AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

I'm speaking Digiday  Digiday Media Buying Summit Monday, March 2nd 2026.    My topic: Navigating the zero-click frontier towards an integrated search practice: 🎓 

In this session, we’ll unpack the shift to zero-click search environments and the emergence of Generative Engine Optimization (GEO). Discover what’s actually affecting sales and search performance, what to do about it, and how it might affect paid media.

I hope to meet you IRL there.

#aio #geo #aeo #seo #chatpt #cladue #perplexity #llms #searchengineoptimization #asnwerengineoptimization #ppc #googleads #digitalemdia

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

AdAge 40 Under 40 - EVP, BarkleyOKRP & MissionOne Media - Search Engine Land SEO Innovation Landy Award Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

ChatGPT has invested heavily in SEO & Content Marketing. 💸 
I did an analysis for Search Engine Land of ChatGPTs SEO & Content marketing efforts and potential ROI. I showed how Perplexity and Claude are also using SEO, but not doing it as well as they could. ☠️ 

The Summary: 🎓 
-ChatGPT built a brand and amazing product. They cash in on that with 45 million searches for “ChatGPT” for their brand name.
-They built SEO into their user generated content creating content that drive traffic and conversions at scale
-Perplexity and Claude mess up basic SEO. Basic SEO works and should never be overlooked.

Read my article at the link below and watch the video in this post.

I hope you copy what ChatGPT is doing and take it to the bank. I’m rooting for you. 🥋 

#contentmarketing #seo #chatpt #cladue #perplexity #searchengineoptimization 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Great day one. Don’t burn your house down with AI. 🥋

”What I say about AI is, it's very much like fire – it can be used to cook food or to burn your house down," Chichester said onstage during the session. Digiday

The Digiday Media Buying Summit kicked off today in Nashville, TN 🤠 Here's a recap of Day One ... 

➡️ In our 'The view from the top' session, Ralph Pardo of Omnicom Media joined Michael Burgi to discuss how the media unit is moving forward armed with Acxiom, as well dealing with fee pressures, AI acceleration, consolidation and evolving client expectations.

"The pace requires us to constantly evaluate. The service will change; the models will change. We’re going to have to stay quite nimble for the next 18 months," Pardo said onstage during the session. 

➡️ In our 'Navigating the zero-click frontier towards an integrated search practice' session, Lavall Chichester of BarkleyOKRP & MissionOne Media chatted with Sam Bradley about the shift to zero-click search environments and the emergence of Generative Engine Optimization (GEO), as well as what’s actually affecting sales and search performance, what to do about it, and how it might affect paid media.

"What I say about AI is, it's very much like fire – it can be used to cook food or to burn your house down," Chichester said onstage during the session. 

➡️ In our 'Have we reached peak retail media?' session, Jared Belsky of Acadia examined whether we’ve seen the retail media wave crest, and what might hold back further investment growth in this area – and how agentic and AI developments might alter strategies.

"There is friction, but here's why I'm not negative. This is the shape of [retail media] today. This is a better friction than the old friction," Belsky said onstage during the session. 

➡️ In our 'Transparency and independent strategy' session, Kaitlyn Mcinnis of CROSSMEDIA joined James Cooper to discuss how to use AI for media orchestration without surrendering the transparency that independent agencies are built upon.

"I think as marketers, we're overestimating AI as a feature and underestimating the trust factor with consumers," Mcinnis said onstage during the session.

I had the pleasure of speaking at Digiday Media Summit last week. The conference was amazing. I met some brilliant people. ❤️‍🔥 

My quote "AI, is like fire. It can be used to cook food, or burn your house down." Resonated with the audience because of how real it is. 🔥 

Three real examples of AI burning your brands house down: 🧑‍🚒 
- Media: You use AI to pump out creatives on social and AI granny shows up and creeps your customers out. You got off easy with 1st degree burns. But damage to your brand was done because people documented the sightings.
-GEO: You buy that shiny new GEO/AEO monitoring platform and you realize it's useless. Worse you chase synthetic prompts to rank for things on ChatGPT that still won't drive traffic and revenue to your site. AI gives you 2nd degree burns.
-SEO/Content: Use AI to write and pump out articles that work in the beginning but then tank your organic search performance and it takes a year at least to recover. AI gives you 3rd degree burns.

The most insightful thing I noticed at the conference was the AI fatigue. 
To a lot of the agency folks AI seemed to be this heavy blanket they were
carrying around in the middle of a desert. It get it. AI is every where and overwhleming.

