The Hip Hop Museum

Advising the Hip Hop Museum (THHM) on all things digital.

Advisor 

Growth Skills

Growth Skills is a Growth Marketing consultancy. Our learning platform teaches members sales and digital marketing skills to help them grow their careers and businesses. We allow members to earn coins, badges, certificates, and paid projects as they learn. If they take learning seriously and become an Apprentice we help them find a job.

Founder, CEO

Seamless.AI

Head of SEO & Content

MoneyLion

VP, SEO & Editorial Content

Head Of Content

JumpCrew

Chief Marketing Officer

MullenLowe Profero

Grow the search and content marketing group.

Global SVP, Search and Content Marketing

Responsible for growing and managing the search and content team. Developing the Search and Content Marketing Product.

Head of Search and Content Marketing

Director of Search and Content Marketing

• Develop SEO audits, technical recommendations and optimization for global brands (Western Union, Smirnoff, TRESemme, and others)
* Create and manage the delivery of SEO Products (Local SEO, PR SEO, Youtube SEO and more)
*Manage and train a team of 3 SEO Analysts

Senior SEO Manager

MullenLowe Mediahub Global

Build, develop and grow the search and content marketing group.

Run the Mediahub Search and content marketing team.

LocalVox

• Create and manage overall SEO and Local SEO strategies for the company and clients. Redesign & optimize blog for both SEO and Social Media in order to increase rankings and social sharing. Use video as part of the main SEO strategy by Skype interviewing top SEO experts like Rand Fishkin CEO of SEOMOZ to associate LocalVox with industry leaders to increase brand awareness and authority in the SEO field.The Rand Fishkin video got 86 Facebook likes, 76 Tweets including Tweets from him and other SEO experts and drove 1,000+ people to the blog in 1 day. Increased website traffic by 15% in 4 months and is still the most popular post on the website with 3,000+ views to date
• Hire, manage and train a staff of 6 SEO analysts who did local SEO for 200+ local businesses nationally like Chelsea Piers, New York Burger Co, Sushi Samba, Dramatics Hair Salon, and more. Covering verticals like real estate, law firms, restaurants, gyms, retail outlets and more. Rank clients Google+ Local page garnering #1 for “burger nyc” for New York Burger Co, driving 642 clicks to Dramatics 34th st location in 30days and creating 46,000+ impressions for Calle Ocho in 30 days
• Develop the companies core Local SEO product. Create call scripts, local SEO best practices,reporting templates, client website optimization and ensured that the Local SEO product increased local SEO rankings for our 200+ national clients 
• Managed company Meetup.com group and filmed, organized and helped run monthly online marketing events for local businesses.Helped grow the Meet Up group to 500+ members and drove 50 - 75 leads in the door, which averaged 1-5 new clients an event (approx. $1,000-$5,000) a month. Assist sales teams on sales calls and meetings to close deal increasing sales of Local SEO product
• Execute company wide SEO education creating documentation and teaching SEO best practices to clients, writers, sales team, and executives.

SEO Manager | Local SEO Product Developer

Tulip Pack Plastic LLC

• Create and execute SEO, SEM, Social Media , Blogging and Community building strategies
• Responsible for acquisition and maintenances of position 1-3 rankings on Google for numerous keywords in the highly competitive restaurant supply industry like cupcake containers, baking containers, muffin containers, disposable plastic containers, plastic cupcake boxes and more
• Boosted organic keyword rankings from 467 to 1060 (in 3 months) via keyword research to find long tail search terms, low competition keywords and high search volume keywords that are not being targeted. Monitored keyword rankings using various third party programs like SEMRush.com, Google Webmasters Tools, and SEO Quake Tool bar 
• Managed website Magento rebuild to maintain SEO rankings using 301 redirects, onsite page optimization, creating Google site maps, robot.txt file, H tag optimization, and Google Webmaster tools setup to insure quick indexing
• Create ads, landing page optimization, and manage $2,000 daily Google PPC campaign spend to increase conversions 
• Built and optimized the blog and using it to garner high quality back links from baking related websites which increased rankings

