aio #geo #aeo #seo #chatpt #cladue #perplexity #llms #searchengineoptimization #asnwerengineoptimization #ppc #googleads #digitalemdia

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🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

AdAge 40 Under 40 - EVP, BarkleyOKRP & MissionOne Media - Search Engine Land SEO Innovation Landy Award Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

ChatGPT has invested heavily in SEO & Content Marketing. 💸 
I did an analysis for Search Engine Land of ChatGPTs SEO & Content marketing efforts and potential ROI. I showed how Perplexity and Claude are also using SEO, but not doing it as well as they could. ☠️ 

The Summary: 🎓 
-ChatGPT built a brand and amazing product. They cash in on that with 45 million searches for “ChatGPT” for their brand name.
-They built SEO into their user generated content creating content that drive traffic and conversions at scale
-Perplexity and Claude mess up basic SEO. Basic SEO works and should never be overlooked.

Read my article at the link below and watch the video in this post.

I hope you copy what ChatGPT is doing and take it to the bank. I’m rooting for you. 🥋 

#contentmarketing #seo #chatpt #cladue #perplexity #searchengineoptimization 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Great day one. Don’t burn your house down with AI. 🥋

”What I say about AI is, it's very much like fire – it can be used to cook food or to burn your house down," Chichester said onstage during the session. Digiday

The Digiday Media Buying Summit kicked off today in Nashville, TN 🤠 Here's a recap of Day One ... 

➡️ In our 'The view from the top' session, Ralph Pardo of Omnicom Media joined Michael Burgi to discuss how the media unit is moving forward armed with Acxiom, as well dealing with fee pressures, AI acceleration, consolidation and evolving client expectations.

"The pace requires us to constantly evaluate. The service will change; the models will change. We’re going to have to stay quite nimble for the next 18 months," Pardo said onstage during the session. 

➡️ In our 'Navigating the zero-click frontier towards an integrated search practice' session, Lavall Chichester of BarkleyOKRP & MissionOne Media chatted with Sam Bradley about the shift to zero-click search environments and the emergence of Generative Engine Optimization (GEO), as well as what’s actually affecting sales and search performance, what to do about it, and how it might affect paid media.

"What I say about AI is, it's very much like fire – it can be used to cook food or to burn your house down," Chichester said onstage during the session. 

➡️ In our 'Have we reached peak retail media?' session, Jared Belsky of Acadia examined whether we’ve seen the retail media wave crest, and what might hold back further investment growth in this area – and how agentic and AI developments might alter strategies.

"There is friction, but here's why I'm not negative. This is the shape of [retail media] today. This is a better friction than the old friction," Belsky said onstage during the session. 

➡️ In our 'Transparency and independent strategy' session, Kaitlyn Mcinnis of CROSSMEDIA joined James Cooper to discuss how to use AI for media orchestration without surrendering the transparency that independent agencies are built upon.

"I think as marketers, we're overestimating AI as a feature and underestimating the trust factor with consumers," Mcinnis said onstage during the session.

I had the pleasure of speaking at Digiday Media Summit last week. The conference was amazing. I met some brilliant people. ❤️‍🔥 

My quote "AI, is like fire. It can be used to cook food, or burn your house down." Resonated with the audience because of how real it is. 🔥 

Three real examples of AI burning your brands house down: 🧑‍🚒 
- Media: You use AI to pump out creatives on social and AI granny shows up and creeps your customers out. You got off easy with 1st degree burns. But damage to your brand was done because people documented the sightings.
-GEO: You buy that shiny new GEO/AEO monitoring platform and you realize it's useless. Worse you chase synthetic prompts to rank for things on ChatGPT that still won't drive traffic and revenue to your site. AI gives you 2nd degree burns.
-SEO/Content: Use AI to write and pump out articles that work in the beginning but then tank your organic search performance and it takes a year at least to recover. AI gives you 3rd degree burns.

The most insightful thing I noticed at the conference was the AI fatigue. 
To a lot of the agency folks AI seemed to be this heavy blanket they were
carrying around in the middle of a desert. It get it. AI is every where and overwhleming.

However, now is the time to learn and embrace it beyond the simple prompting.
There are people vibe coding multi-million dollar SaaS products right now.
AI is a life changing gift and most of us are getting paid to learn it.