However, now is the time to learn and embrace it beyond the simple prompting.
There are people vibe coding multi-million dollar SaaS products right now.
AI is a life changing gift and most of us are getting paid to learn it.

Shake it off. Get your reps in with the AI tools and do the work to level up.
In, a year you will be glad that you did. If you need help, reach out. I'm rooting for you. 👏 


#digidaymediasummit #business #careeradvice   #ai #seo #sem  
#contentmarketing #seo #chatpt #cladue #perplexity #searchengineoptimization 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Most people sleep on Bing for website traffic and revenue. I highly recommend you change that. Bing Web Masters Tools even gives you customer service. They fix issues and actually reply. Google and Google Search Console has a lot to learn from them. My client had a problem, I summited the ticket, it got a reply and a fix. Fixed in under two weeks. Bravo. 👏 

#bing #google #bingvsgoogle #contentmarketing #seo 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Google’s Universal Commerce Protocol changes the game for e-commerce brands. Nelson Sarco who leads SEO and AI Optimization delivery for us explains it. Read his article on Search Engine Land and learn what brands need to do to use it. #seo #geo #ecommerce #google

Digital Marketing Leader 🔹 Collaborative Problem-Solver 🔹 Effective Player-Coach 🔹 Technology Enthusiast 🔹 Motivated Self-Starter

Most commerce leaders are still thinking in terms of channels.
Search. Paid media. Marketplaces. Owned channels.

Google’s Universal Commerce Protocol forces a different question: What happens when the “channel” is an AI agent making decisions on behalf of your customer?

If that question makes you pause, it should.

In my latest Search Engine Land article, I unpack what this shift means for enterprise growth, commerce, SEO, and AI leaders. Link below.

#AICommerce #UCP #AgenticCommerce #DigitalStrategy #SEO

Entrepreneurs, Tech & Sales: Own Your Voice on LinkedIn | Social Selling and Personal Branding —> Increase Pipeline & Brand Awareness | LEGO Flower Power 🌻

You're not a content creator. (Phew!!) 

You're a business owner leveraging content to grow your business.

2 very different ways to approaching LinkedIn.

You don't need to post daily. 
Chase the algorithm. 
Or become someone you're not.

You need conversations that turn into relationships that turn into revenue.

I'm on LinkedIn to help you get off LinkedIn.
The platform isn't the point. The relationships are.

That's what fills my cup AND my bank account.

---

Hi, I'm Natasha. 🙌

New mom. Breadwinner. Introvert who hates cold outreach.

I built my business to half a million in 2 years. All because of how I show up on LinkedIn.

Not by being loud. Not by gaming the algorithm. Not by sending soul-destroying pitch slaps in the DMs.

By building real relationships.

I've been "doing LinkedIn" for 10 years - as a scrappy sales rep who hated cold calling, running sales at Forbes Books, to now growing my own business exclusively through this platform.

I teach founders and executives to do the same.

---

Who is this for?

6-figure founders who've built something real.

You're good at what you do. Clients stay, refer, and thank you.

But on LinkedIn? Oddly invisible.

Your competitors aren't better. They're just louder.

The issue isn't confidence. It's knowing what to say and who to say it to.

---

Through my REALationship Growth Method I help founders go from respected offline to recognized online - without becoming someone they're not.

No hacks. No volume tactics. No influencer cosplay. 👀

Real outcomes:

→ Josie closed 3x 12 month contracts from one event
→ Michelle landed two $30k speaking engagements in three months
→ Dr. Ashley secured two speaking gigs in two weeks plus a five-figure client

If LinkedIn feels like noise, performance, or a mild existential crisis...

You're exactly who this is for.

DM me "LFG" and let's chat. 💜

Natasha Walstra

I hate drama. I have no bandwidth for it. I'm building a business, raising a toddler, and pouring everything I have into both.

But something came to my attention last week that I can't ignore.

Someone I trusted has been reaching out to my network - clients, partners, prospects. Scraping my posts and using my name to get in the door.

I'd be lying if I said it didn't sting.

Nothing prepares you when you realize not everyone operates with the same integrity you do. And that's a hard lesson when you assume the best in people.

The silver lining? It makes the right people stand out even more.

The ones who show up for you, the ones who protect your name when you're not in the room, the ones who would never use your success to build theirs.

Those are the relationships worth protecting.