SEO Manager | Online Marketing Director

Philo Media Corporation

• Create and execute all aspects of online marketing strategies including Social Media Marketing, SEO, Email Marketing, Pay Per Click Management, Blogging and Community Development; to create brand awareness, drive website traffic and increase website membership. Resulted in 25% website increase in 4 months
• Create strategic partnership with popular TV show fansites and blogs to drive traffic and increase website membership and traffic. Resulted in about 75,000 unique visitors in a 4 months through this method alone
• Manage a team of three interns to fix the previously chaotic prize fulfillment process. Streamlined the process in two weeks and shipped hundreds of prizes from our network partners to sweepstake winners in various parts of the US
• Design, develop and manage social media footprint including the Blog, Twitter, Facebook Fan Page, You Tube, Digg, Quora, and StumbleUpon. Create digital content including blog posts and videos to promote PHILO. Resulted in 856% Facebook Like increase in 4 months (Facebook insight stats available upon request)
• Create and manage company mascot called PHILO Man, whom members fell in love with. He was a major part of community building and chatted with members on Twitter, Facebook and on the PHILO website. 
• Acted as Account Executive to brands, celebrities and networks, like Nickelodeon, BBC, and Shaq who wanted to utilize PHILO to create unique marketing initiatives for their fans.

SEO Manager | Social Media Marketing Director

AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

iPullRank

iPullRank is a digital marketing agency focused on SEO and Content Strategy that has generated over $4 billion dollars in incremental revenue for enterprise companies. We are at the forefront of AI Search.

Founder & Chief Executive Officer

iPullRank is a better performance marketing agency offering leading-edge Digital Marketing Consulting, Market Segmentation, Competitive Analysis, Content Marketing & Strategy, Social Media Management, Measurement, Conversion Rate Optimization, User Experience, Solutions Architecture, SEO and Paid Media (PPC, Paid Social, Display Advertising). Our strategy-first approach is what delivers outstanding results to our clients ranging from global corporations to rising start-ups. Based in NYC, iPullRank isn’t just about short-term results, our solutions will impact your online traffic, conversions & revenue long after our engagement. Excited yet? Let’s talk.

Oh yeah, I founded this place. Ask me anything =)

Founder & Managing Director

I started a digital marketing shop. Ask me how we can help you.

Founder & Digital Marketing Consultant

Bain & Company

Provide strategic insight and subject-matter expertise to Bain teams on projects involving Artificial Intelligence and Search.

Bain External Advisor

Undergroundhiphop.Com

UndergroundHipHop.com is 20 year old e-commerce site focused on independent hip-hop music. I'm hoping to use iPullRank to grow it into more of a platform.

Owner & Managing Director

AIPRM

Helped grow the Artificial Intelligence Prompt Marketplace to 2 million users.

Fractional CMO

Moz (formerly SEOmoz)

I write blogs, answer Q&A, do webinars and speak for Moz. I'm also a member of the Customer Advisory Board.

Global Associate

Acronym

Led Owned Media (SEO, Content Strategy/Marketing and Social Media) for SAP, HSBC, SanDisk, Swissotels, Duke Energy and several other enterprise brands.

Executive Director of Owned Media

iAcquire

As Marketing and Strategy lead I am responsible for developing and overseeing the company’s Marketing department which develops inbound marketing content for the SEO and Social Media space with the goal of garnering inbound leads. Additionally, I’m responsible for developing and overseeing the company’s Digital Strategy team which is comprised of Market Research, Social Strategy, On-Page SEO and Analytics servicing nearly $2MM in Revenue. iAcquire was banned in Google shortly after I signed on and I developed the innovative new offering that would then be operationalized across the entire company. I also developed and executed the content strategy that would aid in reputation management of the brand and ultimately move us past the bad publicity and back to profitability. In this role, I consistently aid in business development and pitching strategy to enterprise brands. With 10 direct reports and numerous indirect reports across our Phoenix, New York and satelite offices, I am an experienced team builder and key contributor to the iAcquire executive team.

•	Sustained over 172% growth YoY in traffic
•	1300% growth in traffic from Organic Search 
•	64% increase in Lead Capture. 
•	Lead branding initiatives, a site redesign and launch as well successful co-marketing initiatives with companies such as Experian and SurveyMonkey
•	Delivered the brand through a Google publicity crisis
•	Featured Speaker at dozens of internet marketing events
•	Developed Persona-Driven Keyword Modeling
•	Developed Audience-Focused SEO Methodology
•	Developed Search-driven Social Media Methodology
•	2013 US Search Awards: Best Blog (Nominee)
•	2013 Digital PR Awards: Redesign-Relaunch of Site (Honorable Mention)
•	2013 Best In Biz Awards: Marketing Agency of the Year (Gold Winner)
•	2014 AZIMA TIM Awards: Best Blog of the Year

Director of Inbound Marketing

Publicis Modem

I am responsible for building the company's SEO offering, developing and overseeing advanced SEO strategies and processes as well as assuring the integration and synergy of such with our Creative, Strategy, and Search Marketing departments. As part of these duties,  I'm responsible for site audits, competitive analysis, content and link building strategy as well as client engagement, team training and business development. I'm also tasked with building a comprehensive toolset of SaaS and native applications for reporting, data extraction, and analysis. My clients include LG, General Mills, Sanofi Pasteur and Citi.