Shake it off. Get your reps in with the AI tools and do the work to level up.
In, a year you will be glad that you did. If you need help, reach out. I'm rooting for you. 👏 


#digidaymediasummit #business #careeradvice   #ai #seo #sem  
#contentmarketing #seo #chatpt #cladue #perplexity #searchengineoptimization 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Most people sleep on Bing for website traffic and revenue. I highly recommend you change that. Bing Web Masters Tools even gives you customer service. They fix issues and actually reply. Google and Google Search Console has a lot to learn from them. My client had a problem, I summited the ticket, it got a reply and a fix. Fixed in under two weeks. Bravo. 👏 

#bing #google #bingvsgoogle #contentmarketing #seo 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Google’s Universal Commerce Protocol changes the game for e-commerce brands. Nelson Sarco who leads SEO and AI Optimization delivery for us explains it. Read his article on Search Engine Land and learn what brands need to do to use it. #seo #geo #ecommerce #google

Digital Marketing Leader 🔹 Collaborative Problem-Solver 🔹 Effective Player-Coach 🔹 Technology Enthusiast 🔹 Motivated Self-Starter

Most commerce leaders are still thinking in terms of channels.
Search. Paid media. Marketplaces. Owned channels.

Google’s Universal Commerce Protocol forces a different question: What happens when the “channel” is an AI agent making decisions on behalf of your customer?

If that question makes you pause, it should.

In my latest Search Engine Land article, I unpack what this shift means for enterprise growth, commerce, SEO, and AI leaders. Link below.

#AICommerce #UCP #AgenticCommerce #DigitalStrategy #SEO

Founder of iPullRank | USA Today Top 10 SEO | Search Marketer of the Year | Author of "The Science of SEO” Book Coming Soon | Toured 4 Continents as a Speaker and Rapper | Bain Advisor

👑 I am an award-winning marketing technologist I coined the Relevance Engineering framework for modern search. I help organizations win in an AI-driven search world. My work sits at the intersection of generative AI, information retrieval, and marketing strategy. I love taking complex systems and turning them into competitive advantage.

🚀 As Founder and CEO of iPullRank, I lead a team trusted by the Fortune 500 to drive organic growth, AI Search performance, and enterprise-level content strategy. We combine market segmentation, technical SEO, content engineering, and advanced machine learning to solve real business problems. Our work has generated more than $4B in incremental revenue for global brands across finance, travel, retail, insurance, and SaaS.

🏆 I was recognized as Search Marketer of the Year twice and I continue to push the field forward with pioneering approaches in AI Search, semantic optimization, and large scale technical SEO. If you have heard a modern SEO best practice, there is a good chance our work helped shape it.

🎤 I speak around the world on AI Search, SEO strategy, and digital transformation. I have given key notes events like SXSW, MozCon, SMX, BrightonSEO, Digital Summit, and Inbound. I am regularly cited by Forbes, LinkedIn, Business Insider, The Verge and major industry publications for my expertise on the future of search.

📖 After contributing to Moz’s “Inbound Marketing and SEO”, I am now writing “The Science of SEO” with Wiley Publishing. The book breaks down the computer science and machine learning principles behind modern search and documents the evolution toward AI-driven discovery systems.

🧠 Beyond consulting, I build tools and frameworks that help define the next generation of search. This includes the Relevance Engineering framework, and a growing suite of AI-powered applications that model modern search behavior across engines and AI assistants.

🎙️ I am also a long-standing hip hop artist and creative who brings the same craftsmanship to business that I bring to music. Precision, discipline, and originality guide everything I do.

📩 If you are ready to level up your search, content, and AI strategy, reach out at mike@ipullrank.com.

🔗 Learn how iPullRank is helping global brands lead in AI Search at https://ipullrank.com

Michael King

To all my friends in Philly: I'm performing with an orchestra at the Kimmel Center on 3/28.  

I figured it's OK to post here since I'll be wearing a tuxedo 🤵🏾

I'd love it if you could come. 

I'm opening for a group called Thee Phantom and the Illharmonic Orchestra. They do orchestral covers of popular hiphop songs. It's a VERY cool experience.

Get your tickets at the link below!

Dropped by the Profound office today. 

The energy was palpable. 

It's such a great group over there building amazing things.

Great post from the Writesonic team on how ChatGPT 5.4 searches differently. 

https://lnkd.in/eTM_UBCU

TL;DR - it's looking for more brand sites than 3rd party sites now. It's running a lot of site: searches based on what this analysis says.

We need more stuff like this in the SEO space. Shout out to Ben Wills for continuing to dig deep on the engineering side and surface super valuable stuff.

Founder/CEO/Engineer: OppAlerts.com :: An Uncommon Combination of Marketer and Engineer

I just released a free new tool & API for historical PageRank (and more) for domains and hostnames. No signup. No API key. Just search/pull data.