So instead of losing any sleep over this, I'm focusing on how I show up. For me, for my family, for my clients, for all of you. And I'll keep doing it the way I always have - with integrity and real relationships.

All this to say, if you've received a message using my name, please know that's not a referral from me. Working with them reminded me why I don't operate that way. And never will.

Ok. Back to building.

You’re not a content creator. Good. You don’t need to be | LinkedIn personal branding & social selling for founders (not influencers) | Filling APRIL cohort - ask me about it! 🙌

I got reprimanded by 4 men on a call at 10am.

By 2pm, the President of Nokia asked for my resume.

Here's the full story:

I was on a call with the CEO, my manager, and two other senior colleagues. They were telling me how badly I was performing, especially on my cold calls.

(to be fair, I was sh!t on those calls.)

But I'd started leveraging LinkedIn for outreach instead, focusing on quality over quantity, building relationships instead of dialing for dollars. (booked calls with top companies like Home Depot even!)

They didn't see it that way.

For 30 minutes, I sat there shaking, on the verge of a panic attack...or throwing my computer out the door - wasn't sure which.

The crazy part? I had an in-person meeting in San Jose with the President of Nokia a few hours later..to pitch the tech from the company that just yelled at me.

You can imagine how that went.

I walked in and said: "I'm so sorry, I'm not sure what I'm doing here. I think I'm going to resign tomorrow."

He looked at me and asked, "Do you have a resume?" Then gave me a tour of the office.

I resigned the next day. And although I didn't end up going to Nokia, it led me to a unicorn 3D printing company that actually embraced my crazy LinkedIn ideas.

Sometimes the thing that feels like rejection is actually redirection. 

The approach that got me scolded is now the foundation of my entire business.

Turns out I wasn't bad at sales, I was just bad at their version of it.

P.S. How did I get that meeting with the President of Nokia? Through my network. I'd started intuitively connecting with and reaching out to people who already knew me, trusted me, and liked me. Wasn't intentional then (it was just better than cold calling 😅). 

P.S.2 Even crazier? Yesterday I had a call with the VP of CX from that same company. She was there that day, making sure I didn't break things (in the most supportive way). She's been following me ever since. Now she wants to bring what I do to her current company. Talk about full circle moment!

I'm finally retiring my profile pic.

(long overdue)

My hair is 3x the length now, I've got a lot more wrinkles, and a whole different life.

The pic was fun while it lasted! You might not even know the original actually has a plant on my head - edited it out last year. It was a whole vibe (see below).

But a lot has changed since 2021.

Back then, I was newly in leadership as VP & Director of Sales at Forbes Books and I'd just moved to South Carolina (for the first time).  

I was very unsure of myself, very single, and honestly? A lotta bit lost.

Feels like a lifetime ago...and it was.

Now? 

I'm a Founder, a wife, a mother.

Same me. Just with more clarity, more stories, and a lot more life lived.

Here's to the next chapter. 🙌 

P.S. Peekaboo! Expect some new fun pics in the coming weeks! 📸

Anything look strange here? 

Yep, my eyes are super dilated. 👀

And if you could see me right now, I’m typing this post at an arms distance since I can’t see sh!t. 

I’m doing something I never thought I’d be able to afford: 

Correcting my eyes! 

The prescription is too strong for Lazik but there’s another surgery that works despite the -7.0 eyes and astigmatism! 

It’s something I’ve wanting to do for some time, but even more so now because it makes me so sad every time I have to tell my son to “watch out for my mamas glasses!” I just want him to be able to touch my face. Sounds silly typing that but, how cool would that be?? 

Have to admit though, I feel pretty proud I’m able to do this. 🤓

Happy Monday, y’all! Anything you’re feeling proud of this week? Share below! 👇

Edit: today’s just prep, surgery isn’t for a few months. I’m too excited not to share though. Someone just told me, ‘shine your light’ so I’m shining it!

No alternative text description for this image

I took a 7-day "break" from alcohol.

That was 3 years ago this week.

I didn’t realize it then, but alcohol was my "extrovert fairy dust" 🧚‍♀️

For years, I used it as a security blanket to transform my introverted (and insecure) self into someone I thought the world wanted me to be.

The result?
→ Chronic migraines (for 5 years straight)
→ Relationships that never felt right
→ Insomnia that wouldn't quit
→ A career that drained me

Then 3 years ago, I took a break after going to SXSW
That break turned into weeks, weeks to months...