Key Wins:
* Led Google Panda Algorithm Recovery for LG
* Led LG to a 70% increase in Organic Traffic  in Q4 2012 resulting in LG outperforming Sony and Samsung in Sales.
* Developed Keyword-Level Demographics methodology

SEO Manager

Razorfish

I prepared strategic SEO recommendations, audited website coding and content issues, and performed competitive analysis with regards to content, technical, and linking issues for Fortune 500 companies. My clients included Ralph Lauren, Citi, ADT, ABC, State Farm, a host of pharmaceutical brands, and many more. I also develop internal tools to facilitate backlink analysis, content development, and data extraction as well as consulted third-party enterprise-level providers to improve their APIs.

Associate SEO Analyst

Fake Four Inc

Recorded, released, executive produced an album and embarked in a promotional tour with indie rap stalwarts Sole and Awol One for the Connecticut-based and Redeye distributed label that is home to legends such as Myka Nyne, Awol One, and the Shapeshifters.

Recording Artist

Founder of iPullRank | USA Today Top 10 SEO | Search Marketer of the Year | Author of "The Science of SEO” Book Coming Soon | Toured 4 Continents as a Speaker and Rapper | Bain Advisor

👨🏾‍💻 I'm an international award-winning marketing thought leader and technologist with specific expertise in SEO and generative AI. I'm in LOVE with helping organizations and executives master their growth marketing initiatives through strategic planning, well-optimized search solutions, and modern digital marketing approaches.

🕴🏾 As founder and CEO of iPullRank, a digital marketing agency trusted by the Fortune 500, we implement my unique blend of market segmentation, content strategy, SEO, generative AI, and engineering skills to create powerful marketing campaigns to grow businesses.


🤑 iPullRank has driven over $4B in incremental revenue from improvements to organic search for global brands like MGM Resorts, American Express, Etsy, Nordstrom, and Adidas. Any SEO agency that you speak to has learned something from our pioneering approaches to technical SEO and content marketing. For the impact and influence of our approaches at iPullRank, I was awarded the honor of Search Marketer of the Year by SearchEngineLand in 2020.

🤸🏾‍♂️Prior to founding iPullRank, I successfully led marketing and strategy teams in various agencies. I've also led or contributed to SEO efforts in multiple roles for companies like HSBC, SAP, SanDisk, Humana, LG, Sanofi Pasteur, Ralph Lauren, ABC, Hawaiian Airlines, Citi, General Mills, ADT, and State Farm.

📢I've been recognized as an expert in the marketing field by Forbes, LinkedIn, Business Insider and numerous industry publications. As a top-rated speaker at conferences, I was invited to speak at many global events as an expert. Some of the events include SXSW, MozCon, SMX, Digital Summit, and Inbound. In 2021, I was named a top marketing influencer to follow by LinkedIn and top 10 most influential SEOs by USA Today in 2022.

📚I was a contributing author for Moz's “Inbound Marketing and SEO” written back in 2013. Now, I'm writing my own book for Wiley Publishing entitled "The Science of SEO.” The volume focuses on documenting and demystifying the computer science aspects that inform SEO. It combines my 15+ years of expertise in SEO with my 25+ years of computer science experience.

📟When you're ready to win, reach out to mike@ipullrank.com.
 
📃If you are intrigued by how iPullRank has helped hundreds of global brands and would like to learn more about our approaches and how iPullRank can help you at https://ipullrank.com

Michael King

The refreshed SEO Week site is live. 

Big shout out to AirOps, our presenting sponsor for jumping in on a big way.

Use some of that end of year budget and get your tickets now so we can do even more amazing things for you in 2026!

Don't wait until the last minute. Oh and prices will go up soon too.

Open article: SEO Week | Where AI Search Becomes Strategy by seoweek.org

SEO Week | Where AI Search Becomes Strategy

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Lavall Chichester

Michael King

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The Battle

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