This uses the data from the Common Crawl Web Graph and aggregates all of the metrics for you. BUT, the most useful thing is that it normalizes the PageRank and Harmonic Centrality scores to a 0-100 scale. If you've ever used the raw Common Crawl Web Graph data, you know that most of the raw values are pretty useless. (eg: 0.00029235203)

The 0-100 scale for PageRank and Harmonic Centrality makes them immediately useful and comprehensible.

Use it for:
- Competitive analysis
- Link prospect valuation
- Historical authority signals for your own tools
- Sales research
- Replace Moz/AHrefs/Majestic host data

The only limits are:
- 100 hosts/domains per day, per IP.
- Up to 10 hosts/domains queried at a time.
- Hostname data starts in 2020. Domain data starts in 2017.

If you do want the database it is for sale as a 1.2 terabyte set of SQLite databases and is very easy to work with.

https://lnkd.in/dPSKbNV3

*steps on soapbox* *clears throat*

Mailto: links have no place on the modern web.

*saunters away*

BK Consulting's founder (and my wife) Brittan King will be speaking at #SEOWEEK. Y'all are lucky because she's the cheat code to sales and team building.

Final week of speaker announcements, and we're rounding out this lineup verrrry impressively 👑 

Brittan King will take the stage at SEO Week 2026 next month. She brings more than two decades of experience leading teams, building relationships, and navigating change in the digital marketing and technology landscape. 

Brittan's perspective centers on something that often gets overlooked in conversations about strategy and technology: the people behind the work.

As AI reshapes marketing, search, and the broader digital ecosystem, organizations are facing new challenges around leadership, culture, and how teams adapt to constant disruption. Technology may move fast, but the success of any transformation still depends on people - how we collaborate, learn, and grow together.

Brittan is known for tackling big ideas with empathy, resilience, and a strong focus on mentorship and talent development. Her approach emphasizes building strong teams, developing future leaders, and helping organizations navigate ambiguity while continuing to drive meaningful business results.

We’re looking forward to hearing Brittan’s perspective on how leadership, culture, and human connection will shape the next chapter of marketing and AI-driven innovation.

📍 New York City
📅 April 27–30, 2026
🎟️ https://lnkd.in/gJvc4Ftd

"It's Just SEO" is blocking your blessings.

The world has moved on from traditional search.

Brands are asking "what resources do you need for AI visibility?" And too many SEOs are responding with "it's the same thing we've always done."

Michael King nails it in our latest webinar:

He talks about how, “AI search is a completely different surface.”

Check it out, link to watch the full video is in the comments.

#GEO #Writesonic #AIsearch

This is going to be movie. See y'all in SF next month!

Co-founder at Profound, AI agents for marketers. ex-Uber

New York, London, and now SAN FRANCISCO

Today, we announce the most incredible lineup for Zero Click by Profound SF 2026 on April 8th - the global conference dedicated to AI Marketing and the future of AI Search.

And a huge lineup of excellent speakers this year:
• Asad Awan, Monetization at OpenAI
• Jeff Titterton, Chief Marketing Officer at Stripe
• Parag Agrawal, Founder at Parallel (Ex-Twitter CEO)
• Dave Steer, Chief Marketing Officer at Webflow
• Reema Batta, VP, Marketing at Figma
• Michael King, Founder & CEO at iPullRank
• Daniel Shin Un Kang, Head, Organic & Agentic Search at Expedia Group
• Rob Gaige, Global Head, Insights at Reddit, Inc.

Link in comments to sign up...

Happy Employee Appreciation Day to all the people that make iPullRank what it is!

At iPullRank, we talk a lot about being PROUD - and not just as a set of values on a slide. It’s the way our team shows up for each other and for our clients every day and it looks something like this.

Proactive: The teammate who spots an issue before it becomes a problem.

Reliable: The person who always follows through, even when the timeline is tight.

Outstanding: The team member who pushes the work from “good” to something truly exceptional.

Urgent: The colleague who jumps in to keep momentum moving when it matters most.

Disciplined: The one who keeps us aligned with our processes and standards so the whole team can succeed.

The best part is that these behaviors show up across the team — in strategy sessions, content drafts, technical audits, data analysis, and all the quiet work that happens behind the scenes.

Today we’re celebrating the people who make iPullRank what it is. The PROUD values aren’t just words for us - they’re something our team lives every day.

To the entire crew: thank you for the curiosity, collaboration, and care you bring to the work and to each other.

#EmployeeAppreciationDay #proud

taplio

The Battle

Lavall Chichester

Michael King

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taplio

The Battle

Lavall Chichester

Michael King

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lavall Chichester's LinkedIn Performance

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