In the first 2 years:
- met my now husband
- started a business
- got married
- had a baby
- crossed $500k in revenue

In just the last 6 months?
- bought a house
- signed a Big Four contract
- Sold Out of 3 cohorts (and filling my 4th!)
- accidentally built a community.

Coincidence? I think not.

But, this isn't an anti-alcohol post.
It's an anti-hiding-who-you-truly-are post.

For me, drinking masked my introversion and kept me chasing relationships and environments that weren't aligned with my authentic self.

The moment I embraced who I really am?
Literally my world did a 180.

Now I have a beautiful toddler, the love of my life by my side, and a thriving business that energizes me instead of draining me.

Life doesn't truly begin until you stop forcing yourself into shapes that weren't designed for you.

If you feel stuck, misaligned, or something is holding you back from doing "the thing" you're meant to do...take a look around.
Maybe something isn't serving you the way you thought it was. Maybe it's time to make changes.

And once you do?
Everything really does fall into place.

PS: Being your authentic self is probably the most strategic thing you can do.

When you show up as who you really are, you attract the right people, opportunities, and energy that fuel sustainable success.

I've never felt better.🤸‍♀️

The CO— by U.S. Chamber of Commerce featured me!

They asked me to be part of their "Ask the Board" series - where they connect business owners with thought leaders to help solve their biggest challenges.

(A fictional fantasy board of directors. Pretty cool, right?)

They asked me to share how to build a reputation-first business that cuts through the noise.

I've got a lot to share on this, as you can imagine.

Your reputation isn't part of your strategy.
It IS the strategy.

Everything else... your brand, your relationships, your growth... flows from it.

In the article, I break down 7 ways to build a reputation-first business:

1. Why your LinkedIn profile is your reputation's home base 
2. The content balance that builds trust (hint: it's not just expertise) 
3. Why posting alone isn't enough 
4. What to show instead of polish 
5. How to turn clients into amplifiers 
6. The long game most people skip 
7. The one thing that makes you referable

With fluffy BS, exaggerated claims, and flashy marketing, people are looking for something REAL.

This is how you become it.

Take a look!

https://lnkd.in/eR25iWea

P.S. Still can't believe that the girl who was "too empathetic to be in sales" is now giving business advice in the US Chamber of Commerce. Pretty cool stuff if I can say so! 🤓

Yesterday, 2 clients renewed with me.

One's a biotech sales team that's been with me for 2 years. 

The other is a 1:1 client for 4 months.

Different industries, different stages, same reason for staying:

There's always more to do.

New approaches to test, relationships to deepen, and business development that never stops (#AlwaysBeProspecting)

The first few months are the heavy lift...profile, content, figuring out your voice. Gaining the confidence to get into the DMs and understanding how to show up without feeling weird about it.

We set a foundation.
Then things start to get really interesting.

Now it's tactical, strategic. Who do you reach out to this week? How do you get in front of this person or that person? How do you turn a comment into a conversation? A conversation into a call? What about that upcoming event? Or workshop? Cohort?

The trust deposits start to compound...the flywheel starts to spin.

My client asked: "Do you think we still have things we can do?"
I almost laughed.

This is when it gets fun. 🤓

P.S. He also left 2 industry associations he'd been part of for years. Said he's gotten more from LinkedIn in 4 months than he got from them in 2 years.

"Thanks to you, I've got too much work." 

Want the same thing? I'm booking for Q2. I still have space for 1x team and 4x 1:1. DM me "LFG" for deets.

I'm a day late for International Women's Day.

But let's be real, one day isn't enough anyways!

I want to celebrate the 39 women in the REALationship Growth Method right now.

12 that just kicked off in my third cohort. 27 in my other cohort and community.

Every single one of them is building something unique.

Growing businesses, dominating industries...showing up with heart, care, and an insane amount of strength.

But it's not just how they show up for their own businesses.
→ It's how they show up for each other. 👯‍♂️

The encouragement, the referrals, the "you've got this" when someone needs it most.

I wake up every morning genuinely grateful that these women trust me with their LinkedIn and business development strategies... it's not something I take lightly.

To my cohorts and my community:
You inspire me more than you know.

Keep building, keep showing up, keep being exactly who you are.

The world needs what you're creating.

Their like was the first move.

Your DM should be the second.

No one will get mad at you for sending a DM after they like your post.

In fact, they might even be grateful you reached out because, guess what,
Initiating conversations is hard!

And someone has to start the conversation - why not let it be you? 🤔

Plus, the way I see it:

- A like
- A profile view
- And definitely a comment

These are the digital (subtle) versions of starting a conversation.

It's them quietly waving saying,
"Hello, I hear you, and what you said makes sense!"

Now, don't go pitch-slapping them, please. 🙏

But connect, say hi back.
See where the conversation goes.

You never know what inspired that little hint of interest.

Might be your next client.
Might be a referral partnership.
Might be an intro to the best networking call you've ever had.

All I know is this:
The best opportunities only happen once words are exchanged.

____

PS. I know it might be time consuming. I have to admit I'm not able to do this all the time either.

But if you're not doing this type of follow-up, you're going to struggle to see results from all the effort you're putting into actually posting!

My challenge to you:

After your next 3 posts, send 5 DMs to people who engaged with each one.
Start small. See big impact.

I never felt rage towards tech until ChatGPT.

(I'm embarrassed to say that. I shouldn't have let it get to me so much, I know 🙈.)

But it just wouldn't listen!

The em dashes everywhere.
The "Here's the thing:" before every point.
The excessive praise.
The trying-to-be-my-bro energy.

I'd ask for direct,
I'd get fluff.

I'd ask for my voice,
I'd get... motivational poster.

So when I discovered Claude early last year, I literally couldn't believe my eyes.

It actually listens.
It's straightforward.
It remembers what I've shared.

Yes, it still makes mistakes. 
But it doesn't hallucinate to the extent that ChatGPT does. 

And it does SUCH a good job maintaining tone of voice and copywriting.

My writing changed significantly since I started using it.

I brain dump ideas. 
Based on my instructions, it turns them into posts. 

Always starting with my original thought. 
Never replacing it.

Which sparked a really cool idea:
What if I made custom Claude bots for my clients?

So easy they can't NOT post.
So I did.

Now all my clients get a custom ClaudeBot - loaded with information about them, my Know-Like-Trust content framework, and their brand voice, and my instructions.

All they have to do is speak into their phone and poof! - a post is there.

It's the opposite of garbage in, garbage out.

Is it perfect? 
No. But it gets to 80-90%.

And then there's the feedback from clients:

"I can write 8 new posts in 4x less time."

"It's one of my most satisfying relationships" 
(that one made me LOL)

"This stuff is really good."

AI isn't replacing your voice.
It's amplifying it - if you use it right.

____

P.S. I offer this not just for my 1:1 clients, but my cohort, also! I've got 1x 1:1 spot left for March and already filling my April cohort. 

You also get custom branding...AND video content. 

(yep, I'm basically an agency disguised as a coach. if you've been even the slightest bit curious, now's the time to lock it in before things change!) 

DM me "LFG" for deets!

Can we just say the unpopular opinion instead of stating “Unpopular Opinion:” first? 

Thoughts? 😉

I got real on this one.

Just did a podcast with Nick Berry about why LinkedIn feels harder than it should for business owners.

Nick's interviewed top dogs like Jason Feifer (Editor-in-Chief of Entrepreneur Magazine), Dr. Benjamin Hardy (10x Is Easier Than 2x, The Science of Scaling), and other impressive people. I was so shocked to be asked on it.

This was his first episode specifically on LinkedIn for entrepreneurs.

We broke down:
→ Why most advice doesn't fit you
→ Why smart people act weird online
→ What to do instead

I also shared some personal stuff I've never talked about publicly.

Take a read (and a listen!)

https://lnkd.in/eFgkAg_D

(my most honest conversation about LinkedIn yet) Hey you! I was recently a guest on The Business Owner’s Journey podcast with Nick Berry. And I’m stil

Open article: You're going to want to hear this by Natasha Walstra • 3 min read

"There's no way anyone would respond to this."

My client said this about a DM I suggested she send.

It was a simple DM for when someone views your profile.

She thought it was weird, too forward, pointless.
She sent it anyway.

The response? A four-paragraph novel.

The person explained exactly why they'd checked out her profile, what they were looking for, what they were struggling with.

They went back and forth and then jumped on a call.
All from one "weird" DM.

Here's the reframe (and why she sent it anyways):

You're not bothering them, you're doing them a favor.

Most people have so much to say, they're just waiting for someone to start the conversation.

They viewed your profile for a reason, they're curious, maybe interested. 
But nervous to initiate.

So you go first.

And if they have no reason? They just won't respond. No harm done.

But more often than not? 
They're relieved you broke the ice.

The DM that feels awkward to send is usually the one that starts the best conversations.


____

P.S. I'm doing another live workshop! And you bet we'll cover this. 

April 2nd at 12:00 ET

Why Your LinkedIn Isn't Converting...and the System That Fixes It

Register here! https://lnkd.in/eg3Kq5iX

Everyone in my community wants 2 things:

Visibility and sales.

And one of the best ways to get both? Speaking.

So I brought in Marta Spirk, M.A.

Her story was powerful. 
Her framework was clear. 
And her interactive Bingo exercise got everyone thinking about their next move.

The feedback?
"This was a phenomenal session." 
"This was so valuable!"

I could talk about LinkedIn all day. 
But speaking? That's not my lane.

Part of building something that actually serves people is recognizing where your expertise ends and someone else's begins.

Marta was the right person to have in the room. 
And my people are better for it.

P.S. My April cohort of the REALationship Growth Method is filling up FAST. 

We're not just learning LinkedIn tactics, we're hearing from top experts, actually implementing together, and you guessed it, building REALationships. Spaces are limited, and the next cohort won't be until June! 

If you're curious to learn more, DM me "LFG" for more deets OR let's hop on a call! https://lnkd.in/ecAKhTAq

Brain fog, breadwinner, business owner... AND content creator?

No, thank you!

This week's newsletter is a permission slip for everyone who's been told they need to "show up more" but can barely remember where they put their coffee.

You don't have to become a content creator to grow your business.

You just have to play a different game.

Check it out 😎

P.S. I'm hosting my next live workshop! April 2nd at 12:00 ET!! Deets coming next week. In the meantime, register here:
https://lnkd.in/ejGSQN2Z

You expect me to be a content creator on top of everything else going on? No, thank you. I've got a multi-6 fig business I run on my own (with a few c

Open article: Brain fog, breadwinner, business owner, AND content creator? by Natasha Walstra • 2 min read

Brain fog, breadwinner, business owner, AND content creator?

It's about that time y'all!

My next LIVE workshop is happening, and I’m even more excited about it (and fortunately, a little less nervous!)

Why Your LinkedIn Isn't Converting: And the System That Fixes It 
April 2nd at 12:00 ET

If you made it to the last one, you already know - you'll walk away with LOADS of value. 176 registered, 80 showed up live, 53 replay views (replays!)

This time? This one goes a little deeper, a little more tactical, and a whole lot more "Oohh, THAT'S what I should be doing."

We're covering the system that actually works - and the mindset shifts that change everything about how you show up on LinkedIn.

If you've been posting and feeling frustrated because you’re not seeing results - this is for you.

If you're new to LinkedIn and feeling overwhelmed - this is also for you.

Register via the zoom link below.

P.S. This is the system 39 other people are going through in the REALationship Growth Method community, over 75+ 1:1 clients have been through it, and how a client of mine *just yesterday* reached #1 International Best Seller on Amazon. Yep. This sh!t works.

LaQuisha Archangel, Travis Ricks and 98 other attendees

View event: Why Your LinkedIn Isn't Converting - And the system to fix it

Why Your LinkedIn Isn't Converting - And the system to fix it

I got an email from a client that made my blood BOIL.

Her business coach told her LinkedIn wasn't a good use of her time, and she was feeling nervous about our engagement.

His reasoning? "People don't go to LinkedIn to find health professionals. They go for business matters. I wouldn't spend time or energy there." 👀

I had to take a breath before I responded.

First of all, she's already gotten a client from what we're doing, and we only just kicked off.

But what really irked me is that yes, there are fewer health professionals on LinkedIn than, say, B2B tech founders.
That's not a problem, THAT'S the opportunity.

Less noise, less competition, a bigger, bluer ocean...she can become THE go-to expert in her space.

But aside from finding direct clients on here, the bigger picture is the visibility and thought leadership she's platforming as she launches her book in a few weeks...with that, she's looking for speaking engagements, partnerships, and collaborations.

Where exactly do they think those opportunities come from?

The people booking speakers are on LinkedIn.
The people looking for podcast guests are on LinkedIn.
The people building partnerships are on LinkedIn.

And if she's not there, someone else will be.

Challenge accepted. We're proving this coach wrong.

If anyone has ever told you LinkedIn isn't worth your time, come talk to me. I'm confident we can prove them wrong, too.  

Does EVERYONE need a personal brand? No, of course not! But if you're looking to grow your business, I don't care what industry you're in, LinkedIn has a place for you.

P.S. The system that works? It's called the REALationship Growth Method. And I'm breaking it down April 2nd at 12:00 ET, LIVE on Zoom. 

It's how my clients who are coaches, consultants, construction, machinists, injection molders, nutritionists, naturopathic doctors, therapists, financial advisors, digital organization specialists, golfers, authors, health supplements, security, cloud engineers,  legal, jewlers, disaster relief, festival general stores, PR, fashion, pubslihing, supply chain execs and dozens of others are all using to absolutely ROCK it on LinkedIn. 

Here's the link:  https://lnkd.in/ejGSQN2Z 

If you can't make it, register anyways, there will be a replay.

The most underutilized part of your LinkedIn profile?

→ Recommendations.

You might think no one looks at them. But if someone's about to spend $1000s with you? They're checking you out everywhere.

They *might* not notice if you don't have any...but they'll definitely notice if you do.

Here's one I got last week from Mahesh Guruswamy - CTO of Kickstarter when we worked together, now COO at Kajabi.

When someone's vetting me, they see this. They click his profile, they verify he's real, he held those positions, AND he said I'm "the real deal."

That builds trust faster than anything I could say about myself.

And right now? Trust is everything.
We're not in a trust recession...we're in a trust depression.

Everyone claims to be an expert, AI can write anything that sounds credible, and anyone can put "strategist" in their title.

How do you know who's the real deal anymore?
You don't - unless you can prove it.

Recommendations are one form of proof.

Real names, real titles, real companies, specific results.
 
Not a testimonial on your website that could've been written by anyone or a quote you could've made up.

A real person vouching for you in a way that AI (and potential clients) can verify.

If you don't have recommendations on your profile, you're asking people to take your word for it when where very few take anyone's word for anything anymore.
(Or at least, they want to trust, but they also just want a little proof to back it up. Recommendations give them that.)

P.S. I'm going to be sharing more juicy systems about why your LinkedIn isn't converting. April 2nd at 12:00 ET. LFG!

https://lnkd.in/epsuaE8z

Today’s the day!! 

LIVE MERCH LAB → Turning My “No Pitch Slaps” Into Swag! 

There’s a lot I’ve been saying lately that’s triggering (in a good way). 

Definitely could make for some good swag. 

And I love how Amanda Hofman turns your brand essence into company swag you’d *actually* wear. 

Can’t wait to see what we come up with today!! See you there!!

Branded Merch & Swag Expert | Chief Swag Officer | Your guide for sustainable & anti-boring branded merchandise | Print-on-Demand Shop Set-Up | NYC Marathoner turned Cyclist 🏃🏻‍♀️🚴‍♀️

Can LinkedIn advice become wearable? We’re about to find out.

Natasha Walstra is known for helping people sell on LinkedIn without being weird about it. She’s built her brand around making LinkedIn feel more human and helping you be more effective while you’re there.

Her signature rule: No Pitch Slaps. 

But Natasha’s message goes beyond one phrase. If her bold, honest, refreshingly real voice had to become wearable… what would actually make the cut?

In this 🎉 Live Merch Lab 🎉, we’re building Natasha’s very first merch line — translating her sharp, funny, straight-talking energy into something her community would genuinely want to wear.

If you care about building visibility without being cringe, spammy, or robotic, this session is for you.

In this live session, you’ll see:

→ How to brainstorm merch for your own brand while helping design Natasha’s
→ How to turn a strong point of view into something people proudly wear
→ What Natasha should absolutely NOT print
→ A live audience vote on the final picks

This isn’t a webinar. It’s a working session.

→→ RSVP to influence what makes the drop.

Bring your opinions, claim your (virtual) creative director seat, and help us decide what goes from idea to wearable.

Danae Gabriel, Kelly Edmondson and 34 other attendees

LIVE MERCH LAB → Turning Natasha Walstra’s “No Pitch Slaps” Into Swag

taplio

The Battle

Lavall Chichester

Natasha Walstra

Followers

Posts

Engagements

Likes

Performance ScoreLavall Chichester's LinkedIn Performance

Performance ScoreNatasha Walstra's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lavall Chichester

Natasha Walstra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lavall Chichester's LinkedIn Performance

Performance ScoreNatasha Walstra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLavall Chichester's LinkedIn Performance